Website promotion plan

Part 1: Website promotion plan

After the website has been established and passed the testing phase, the key is to promote it. How can we find companies and other customers interested in our website to find our website and discover our products? How to let potential customers find us smoothly? These are the issues that promotion planning should solve.

Our business model is the integration of website product display, trading and interactive functions. Users can directly complete the transactions and negotiations in the business operation, or the agent and order of the products by registering as our members.

The purpose of the company to establish a website and the problems solved:

1) The traditional mode of operation is inefficient and costly.

2) The response to the market is slow.

3) Customer service levels cannot be improved.

4) The market coverage is limited, and it is impossible to achieve cross-regional and 7×24 operations.

5) For this reason, companies must consider how to shorten the production cycle, reduce sales costs, improve service quality, reduce customer maintenance costs, and achieve zero inventory.

To achieve the goal of reducing costs and expanding the market, it is especially important to realize the purpose of the website. It is especially important to promote the website. There are many factors to consider when promoting the website. We mainly use the following methods to promote our website, which has achieved the goal of improving traffic and website. The main consideration is the cost issue.

Use the forum to post promotion

We can use the way of posting and replying to promote our website. Free login to major search engines

Use our knowledge to make our search engines available to all major search engines for free. Joint marketing has its place

Find the URLs associated with your site and grow with them. Complementary Alliance-type innovative initiative to attack four sides of flowering

Use blog promotion and external network forum posting promotion, join the network extract, abstract, forum alliance, text chain and so on.

Exchange friendship links.

We can exchange friendship links with other websites, which can bring us a lot of gains. Look for websites with high PR values ​​for friendship links, or sites with better reputations to connect or publish advertisements on some large websites, or exchange advertisements because our websites also have advertisements.

Use QQ group promotion

QQ is a good propaganda tool, we can make good use of it, followed by word-of-mouth communication, establish an image, and use our interpersonal relationship to promote our website. .

Create a mailing list.

We can create a mailing list. This is a good marketing method. You can create a mailing list on the website, add some people who are interested in love, and regularly post information about new products to them so that people can know more. More fashion information, or send some fashion news magazines that they are interested in. We can also add other people's mailing lists to post some information to expand the market.

Information Release

Information publishing is not only the basic function of online marketing, but also a practical operation means. Through the Internet, not only can a large amount of commercial information be browsed, but also information can be released by itself. Publishing information online is the easiest way to market online. There are many websites that provide information on corporate supply and demand, and most of them publish information for free. Sometimes this simple method can achieve unexpected results. However, the most important thing is to release valuable information on your website in time to fully utilize the functions of the website, such as new product information, promotional information and so on.

Studies have shown that most consumers visit the manufacturer's website in order to find company contact information or product basic information. The more detailed the information provided by the website, the higher the user's satisfaction. If a website's update cycle is quarterly, or even an old face throughout the year, it will naturally not be welcomed by users, and it will be difficult to achieve good online marketing results.

Question and answer advertising.

A question-and-answer advertisement is an online advertisement that uses a question-and-answer method. Ad reviewers must correctly answer the questions raised by the ad when they receive the ad in order to actually receive the ad, and the ad reviewer can earn revenue. Registered pass members can earn income by answering question-and-answer ads. In addition, pass members can also earn income by recommending others to become pass members. Really win-win.

Engage in activities can cooperate with merchants.

Conduct some related activities and launch netizens to participate, but there must be good rewards. If the rewards are high, many people will help you to promote them, which will make your website leap forward for a while.

Other promotion methods.

Promotion methods such as online magazine promotion, traditional media promotion, advertising promotion, offline negotiation, etc.


Part 2: Website promotion plan

In recent years, along with the rapid development of the Internet, network value-added services have become the main theme and main driving force for the development of the entire communication and network industry. As a new medium, the core vitality of the website comes from whether the information it carries and transmits has the irreplaceable value of other media. Broadcasting is a new medium relative to newspapers because newspapers cannot carry the information carried by broadcasting; television can exist as a new medium because neither newspapers nor broadcasts can carry the information carried by television. The irreplaceable value of information in new media is the form of information, and the content of information is an alternative. The formation of a new information form is a core factor in the growth of a new media, and an important indicator of the maturity of a new media. The website can carry all the information forms of traditional media, that is, multimedia that combines information forms such as text, pictures, audio, and video.

