Wuhan Radio and Television Bureau 2019 annual democratic appraisal line self-inspection self-correction and rectification report

Wuhan Radio and Television Bureau's 2004 annual democratic review, self-inspection, self-checking and rectification report

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Leaders, commentators and comrades:
According to the unified deployment of the city bank's evaluation office, since June this year, the bureau has carried out democratic appraisal activities as required. Entrusted by the party group, the leaders of the bureau, representatives and comrades will conduct self-examination reports.
I. The overall situation of the basic situation and the main work in recent years. The bureau is the propaganda organization of the municipal party committee and the municipal government. It is the important media responsible for the compilation, broadcasting and transmission of Wuhan radio and television programs. It is the functional department of the municipal government responsible for the radio and television industry in the city. . The Wuhan Radio and Television Group under construction is a business group directly under the municipal party committee and municipal government. At present, the bureau has set up 4 sets of broadcasting frequency and 6 TV channels, with nearly 2,000 cadres and workers, 7 internal offices, 11 business departments and 7 secondary legal entities and holding companies, and set up in 7 urban districts. There is a city management office that is the agency of our bureau.
Since the beginning of this year, in light of its own reality, we have conscientiously implemented the spirit of the municipal party committee on "learning Shanghai and Hangzhou and striving to stay in the forefront of the central and western regions", insisting on "practical, pragmatic, and implementation", striving to become bigger and stronger, and seized a few major achievements. The key is to achieve certain results.
1. To make the Wuhan radio and television industry and industry bigger and stronger, the key lies in the party style, the political style, and the style of the work. In particular, it is necessary to guard the soil and be strict with the self. The first group of the Party Group strictly abides by the "four disciplines and eight requirements" and strictly implements the democratic centralism. The main leaders do not engage in a single statement. The leaders in charge do not engage in their own politics. The departments do not engage in land-based work. The leadership of the bureau is united and the cohesive force is further enhanced. . This year, the bureau has issued the "Emergency Notice for Further Strengthening Propaganda Discipline", "Interim Provisions on the Management of Advertising with Films", "Interim Provisions on the Administration of Radio and TV Announcer Hosts", and "Emergency Notice on Further Strengthening the Regulations for Safe Broadcasting". A series of management regulations have strengthened the management of channel frequency resources, standardized business activities, adhered to open bidding for technical equipment, and strived to prevent corruption from the source. Earnestly implement the "Administrative Licensing Law", actively promote open government affairs; deepen departmental budget reform, strengthen fund supervision, adhere to the two-line system of revenue and expenditure; work hard to promote the reform of cadre personnel system, and standardize "democratic recommendation, open selection, competition for appointment, appointment Publicity system. The activities of “three studies and education” have been widely carried out, and the construction of cadres has been further improved. In-depth development of democratic appraisal, extensively listen to the opinions and suggestions of the community, seriously rectify, and do a good job of correction, improvement, and interpretation.
2. To become a big and strong Wuhan radio and television industry and industry, the key is to develop cultural enterprises, especially to build cultural leading enterprises. From January to July this year, the overall economic income was 240 million yuan, a year-on-year increase of 28.6%, and the city's target of 55.9% was achieved; the profit and tax was 22.1 million yuan, and the city's target of 73.6% was achieved. After the joint venture of the cable network, the company stepped out of the predicament, enhanced its vitality and accelerated its development. In the first half of the year, it developed 18.15 million cable TV subscribers and completed the annual target of 72.6%. The digital TV was opened at the end of last year and the first battle was successful. This year, it actively strengthened cooperation with large enterprises and institutions. The cumulative development of 22,000 users, the completion of the annual target of 55.5%. Wuhan Film and Television Art Media Co., Ltd. was set up to shoot a number of influential film and television dramas such as "Don't Caterpillar", "Sword of China", "Dahan Women's Sword", "Sino-US Diplomatic Storm", etc., and achieved social benefits and economic benefits. . Wuhan Guangdian Road Guanhe Film and Television Base went through fair competition and was contracted by the Bureau of Broadcasting and Television. It opened on May 1 and operated well. At the same time, on the one hand, the bureau strengthens the management of frequency channel resources, insists on listening to the ratings and input-output ratio as the assessment criteria; on the other hand, actively develops the resources of operational frequency channels, and gradually promotes the separation of radio and television business and public welfare.
3, to become bigger and stronger Wuhan radio and television industry and industry, the key is to adhere to the "content is king", especially to build brands and boutiques. Since the beginning of this year, the bureau has strengthened its awareness of quality products and strived to create brand columns and create quality programs. In the first half of the year, a total of 12 radio and television works won national awards. The TV short "Knock King" won the "Most Popular Film Award" at the 15th Italian C.J International Children's TV Festival; two TV works won the China Radio and Television News Award; and nine broadcast works won the China Radio Award. In the nationwide launch of the "Looking for a host, representing the big Wuhan" as the theme of the radio and television host contest, then the in-house host to implement a full-time competitive appointment, to the launch of the new lineup of the host last month, plus Wuhan TV News Integrated Channel With the improvement of content and form, the ratings of “Wuhan News” have remained at 3.4%-4.5% for several days, which is higher than the ratings of TV dramas broadcast during the prime time of the channel; the ratings of “Urban Photo” also remained at 1.9%— Between 2.9%. At the same time, the bureau insisted on "news stand-up" and worked hard to build a news chain; actively preparing for the opening of the literary channel double-break version and the Wuhan TV Children's Channel, and revising the "Light of Science and Technology", which was highly praised by the leaders and the public.
