Sales department work summary

Corporate Sales Department Work Summary

In the year of ****, all the business personnel of the headquarters under the leadership of the company carried out all the work around the goals and tasks of XX years, which are summarized as follows:

First, the overall goal completion:

Sales of 17.5 million yuan, 77.8% of the target project

The return of 11 million yuan, compared with the sales revenue ratio of 63%.

In terms of sales, it is mainly affected by the following factors:

1. Guangguang’s business decline was more serious. In XX, the customer completed sales of 18 million yuan, and in XX year, due to new leadership and new policies, this year, Guangxu made a major reorganization and adjustment of its ironplate units, especially the major customers such as Songbao Group and Huasheng Fan. After the qualification of the iron medal, our carton sales business has been greatly reduced. The business of other iron-clad customers has also been affected to varying degrees. It is estimated that the entire Guangguang Group will sell about 8 million yuan this year, compared with the plan of XX million issued by the company at the beginning of the year. The difference is very far.

2. Nengqiang Ceramics Group expects the customer's sales to be no less than 5 million at the beginning of the year. However, due to the fact that our quality and price have not met the needs of our customers, our business share has not expanded and is still shrinking. If we can consider the pre-printing, its sales share will increase.

3. Affected by quality and delivery. If the ceramics factories such as Nengqiang, Qianghui, Jinke, and Ou Shennuo are affected by factors such as paperboard strength, printing color difference and overprinting position, and our color printing production is saturated in the first half of the year, customers can not order the next order. The customer’s confidence in us has been shaken, affecting part of the sales.

In terms of capital withdrawal, mainly due to the expiration of funds for Hongfeng Glass and Huasheng fans, the company’s share of Huide’s ceramics and Huasheng fans has grown. Although some funds have not expired, the accounts receivable are quite large.

In addition, due to the huge market environment of the society, the general customer payment delay, resulting in our return planning is not on time, affecting the overall operation of the company.

Second, the main work is as follows:

1. Focus on work discipline and professional ethics.

In view of the poor discipline of the individual salesmen of this department and the low efficiency of work, on the one hand, we have adopted individual talks; on the other hand, we have increased the implementation, implementation and supervision of the system. The work report system has been improved, and the spirit of the salesman has been significantly improved, and work efficiency has improved. At the same time, we use some typical cases to educate and revive business personnel in a timely manner, develop good professional ethics and literacy, and increase promotion and monitoring to prevent damage to the company's interests and damage the company's image.

2. Strengthen the review of the order and the delivery of the inventory products to minimize inventory and reduce corporate risks.

This year, we have learned from the past experience, especially for the fan industry. We strictly implement the approval procedures for orders, control them from the source, and face the inventory of finished products. At the same time, the salespersons actively communicate with customers and try their best to deal with them. A certain effect has been achieved.

3. Improve the service quality and business capability of the salesperson, so that the business of a group of old customers can be consolidated and developed.

In our daily work, we ask the salesperson to do the following:

Strengthen communication with customers, find more ways to establish good cooperative relations;

Work must be in place, services must keep up, timely understand the customer's production and operation situation and competitors' situation, and find problems in a timely manner;

Timely feedback the customer's requirements and product quality to relevant departments, and strengthen communication and cooperation with the horizontal department, so that our product quality and service can meet the needs of customers;

Concentrate on clarifying all aspects of the relationship between Huide and the factory, and do a good job in pre-sales, sales, and after-sales services to consolidate the business and become bigger and bigger;

Actively participate in the development of new business.

After hard work in the first half of the year, we successfully opened up two customers and are expected to become new profit growth points in the second half of the year.

Increase the intensity of capital withdrawal and avoid corporate risks.

In terms of the withdrawal of payment, the entire department has formed a consensus and placed this work at the top of the list. All along, the two supervisors of the Department have cooperated and cooperated with each other to personally supervise and assist the salesmen to collect the money to collect the money. It has never been relaxed. So far, the vast majority of customers have returned to normal, and some customers have some The reason is that the return speed is slower.

Third, there are problems:

1. The daily management of the department needs to be further strengthened;

2. The overall fund withdrawal was not satisfactory and did not meet the expected requirements;

3. The effect of the pressure storage work is not obvious;

4. The responsibility and work plan of individual salesmen are not strong, and the business ability needs to be improved;

5. The development of new business is not enough, and business growth is small;

The tasks assigned by the company are somewhat out of touch, and the unreasonable performance appraisal affects the work mood of the salesperson.

