The harvest season - summary of the work of Shenyang May 1 Golden Week

Under the leadership of the Shenyang Municipal Party Committee and the Municipal Government, in accordance with the requirements of the “Meticulous Organization, Careful Arrangement, Responsibility Implementation, and Strengthening Coordination” as determined by the State Council, the “Five. One” Holiday Tourism Golden Week in Shenyang City was successfully completed and achieved “health”. "Safety, order, quality" four unified goals. The tourism market is good and the demand for tourism within the province has increased significantly. The number of visitors to the main scenic spots in Shenyang has increased significantly. The city received 1,057,300 tourists, a year-on-year increase of 16.28%; among them, 527,200 overnight visitors, an increase of 21.28%; the number of tourists on a day trip was 980,100, an increase of 13.50%. Total tourism revenue reached 437 million yuan, a year-on-year increase of 46.34%.

First, the main features

This year's "Five. One" holiday tourism Golden Week has achieved remarkable results and outstanding features. Mainly reflected in the following four aspects:

1. The charm of cultural tourism has increased greatly, and riverside tourism has become a bright spot.

Various scenic spots in Shenyang have launched a variety of cultural performances. On the basis of the Royal Ceremonial Performance, the Shenyang Imperial Palace has newly launched the “Huang Taiji” post-season performance, attracting a large number of Shenyang citizens and domestic and foreign tourists. During the Golden Week, the Forbidden City hosted overseas visitors from Hong Kong, Macao, Taiwan, Japan, South Korea, Malaysia, Singapore, the United States, France, Russia, etc.; received tourists from cities in southern China and cities in the Northeast and Shenyang, as well as from Shanxi, China. Tourists in Nanchang and other cities take a tourist charter to visit. On the 1st to 7th, the total number of visitors to the Forbidden City was nearly 50,000, an increase of 17.5% over the same period last year. From 1st to 7th, Wulihe Park launched a free open-air cultural performance event for tourists and citizens. Li Jing and Chen Hai, the famous two-person performers of Tieling Citizens Art Troupe, were invited to perform two-person turn, essay, vocal and dance. Waiting for the program, taking into account the needs of visitors, from May 2nd to 5th, there will be another performance every afternoon. The two-person performance of this art form attracted more than 200,000 visitors to visit Wulihe Park.

In order to thoroughly implement the spirit of the city's tourism work conference, “to organize the colorful riverside performance activities, to promote the Weihe River, to make the Weihe River fire, and to build the Weihe River into the city in the Guangzhou Pearl River and the Shanghai Huangpu River. Under the personal leadership and scheduling of Vice Mayor Song Qi, Wuli River, as the highlight of Shenyang's urban construction, actively developed water tourism projects with the unique advantages of waters, and water tourism became a reality. During the “May 1st” Golden Week, a 15-minute boat trip from the Weihe Bridge to Fumin Bridge was designed, and the Wulihe Dragon Boat Show was launched. Nearly 4 million yuan was invested to build 4 speedboats and 1 double floating tanker. Many citizens took their children and family to the Wuli River to take a speedboat and experience the joy of riverside tourism.

2. “Day Tour” is popular and self-driving tour becomes fashionable

This year, Shenyang City organized tourism business units to launch a number of “one-day tour” boutique routes, including: “One-day tour” in the city, National Forest Park, Strange Slope, Wulong Mountain, Botanical Garden, Sannong Expo Park, Safari Park Shenyang Shuidong, Shishishan and Manchu Folk Village. The “one-day tour” in the province includes Tianhua Mountain, Qianshan Mountain, Lushan Mountain, Guanmen Mountain, Qingyan Temple, North Putuo Temple, Tianlong Cave, Guanyin Pavilion Reservoir, Three Stone Forest Park, Qing Yongling Mausoleum, Hetu Alla Old Town. Hushan Great Wall, Yalu River Park, Broken Bridge, Tianqiao Ditch, etc. In order to facilitate tourists and citizens to visit, Shenyang City has set up a departure point in the main square of the city. City Anyun Group and City Passenger Transport Group have mobilized the best vehicles to operate to meet the needs of tourists. In seven days, a total of 851 daily travel vehicles were delivered, with more than 40,000 person-times. Self-driving tourists have grown exponentially and become a new fashion for holiday travel.

3. Regional linkages have shown results, and travel boutique routes are very popular

With the further strengthening of tourism cooperation in Shenyang Economic Zone, another feature of this year's tourism in this city is the significant increase in the number of tourists in the region. It is mainly reflected in the reception of tourists from six cities in Shenyang and residents of the city through one-day and two-day tours. Way to visit other cities in central Liaoning. The specific practice is to launch 23 boutique travel routes in the eight major series of tourism circles in Shenyang Economic Zone, and organize a one-day and two-day tour. During the May 1st period, the number of people who came to visit the main scenic spots in the city was more than 30% of the total number of people in the foreign and Shenyang economic zones. This number will also have an increasing trend. Nearly two-thirds of the tourists in the city's one-day tourists went to the other six cities in the Shenyang Economic Zone for sightseeing.

4. District and county tourism activities are rich in content

All districts and counties seized the opportunity of the holiday, actively organized a variety of activities, enriched the activities of the "May 1st" festival, and developed the holiday tourism economy of the county.