Website introduction:

Market positioning analysis and advantages and disadvantages of the website:

1. Market Positioning: It is a portal-type comprehensive information service website that is oriented to business cooperation, promotion and packaging of corporate brands, and release of business opportunities.

2, analysis of advantages and disadvantages ---

Advantages: Some VIP members of the website vip members and successful business people have become friends through the interaction and exchange between VIP members. They can use the radiation relationship to share the social interpersonal resources of each VIP member, which can be expanded to the maximum extent. The user's own network of contacts.

Professional and strong technical back-end support and unique operating mode and sincere business reputation make it the most extensive business website in the local area in the world, with a good reputation in the customer base.

With more than 300,000 different types of customer groups around the world, it has good development prospects.

There are many contents of the website service, and the user has a wide range of choices, and integrates business, supply and demand, and investment, and the information is comprehensive.

Disadvantages: The website has not been launched for a long time, and it lacks visibility.

The user is temporarily too single, basically the old user of the website.

3. Development opportunities: e-commerce users' usage rate grows faster

Better business theme drives the promotion of the website

Business type website is a new trend in the development of Internet information services

4. Potential threats: existing e-commerce websites compete with customers for websites

There is no strong multi-party joint website on the website, which will increase the pressure on the website to face the competition website.

5, the website sells points: the overall planning advantages and brand advantages of the website

a wide range of column information

The development prospects of e-commerce

Strong ad space

The largest range of business users' personal network.

6. Target customer group analysis:

Geography: Relying on the website, attracting investors and some cross-regional business users

Occupation: Covers business users at home and abroad, investors and small and medium-sized enterprises.

Promotion strategy:

1. Promotion guidelines:

Website promotion goal: Combine the content of the website, promote the website, enhance the brand of the website, and then create profits, and ensure the win-win between the website and the users.

Promotion principle: efficient, economical and practical

Promotion stage: The website already has membership service content and a wide variety of other columns. Combined with the promotion principle of “efficient, economical and practical”, it is recommended to divide the website promotion stage into two stages: long-term advertising period and short one-time period.

2. Specific website promotion methods:

Under the net promotion: the employee's clothing is printed on the website---the website of the website is printed on the professional clothing issued to the employees. When the employees go to work and go home, they will invisibly give their own websites.

Press conferences---Designing a clear-cut press conference will allow more media to promote the site for free, and also to establish the image of the site.

Advertise on television, radio, bus, newspaper, street signs

Develop a special slogan---such as: Noah's Ark in the business website

Cooperate with manufacturers of round pens and pens---freely promote them on the website, but the website must have the website URL and slogan

Ringtone Promotion---Combining a website with a website to design a ringtone to upload to other websites, let others download for free

Online promotion: Set a favorite icon on the homepage of the website, so that users can receive their own favorites, and it is convenient for users to visit later.

Search engine promotion---a good search engine link for user access

Free Email---Free email address for business users, for maximum membership

Friendship connection---Link all industry websites, give them member name and password, make the website extend in all directions, can not be an island.

Forum promotion - flooding the forums of major portals so that more people can learn about the site

Theme activities for website promotion:

Image spokesperson election campaign ---

Purpose of the event: In order to effectively promote the image of the website and establish its public image and popularity in the social crowd

In order to highlight the “people-oriented” business website, this activity is used as a pre-war advertising pre-heating before the website operation, and the propaganda means: the production media reverberation, the soft advertisement hype effect of the interview report.

Through the development of this activity, we achieved a sensational brand promotion benefit and played a guiding role in the customer resources after the official operation of the website.

Activity Overview: Use the mass media to publish and publish information on the website's image spokesperson election activities

Design printing brochures for mass distribution and delivery

The pre-publication mainly used this election to create momentum, and announced the official operation day of the website as the final of the election campaign.