4. To make the Wuhan radio and television industry and industry bigger and stronger, the key is to deepen reform and adhere to the people-oriented principle, especially to activate the polarity of all parties. This year, in accordance with the principle of benefiting the development of the enterprise and facilitating the mobilization of enthusiasm, the SIPO further revised and improved the more realistic Wuhan Radio and Television Group reform plan; gradually promoted the successful experience of the reform of the cadre personnel system of the Broadcasting Program Center, and realized the change of identity management. Post management; completed the appointment of all 648 professional and technical personnel in a short period of one month; in order to promote the reform of the radio and television system, integrate superior resources, and expand the film and television industry in our city, the bureau summarized the foundation of the experience of forming a new stone company. On the integration of Wuhan TV Art Center, Wuhan Radio and Television Weekly and Wuhan Audiovisual Publishing House related businesses and professionals, successfully established Wuhan Film and Television Art Media Co., Ltd.; according to the opinions of the Municipal Party Committee Secretary, after full research and argumentation, proposed Wuhan Broadcasting and Television The center's construction plan for “stopping the construction of the Eastern District and the Western District Investment Promotion Office”. This program embodies the requirements of the main leaders of the municipal party committee and the municipal government on "seeking truth from facts, doing what they can, scientifically demonstrating, and handling the problems and avoiding the aftereffects". It is conducive to revitalizing the stock of assets, reorganizing radio and television resources, avoiding investment risks, and helping to change risks. For the opportunity; adhere to the people-oriented, strengthen the training of the talent team, select and use a group of outstanding young cadres.
In recent years, the news propaganda, career development, administrative law enforcement and work style construction of the bureau have been fully affirmed by the municipal party committee and the municipal government. It has been awarded the honorary title of meritorious units or advanced collectives by the municipal party committee and the municipal government for many times; It was rated as a civilized unit in Wuhan.
This year, the basic situation of conducting democratic appraisal and work styles is carried out in the city's style of conduct. In the spirit of "system linkage, internal and external integration, overall promotion", the bureau has innovated the form of evaluation, enriched the content of the evaluation, and achieved propaganda. Grasp the understanding, carefully organize and implement, conscientiously conduct self-inspection, rectify and reform, establish rules and regulations, grasp management, strengthen responsibility, grasp leadership, clarify the target responsibility system, implement the responsibility system for division of labor, formulate accountability system, conduct solid evaluation, and promote steadily. The effect is obvious.
1. Attach great importance to strengthening leadership. The leadership team of our bureau attaches great importance to the work of evaluation, unifying thoughts and raising awareness. The party group puts the evaluation work on the important agenda, and conducts special research at each stage, and establishes a leading group for evaluation. The leader is the leader and the overall responsibility, and the leaders are specifically arrested, and other leaders assist. The overall units have also established corresponding leading bodies and working institutions. The whole system has drawn a total of 165 people to form a special work class, which has formed a level one level, each responsible, up and down linkage, and a concerted working mechanism.
2, widely launched, publicity and education. The bureau held a party meeting three times, held the office of the director twice, and held the editorial board four times to study and deploy the evaluation work. The party group presided over the convening of the system-wide evaluation work and the re-mobilization meeting, emphasizing that everyone is the object of evaluation, all of which are the image of radio and television, inspiring everyone to work together to build a good work style. Then all units of the system held a mobilization meeting to implement mobilization and education to every employee and journalism. The whole system of 2,653 people participated in the mobilization meeting, so as to “cross to the side, vertical to the bottom, and to the corner” , leave no blanks. More than 1,000 copies of the "Standards of Professional Ethics of Journalists" were issued and sent to each cadre and staff for reference; organizations "striving for service-oriented organs" and "competing for users' satisfaction" activities; establishing and publicizing the bureau system nearly 10 The advanced model is typical, forming a pre-emptive atmosphere; the bureaus of the bureaus carefully search for problems and take the initiative to formulate corrective measures. Through the promotion of strength, depth, voice, and various forms of propaganda, the participation rate of the majority of cadres and workers has reached over 98%. Learning and education and raising awareness have run through the whole process of evaluation.
3. Public commitment and acceptance of supervision. In order to show the determination of the community to do a good job in conducting evaluations, the Bureau published the "Commitment Letter" on the "Changjiang Daily" on June 15 and announced the 24-hour complaint telephone number. On June 18th, the party secretary and director Lu valued sent a letter to the 55 evaluation representatives, and cordially invited the representatives to comment on the radio and television system. At the same time, the bureau issued more than 40,000 copies of the leaflets to the public, and seven urban management offices, such as Internet companies and Jiang'an, made a commitment to the society. Seven urban management offices and six remote urban radio and television bureaus issued a message to the Internet users. The open letter, welcomes supervision from all walks of life.
