Job search strategy: success does not believe that phantom love fight will win!

Job search strategy: success does not believe that phantom love fight will win!

I have always heard from the older generation that there are two major events in life: one is to become a family, and the other is to establish a career. It can be seen that "employment" plays an important role in the journey of life.
Freshman, fresh on campus, full of fantasies about the future. Sophomore, knowing that life has a goal, began to re-examine itself. In the third year, I started to make a choice, whether to work or to continue my studies. Senior, everything seems to come naturally. Four years of college time seems to be long, but it is really a big choice in life in a blink of an eye.
First, determine your own job search target public relations has always been my ideal career. Because I personally think that I am more sociable, cheerful and optimistic. Love is also very extensive, and I also like to make friends. In the process of getting along with others, I can give a good impression, and these are exactly what a public relations person needs.
Furthermore, I feel that the profession of public relations is very suitable for me. Because a public relations person can contact different people every day, I can make many friends. PR does not want other professions and has a strong time limit. The schedule of public relations staff is flexible and free to arrange time. And public relations personnel need to learn from others, extensively involved, which just allows me to continue to learn and expand myself.
II. Analysis of Employment Forms Since the reform and opening up, China's economy has been continuously developing. With the growth of GDP GNP, the overall national strength has been continuously enhanced, and the demand for talents has increased. At the same time, the state promulgated preferential policies for the employment of college students, encouraging college students to start their own businesses, which shows that the employment prospects are good, but it should also be noted that the number of college students enrolled in the university has increased dramatically, and the employees of the enterprises have become saturated, which has created a difficult situation for college students to find employment. Recently, a financial crisis has erupted, and companies have laid off employees, making it harder for college students to find employment. As a marginal subject, public relations involves many fields such as interpersonal relationship, public communication, organizational behavior, marketing and so on. It is increasingly valued by enterprises and government departments. Public relations talents will become one of the scarce talents in China in the 21st century. Good employment prospects.
It is reported that in 2004, the annual turnover of China's public relations professional services market reached 4.5 billion yuan. In sharp contrast, professional public relations talents are extremely scarce. For example, Guangdong’s “three-capital” enterprises require 42,000 public relations personnel, such as government agencies and business departments at all levels, state-owned, Collective and private enterprises, the demand is even more alarming, and the professional public relations talents in Guangdong are less than one percent of the demand, and the contradiction between supply and demand is outstanding.
In view of the current status of the public relations industry, my analysis of the employment forms of the public relations position is as follows:
First of all, public relations is a new profession. It has only three years of history in China, and it is a new thing, and new things have a strong vitality. When most people don't know or understand public relations, the first person to eat crabs should be the leader in this industry. The chances of success should be more, and the truth is self-evident.
Second, the establishment and improvement of the market economic system has made the public relations industry a lubricant in China's economic development. The principles of fairness, competition, order, efficiency, morality and legality in the laws of market economy are closely related to public relations. Public relations has become a new concept of modern management, and it has also become a huge Practical means of social and economic benefits.
Third, China's accession to the WTO, public relations as an exotic product, will become a great driving force for the further opening up and development of China. The transformation of government functions has created excellent opportunities and markets for the promotion and development of the public relations industry. It is to be noted that public relations, which is established and managed as a product image, as a public relationship for consulting and planning, as a public relationship to deal with the inevitable disputes and crises in competition, will surely play in the Chinese society after China's accession to the WTO. An irreplaceable important role.
Finally, I believe that public relations is a culture, a cross-border culture that will become a new culture adapted to China's nativeness in the collision of different traditions, different ideas, different modes of thinking, and different lifestyles. The formation and development of public relations culture in Chinese society is undoubtedly of great significance to the development and maturity of public relations profession.
In short, public relations are being widely promoted and applied in Chinese society. They are increasingly being valued by governments at all levels, and more and more become strategic means for various organizations to engage in management, create brands, shape images, and obtain benefits. The more the public, the more widely recognized, accepted and welcomed. In this sense, public relations will once again become a hot spot in the early 21st century when Chinese society has received much attention and caused great reversal.