Marketing Department Work Summary

In the blink of an eye, at the end of the year-end summary, looking back at 2014, I will summarize the work I have done this year and report as follows:

1. In the first half of the year, in accordance with the leadership arrangements, and xx will be responsible for the daily playback and equipment maintenance of 5D cinema.

Only during the installation of the equipment, out of the overall situation, security awareness, etc., from the installation staff, from the twelfth lunar month to work overtime to the first month of the seventeenth, no break in the middle. In the 29th year of the New Year, in order to repair the circuit, the electrician accompanied the electrician to work overtime until 11 o'clock in the evening, and the circuit was finally repaired. Although tired, but tired of peace of mind, I feel that my heart is open, I feel that I am worthy of my salary, and I am worthy of the leadership.

During the maintenance of the equipment, the small faults can be solved in a timely and autonomous manner. The problems can not be solved in a timely manner. The leaders have reported the situation in a timely manner, and they have done their best and have a clear conscience. In retrospect, when they came to work every day, Working in a tight and complicated mood, the first thing to consider in 5D every day is safety first. Always consider whether the chair is safe, the screws are loose, the smell of the room is pungent, etc., so I have to clean the theater every day. Just check the screws in time, and during the playback, you will run into the two halls from time to time to see the effect of the scene, to see if there are children falling from the chair, whether there are any symptoms such as discomfort, and whether the equipment is not normal, such as the sound is not sound. There are some shadows such as water spray and no spray. For this reason, every two days, equipment is added once, every 15 sky presses are put once, every half month, the hydraulic rod is beaten once... Every day has to be full. Psychological preparation to face various emergencies, such as the vomiting of tourists due to the discomfort of watching movies is not once or twice, every time you have to clean up the garbage in time for the follow-up Viewing people feel comfortable and satisfied. At that time, I also often encountered tourists' disputes. They also all came out of the height of the park, and they gave me the most calm explanation. It was not for anything else, just thinking, as long as the environment is good, personal suffering and tiredness, It is not worth mentioning.

2. In the second half of the year, transfer to the Marketing Department and actively obey the leadership arrangements. The work is as follows:

1. Assist the competent leader to do a good job in the warehouse management of the operation department, ensure that there are records in the warehouse and storage, and there are places to check in the place where the goods are located.

2. Timely supply of books, souvenirs, etc. for the exhibition of tourist service centers, ensuring smooth delivery of tourists when they come to buy.

3. Signed a ticket sales agreement with Tongcheng.com, Zhengzhou Jinhui Travel Agency, North and South Travel Network and other online ticketing platforms, which expanded the channels for ticket sales in our park.

4. According to the instructions of the department head of the operation department, register the Sina Weibo account of Xushen Culture Park first, and transmit 212 related microblogs in Xushen Cultural Park Park in less than 3 months, and develop 274 effective winter powder, with additional illustrations. More than 170 sheets have made a small contribution to the promotion of the Xu Shen Cultural Park.

5. After the launch of "Xu Shen Xue Tang", through the door-to-door visit, telephone communication and other means, contact with the business department colleagues, educational institutions, training institutions and other dozens, the "Xu Shen Xue Tang" broadcast and the city's primary and secondary school students free park information, the first Promoted to the outside world for a while.

6. Obey the leadership arrangements of the operation department and do a good job at the booth. The normal operation of the cabin is guaranteed, and the log cabin is timely stocked to ensure supply.

7. The attitude of an old employee should still be maintained. When the full-time lecturer can't open the door, he will automatically fill the position for the overall situation and complete the lectures arranged by the leader in a timely and effective manner. In the reception, the tourists are as sincere and sincere, and there is no incident of complaints from tourists due to bad attitude and poor service.

8. All the year round to unite colleagues and obey the leaders, and actively responded to the activities arranged by the park. All activities starting from the height of the park have been actively resounded, and the disciplines stipulated by the park have been strictly implemented. There is no one during the whole year of work. Late, early leave, absenteeism and other records.

Sales Department Annual Work Summary

In 2019, the sales department has made a little gain in the work of this year. At the end of the year, we will summarize the work of the sales department. The goal is to learn from the lessons and increase sales so that the work is done better, so that there is confidence and determination to do better next year's work. Below I will give a brief summary of the work in the past year.