4, open the door to comment, solicit opinions. Take various forms and widely solicit opinions and suggestions from all walks of life. First, a symposium was held: the heads of the urban management department, the heads of the Yuancheng District Radio and Television Bureau, the evaluation representatives, the news traffic supervisors, the network user representatives, and the advertisers' representatives were held 84 times, and 1,386 people participated in the discussion. The second is to issue a request for comments: The Bureau issued 4,219 copies of the “Consultation Form for the Construction of the Workflow” to the community, and recovered 4,047 copies; the bureau network company sent more than 8,000 requests for comments to the Internet users. The third is to actively organize the democratic appraisal of the “community line” and “township line” activities in conjunction with the actual situation of the bureau: in July, the leaders of all bureaus braved the heat and heat twice to lead the community to 35 communities, 6 streets and townships. The town held a symposium, listened to the opinions and suggestions of 139 representatives of the people, visited more than 20 households, collected 93 opinions and suggestions, and 112 department heads and business backbones participated in the activities. The fourth is to visit the representative of the evaluation: the leaders of the bureau led the team to form 8 groups, visited the representatives of the city, and asked for opinions in person. The fifth is to open a complaint telephone: the city bureau, the Internet company, the digital TV company, the urban management office and the Yuancheng District Bureau have opened 24 telephones to receive public consultation and complaints.
5. Strengthen measures and listen while listening. The bureau's evaluation office adheres to the regular work meeting system, holds regular working meetings every week, establishes a management system for the evaluation of records, archives all archives and documents, and implements computer management; it has established the "Report on Work Evaluation" and issued 16 issues and more than 1,600 copies. For the opinions and suggestions collected in the activities of “community”, “township”, “visiting representatives” and through various channels, the bureau leaders led the staff of the evaluation office to feedback and urged all units and departments of the bureau. Inspect, strengthen measures, and implement rectification. Do not delay, do not care for the problems found, and resolutely rectify.
At the same time, our bureau took advantage of the propaganda of radio and television. Wuhan Radio and Wuhan TV reported the city's evaluation work 35 times in important news programs. The city and the Yuancheng District Radio and Television Bureau reported the evaluation work 160 times.
Second, the main problems in the past two years, in order to seize opportunities, meet challenges, enlarge and strengthen the Wuhan radio and television industry, the city's radio and television industry has accelerated the pace of reform and development. At the same time that good things are good and the results are obvious, the management system has not been perfected, and new contradictions, new problems, and new situations have also emerged. Through extensive solicitation of opinions, combined with self-inspection, the construction of the city's radio and television system mainly has the following problems.
Radio and television news promotion
1. The “three closeness” of news propaganda needs to be further strengthened. The setting, revision, and innovation of the program of the column sometimes fail to fully consider the wishes of the people, and the research and attention on the needs of the people in information, entertainment, communication, etc. are not enough. For example, the "People Connected" column is a business restructuring that is of great concern to the current public. The re-employment of laid-off workers and other situations has not been sufficiently reported in depth and the mining has not been sufficient, so the impact is not significant.
2. There is still a certain gap between the Wuhan radio and television propaganda and the requirements of the municipal party committee and the public. Propaganda on community culture, agricultural science and technology needs to be further strengthened; although some TV dramas involved in the case are purchased through normal channels, some violent bloody shots on TV screens have adverse effects on young people; The channel played the game participation program, and some parents put forward their opinions; radio and television sometimes did not expose the uncivilized phenomenon in time, and did not guide the improvement of the quality of the citizens; some of the "Urban Photograph" programs were not followed up after the report was revealed. Relevant information has not been reflected to the public in time; the role of public opinion supervision of radio and television is still insufficient and needs to be further strengthened.
3. There are not many brand columns, and the quality of the program needs to be improved. Generally speaking, the Wuhan Radio and TV section has certain influences in the country, such as "Light of Science and Technology", but there are still gaps compared with Hunan and other provinces and cities; the program planning is insufficient, and some programs are still relatively simple in content and form. The characteristics of the news program are not timely; the "City Tea House" column is broadcast late, the entertainment and interest of the program is not strong, the conversation and interjection are too many, the audience participation is not enough; The TV series that the audience appreciates the taste needs to be further strengthened.
4. The TV host who looks for the combination of external image and internal quality is a difficult problem that has not been solved. The people have reflected a lot of time ago, and the municipal party committee and municipal government are also very concerned. Many viewers think that the host is doing a good job, not growing well, and not looking at it. There are not many hosts influential in the country, and there is a lack of brand hosts.
5. Although there are regulations and regulations for news propaganda management, there are also cases of poor implementation. Individual violations of discipline and discipline still exist. Individual departments within the bureau have not submitted approvals to engage in recording and broadcasting business with foreign units, disrupting the various bureaus. The positioning of the program center and the normal publicity order, therefore, the propaganda discipline needs to be further strengthened.
6. The interview style of radio and television news practitioners needs to be further changed. The professional spirit and professional ethics need to be further strengthened. The political quality and professional quality of journalists need to be continuously improved. Unfair trades such as paid news and false news need to be further prevented and effectively resisted. Some reporters did not go into the style of interviewing. There are phenomena such as finding news from the newspapers, waiting for tasks at home, and closing the door to think about ideas.
Advertising management
1. There are too many problems that emphasize the pursuit of economic benefits. The public reflected the radio and television advertisements of our bureau. In particular, there were too many advertisements in the program before the end of last year. The broadcast time was long, which affected the viewing effect and the public's opinions were great.
2. Some advertisements have false statements that are overstated. The public responded strongly to medical advertisements and radio medical telephones, health products, medicines, and even advertisements for treating sexually transmitted diseases, such as TV's "Tongji Lai Fukang", and we have every advertisement for each broadcast in accordance with relevant national laws. The law has formal procedures, but has not fully verified its authenticity.
