City Tourism Bureau 2019 work summary

I. Summary of work in 2005

In 2005, we closely focused on the work objectives set by the municipal party committee and the municipal government at the beginning of the year, guided by the market, reformed as the driving force, vigorously optimized the industrial structure, continuously improved the infrastructure, vigorously carried out propaganda and promotion, and continued to promote regional cooperation. It has better promoted the city's tourism work. During the “Eleventh” Golden Week, the city received a total of XX million tourists, achieving a total tourism income of XX million yuan, an increase of XX% and XX% respectively. It is estimated that the city will receive 5.9 million tourists at home and abroad throughout the year, and the total tourism revenue will reach XX billion yuan, up 20% over the same period of the previous year. It is expected to achieve new breakthroughs in tourism work. Looking back on 2005, we mainly did the following work:

First, vigorously carry out investment promotion and achieve new breakthroughs in the introduction of funds. Focusing on the construction of the project year proposed by the municipal party committee and the municipal government, we insisted on attracting investment as the top priority of this year's tourism work, and required the city and county tourism departments to carry out key personnel, large players, and full investment. In order to make the investment promotion work regular and networked, we organized the county tourism and tourism bureaus and the main scenic spots in the urban area to carefully screen and report more than 20 tourism projects, edited and published the XX Tourism Investment Manual, Tourism investment information was posted on the Xiangfan Tourism website. In conjunction with various activities organized by the state and provincial bureaus, we went to XX, XX, XX and other places to hold a press conference for investment promotion, and participated in the XX and XX investment activities organized by the municipal government. Due to solid work and effective measures, it has promoted the intention contract of a Hong Kong enterprise and XX to invest XX million yuan to develop a water tourism project and two five-star hotels respectively settled in the XX business district, attracting customers from XX, XX and other places. Come to Fan to inspect tourism investment projects. Through investment promotion, XX Scenic Area completed an eco-agricultural tourism project with an investment of 10 million yuan; XX County completed the construction of XX Luyuan and XX Hotel Tea House; XX City attracted Xiamen Shengjia Industrial Co., Ltd. to fund the development of XX scenic spot. The preparatory work was completed; XX District introduced XX Fruit and Vegetable Biotechnology Co., Ltd. to invest in the development of XX Scenic Area, with a capital of 6 million yuan in place, and reached an intention agreement with XX Group on the overall lease development XX. XX and XX have also made positive progress in attracting investment and have cultivated stamina for the development of tourism.

The second is to continuously strengthen the infrastructure construction of the scenic spot and make new progress in improving the taste of the scenic spot. Since the beginning of this year, we have insisted on strengthening the supporting construction of scenic spots as an important breakthrough to enhance the taste of the scenic spot, and firmly grasp it. In the beginning of this year, together with the planning and financial departments, various measures were taken to allocate XX million yuan of XX tourism treasury bonds in place, mobilizing the enthusiasm of strengthening the infrastructure construction in key scenic spots in the city. In May of this year, combined with the province's tourism scenic spot rectification and standardization work, closely combined with the actual situation, the combination of strengthening the infrastructure construction of the scenic spot and the rectification work of the scenic spot, and promoting the city's climax of tourism infrastructure construction. XX County invested XX million yuan, labored 18,000 people, expanded the scenic roads by 20 kilometers, and renovated the scenic spots for 25 kilometers. Strive for mobile and Unicom to invest more than 6 million yuan, newly repaired some scenic mobile base stations, and realized the full coverage of the scenic mobile communication signals; XX County used the national debt funds to start the transformation of 7.5 kilometers of tourist roads in XX scenic spot, and renovated 3 water-damaged highways. In the scenic spot, four new PHS base stations were built. The XX scenic spot invested XX million yuan to build a tourist reception center, investing 450,000 yuan to replace the scenic area transformers and newly repaired reservoirs, further enhancing the water supply and power supply capacity of the scenic spot. According to incomplete statistics, this year, the city has built, rebuilt and expanded more than 150 kilometers of scenic roads, more than 80 kilometers of new scenic spots, 3 tourist toilets, 12 new water supply and power lines, and 12 kilometers of new roads. There are 9 communication base stations. The complete complement of these infrastructures has greatly improved the accessibility of the scenic spot, enhanced the function of the scenic spot, and enhanced the taste of the scenic spot.