A simple preliminary round of the week before the official operation, which attracted the attention and attention of the world, paved the way for the popularity of the operation day, and at the same time caused the recognition of the crowd of people on the website.

Organizing the jury to evaluate the team and score

The competition is divided into three stages: the preliminary stage of the elimination, the selection of the semi-finals and the finals.

The finals will be held on the official operation day of the website.

Media PR:

In the early stage, we will use the bus bus that flows in Beijing as the mainstream media to publish the website activity information, and follow up newspapers, radio stations, TV stations, business magazines, and publish the entrepreneurial information of Wenzhou people on our own online platform.

Official operation day activities: media meeting website brand promotion, website concept announcement, etc.

Remarks: Other alternatives for the image spokesperson election campaign---Select several well-known candidates for the website image spokesperson, and then vote for the final website image spokesperson through netizens.

This will not only create momentum for the promotion of the website, but also enable more people to know the website and make the business operation concept of the website spread.

Business Friendship Reception ---

Invite celebrities, entrepreneurs and some SME owners to hold a business networking reception

When holding a business networking reception, some artists can be invited as guests of the business reception, which can create a good atmosphere for the reception.

Holding a business networking cocktail party can effectively enhance the visibility of the website and pave the way for better business operations in the future.

The above is the promotion plan book I made for the website. If there are any deficiencies, please advise.


Part 3: Website Promotion Plan

Part 1 Website entity part

I. Website planning and operation plan

Planning thought

1. Establish a professional website for missing persons and related services.

2. Cooperate with all friendship websites and publish their related information free of charge on the station to achieve the function of mutual promotion and mutual browsing of the brother websites.

The mutual promotion between the websites is very important, and the links between the brother websites can play a role in the interaction between the websites.

3. Volunteers can obtain missing population information on the website and can serve the website according to the information contained therein.

Volunteers can do the corresponding services from the missing information on the website. This helps the volunteers work.

4. Regularly get in touch with the National Public Security Bureau to get the latest missing person details.

Get in touch with the National Public Security Bureau and update the information on the missing population in time.

Second, the market analysis of the website operation plan

In market analysis, we need to pay attention to the following issues

1. The function of the website

After the website adopts the new development system, there will be novel content appearing on the website. The new page effects and functions not only attract visitors, but also provide entertainment to the visitors.

2. Does the user directly benefit from the website?

What users get from the website itself is what we care most about. To build a website to know its value, we must let users know what they get from it, so as to reflect the meaning of the website itself.

3. Websites need advertising and customers

The advertisement of a website can bring direct benefits to the website, and the customer is also a kind of propaganda power, which can be understood by people who do not understand, and people who understand it are more deeply understood.

Third, the overall market strategy of the website operation plan

Strategic step

The first stage: establish a website, and at the same time selectively establish sub-sites in several or dozens of cities, and establish partnerships with sub-sites of various cities, sign cooperation agreements, and establish a website not only limited to one province and In a city, if you want to search people all over the country, you can only spread the search network, and the provinces and cities across the country will make people "nowhere to hide"!

The second stage: website information release, build customer base through various means

The publication of website information must use various means to establish its own customer base. Only more visitors, more members can support the normal operation of a website.

The third stage: After the website has a certain popularity and successful search cases, it will actively attract the attention of the big website and finally get cooperation with it at a reasonable price.

After the website has a certain popularity, it is necessary to establish a harmonious mutual aid relationship with the big website and promote each other to achieve the effect of the website "fame overnight."

The fourth stage: the website also has a certain number of registered customers, and the website's popularity has also been greatly improved, and the website's business can be further expanded.

After registering more users, people of all levels will also have it. This time is not limited to allowing searchers to search only people. There should be a lot of fresh content to join in, so that the entire website is not only a search network, but also a collection. A comprehensive website for entertainment, listening to songs and watching movies.

Market expansion principles of website operation plan

1. Adhere to the market terminal as the primary center.

The viewer is at the core, and the website is built with the customer's needs as our goal. The content of the website should interact with the customer.