Third, the conditions required to become a qualified public relations personnel are rising with the demand for public relations talents. Some of the talents who originally engaged in marketing, media, news, Chinese, and corporate public relations have turned their eyes to the public relations industry. Although the scale of the public relations company is not very large, the quality requirements of the personnel are not low. All the employees are elite soldiers, and represent a public relations business with several well-known enterprises at home and abroad. Even people with work experience in news, corporate public relations, etc. need to start from the beginning, and it takes more than 10 years to advance to the director level.
In order to be able to work in the industry, practitioners need to have the following four qualities:
First of all, have extensive knowledge. Public relations practitioners generally need to have a bachelor degree or above, and have a professional background in journalism, marketing, marketing, sociology, international relations, public relations advertising, etc. It is better to be familiar with media operations or government relations. Because some companies have multinational clients, practitioners also need to have a wealth of experience, familiar with Chinese and foreign cultures, and have an international vision and thinking, in order to better understand the requirements and intentions of foreign customers. At this point, returnees seeking a job have a greater advantage. However, most companies still value local talents. After all, most of the public relations operations need to deal with local media and the government. In addition, because public relations requires high-level communication and dialogue with the headquarters of multinational corporations, excellent English listening, speaking, reading and writing skills are also very important.
Secondly, there is a strong desire for knowledge and a strong ability to innovate. PR often contacts customers in different industries and needs to constantly recharge and learn to understand the business objectives. Generally speaking, the company's customers are divided into IT, consumer goods, government public relations, corporate public relations and other categories. According to different customers, the background of public relations needs is different. The talents who have mastered certain aspects of expertise and are familiar with international law and relevant laws and regulations are the most Lack of public relations talents such as financial and IT knowledge. In addition, innovative ideas are also one of the qualities that high-level public relations talents should have. He needs to plan for projects, find product selling points, plan creative activities, and help companies achieve different strategic goals such as branding, product promotion, and brand maintenance.
Again, good communication and teamwork skills. Public relations companies generally adopt a teamwork mode of work, with one team responsible for one or more customers. Sometimes the employees of a certain company need to be responsible for one customer with each branch company, so excellent communication skills and teamwork spirit are very important.
Finally, there is a sense of service. Many people like PR because it is challenging and fresh; others are tired of the industry and feel that they want to see the face of the media and customers. Public relations practitioners need to have a strong sense of service and patience. For example, if they were originally working in the media, they should change from flexible working hours to working in the workplace. Originally, corporate public relations should be transformed into customer-focused and customer-oriented requirements.
IV. Difficulties and Solutions for Successful Employment: One of the biggest problems facing me is to become a qualified public relations personnel. Knowledge is limited and not broad enough. This is fatal for public relations work. It may be because of the lack of certain knowledge, and it will not be successful in establishing a good relationship with customers.
Solution: Take advantage of leisure time to extensively cover books and absorb a variety of knowledge. Usually, you should pay more attention to everything around you and discover some common sense. Use all media to understand the facts and interesting things. Deal with students from different majors and listen to their professional knowledge.
Difficult two: I don't like teamwork very much, I like personal innovation. Innovation is good, but the spirit of cooperation is everywhere, especially in the PR industry. Every public relations person is very good. If you can form a team to have a relationship with your customer's resume, you can make up for each short, and the success rate will be much improved.
Solution: Develop your own sense of cooperation and listen to others' opinions. When you are in class, try to participate in group discussions as much as possible. You can join some teams to carry out team development training.
Difficult three: The profession of public relations is very in need of experience. In the process of contact with people, the skills and methods of speaking are largely determined by work experience. I am a college student, I didn't work, and my work experience is almost zero.
Solution: When using the holiday, find a public relations company internship, use all opportunities to learn things, and accumulate experience.
in fact,
Everyone has a mountain in their hearts, carving ideals, beliefs, pursuits, and ambitions.
Everyone has a forest in their hearts that carries harvest, fragrance, frustration and temper.
but,
No matter how many knives and shadows flashed through the eyes, as long as there is no action, then everything is just a mirror flower, and the moon in the water is beyond reach.
To be successful, one must have the courage to work hard, fight, and struggle.
Success, don't believe in tears;
Success, do not believe in decadence;
Success, don't believe in phantom.
Success, only the people who have fully honed their full pay.
The future is in your own hands.
In the future, it can only be in your own hands.
Life is like a wave at sea, sometimes it starts, sometimes it falls,
Three days are destined, seven points by hard work!
Love fight will win!