Food program planning

Part 1: "Gourmet Team Touch" Food Program Planning

Positioning:

Variety entertainment partial funny food competition network video program

slogan:

The food team touched me the most crazy

Market demand:

First, the audience and potential audience are large, and the market potential is huge.

As of November 1, 20XX, there were 548.37 million households in China, including 37.572 million urban households. Even if only urban residents are concerned about food programs, and each family has only one housewife, then the potential of diet programs The audience also has 19,866 people. In addition, there are 216.08 million people with intermediate education or above in China, and a considerable number of people in this group are interested in “eat”. This can be seen from the gathering of diners at various dietary forums. This is mainly for urban audiences. In terms of food programs, the market is extremely huge.

The above is about the potential customers of the diet program, then let's see how many people are paying attention to the diet program now. Take the nationally-recognized food program "Everyday Diet" as an example. The program has been high since the start of the show on February 22, XX. There are more than 5 million regular audiences in the country every day. It is quite good for a non-golden time with only 10 minutes per day.

Second, the current diet program has a single form, and innovation is not enough.

China's current diet-like programs can be roughly divided into three categories: one is similar to "Daily Diet", which is specially introduced for cooking, such as Shanghai's "Daily Kitchen", etc.; the second is similar to CCTV's "Life" column. "The desktop program, such as Star TV's "Food God Steaming", etc.; Third, it is similar to the documentary introduction to the diet knowledge program. Here we focus on the first type of program, which is to teach people to cook. Since the launch of "Daily Diet" and the creation of peak ratings, TV stations across the country have followed a series of similar food programs in a short period of time, but these programs have not achieved a good effect. The reasons for this analysis are as follows: The program has a single form, and the audience is tired when they look at it. It is just that one person is self-satisfied and said that a diet program is the same as a science and education program, and people simply cannot feel the joy of eating. 2, the time is short, and it will not work. It takes about 20 minutes for a dish to start from the preparation stage to the finished product. However, the current program is only 10 minutes. With the support of the host, the time for cooking is only a few minutes. It is not enough. The program is a semi-finished product in advance, and then the host and the other are only doing the program, the audience can not learn much. 3, the host is not very good at it. Any program is people-centric, and now there are very few excellent food hosts! After the start of this kind of diet program, if you take it off and feel that it lacks something, it has formed a chicken rib, "the taste is tasteless, and it is a pity to abandon it." In fact, even the current "Everyday Diet" has encountered such a problem of chicken ribs, or will not change the host again and again. Of course, there are a few good ones in many programs, such as Wuhan Happy Taiwan's "Happy Kitchen", but its impact is too small.

Third, low investment, large impact, high returns

The diet program is a program with less investment, and a camera and a studio can shoot. In addition, it has a wide acceptance and good advertising performance. It is a type of program with small investment, great influence and high income.

Because diet programs have a large market, and because the current diet programs are not satisfactory, and because it is a small investment, high impact, high-yield projects, we say that food programs are promising.

Targeting groups:

A relatively economically affluent group of young people who like to surf the Internet, enjoy food, and are interested in food programs and food knowledge.

Their basic characteristics are: age between 16 and 40 years old, have received a certain degree of education, people who like to eat, drink and play in the same age group; easy to accept all types of food; more interested in food information, not too heavy The economic burden has become a high-consumption group with great potential in large cities such as Guangzhou, Shanghai, Beijing, Shenzhen, etc. In terms of eating, this has a strong sense of consumption and relative consumption, and likes to go online and like food.

Column analysis:

There are too many programs in the food category, but they are mostly divided into the following categories.

1. Teaching skills: such as daily diet, Betty kitchen, etc. Participants are also mostly star celebrities. The customer group is positioned as a housewife or a group that loves cooking.

2, the search category: such as the small mouth and so on. Participants are merchants. The customer group is positioned as a eater who may not be able to do well but must eat well.

3, cooking competition category: such as the delicious love of CCTV. Participants are professional chefs or relatively professional amateurs. The customer group is relatively broadly positioned.