2. The choice of merchant partners should have certain principles.

You should establish your own principles, screen out business partners who are qualified to cooperate with themselves, and show the principle of concentration because of professionalism.

3. The construction of the site should conform to the overall image of the site.

No matter how you modify the content of the website, you can't change the overall style and image of the website. This will make people feel "lost". Changing the style every day will only make people feel that the website is not solid.

Fourth, the website operation plan of the website operation solution

Determine website technology solutions based on the functionality of the website.

1. Adopt a stable and fast processing server for north-south interoperability.

2. Select the operating system, use Unix, Linux or Window2000/NT. After the analysis, the development of the function, focusing on stability and safety.

3. Adopt enterprise solutions such as system solutions and e-commerce solutions provided by the company? Still develop by yourself.

4, website security measures, anti-black, anti-virus programs.

5. Related program development. Such as web page programs ASP, PHP, JSP and other database programs. We recommend PHP, or an ASP-based form-based publishing system.

V. Website content planning of the website operation plan

1. Plan the content of the website according to the purpose and function of the portal. .

2. E-commerce websites should provide member registration, detailed service information, information search and inquiries, personal information confidentiality measures, and related assistance.

3. If there are more columns on the website, consider using the website programming person to be responsible for the relevant content. Note: Website content is the most important factor in attracting viewers to the site, and content that is not content or useful is not intended to attract visitors who are rushing. The information that people want to read can be investigated in advance, and after the website is published, the satisfaction of the content of the website can be investigated, and the content of the website can be adjusted in time.

Sixth, the web design of the website operation plan

1. Web design art design requirements, web art design should generally be consistent with the overall image of the website, to comply with CI specifications. Pay attention to the color of the webpage, the application of the image and the layout of the page to maintain the overall consistency of the webpage.

The design of the webpage is controlled by the artist. The overall image and specifications must be in accordance with CI, and the upper and lower echoes. The placement of pictures and modules also has its own characteristics and style.

2. In the adoption of new technologies, it is necessary to consider the geographical distribution, age class, network speed, and reading habits of the main target audience.

Different people have their own habits, just like left-handers, so we have to choose a moderate mode for different ages and network speeds as well as reading habits. Everyone feels comfortable to read.

3. Develop a webpage revision plan, such as a large-scale revision from six months to one year.

After a website is made, it is best not to change the big changes too much. It is best to change them every year. When changing, don't destroy the big style and color.

VII. Website maintenance of website operation plan

1. Maintenance of the server and related software and hardware, evaluate possible problems, and establish reverberation time.

The maintenance of the software and hardware of the server is particularly important. Many aspects of testing are required to determine the reverberation speed.

2, database maintenance, effective use of data is an important part of the maintenance of the site, so the maintenance of the database should be taken seriously.

The maintenance of a program's database is equivalent to the type of goods in an inventory. If the type of goods is disrupted, it will be a very troublesome thing, so the program database should be regularly maintained and cleaned up with unnecessary redundancy. .

3. Update, adjustment, etc. of the content.

The web page must be updated and adjusted for a period of time so that the viewer can see the new content.

4. Formulate the regulations for the maintenance of relevant websites, and institutionalize and standardize the maintenance of the website.

The system and specification table maintained by a website shall be handled by a special person, so as to ensure the quality and efficiency of the operation of the website.

Eight, website operation plan website test

Detailed and thorough testing is required before the website is released to ensure normal browsing and use. Main test content:

1. Server stability and security.

The stability and security of the server at the station has always been the most troublesome thing, so we should go to the front of the trouble, first remove the unexpected troubles.

2. Program and database testing.

Each program has its own corresponding function, and the database is where the data is concentrated, especially important.

3, web compatibility testing, such as browsers, monitors.

The web page is open more. There will be no dead pages. Of course, there are monitor resolutions and browser version problems.

4. Other tests as needed.

After making the above tests, the website was tested in other ways, such as telecommunication dialing and Railcom dialing.