3. The content of the advertisement and the review and refinement of the screen are quite different from those of the public. Some advertisements are not properly restricted, some advertisements are not of high quality, and some advertisements are too exaggerated and uncivilized. For example, the “evaluation of the road and Xuemenglong Ice Cream” was questioned by the representative of the evaluation.
4. There are not many public service advertisements, time, and categories, especially the close integration with the central work of each period.
Internet service
1. The measures for customer service are still not perfect, and the concept of customer supremacy needs to be further established, and the service level and quality need to be improved. Because there are not enough telephone lines for complaints, when a large-scale failure occurs, the complaints cannot be made; the individual operators are not in a position to explain the complaints from the users, causing dissatisfaction to the users; the existing maintenance personnel on the network are insufficient compared with the needs, and some The failure can not be repaired in time, affecting the public to watch TV programs; the network maintenance is not enough for the users, lack of advance public notice and other convenience measures.
2. The signal transmission quality of the local network is not good, which affects the audience's viewing mood. Some community amplifiers and lines are aging, and some areas have external signal interference; network signals are sometimes uneven, sounds are not balanced between channels, and sounds between programs and advertisements are not coordinated; network equipment hardware and software transformation It is necessary to invest huge sums of money, and it is temporarily unable to bear the existing financial resources of the Internet company.
3. The network charging operation is not stable enough, and the procedures and methods need to be further standardized and improved. For users who have not paid the fee, the signal is closed, a small number of employees are not detailed enough, and there is a contradiction with the user; some are caused by mistakes caused by work mistakes; the toll collectors are not fixed, the work is not standardized, and some do not pay attention to the charging method. Caused contradictions.
4. The installation of the urban and remote urban wide-area roads is not standardized, the technical standards are not high enough, the signal transmission is not good enough, there is a phenomenon of off-air broadcasting; the coverage of the network needs to be improved, and there is still a dead angle position; a small number of maintenance personnel are not well maintained. Timely, the quality of service is not high enough.
5. The promotion and promotion of digital TV is not enough. The general public does not know the basic situation; the content of digital TV is not rich enough; the employees still need to be further standardized and improved in terms of service standards and service skills; market development and user development are not enough.
Administration according to law and strict law enforcement
1. The propaganda of industry management is not enough, causing some people to have no understanding of the scope and procedures of law enforcement. When investigating and arbitrarily setting up satellite radio and television ground receiving facilities and units without receiving approval to receive overseas TV programs, the public is not understanding enough. Cooperate.
2. The administrative law enforcement is not strong enough. A small number of violations are not handled in a timely manner; sometimes industry law enforcement encounters unreasonable troubles and appears to be weak.
3. Some administrative examination and approval documents are not standardized, and administrative examination and approval sometimes exceeds the prescribed time limit.
Management and style building
1. The overall comprehensive strength of the city's radio and television system has not yet been formed, and the courage and courage of reform, development and innovation are not strong enough. The Municipal Bureau and the Yuancheng District Radio and Television Bureau are still loosely connected and have not yet formed a whole. The city's radio and television system has a "three slow" phenomenon to a certain extent; the intensity of the reform of the radio and television system mechanism and the speed of the development of the business industry are similar to those of Shanghai and Hangzhou. There is a clear gap than there is.
2. The members of the leadership team of the bureau went to the urban management office and the Yuancheng District Radio and Television Bureau for investigation and guidance work that was not deep enough, concerned and helped the grassroots to be insufficient, and provided little services for the grassroots in terms of propaganda and technology.
3. The institutional style needs further transformation, and the awareness of grassroots service needs to be strengthened. It is not enough for the department to serve, guarantee and promote the development of Wuhan Radio and TV industry; it is not enough to go deep into the grassroots level and in-depth investigation and research, the awareness of active service and the pertinence of services need to be strengthened; the bidding system and the two lines of income and expenditure system Need to continue to adhere to and improve.
4. The staff of the agency sometimes do not work in depth, some comrades pay attention to the theory and business knowledge is not enough; a few comrades have insufficient work and low efficiency; some comrades' disciplinary concepts are not strong enough, there are phenomena such as being late, going to work and playing computer games. .
III. Rectification and measures In the work of appraisal of the work style, the bureau took the important thinking of the "three represents" as the guidance, adhered to the principle of "three closeness", adopted a series of measures, conscientiously rectified, and strived for practical results, and strived to pass the evaluation work. Promote the overall improvement of the quality of radio and television cadres and the quality of programs, and promote the healthy development of the city's radio and television industry and industry.
Improving publicity, improving quality, and expanding the influence of radio and television are always the central task of radio and television. In accordance with the opinions and suggestions of the representatives of the evaluation and the public, the bureau has adopted a series of measures to improve publicity and improve quality.
The first is to improve the coverage of meetings and leading comrades. According to the public's opinions on news and propaganda, the bureau leaders have repeatedly studied and the TV news center has implemented it conscientiously. It has made clear regulations. Journalists should dig valuable information from the conference reports; reports on leading comrade activities in the "Wuhan News" program It is necessary to control within 1/3 of the duration of the program; important events that occurred before 17:00 must be published on the same day to enhance the timeliness of the news; journalists should go deep into the grassroots, care about the interests of the people, and write "live" news to satisfy the people. demand.