The third is to continue to carry out publicity and promotion, and achieve new expansion in market development. Since the beginning of this year, in order to recapture the losses caused by SARS last year, we have timely proposed the work ideas of expanding the market radius through propaganda and promoting the recovery of the tourism market through promotion. In February of this year, the joint XX, XX and other units launched the "XXXX" civilization creation activities in the city, which was integrated with propaganda and promotion, civilized creation, and lucky tourists' lottery, and on the eve of the "May 1st" and "11" Golden Week. The lucky draw produced 15 “lucky tourists” and launched a huge publicity hype to mobilize the enthusiasm of potential tourists. In June, organized key scenic spots such as XX and XX to go to Wuhan to jointly carry out a week-long tourism promotion with the Yangtze River Daily and the Wuhan Travel Agency Consortium, and signed an agreement with the travel agency consortium to transport tourists to the city; in September, with the XX District Government Co-organized the "XX Food Festival" and promoted the festival promotion; the XX and other units carried out the "Top Ten Scenic Spots" selection activities in the city, and further publicized the tourist attractions of Xiangfan to the society. In conjunction with international and domestic promotional activities organized by the National and Provincial Tourism Bureau, the county, city and urban tourism enterprises were organized to participate in Wuhan “Huazhong Tourism Expo”, Beijing “International Tourism Trade Fair”, Shanghai “Domestic Tourism Fair” and Baoding “National Activities such as tourism merchandise exhibitions; continued to publish XX tourism image display advertisements in CCTV, China Travel News, Changjiang Daily and other big Taiwan newspapers, focusing on promoting and promoting XX tourism products. In addition, all localities have also focused on restoring the tourism market, and have increased their efforts in publicity and promotion, which has played a good role in opening up the tourism market, and has expanded the tourist source market of the city from the surrounding areas to the northeast and east China. Since the beginning of this year, only XX, XX and other travel associations have received 5 large-scale teams of more than 100 people in Jilin, Shenyang and Nanjing, achieving a zero breakthrough in charter flights to XX tourism.

Fourth, the industry management has been continuously strengthened and the tourism market order has been improved. Focusing on the overall goal of creating a "beautiful environment, excellent order, excellent service and satisfactory tourists", this year, we have insisted on one-handed development, one-handed rectification, focusing on regulating the order of the tourism market, respectively, in the "May 1" and "11" On the eve, the joint industrial and commercial, public security and other departments carried out a series of activities such as safety inspection of tourist attractions, special treatment of quality of tourism goods, and standardized operation of travel agencies. The news of complaints was announced and social supervision was accepted. In response to the violations in the tourism market of our city, special activities were launched to crack down on the Black Society. The XX Travel Agency was smashed according to law, and XX Travel Agency and XX Travel Agency were ordered to operate according to law. According to the law, a number of travel agencies were investigated for over-range operations and false advertising activities. . Since April, combined with the scenic spot rectification activities carried out in the province, combined with religious, cultural, construction, forestry and other relevant departments, formulated and issued a tourist scenic spot specification and rectification work plan, relying on A-level scenic spots such as XX, XX and XX. It strengthened the standardization and rectification work of the scenic spot, concentrated on rectifying the “eight chaos” and white pollution control activities in the scenic spot, and concentrated on standardizing the tourism store operation and tour guide service in the scenic spot, ensuring that the order of the tourism market was not left dead. In addition, in order to consolidate the results of market rectification, we have strengthened the self-discipline of the industry on the basis of strengthening the law. A tourism association was established and a self-discipline convention was established to promote universal compliance. The counties have also carried out a series of strengthening industry management activities in light of their own actual conditions. Due to the effective measures, the city's tourism market rectification work has maintained a leading position in the province in the past year, and has been well received by the provincial unannounced inspection team.