IX. Website publishing and promotion

1. Advertising activities published after the website is tested.

After the website is tested, the advertising effect can be promoted through media or online to achieve more traffic.

2. Website promotion registration, etc.

After the website is ready, you can put it on 3721, BAIDU, GOOGLE to find keywords to achieve better publicity.

X. Website system planning schedule for website operation planning

The completion time of each planning task, the person in charge, etc.

A website must be built by professional designers, artists, programmers, planners and project managers, and responsible for supervising the time and quality of the entire website.


Part 4: Website promotion plan

First, the activity time of the event: two to three months after the website platform is online.

Second, the purpose of the event:

1. Promote the registration of website members.

2. Promote the number of mobile games on the website.

3. Increase website visits.

4. Increase the number of original authors on the site.

5. Increase the profitability of the website when the conditions are ripe.

6. Increase the wap traffic revenue of China Mobile users.

Third, the expected income of the event

1. The copyright of the game author is respected and the enthusiasm for development increases.

2. Mobile has a mobile phone proprietary supporting development team

3. The author gains popularity and profit through the game

4. The activity is multi-user, multi-author participation, mobile profit

5. Mobile website awareness is promoted

Third, the activity object:

1. Members of the website: Users between the ages of 16 and 40, among which users with strong spending power between 18 and 35 years old have stable income.

2, mobile phone original author, game producer. Mainly domestic, supplemented by foreign producers.

Fourth, the theme of the event:

First, for website members

1. “Free mobile games, earn mobile phone bills” for the campaign slogan and theme promotion activities.

2. “For registration, send 50 yuan” for the campaign slogan and theme promotion activities.

Second, for game authors, game producers

1, "free publicity, free promotion, help you make money" for the campaign slogan, theme promotion activities.

2, "You make money, I pay the bill" for the campaign slogan, theme for promotional activities.

V. Activity mode:

First, for website members

1. "Free mobile games, earn mobile phone bills":

After registering as a full member on this website and downloading the game on this site, all the games downloaded by this website can be accumulated by accumulating time. When the score reaches 1000 points, the system automatically gives a free mobile phone fee of 10 yuan. Users can recharge their own phone bills. After recharging, the points will continue to accumulate, not cleared, and will continue to take effect. Different points are awarded, and different mobile phone bills and other gifts are given.

This theme activity can promote visitors to download games only on this website, and can only use the games downloaded from this website to log in before they can accumulate points and get mobile phone bills.

This topic can serve the following purposes:

Promote website traffic, website visibility, website reputation, member registration, member loyalty, wap traffic, software downloads, game producer support

2, "Register will send 50 yuan":

Anyone who registers as a full member on this website can immediately receive a game recharge currency worth 50 yuan for free. Through the game currency, you can purchase the game equipment provided by this website and the gold coins used in the game.

This theme event can easily attract visitors from other similar websites to this website to register and access. Can be very good to get members of other sites.

This topic can serve the following purposes:

Promote website traffic, website visibility, website reputation, member registration, member loyalty, and game producer support.

Second, for game authors, game producers

1, "free publicity, free promotion, help you make money"

Anyone who submits and publishes game works on this website can participate in earning points and exchange fee activities. This will encourage website members to actively download and use their game works, provide more consumers and expand their game works. Reputation and consumer income.

This theme activity can enhance the enthusiasm and cooperation of the game authors and game producers, and enable these producers and authors to publish their new works on this website in the first time, and improve the quantity and quality of the works on this website. When the number of participating developers and authors reaches a certain amount, try to participate in revenue sharing with the merchant.

This topic achieves the following objectives:

Promote the number of website games, increase the visibility of the website in the industry, draw more game authors and game developers, get more developer technical support, and make the website and games more closely connected.

2, "You make money, I pay the bill"

We use equal value recharge as a reward to encourage consumers and players to actively play commercial games. Consumers will inevitably make in-game gold coins and equipment purchases when playing games. The cost incurred is entirely for game authors and developers, and they There is no need to pay a penny for game promotion and promotion, but you can get a strong promotion of this website platform. This move can greatly attract the development enthusiasm and participation enthusiasm of the major game authors and developers across the country, and more actively participate in the event. Let this stand in the mobile game industry to achieve authority and popularity in the short term.