The second is to strengthen the closeness and service of publicity. According to popular opinions, the TV News Center has drawn up a series of people's concerns, such as further strengthening patriotism education, spiritual civilization construction, education reform, education for minors, community building, food safety, enterprise restructuring, reemployment of laid-off workers, and agricultural science and technology. The topic of hot issues is clearly selected and stipulated: "I attach importance to the lens, speak with the screen; use the microphone, speak with the voice; follow the process, speak with the plot; choose the perspective, speak with the mind." The broadcast program center has been enlarged. The broadcast density of the weather forecast increases the content of the weather forecast in the province, and adds a weather program in the morning and evening; it clearly stipulates that the proportion of service content in economic programs should reach 30%; the "workplace wind vane" program must More than 10 job-seeking information is published every day; "Extreme 315 Program" mediates consumer complaints; the "Urban Field Wind" column also invites farmers' audiences to interview with agricultural experts. According to their opinions, the program will be broadcasted by 13: 30 changed to 13:00.
The third is to increase public opinion supervision. According to the opinions of the public, the Wuhan City TV "Urban Photo" column was immediately planned and operated. The "Weekend Edition" has been launched, and the monitoring of public opinion supervision has been carried out. Recently, the charges against the chaos, chaos, inaction and uncivilization of the residents have been increased. And the exposure of black internet cafes. The "News Focus" column of Wuhan People's Broadcasting Station implements the target responsibility system; from mid-July, the "People Clicks" column receives the hotline every day at noon; every morning, the "Responding to the People" column is opened, and the public opinion supervision is promptly returned to the public.
The fourth is to innovate the form of programs to improve the quality of the program. According to the opinions of the people, the editorial committee of the bureau held several special meetings to study the problem of creating quality products. Initially decided to launch a large-page news live broadcast "Live Broadcasting Wuhan" at the end of the year to realize a leap in Wuhan TV news dissemination; recently launched the economic in-depth report "Fortune Wuhan"; "People Connected" program enabled IP cable network, and The audience formed an interaction; timely launching news talk shows; designing a virtual background to enhance the beauty of the program; "Wuhan News" program will increase the amount of information, grab more exclusive news, and use this as a hard indicator to assess the performance of journalists; The "Light" program will launch the Beijing version and the Wuhan version to further enhance the proximity and service; the new program "Life Information Station" and "The Reality of the Real Estate" will be launched in the radio program to timely deliver information and serve the people. According to the opinion of the representative of the evaluation on the creation of the Chufeng Hanwei Suipin program, the bureau has seriously studied and improved the TV series such as “City Tea House” and actively contacted CCTV to organize the performances of the literary and art workers in Wuhan in recent years. The program of Feng Hanyun style, together with CCTV's "Qu Yuan Miscellaneous" column, recorded a special program of National Day. During the National Day, it will be broadcasted on CCTV Channels 1 and 3 several times to introduce the place of Wuhan to the national audience. Literature and art, promoting Chuhan culture.
Since June, the bureau has further increased its publicity efforts in Wuhan, vigorously enhanced the sense of pride and pride of the citizens, and produced three TV films in succession: one is the TV series short film "Charming Wuhan", which selects the most distinctive features of Wuhan. Natural scenery, human landscapes, etc. were filmed, 1 minute per session, aired before "Wuhan News", 2 days and 1 period, 180 years of a year's project, and received wide acclaim after the broadcast. The second is the TV feature film "Today's Greater Wuhan", which comprehensively introduces and publicizes Wuhan from five aspects: the waterfront city, the city of humanities, the city of manufacturing, the city of Tongyu, and the city of science and education. The China Merchants Films were broadcasted in Hong Kong and received favorable comments. At the World Population and Development Forum held recently, the film was robbed by foreign and foreign journalists. The third is the TV promo "Wuhan Shuiyun Room", which uses a large number of aerial photography, with beautiful music and concise subtitles, highlighting the beautiful city scenery and heavy cultural heritage of Wuhan. The film will also be on CCTV during the National Day. 4, the 9th set of programs broadcast.
The fifth is to improve the host's screen image and improve the quality of communication. The bureau attaches great importance to the opinions of the people on the TV show host. This year, the bureau has improved the host's screen image as a city-level goal, signed a target management responsibility book with the municipal party committee and the municipal government, and implemented it. From March to June, the public selection contest of “seeking the host, representing the big Wuhan” host was held nationwide, attracting more than 1,000 people to come to the competition, and a group of newcomers stood out. At present, 15 people have officially signed up to join; 7 In the month, the on-the-job TV host competed in the fixed-term competition, and then organized new and old moderators to learn and train, optimize the integration of human resources, and based on expert advice and combined with the opinions of the public, the evaluation representatives and the community, August 8, The TV lineup's new lineup and new image appeared on the Wuhan screen, and the TV news program ratings have been significantly improved. The audience reflected that a group of host appearances of Wuhan TV Station had good image, good temperament and high quality, which brought fresh breath to Wuhan screen. At the same time, a group of old hosts rejuvenated and showed a new look. This year, the bureau will also implement the moderator and anchor system of the moderator, and vigorously cultivate famous brand hosts.