The above columns have their own characteristics, but the shortcomings are also obvious, that is, the participation of the audience is not enough, and there are certain conditions for the participants. Even if you are a professional, you may not have the opportunity to participate in the show, let alone the general audience. However, looking at the most lively variety shows at this stage, we all adhere to one purpose - "everyone has a chance." "Diet Team Touch" is to make a variety show that everyone can participate in.

program name:

The meaning of "Gourmet Team Touch" lies in the difference between the traditional food concept and the food section. "Gourmet team team touch, as long as you dare to come", the program will divide the participants into three groups or four groups, and carry out the food name. Solitaire game or answer the corresponding food knowledge, which group will pass the fastest time, who is the final winner.

At the beginning of each program, the participating players will scream the slogan of “Gourmet Team Touch”: the food team touches and eats me the most crazy. Of course, the participating players are made up of netizens who like food or ordinary people.

Column purpose:

The "Gourmet Team Touch" program is dedicated to the audience's best food in Guangzhou, Shenzhen, Beijing, Shanghai and other major cities, tracking food fashion and promoting rational consumption. As a food show in a variety of sports, we should pay more attention to the impact of food on our lives, the changes that we bring to our lives, and let the audience absorb nutrition through entertainment in the food competition.

Column style:

Style positioning is more funny in variety entertainment and contains the nature of competition.

Column play time:

Each program is 45-60 minutes long

Column resource configuration:

A column production member:

8 contestants

Host 1

2 cameras

1 photo

Director, planning and planning

1 package in the late stage

1 post editing

Producer 1

Column B equipment:

3-4 sets of DV cameras

2 sets of non-linear machines in the later stage

External microphone

MINIDV with several boxes

Shooting car 1-2

C front desk staff clothing

Host costume 2 sets

8 sets of contestants' costumes

D various foods that need to be eaten during the recording process

Production cycle:

Pre-planning for 1 day

Prepare for 2-3 days

Recording time 2 days

Post production for 2 days

Moderator style:

Nature, fun, and hilarity are the styles of the host. The host should mobilize the overall atmosphere of the program, encourage players to express their views on food, and give them a chance at a proper opportunity. The moderator is 1-2 people. When hosting the program, the mode of hosting is to create a humorous style for the program. At the same time, the host should be encouraged to participate in the creation of the program. If the host can be integrated into the column and fully comprehend the intention of the choreographer, it is still feasible to bring the famous brand column to the host when the program is released.

Column rules:

The A column will be held in the form of a gourmet solitaire. The venue will be based on the food distribution center of each major city. The organizer will first give out a food name, such as salmon, and then the contestants will follow the last word of each food. You can also use the homophonic to carry out the Solitaire, such as salmon - fish head tofu - yuba - bamboo chicken, when the third dish, the organizer will announce the name of the last dish, the contestants need to be the fastest In the time of the Solitaire to the dish and eat all the food that passed through the Solitaire, the team who finally arrived at the destination will be the ultimate winner.

Column B is conducted in the form of a quiz. There are 6-8 simple food topics. The team not only needs to answer each question correctly, but also needs to reach the restaurant that can eat the dish and eat it as quickly as possible. After the dish, which team will finish all the dishes at the fastest, who is the ultimate winner.

The final winning team will receive a luxury gift or cash prize from the organizer.

Match location selection:

It is best to gather food in major cities, such as Shangxiajiu in Beijing, Beijing Road, Huaihai Road in Shanghai, Huizhong Road Food Street in Asian Games Village in Beijing, and Zhongguancun Food Street.

Column process:

1. Copywriting of the current program: including the knowledge quiz topic or the food pick-up title, the name and address of the restaurant to be visited, the division of the staff, and the time and place of the recording of the program.

2. Contact the contestants participating in the current program, set the costumes, and inform the time and place of the recording of the program.

3. Contact the host to inform the time and place of the recording of the program, and ask for an hour before arrival to prepare for makeup.

