Summary of supermarket sales in 2019

good afternoon everyone! In the past year, the supermarket has done the following work on marketing.

First, our department relies on the accumulated work experience in the past six years, does not stick to the rules, actively explores market information, actively investigates the supermarkets in different places and participates in various commodity trade fairs in the country more than ten times. It provides a direct basis for the adjustment of our product structure. Up to now, the Ministry has introduced 4,599 new ones, 20 new merchants, and 2 new categories. Eliminated 3,154 items.

Second, our ministry adheres to the spirit of "good at learning" and does not follow the old rules. Add new marketing elements to the original fixed holiday marketing method. By changing the applicability of the gift variety to shorten the distance between the supermarket and the customer; by patiently helping the customer to select the product, to solve the customer's doubts about the product function; through a repeated discussion of a pair of customer opinions, to give the best order The guest is satisfied with the plan; by increasing the communication time of each local area, and timely controlling the occurrence or continuation of bad events, to improve labor efficiency.

Third, in terms of market adjustment, our department is not waiting for the rabbit. Actively organize the collection and analysis of market information by each team. Through indirect channels and manufacturers to find out the price-changing links, and actively cooperate with the market department to pay close attention to the price of the city's peers. In the critical period, it echoed the call of the government's price control policy, took the initiative to communicate with the dealers, and based on the balance of interests of many parties, pragmatically did the gold price image work.

Fourth, in the display, do not take pictures. Our department currently operates a lot more varieties than supermarkets of the same business area. This year, we changed the method of learning other supermarket product management in the past, and turned to the advantage of the packaging business of our department to meet the needs of customers. Learn the advantages of foreign supermarkets such as Wal-Mart, change the mode of end-rack stack display, display new products and promotional items directly in the places that customers are most likely to find; change the old-fashioned display in the West, and replace them with more transparent, comfortable and convenient. Detail service; change the display of the first magnet, and introduce the effect display of the sugar wine party to our department, which further highlights the personality and tolerance of the gold.

Fifth, do not sit and enjoy. Our department edited the newsletter and took the initiative to return to visit the door. Since the beginning of the month, a total of more than 30 group purchases have been received, amounting to a total of 1.29 million yuan.

In the past year, the operation report of our department has been reported as follows.

First, this year our department experienced the formation of the 20th new team. We have played an original work style, paying attention to the division of labor and cooperation, and straightened out the daily work in a short period of time. Make the department work smoothly.

Second, for the detailed service, in order to enhance the enthusiasm of the staff's work, the Ministry of the Department uses the staff's "thousands of system assessment form" as the basis for drawing out the "supermarket one ambassador's smile face cumulative statistics table", "a collection of outstanding employees' stars The statistical table, "a comprehensive analysis table of the proportions of each of the sales teams on a monthly basis", etc., played a very good incentive effect.

Third, equipment and facilities have shown problems during this year. From May to August, our department's cold chain equipment was guaranteed a total of 18 times, and the sales were delayed for 21 days, causing direct economic losses of about 50,000 yuan and loss of goods of 6,300 yuan. In this way, we hope that the relevant departments will effectively implement the annual inspection of the equipment and maximize the service life of the equipment.

Fourth, often catch safe work. Our department insisted on cleaning up the corners of health, paying attention to the importance of “defense prevention”, organizing staff to train fire knowledge, organizing employees to respond to emergencies, and making suggestions for creating a relaxed and safe shopping environment.

5. The foundation of the spirit of “Dare to open up” is to build a solid team. Our department insists on team activities twice a year, such as actively participating in computer training, actively joining knowledge promotion activities, self-editing and performing cultural evenings, and issuing free reading cards. In the past year, the ambassadors of our department have been named Pang Fanye, Guo Wenyan, Zhao Nini, Cui Liyun, Li Jun, Zhang Yunping, Yang Jianyu, etc. The outstanding employees are Wang Sanhong, Li Yunfang, Liu Yanfang, Dong Bo, Yan Huifang and so on. Excellent team, casual food group. Our department communicates with employees about entering and leaving the store. Recommended by the team, the department will lead a simple farewell ceremony. The contribution that supermarkets make to them for the Golden Jubilee will go down in history.

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From January 1, 2019 to December 13, 2019, our department completed

Ten thousand yuan has already completed the annual task index with 86 days ahead of October 6 this year. Of course, we still have a certain distance from the company's requirements. I will lead an employee to work consistently for the goals of the coming year.

With the opportunity of the coming of the New Year, on behalf of all the staff, I wish the supermarket business a boom, and every person is physically and mentally healthy.