This topic achieves the following objectives:

Promote the number of website games, increase the visibility of the website in the industry, draw more game authors and game developers, get more developer technical support, and make the website and games more closely connected.

Sixth, advertising methods:

1. Online promotion:

You can choose some professional websites that the target consumer group loves to promote and promote.

2. Promotion of ground activities:

You can choose Chengdu Computer Street to conduct roadshows, improve local influence and attraction, and promote consumer enthusiasm and enthusiasm.

7. Preparation in advance:

1. Design brochures and promotional advertisements.

2. Assign work and implement details.

3. Activity location, equipment preparation.

4. Advertising material preparation.

This event plan is suitable for the implementation of activities in the early stage of website construction, in order to achieve rapid publicity, attract members, increase traffic and increase visibility.

Ps: This plan is a preliminary case, and the specific implementation needs to be improved.


Part 5: Early promotion plan for information website

Website promotion is divided into online promotion and offline promotion.

1. Online promotion

Soft text promotion

Promote this website in various well-known websites and forums by sending soft texts, so that you can increase the external links of this website and obtain corresponding traffic.

Log in to major search engines and classified information networks. Including Baidu Post Bar, Baidu Know, Yahoo Knowledge Hall, Sina Love Question, QQ Exchange Group and other timely promotion channels.

Blog promotion

Create blogs on the websites of major websites, post relevant information and links to this website, and guide visitors to this website through the traffic of their own blogs. Register one of the blogs of each major site, the blog name: consists of the website name and URL. Clear the keywords, add a great article and attach the super-connected module to the website. The update is fast, the click volume is large, the search is naturally included, and the weight of the search engine will gradually increase. The ranking of the website will naturally follow, and the two are all in perfect, with less labor and more gains.

Online forum, BBS promotion

General forum BBS promotion includes signature propaganda, forum member name, avatar picture, text content promotion, etc. The too frequent and straightforward promotion form is likely to cause dislike of other potential users, and even will be deleted, which wastes energy and will not play. Negative effects. Posting can't directly advertise, send a wonderful post to get everyone's attention, and bring ads. This effect is much better than just advertising, and the chances of being deleted are much smaller. This is more labor-intensive, time is also sufficient, and the target forum is called Penguin, select a few good forums, analyze the number of potential customers, and focus on posting. There is more energy than that. Be sure to write your promotion URL for your signature.

Online advertising: First, advertise on this website. The second is to advertise on other people's websites.

E-mail promotion: collect the mailbox address of a large number of related companies, and use the company's corporate mailbox to send information about the website or the way of sending the group to the customer's mailbox.

QQ group promotion: QQ is the most convenient and fast way to communicate with people on the Internet. It covers a wide range and spreads quickly. Promoting this website on QQ group can bring direct traffic.

Join a community circle

Quick and effective, let your friends, fellows, colleagues, etc. set your website as the homepage, let their blogs insert hyperlinks to your website, and let them promote your website to their circles. For example: QQ, blogs, forums, etc.

Friendly link

The relevance of the website link is an important indicator for the website to improve the website PR value and improve the website's Alexa international ranking. It also helps the website to rank in the search engine. Especially for Google, a large number of effective external links or reverse links will make it easier for spiders to find our site.

Video promotion:

Expand your visibility and influence by publishing videos containing brand or product information on Iraqi mainstream videos such as Youku, Potato, Sina Podcast, and youtube.

Baidu bidding ranking

Buy keywords in Baidu and lead a lot of search traffic into the official mall.

2, offline promotion

The company's business card company's leaflet marketing is advertised in newspapers.

The most effective way for a telemarketer. Promote to customers by phone, let customers consciously guide our website, further, as long as our service is valuable to customers, it is worth doing, and the introduction of our customer service staff is very likely to lead to conversion Rate.