In 2019, we resolutely implemented the policy of xx manufacturers. Learning, formulating various aspects of sales, the core competitive advantages of the company's products, and the marketing department jointly planning and promoting the image of the company, the image of the brand, in various media advertisements, such as radio stations, newspapers and magazines, and so on, to make our company The popularity of the company is gradually recognized by customers in the Taiyuan market. All the staff of the department sent more than 30,000 newsletters and team building; detailed sales personnel assessment standards, sales department operation system, work flow, team culture and so on. This is a good aspect that I think we are doing, but there is still a big gap in what we do in other areas.

From the point of view of sales, our work is not good, and the sales performance is really not ideal.

Although some objective factors exist, other methods in the work also have great problems. At present, the sales department has yet to be resolved. The main problems are as follows:

1. The enthusiasm of sales staff is not high,

Lack of initiative, lazy, that is often said that the nature is not strong.

2. The maintenance of customer relationships is very poor.

The most basic customer retention rate, base customer, and return visits of sales consultants are too small. In a month, a total of eight sales consultants visited more than 20 customers a day, and the average number of intent customers was only seven or eight. From the digital point of view, the sales consultant's base customers are very few, and it is not ideal to invite customers every time. Some activities are not possible.

3. Communication is not deep enough.

In the process of communicating with customers, sales personnel cannot clearly convey the situation of our products to customers, understand the true ideas and intentions of customers, and cannot respond quickly and correctly to some problems and requirements put forward by customers. . When communicating with customers, they don't know how much the customer knows or accepts about our products. It is a fatal mistake to have no secondary tracking after being rejected.

4. Work does not have a clear goal and detailed plan.

The sales staff did not develop a habit of summing up the work and planning, the sales work was in a state of laissez-faire, the working hours were not properly allocated, and the work situation was chaotic and other adverse consequences.

5. The sales staff's quality image and business knowledge are not high.

The individual clerk's own quality is low, stubborn and not bad habits, work responsibility and work plan is not strong, business ability and image, quality still needs to be improved.

I. Market analysis

The market is good and the situation is grim. Through the decline in sales of self-owned brand cars this year, manufacturers will adjust their strategies. Next year is a year of great dedication. We must have a strong internal quality and a plastic image. Use iron discipline to build an iron team and play a beautiful ambush battle. If we do not do a good job in the next year, we are likely to lose this opportunity for development.

2. 2019 work plan

The following work in the next year's work plan is the main work:

1) Establish a sales team that is familiar with the business, highly qualified and efficient, and relatively stable.

Talent is the most valuable resource of the enterprise. All sales performance originates from having a good salesperson. It is the foundation of the enterprise to establish a sales team with cohesiveness, combat effectiveness and high quality. Only through the high-quality and efficient sales staff can not only increase the sales of the car, but also put the added value of insurance, household, decoration and so on to a new level. In the next year's work, a harmonious, efficient sales team will be formed as a major task.

2) Improve the sales system and establish a clear and systematic management approach.

Sales management is a difficult problem for the company. The sales staff is in a state of laissez-faire when attending and seeing customers. The purpose of perfecting the sales management system is to let the sales staff play a subjective initiative in the work, have a high degree of responsibility for the work, and improve the sense of ownership of the sales staff. Strengthen the execution of sales staff to improve work efficiency.

3) Improve the quality and business ability of personnel.

Cultivate the sales staff to find the problem. The purpose of summarizing the problem is to improve the overall quality of the sales staff. In the work, the problems can be summarized and the opinions and suggestions can be put forward, and the business ability can be improved to a new level.

4) Establish new sales models and channels.

Grasp the sales model of insurance and decoration, and make a sound plan. At the same time, we will open up new sales channels and make good use of the company's existing resources to make good cooperation between in-store sales and telephone sales, inviting sales, and auto show sales.

According to the sales tasks assigned by the company, the tasks are decomposed into various sales consultants according to the specific situation, and then decomposed into monthly, weekly, and daily; and the sales performance is improved based on the completion of sales tasks. We will lead the sales staff to do their best to achieve the goal.

5) Gu Quan overall obeys the company strategy.

In the future, before making every decision, we should first consider the opinions and decisions of the company's leaders and abide by the leadership's decision on the various businesses. When there are differences in the work, you should calm down and negotiate with each other. As long as you can always sum up lessons, develop your strengths, correct your shortcomings, and consciously put yourself under the supervision of the company and customers, work diligently and lead by example. I believe that there will be a higher and newer development.

I think that the company's development next year is inseparable from the overall quality of the company's employees, the company's strategic policy, the manufacturer's policy support, and personal efforts. Improving the standards of execution, establishing a “sword” sales team and a good work habit are the key to our work. Our sales department has confidence in 2019 and is determined to re-innovate the company!