4. Contact the special car for the game to ensure that it can be used before the program starts shooting.

5. Check if the shooting equipment is damaged or not, and ensure that all shooting equipment is normal.

6. Convene the staff, and the director and producer will explain the shooting process and planning of the current program.

7. Record and shoot the program.

8, post-production and packaging.

9. Complete the finished product and upload it to the network in Flash format.

Shooting style:

The shooting is mainly based on the follow-up, supplemented by the capture. Try to be able to capture the funny pieces of the contestants as well as the eating and the humor of the host.

Column packaging:

Column packaging refers to the column identification system, visual packaging, audio packaging and other column culture identification systems. Visual identity is the name of the column, logo, microphone logo, host background, car decoration and other identifying elements. Visual packaging refers to the title, ending, segment preview, sub-column title, column promotion, column positioning promotion and so on. Audio packaging refers to the soundtrack, logo notes, etc. of the column. The image of the column is enhanced, and the speed and extent of recognition by the society and the audience depend to a large extent on the overall packaging of the column.

Column packaging style:

The style is relaxed and the color is vivid. The logo, title, color and background music of the program should form a perfect system, and make the program full of unique personality in the image, in line with the principle of uniform and standardized column packaging. The package of the program should highlight the features of the program that are easy and funny, highlight the pursuit and positioning of the program, and make the overall image of the program more prominent.

Column post-production style:

The post-editing is mainly based on funny and funny pictures, supplemented by the program flow. According to the needs of the program, the content form of the program is organically unified. On the screen, try to pick some clips that are more attractive to the viewer as screen clip points. In the connection of the lens, the basic principles of “moving”, “moving”, “quiet” and “quiet” should be followed, and the directionality and dynamic consistency of the picture and the lens should be fully considered. In the post-editing, using a constant editing rhythm will make the audience feel tired and tired. If the editing rhythm is changed appropriately, the method of splicing acceleration is used to make the connected lens shorter and shorter, and the accumulation effect of the lens can make the program form a climax. However, when doing this rhythm processing, we must pay attention to the combination of relaxation and relaxation. After each climax point, we must leave a space for buffer release, giving the audience room for recollection and association.

Promotion of the column:

Consciously through the website or other franchisees to the host or the director, the column for purposeful hype, through the promotion of film and television and print media, increase the visibility of the column, and increase the number of visits to the site. You can also do charitable activities in the name of a column or website. If there are conditions, you can plan a number of special programs and invite famous stars to participate in the competition. If there are a number of media and cooperation units joining the hype, the effect will be more obvious and direct.

“The people are eating for the sky”, the “Gourmet Team Touch” program not only introduces a variety of delicious and delicious foods in a relaxed and funny way, but also allows the audience to integrate into the food culture of China and even other countries, not only learning the food knowledge, but also entertaining. Something.


Chapter 2: "Food in Hong Kong" Food Program Planning

Foreword:

Throughout the port city catering industry, it can be described as a sea of ​​rivers and rivers, gathering of people, domestic and international catering industry and food culture blend together, famous restaurants, food streets convey an old and new food culture. Based on the humanistic characteristics and food culture of the Gangcheng City, the “Eat the City of Hong Kong” program promotes and displays the excellent catering enterprises in the city, introduces the catering characteristics and brand advantages, and delivers the latest catering consumption fashion, while also supervising Bad behavior such as industry fraud. Our goal is to “create the most authoritative, catering, food and media benefit of the city, the most clear content of the program, and the most concentrated form of catering.”

organizer:

Lianyungang Economic Radio Station

Lianyungang Consumers Association

Lianyungang Food and Beverage Association

One: program purpose

Spread food culture, supervise industry fraud, find diners for hotels, and find hotels for diners.

Two: Why do you want to start such a program?

1) From a long-term perspective, with the accelerated pace of urban construction in Lianyungang, the continuous population growth, and the increasingly developed catering industry, there are more and more mid-to-high-end hotels and various specialty shops! People's consumption concepts are also changing, and consumer demand is increasingly diversified.

