Show your career promotion tips

Show your career promotion tips

First, dare to show yourself

“The wine is not afraid of the deep alley”, this old saying is no longer applicable in today’s highly competitive workplace. Just as a star needs to increase its popularity, it must continue to attend activities and expose it in the media. If you want to establish your own personal brand and enhance its value in the workplace, you must learn to sell yourself, take your own initiative as a commodity, and show your professional gold content. The key to properly managing the value of a personal brand is how to position the individual's brand value and choose the right way to deliver the personal brand image.

How to get the most out of your skills and work styles and package them into a unique personal professional brand is a must-do. If you are unconscious of your personal brand value, you are likely to accept a salary below your value, and your position cannot allow you to develop your strengths. Moreover, if you do not consciously add value to your brand value, it will be abandoned by the market.

In general, the higher the visibility, the greater the value of a personal brand. If there is awareness, there will be people who pay attention and have "eyeballs" and have value.

Bai Ling, a well-known domestic professional consulting expert, told reporters that professionals in the workplace also need to learn to pack themselves and form their own brands. For example, learn to show your abilities, don't always think that you are too small and too light; you need to fill our personality literacy, such as professional ethics, teamwork spirit, responsibility, self-management ability, are all things that package themselves.

Referring to the show, Sohu CEO Zhang Chaoyang can be said to be a master. From the beginning of his business, his Tiananmen advertising roll show, to the later mountain show, the Great Wall costume game show ... not only improved their visibility, but also provided a lot of gimmicks for the company's publicity. In the "2007 Personal Brand Value List", Hurun’s personal brand value, which is famous for launching the rich list, is 8.9 million yuan, ranking first among “social activists” and ranked 159th in the total list. Zhang Weiying, super girl Zhang Yuying, and writer Yu Qiuyu are even taller. By the rich list, Hu Run also successfully realized his personal brand value appreciation.

As an ordinary employee, "show" yourself can not be underestimated. If you think that all your work is in the boss's field of vision, then this kind of thinking is too wishful. In fact, the boss is most likely to suffer from "myopia", although he has lost his life, he turned a blind eye. Strictly speaking, this is not entirely the fault of the boss. Usually, the boss is often focused on the more troublesome people and things, and the people who are disciplined and down-to-earth are easily overlooked. Unless you plan to continue to sit on the bench, squat in the corner and take care of yourself. Otherwise, remember to report to your boss and colleagues and let others see your light.

The “Worry-Free” recruitment website once conducted a survey on “Let the boss see your results”. 38% of the respondents said that the boss took the initiative to see his work performance; 27% thought it was a hint And remind the boss to see the results; and 35% of the workplace people think that the boss does not pay attention to their achievements.

To let the boss see your results, first of all, you have to have a book on your own achievements, what do you do in the end, what is in line with the company's requirements, what is the boss needs you most. Don't expect the boss to have time to communicate with every employee, which is unrealistic. The boss is also a person, not a god. It is impossible to know everything and everyone. If you want to develop in the company, it is not advisable to wait passively and work quietly. Try to find opportunities to let the boss understand your thoughts and know you. The result of the work is a positive approach.

Another cognitive trap for people who are too introverted to develop in the workplace is to fear that colleagues criticize themselves for their work. In the depths of inertia, we have always used "humbleness" as a virtue, and we are not accustomed to "proclaiming" ourselves in a big way, and at the same time we are also dissatisfied with others' "strong and competitive hearts."

Second, the job-hopping to achieve leapfrog value-added

To create a personal brand is to achieve value added. How to better reflect your workplace value? Some people turn their personal brand into a company brand or product brand; some people seek ways to improve their personal brand by hopping for a higher position; some people find better opportunities, earn more money, and create Personal brand of wealth; some people establish personal brands through lectures and speeches; others create personal brands by publishing books, making advertisements, and acting as spokespersons.

For most people in the workplace, it seems to be a truth that job-hopping can make professional brands quickly increase their gold content. At the same time, the ingenious job rotation is another shortcut to the improvement of professional brand value. When encountering bottlenecks in development, first of all, don't overlook the possibility of finding a way within the organization you serve. More importantly, it can also fill the competitive shortcomings of its own cross-post experience. When you change positions, you should first pay attention to the positions available within the company and make relevant preparations. Look at which department and position in the company can be competent, and fight for it in a targeted manner.