Sixth, do a good job in the inventory of the relevant programs, clean up the TV screen. According to the opinions of the people, we strictly inspected the film and television dramas on the subject, strictly controlled the purchase, introduction and broadcast of content dramas such as violence, murder, and terror. The related TV dramas, movies, and special programs were all scheduled to be played after 23:00 every night. The number has also been greatly reduced. To this end, we have removed a number of repertoires that have already signed contracts, and actively organized a number of excellent boutique repertoires to promote the main theme to meet the needs of the audience. At the same time, the Office strictly inspects other online games, cartoons and other programs, and resolutely put an end to feudal superstitious pseudoscience, frivolous and boring low-level boring, drug gambling, smoking and alcoholism; strictly control the total amount of imported cartoons and the proportion of broadcasts. The ratio of domestic cartoons to imported cartoons is not less than 6:4, and the proportion of overseas cartoons will be gradually reduced, and excellent domestic film and television programs will be broadcast during prime time. According to the opinions of the representatives of the evaluation and the actual work of the bureau, the bureau has recently set up a central review team to jointly review the TV dramas that are ready to be purchased and prepared to ensure quality. According to the opinions of the audience, the bureau arranged a series of excellent TV dramas, radio dramas, songs and special programs in the summer to carry out patriotism, team spirit and socialist education.
The seventh is to strengthen the education of minors and actively prepare for the opening of the Wuhan Children's Channel. According to the requirements of the central, provincial and municipal governments and the opinions of the representatives of the evaluation and the public, the bureau held the party group meeting and the editorial board four times to study and demonstrate the work of the children's channel. At present, the bureau has set up a leading group and a special work class, and strives to obtain approval from the State Administration of Radio, Film and Television during the year and start broadcasting early next year, making it an important position for youth education in the city.
Improve management, strengthen management, and correctly handle the relationship between social and economic benefits. The industrial structure of our bureau is mainly composed of advertising management, network management and other operations. In the work of evaluation, the bureau attaches great importance to the opinions and suggestions of the representatives of the evaluation and the public on business operations, especially advertising operations, adheres to the principle of social first, and adopts a series of measures to increase the review and rectification of advertisements. The adjustment was immediately adjusted and the replacement was immediately removed. By rectifying and controlling the higher-level regulations, and revising the opinions of the people in the evaluation and the opinions of the public, there have been some obvious changes in the advertisements of the bureau.
1. Make a good advertisement to broadcast the gateway.
First, carefully check the broadcast time and quantity of advertisements. According to the opinions of the people and the representatives of the evaluation, the bureau immediately conducted a serious investigation on the broadcast time and quantity of TV advertisements. In strict accordance with the requirements of the State Administration of Radio, Film and Television, Order No. 17, the total amount of advertising broadcasts was controlled within 20%. The interstitial ads in the TV series were cut from the first episode of the previous episode in 2004 by 9 minutes, and reduced to one cut, 2 minutes and 30 seconds per episode. The amount of this advertisement was reduced by 72% compared with the same period of last year.
The second is to further strict advertising review procedures and resolutely put an end to false advertising. According to the opinions of the people and the representatives of the evaluation, the advertising department of the bureau immediately organized the power to check the approval procedures of the advertisements one by one. Although the results of the inventory showed that the advertisements broadcast by the bureau had legal files, the relevant functional departments of the city did not raise the law. Violation of the rules, but the Bureau still carried out self-examination and self-correction with high standards and strict requirements. On the basis of the survey on the authenticity of the advertisements, we have repeatedly negotiated with the advertising publishers to re-determine the broadcast content of such advertisements on the basis of the “Tongjilai Fukang” medical advertisements. The content of the promotion was re-created, and the contents of “free”, “price reduction”, “contracting, and packaging” were resolutely deleted, and only the “brand” content of the medical unit “Tongji Lai Fukang” was retained.
The third is to seriously check and correct, adjust and withdraw a batch of advertisements. According to the opinions of the people and the representatives of the evaluation, we further rigorously reviewed the advertising style, insisted on not doing sexually transmitted diseases advertisements and advertisements for rivers and lakes; advertisements such as athlete's foot cream and hemorrhoids were also strictly arranged according to regulations, and non-primary time broadcasts on non-main channels were arranged. Out. In July of this year, the total length of drug advertisements broadcast on six TV channels decreased by 60.98% compared with the same period of last year. After receiving the reflection from the public and the evaluation representatives on the “Following the Road and Snow Menglong Ice Cream”, the bureau researched overnight and instructed the head of the advertising department to go to Shanghai to negotiate with the advertiser immediately, and in the case of invalid negotiation. It is decided to reduce the advertising revenue by more than 1 million yuan, and we must resolutely withdraw this advertisement according to the opinions of the public. At the same time, we carefully inspected the radio hotline program and drug advertisements of radio stations, and eliminated 8 medical units. Although we lost nearly 4 million yuan a year, we insisted on getting better. At the same time, we will actively improve the radio medical hotline advertising methods, and adopt various methods such as health consultation, expert discussion, recording and broadcasting, and more brand advertising to improve the quality of advertising. In August, the radio hotline advertisements of our radio stations dropped by more than 10% from the previous month. The radio news frequency did not advertise at 10:00 pm in prime time, and launched other programs with strong public participation. At 5:30 pm on September 14th, we received a report from the evaluation representative about the “Jian Chang Ling” advertisement and immediately decided to stop broadcasting this advertisement from 8:00 that evening.