Fifth, carefully guide the development of enterprises and achieve a new leap in industrial expansion. In view of the current small scale of the city's industry, in practice we insist on changing the way of working, starting with policy guidance and optimizing services, vigorously creating a development environment, guiding and promoting enterprise expansion and industrial optimization and upgrading. Since the beginning of this year, in order to improve the relatively backward status of tourism products in our city, we have carried out tourism commodity collection and display activities throughout the city, rewarding the production and development of tourism commodities, and guiding enterprises to enter the field of tourism commodity production. At present, the city has newly developed more than 80 kinds of tourism products and added 26 tourism product manufacturing enterprises. In order to change the current situation of the number of scenic spots in the city and the single structure of tourism products, we support the preparation and review of the XX and XX tourism development plans in XX, XX and other places, and guide the XX, XX and other counties and cities to open and open XX, XX leisure farms and other tourism. In order to break through the bottleneck of tourism traffic, since August this year, through repeated communication and coordination, the joint transportation, culture, public security, construction and other units have formulated the implementation of the “tourary line for supporting the development of urban “day trips”. Opinions, completed the preparatory work for the opening of the “one-day tour” operating vehicles in the urban area. In addition, in order to mobilize the enthusiasm of the city to develop tourism, in May this year, the main leaders of the bureau personally went to the door to coordinate the transportation and water and electricity departments to implement the preferential policies of the State Council and the provincial government on adjusting the price of water and electricity for hotels; leading key scenic spots such as XX and XX. People on the AA, Xixia BB, CC and other places, coordinate the relevant scenic spots and the city's scenic spots to strengthen regional cooperation, to achieve bundling sales; to meet the "Golden Week" as an opportunity to coordinate the formation of more than 10 departments such as railways, highways, public security, urban construction Joint efforts to support tourism development; actively strive for the support of the municipal party committee and the government, and formulated and promulgated the "Trial Measures for Implementing Reward for Travel Agencies Organized for Traveling", fully supporting the development of travel agencies to connect the market; inviting 13 large travel agencies to conduct on-site visits to scenic spots Look and promise to give tickets and more. Through policy promotion, the city’s enthusiasm for tourism development has been further mobilized. In 2005, the city newly assessed the star-rated hotel X, and newly developed the travel agency X, so that the total number of star-rated hotels and travel agencies reached X and XX respectively, and entered the forefront of the province.

Sixth, focusing on team building, the service quality has been improved. Since the beginning of this year, in order to promote the quality of services throughout the industry, we have vigorously strengthened team building. In the organization, in conjunction with the rectification of the work style of the city, optimize the economic development of environmental activities, publicly solicit suggestions and opinions on the overall work from the society, formulate rectification measures in a targeted manner, and establish and improve relevant work systems. Combined with political study on Thursday, it has increased the content of business study, party style and clean government and discipline. The organization of cadres and workers has watched advanced stories such as Zheng Peimin and Zhou Guozhi, and guided the broad masses of cadres and people to establish a correct outlook on life, values ​​and world views. To enhance the awareness of the overall situation, the sense of responsibility and the sense of quality service; in the enterprise, with the creation of various civilizations as the carrier, it has successively organized and implemented the “Cultural Area Creation A”, “Hotel Creation Star”, “Travel Agency Chuangjia”, “Employee Excellence”, etc. Series of activities. During the establishment, we insisted on improving the quality of service and service level of employees as the focus of inspection and assessment, and guided enterprises to continuously improve service quality and level. In practice, in order to promote enterprises to further improve their service skills, since October this year, we have organized two training courses for departmental managers and tour guides, and trained nearly 200 department managers and tour guides. Through their radiation, it has promoted and promoted the new service quality and level of the whole industry.

In 2005, although the city's tourism work has achieved certain results, there are still some deep-seated contradictions and problems that still need to be resolved. First, there is no fist product in the tourist attractions. Due to the restrictions on investment, the construction of the scenic spot in the city has basically remained at the stage of adding, repairing and repairing. As a result, the scenic spots in the scenic spot are still not big in terms of expansion scale and highlighting characteristics. It is difficult to form a brand and scale, which restricts the city's tourism product innovation and market. Development; second, the structure of the tourism industry is not reasonable. There is a lack of support for food, housing, travel, tourism, shopping and entertainment. Existing enterprises generally have problems of small scale and extensive management. They have small market competitiveness and poor anti-risk ability. They need to be guided by policies and support to become bigger and stronger. Third, enterprise management lags behind market needs. Due to the long-term attachment of a small number of enterprises to the government or departments, their business behaviors have seriously deviated from the development direction of modern enterprises, and they have developed bad habits of difficult entry, ugly face and poor service awareness, which have affected the overall image of tourism in the city and is sustainable for tourism. Development has left a certain "hidden danger"; Fourth, the tourism development environment is not sufficiently loose, and the atmosphere of the whole society supporting tourism development is not strong. These are all things that we need to solve step by step in our future work.