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Foreign trade salesman year-end summary report

One. Business capability Be familiar with the company and products. Many salesmen are very eager to find customers every day, but the effect is not big, because they don't know about the company and products, don't know where the target market is, or when customers ask professional questions about the company and products, they don't know. In fact, as long as you are familiar with the company and products, you naturally know that the target market is there, and you can also answer the customer's questions professionally.
2. Understanding of the market. This includes two aspects, one is the understanding of the target market, and the other is the understanding of the competitors. You must not sit in the sky and watch the world. Because the only constant in the world is “change”, it is necessary to make corresponding strategies according to changes in the market so that we can win in the fierce competition.
3. Business Skills Many customers like to talk business with professional business people. Because the business personnel are professional, many problems can be solved in the negotiation. The customer is also willing to hand over the order to the professional salesman. Of course, business skills are also cultivated through long-term practice. In my own 3 years of foreign trade experience, what I have learned is "consultant sales skills", everything starts from the customer's needs, on the phone, at In emails or visits, we have to keep asking questions and knowing the customer's needs from the customer's answers. This will do more with less. For example, if the customer wants to buy a high-quality product, you can pick a good quality product for him. It doesn't matter if the price is expensive. On the contrary, if the customer only wants to buy cheap products, don't be too high when quoting, otherwise they will scare away customers. Doing business can be simplified to "understand or stimulate demand, and then meet the requirements."
two. Personal quality ability Honest business, most afraid of "profit", so customers like to be friends with honest people, do business.
2. Enthusiasm, as long as you have a passion for your own profession, can concentrate on your own energy, and foreign trade is even more so, because foreign trade is a long process.
3. In the patience of the foreign trade industry, the cycle of developing a new customer is generally between six months and one year, or longer. Therefore, in this long process, when there is no order and colleagues have orders, there must be patience after the storm. It is a rainbow.
4. Self-confidence is the most important. In foreign trade, there are hundreds of customers in a typical company, but there may be a few that actually place an order. Therefore, the salesman may be doing "useless work" for a lot of time. But there must be self-confidence. There are many potential customers who want to turn into real customers for a long time, so they must have firm self-confidence to make their business better.

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