The fourth is to increase the amount of public service advertising production. Public service advertisements are an important form of promoting Chinese traditional virtues and celebrating the new social trends. According to the opinions and suggestions of the people, the bureau immediately researched and planned to increase the public service advertisement broadcast, closely integrated with the work of the municipal party committee and the municipal government center, and actively produced and broadcasted the “Community Construction 883 Action Plan” and “Caring for the Healthy Growth of Minors”. "Public service advertisements, in July this year, Wuhan TV station broadcast 3,130 public service advertisements, accounting for 11% of the evening broadcast time, far exceeding the national 3%, and the broadcast volume is nearly twice that of pharmaceutical advertisements. Among them, only the “Community Construction 883 Action Plan” public service advertisements working in the whole city center have been broadcasted up to 2,060 times.
2. Actively adjust the industrial structure and achieve diversified operations.
At present, in the industrial structure of the national broadcasting industry, advertising revenue accounts for a large proportion, and the Bureau is no exception. In accordance with the opinions of the people and the requirements of their own industrial development, on the one hand, the bureau has made good advertisements to produce the gates and satisfy the wishes of the people. On the one hand, it actively adjusts the industrial structure, vigorously develops other businesses, and strives to change the situation in which advertising operations are “outstanding”. Our bureau vigorously integrated industrial resources and cultivated leading enterprises. After arduous negotiations, the Internet company completed a joint venture with CITIC, and introduced 110 million yuan of funds to strengthen the network strength; Wuhan Film and Television Media Art Co., Ltd. was established to play the TV drama production of our bureau. The brand advantage, enhance the strength of the industry; digital TV this year's target is to reach 40,000 users; this year's overall economic income must be guaranteed to reach 430 million yuan, an increase of 12%.
Improving services, improving efficiency, and ensuring that citizens listen to and watch radio and television programs. The quality of cable TV network services is related to thousands of households and is closely related to people's lives. The bureau attaches great importance to the opinions of the representatives of the evaluation and the public, and further firmly establishes the service concept of “customer first”, actively improves the service and improves the quality of listening and viewing.
1. Improve user service measures.
Wuhan Guangwang Road Co., Ltd. made provisions during the evaluation period: the door-to-door maintenance and service staff were uniformly dressed, accompanied by certificates, and implemented the “four ones” requirement. Unify the working hours and work requirements of each business door, and uniformly strengthen the staffing and equipment configuration of the 110-link repairs at night, and strengthen the repairing strength.對維修、稽查、安裝的用戶全部實行電話回訪，目前電話回訪量約640個/天。加強對熱線服務人員的培訓教育，要求對於民眾投訴要認真記錄，及時處理，做到態度溫和，耐心解釋，並計畫投資70萬元購置呼叫中心繫統，解決投訴電話占線問題。對於因網路突發故障、市政改造可能影響市民收看電視節目的情況，事先在電視節目中“飛字”預告。