2) Many people often ask when they are treating or spending: "Where to eat? What to eat? Where is the special feature?" It can be seen from this that the public has certain needs for this, and at the same time, it lacks understanding of the catering industry in the city.

3) For many years, there have been some misunderstandings in the promotion of high-end hotels in our city. I feel that “the wine is not afraid of the alleys”, and some only pay attention to the consumption of some large and medium-sized units for public relations. Ordinary consumer demand, or in advertising, only focus on short-term behavior, only focus on stage, such as opening, festivals, etc., in the promotion content, only focus on the hotel's decoration, environment and giants, and even introduce some professionalism Very strong dishes, recipes, the people simply can not accept, do not understand how to cook. In addition, some media and hotel cooperation in the past also have the above misunderstandings, even just advertising, do not ask the hotel social and economic benefits.

Three: Why is the "Eat the City of Hong Kong" program the only truly meaningful food and beverage program in the media? How is it different from traditional food and beverage programs in the past?

1) Program positioning has changed

We have changed the past introduction hotel into a hotel to provide real service, and strive to create an air ordering channel. According to the customer's request, according to the hotel information mastered by the host, we recommend the consumer hotel for the customer, whether it is the city resident or not. Still friends from other places, the trust in the media is, to a certain extent, higher than the hotel itself.

2) The nature of the program has changed

In the past, any media outlets for catering companies were decentralized, and lacked overall planning. There were no group-type or cluster-type special program positions, which was not conducive to social impact, and the hotel's cooperation in the media was relatively simple. On the one hand, the "Eat the City of Hong Kong" program serves the audience and customers. On the one hand, it serves the hotel, and it also supervises the customers and the hotel.

3) The form of the program has changed

The "Eat the City of Hong Kong" program uses live broadcast and on-site ordering. If someone wants to know the hotel or order a meal during the program, the host can directly connect to the hotel's phone in the live room. In addition, in the process of cooperation, the program adopts the membership system. From the hotel's interests, the amount of advertising is dispersed and reduced. For example, in the past, hotels alone advertised and promoted thousands of yuan or thousands of dollars a month. As long as you join the "Eat the City of Hong Kong" program, you can enjoy long-term concentration and large-scale publicity for only 500 yuan per month, and become a propaganda for the program. If you help the hotel to set up a table of banquets every month through the program, it is basically the same. If you set two tables of banquets, you will get intangible social benefits and tangible economic benefits without spending advertising fees. At the same time, public opinion protection measures were taken for program members and hotels, and some consumer complaints were not publicly exposed.

In order to ensure the quality of the program, the hotels that are willing to join are strictly selected. The main features are services, health and hygiene, mainly medium and high-end hotels and specialty shops. The initial members of the program are 10.

Four: program content

1) "The Eater is the King": You can ask some well-known "foodies" to be friends, talk about your views on eating, experience and favorite dishes, restaurants, etc.;

2) "Helping you to order food": recommend restaurants, help ordering meals for different classes of diners, and provide tangible services. For some delicious and not expensive shops, you can satisfy your diners. For star or mid-to-high-end hotels, not only do you recommend specialties, but you can also enjoy discounts. At the same time, it is also possible to include the coffee and bars that have arisen in Gangcheng. In short, the principle of screening is - "features", we will give the exact route and address in the live broadcast.

3) "Signature Dish": Introducing the signature dishes of the special hotel, providing a popular weather vane for urban petty men and women who not only demand the taste but also the mood;

4) "The real price": Specializes in exposing the hotels that deceive the diners, and ordering for the food.

5) "Today I cook": Home-cooked dishes, the people are unique, walk out of the studio, walk into the homes of the people, collect small recipes in the kitchens of the Hong Kong city, let you know the "small secrets" of others.

V. Program positioning:

1) Program format: integrate interviews, food information, recommend hotels, hotline, newsletter, and interactive.