Tang Jun is a typical example of a successful personal brand management. During his tenure as a senior executive at Microsoft China, he built a personal brand of “high-level, professional managers who understand both China and the world” on this platform. He has maintained a very good relationship with relevant government departments, partners, especially the media. He also wrote articles and went to TV to use these two traditional media to expand their popularity. In the end, Tang Jun relied on Microsoft's professional qualities and real kungfu achievements in the past 10 years to become grand, and the price has risen to 400 million overnight.

Third, how to create "workplace brand value"

Your brand is your worth! Woody Allen, the "biggest" of the American film industry, says that as long as you know it at work, you will succeed 90%. It is also a good name for actors, and is equally important to other industries and personal brands. In the 20th century, the American "iron king" Andrew Carnegie said in a speech: "If a person wants to advance, he must do something different and some things beyond his own department. He must attract people's attention."

To make yourself a well-known “brand” in the workplace, what you need is a full understanding of yourself and a clear branding plan.

1. Conduct "brand positioning"

What do you want to be? Is your work valuable? Do you have value? Different brands have different brand positioning. Find out what characteristics you have different from others. What do others think is your greatest strength?

Make it clear that you want to establish the main points and results of your personal brand and design the corresponding brand image.

Many people have worked hard and done a lot of things, but most of what they do is a repetitive work with very low intelligence. If you work at the beginning, this kind of "running the dragon" work is not dry, but for a long time, if you continue to do such work, you must be vigilant.

Undoubtedly, each person's ability is different. It originates from both heredity and acquired learning. Therefore, everyone should know where their abilities are and design their life path according to their own abilities.

Operating a personal professional brand is like designing a product brand, which is to design, plan, and manage your own career. According to the development characteristics of career, professional brands include positioning, commitment, promotion, packaging and other business strategies. All business strategies are ultimately aimed at achieving one goal, which is to enhance their brand value.

2, work hard to complete the work

After determining that a job is worth doing, it should be done with utmost precision. There is no doubt that it will enhance your ability and, of course, your brand.

Knowledge in today's era is very fast, and the establishment of personal brands emphasizes learning ability. Strong work skills are the core content of a personal brand. In the workplace, people with weak ability want to establish a personal brand, just like a product, after-sales service is good, if the two days fail, it will let customers avoid it next time. In-depth professional skills are an important element in the creation of personal brands. "Personalism can only survive if it is specialized, otherwise others will not think of you." Peter Dulac pointed out in his latest book: The life of personal expertise is now longer than the life of the company. How to form a characteristic and irreplaceable value of your own skills and work style is the key to building a personal brand. The establishment of a personal brand is a long-term process, and it is necessary to continuously learn new knowledge and supplement new content.

Diplomas, titles, and positions are just a very external reference for measuring a personal brand. Most young people waste their energy on this, which is the best way to build a personal brand. To build a personal brand, you need to learn the knowledge that is useful to your career, and not to learn some knowledge that may or may not be used in the future. The market economy has made the external indicators lose their absolute meaning. The authority to hold the diploma, title and position is just vanity.

3. Effective means to increase popularity

Let others know what you are doing, what you can do, and most importantly, you can do it well.

You can make more comments at various meetings within the company, give advice to the leaders, and establish the prestige within the company.

Frequently put forward new ideas and new opinions on the outside, often violently unpopular, not only to keep up with the trend, but also to actively create trends, always let yourself be at the forefront, always let yourself go ahead of others. This will attract the attention of professional consultants, headhunting companies and industry companies.

It is very important to communicate and communicate with peers. Participate in summits and forums held by industry associations and industry media, participate in cocktail parties and gatherings held by industry professionals; publish speeches and articles in industry media, and make industry-leading statements in the industry.

Simply put, it is to give yourself a unique position, so that your traits stand out from the crowd. The importance of personal branding is increasingly evident because the workplace has changed and the personality of the age requires your personality. Employers also hire you because of the value you display. Effective packaging is not just for product promotion, but also for the long-term development of your personal workplace. Personal branding is such a packaging method.

4, post-maintenance is equally important

When you have established a real personal brand, you need to operate yourself as a brand, just like a business product or a business, to maintain the brand and continue the vitality of the brand.