2、加大技術改造力度。
根據民眾意見，我局召集網路公司專門研究加強對網路老化、信號質量差的地區的網路升級改造問題。目前網路公司正在著手對橋口區漢宜社區、漢陽區瓜堤社區、武昌區戶部巷、南望山社區等網路進行整改，江岸區台北街一、三、四村即將進行升級改造。同時，網路公司還在試驗推進技術加擾封停工作，減少錯停信號對正常用戶的影響。針對今年供電緊張、停電頻繁的情況，為儘量保障市民收看好電視節目，網路公司投資50萬元安裝UPS電源，增購小發電機，加裝雙迴路電源，確保信號安全傳輸。
3、規範網路收費。
我局高度重視行評代表和民眾對網路收費的意見，經研究後立即開通收費員專線電話，隨時了解用戶的需求，及時解決收費中的問題。同時，加強對收費員的培訓教育，制定和完善收費工作規範，做好耐心細緻的解釋和各個環節的銜接工作，避免造成錯誤封停。同時，網路公司正在制定相關規定，加強對收費員隊伍的管理，儘量做到人員固定、收費區域固定。
4、加強聯動，服務社區，答謝用戶。
根據民眾意見，我們進一步加強市、區、遠城區的聯動，統一城區和遠城區有線網路安裝工作技術標準，提高網路覆蓋率。我局加強與社區、居委會的溝通聯繫，投資30萬元為武漢市所有社區免費安裝有線電視；至8月底已為235個社區安裝，受到社區和居民的熱烈歡迎。同時，為真誠回報用戶，網路公司正在開展“月月大抽獎，年終更大獎”答謝用戶活動。
5、武漢數位電視加大宣傳力度。
根據民眾意見，我局數位電視公司立即研究策劃，加大宣傳推廣力度，近期推出了深入社區、鄉鎮設立諮詢台的系列活動，為民眾現場解答安裝、調試等有關問題。為豐富數位電視節目內容，我局積極與中央電視台聯繫，雅典奧運會期間在湖北省獨家引進中央電視台《風雲奧運》兩套數位電視節目，滿足了觀眾的收視需要。
改善管理，依法行政，全面提高廣播電視隊伍素質
1、嚴格依法行政。
我局既是市委、市政府的宣傳機構，又是市政府主管全市廣播電視行業的職能部門。近年來，我局行政管理的內容逐漸減少，目前只剩下4項，主要是:負責全市有線電視的設定、設計、安裝和使用管理；負責衛星電視廣播地面接收設施的設定、設計施工和使用管理；負責影視音攝錄製作經營許可；負責廣播電視播出機構的管理。
在行評工作中，我局高度重視行評代表和民眾的意見，對照《行政許可法》，堅決貫徹落實，大力加強整改。首先是加大了行業管理的宣傳力度，制定了《武漢市廣播電視局行政執法公示制》，將行政執法的職能、職責，審核、辦證程式，行政處罰的依據、程式及管理人員辦事準則等，通過發文、上網、上牆等辦法向社會公示，接受民眾監督。其次是加大行政執法力度，開展專項檢查，制定了《行政執法過錯追究責任制》，對10個方面的過錯行為實行過錯追究，做到教育和制度管理相結合，力爭杜絕行政執法過錯行為的發生。第三，規範行政審批手續，做到及時、準確、規範。同時，我們加大行業管理力度，接到行評代表關於武漢教育電視台廣告過多、廣告不真實的反映後，局事業處的同志專程到該台，對近期播出的節目進行檢查。武漢教育電視台高度重視，立即進行了整改，撤下了“奇經講座”等一些不符合要求的醫療廣告和《濟南7.9大案 》、《福州綁架案》等影視劇。下一步，我局將繼續加強對武漢教育電視台播放節目的監督管理，履行好廣播電視行業管理職能。
2、健全並嚴格執行各項管理制度。
根據民眾意見，我局狠抓制度建設，嚴格日常管理。一是重申和完善了10多項宣傳管理制度，在全局範圍內發文對違反相關規定者進行了通報批評；二是嚴格執行節目采編與廣告經營完全分離的制度，切斷了采編人員與經營活動的聯繫；三是健全社會監評制度，包括節目監播制度、新聞閱評員制度、新聞行風監督員制度等；四是嚴格執行了廣告審查等項管理制度；五是進一步完善基建工程、技術設備、耗材招標採購管理制度；六是建立健全行風建設及管理制度。
3、狠抓隊伍建設和作風建設。
局黨組高度重視行評代表和民眾對廣播電視隊伍以及機關作風的意見，採取定期檢查和臨時抽查相結合的方式，對各部門特別是機關的工作作風進行督促檢查，要求機關幹部增強組織紀律觀念，主動服務，紮實工作，提高辦事效率。為進一步促進幹部職工學理論、鑽業務、創精品，我局內部業務刊物《武漢廣電》從7月份起專門開闢專欄《新聞名牌欄目大家談》，面向全局徵稿。同時，根據基層和民眾意見，我局決定把這次行評工作中富有特色的“社區行”、“鄉鎮行”活動保持和發揚下去，局領導班子成員定期或不定期到城區管理處、遠城區廣電局調查研究、幫助解決問題，熱情為基層服務。
各位行評代表，行風建設是一個單位文明進步的內在動力，是快速持續發展的不竭源泉。行風關係政風、關係黨風，關係市委、市政府的形象和武漢廣電媒體的公信度。這次行評工作中，我局在市行評代表特別是駐局行評小組的幫助支持下，根據民眾的意見和建議，結合自身實際，扎紮實實搞整改，行風建設取得了階段性成果。但是我們決不能自滿，我們清醒地認識到：行風建設是一項長期的重要的工作，不可能畢其功於一役，需要我們持之以恆抓下去。對於因體制等原因暫時無法解決的問題，我局將認真研究，及時向市委、市政府匯報，力爭儘快通過深化改革予以解決。
在此次行評中，我們雖然取得了一些成績，但是離市委、市政府以及市民民眾的要求和希望還有差距，特別是在提高新聞宣傳質量、處理好兩個效益的關係、做大做強武漢廣電產業等各方面，我們還需要下更大氣力。因此，今後我局將繼續堅持“三貼近”，進一步改進新聞宣傳，切實提高節目質量；堅持社會效益第一，進一步改進經營，做大做強武漢廣電事業和產業；堅持用戶至上，進一步改進服務，保障市民收聽收看好廣播電視節目；堅持依法行政，進一步改善管理，完善制度，建設一支政治強、業務精、作風正、紀律嚴的廣播電視隊伍。
作為市委、市政府重要的媒體，我們深感肩上的擔子重，責任大。8月15日下午，省委副書記、市委書記陳訓秋來到我局，了解學習滬杭、加快文化產業發展的情況，看望並慰問廣電幹部職工。陳訓秋書記充分肯定了近兩年來我局所取得的成績，他說：“市廣電局做到了堅持求真務實、狠抓發展，改革先導、以點帶面，突出主業、效益優先的原則，團結一心、開拓進取，以目標管理為抓手，以黨風廉政建設為保障，以人為本，充分發揮廣大幹部職工的積極性、創造性，努力開創新局面，宣傳工作創新創優、安全播出紮實有效、事業產業穩步發展、經營創收有新突破、黨務後勤保障有序，各項工作目標執行情況良好。”陳訓秋書記還對下一步發展文化產業、辦好文化企業提出了明確要求，勉勵我局在文化產業發展中快馬加鞭挑大樑，給我們以極大的鼓勵和巨大的支持，使我們進一步增添了前進的動力和信心。
風正而業興。藉助行風評議的東風，藉助行評中樹立的正氣，我局一定按照市委提出的“學滬杭，走在中西部前列”的要求，在市委、市政府和市委宣傳部的正確領導下，全面提高隊伍素質，大力提高廣播電視節目質量，在全市文化產業中勇挑大樑，為武漢市的經濟發展和社會進步作出新的更大的貢獻！
thank you all!
二○○四年九月