2) Hosting style: natural and warm, humorous, honest and trustworthy

3) Program features: personalized sections, prominence, elegance and mutuality

6. Broadcast time:

Every day from 16:40-17:20


The third part: "Diet Men and Women" food program planning program

1. Program Name: "Diet Men and Women"

Total title copy: Male: I am a man of the same wind

Female: I am a girl, a beautiful girl.

M: I love food, so everyone calls me yes - delicious man

Female: I love food, so people call me - good food

Hehe: Give me strength, we are ~~~.

White: Diet men and women, do not listen to do not know, a good taste.

2. Program type: food program.

3. Program time: Monday to Friday evening.

4. The origin of the program:

As the saying goes: "People are iron, rice is steel, and you don't eat hungry panic"; "people take food for the sky." The survival and development of human beings cannot be separated from the most basic element of life. The food culture of the Chinese nation has a long history and can be said to have eaten the realm and tasted the taste. Eat: Chinese food consists of local dishes, palace dishes, ethnic dishes and religious halal dishes and vegetarian dishes. The name "cooking" has appeared in recent decades. Most experts believe that its more precise definition is: "Culinary is the system of dishes. Now, there are ten cuisines in the country. The deliciousness of the Chinese people can be seen. Zhuzhou It is a “immigrant” mixed city, with people from all over the world. It has diversity in terms of dietary tastes. In addition to the inherent local Hunan cuisine, the catering industry also has some characteristics from domestic and foreign brands. Flavored diet. In order to allow more friends from other places to eat local specialties in Zhuzhou, let more local customers know about the local or local cuisine that can be eaten in Zhuzhou, and let more Zhuzhou customers go to different places. When you are in a foreign country, you can taste the unique cuisine without detours.

V. Program purpose:

Serving a wide range of customers, the content is based on local catering, compatible with off-site specialties, providing the food culture and information that customers need most.

Program style:

Combine practicality, entertainment and interactivity. In the program, the names of the hostesses in front of the men and women are respectively named: the name of the gourmet beauty man and the beautiful woman.

Program planning:

1, other township food:

The title of the film: "The stone of the mountain, you can attack the jade", the food of his hometown, can be appetite. Travel around the world in 300 seconds, "Heavenly Food", listen to delicious food in the world.

This program takes the form of occasional broadcast. Through online channels, you can contact friends who live in different places in China and abroad to recommend and introduce local specialties by recording. The time is controlled within 5 minutes.

2, the god of food zero zero hair:

Film Title Copy: Female: He is proud, but his heart is thick.

Male: He is modest, but he is respected by thousands of people.

Female: He can give God the food of humanity and eat it.

M: He can judge the super dishes of the art of eating, and widely advertised

Woman: Is he the embodiment of the gods or the messenger of hell?

Male: No one knows

Female: But sure

Male: Everyone gives him a title.

Hehe: "Food----God------Zero------------"

This program will take the food guides provided by the audience and the moderators to find the special restaurants in two ways. After getting in touch with the restaurant owner and obtaining the consent of the other party, the host will lead the program to the “Food Experts Group”. Go to the tasting review and do live recordings. If time and energy allow, the “Gourmet PK” will be performed on the show in the form of two groups of hosts who will “take a group” to try it out. For those who provide food culinary cues, in addition to being able to go out with the "Gourmet Experts Group" to produce food, there are also material rewards such as discount cards and vouchers. The time is controlled within 10 minutes.

3. Food Archives:

Film Title Copy: Female: This is the Food Archives. The number of food records here is unclear.

Robot: The gourmet green channel is open, you are welcome to check. Newsletter: Mobile, China Unicom -, PHS -; Hotline:.

The food information collected in the program is arranged according to different regions, cuisines, types, etc., and stored in the form of documents. The audience can ask about the favorite dishes through the newsletter or newsletter. The program provides the audience with the name, detailed address, reservation phone number, approximate price and so on.