Shenhe District held the 380-year-old palace celebration of the Forbidden City in Shenyang, and carried out postal, currency, card and other exhibition activities in Daqingcheng and Antique City. In the Beicheng Temple Fair, Heping District held a collection of tourism products, large-scale cultural performances and traditional wedding performances. The Xinchengzi District holds the daily dialing ceremony, the opening ceremony of the Huanhua Festival, the launching ceremony of the “Jingshen Cup” documentary photography contest, the launching ceremony of the Huanhua Energy Saving Children's Painting Competition, the opening ceremony of the Coca-Cola Cup Drink Festival and the strange slope at the Wolong Temple in the Weilongpo Temple. The cultural exhibition was held in Xinmin City. In Shenyang Xianzidong and Shenyang Sannong Expo Park, the activities of walking, fishing, bird watching and fish banquet were organized. The citizens were invited to visit the Sannong Pavilion and watch the two people turn to enjoy the performance of the national band. Qipanshan Development Zone has carried out light water aircraft performances, green and environmentally friendly diets, self-driving escaping, kite competitions, happy journeys in the pursuit of treasures, the 2006 Ice and Snow Festival photo exhibition, and tulip flower exhibitions. The above activities have attracted a large number of visitors.

Second, the main practice

This year's May 1 holiday tourism Golden Week was a complete success, thanks to the high attention of the leaders of Shenyang City. At the beginning of April, Vice Mayor Song Qi directly dispatched the preparations for the Golden Week, listened to the work report of the Municipal Holiday Office, and deployed related preparations. On the eve of the festival, in the very busy situation, Vice Mayor Song Qi specially arranged the time, and the relevant personnel of the member units of the Holiday Office of the City carried out the safety inspection of the tourism market for the key scenic spots; during the May 1 Golden Week, Vice Mayor Song Qi daily All of them listened to the special report of the May Day Golden Week of the City Holiday Office, mastered the city's holiday tourism dynamics, and deployed work at any time to ensure the smooth progress of the Holiday Tourism Golden Week. Under the direct leadership of the mayor, the Municipal Holiday Office mainly carried out the following work:

1. Formulate plans in advance and unify scheduling

As early as the beginning of April, the Shenyang Holiday Office organized special personnel to draft and formulate the Shenyang Golden Week Holiday Plan. In mid-April, in accordance with the requirements of the State and Provincial Holiday Office, the “Notice on Seriously Doing a Good Job in the “May 1st Golden Week” Tourism in Shenyang City in 2006” was issued, and the city’s holiday Golden Week tourism work was deployed and unifiedly dispatched. All member units of the city's holiday office, governments at all levels, and various tourism business units actively prepare for the Golden Week.

2. Adhere to safety first, focus on deploying tourism safety work

The Shenyang Municipal Tourism Bureau held the Shenyang Tourism Safety Production Work Conference in mid-April, and signed the responsibility for safety production targets with the district and county tourism bureaus to ensure the full production responsibility was implemented. In late April, the Shenyang Tourism Bureau Issued the "Notice on Strengthening Tourism Safety Management and Inspection Work during the "May 1st" Golden Week", requiring all units to resolutely implement the "safety first, prevention-oriented" policy, and do a good job in holiday tourism safety in an in-depth and comprehensive manner. . The Shenyang Municipal Tourism Bureau has also formed more than 10 security inspection teams to conduct comprehensive inspections of more than 40 tourism business units in the city from April 18 to May 7. On May 2nd, the inspection team led by Vice Mayor Song Qi, Shenyang Tourism Bureau and the news media body conducted safety inspections on the city's one-day tour departure point, the Forbidden City, Wulihe Park, and the Botanical Garden. Suggestions for rectification of the safety of the Wuli River Cruise Terminal. The Municipal Public Security Bureau timely adjusted the police force to ensure the safety of the Wuli River visitors. Wulihe Park also increased safety protection facilities and provided safety protection according to inspection requirements.

3. Adhere to the principle of market orientation, develop tourism products, and integrate and launch quality lines

In the development of tourism products, adhere to the principle of market orientation, what the market needs, Shenyang Tourism Office to integrate and develop what kind of tourism products to meet the needs of tourists. In accordance with the requirements of the big tourism and the big market, Shenyang Tourism Bureau will integrate the tourism products of all districts and counties in the city and launch it to the society during the May 1st period; integrate the important tourist attractions of the Shenyang Economic Zone tourism circle as the tourism of Shenyang Economic Zone. Circle day trips to boutique travel routes to the community. In order to meet the needs of the majority of tourists, the Shenyang Cultural Bureau set up a stage in Wulihe Park on April 29 and 30, and invited the Tieling Folk Art Troupe to perform at Wulihe Park. A riverside cultural performance that is popular with tourists. In order to develop the water tourism project, the Shenyang Municipal Sports Bureau withdrew the city’s dragon boat team from the southern training grounds and performed in Wuli River from May 1st, enriching the water tourism content of Shenyang City and becoming a major part of Wulihe Park. Look at it.

4. Strengthen tourism promotion, do a good job in tourism promotion and promotion

In late April, Shenyang Tourism Bureau and other cities in the province jointly held the red tourism and “May 1st” Golden Week launching ceremony in Shenyang Zhongjie, which kicked off the “May 1st” Golden Week tourism promotion and promotion activities. And carried out the promotion and promotion of tourism caravans throughout the province. The Shenyang Municipal Tourism Bureau and Shenyang TV Station jointly launched a series of promotional activities for the tourism circle of the Shenyang Economic Zone. From the end of April, the main scenic spots of Shenyang, Anshan, Fushun, Benxi, Yingkou, Liaoyang and Tieling were taken and broadcasted continuously on Shenyang TV.

5. Implement a 24-hour duty system to monitor the holiday travel market

In order to ensure the safe and orderly work of the “May 1st” holiday tourism Golden Week, the Shenyang Holiday Office set up a command center, a statistical center and a news center, and implemented a 24-hour duty system during the “May 1st” period to accept complaints and deal with them in a timely manner. The problem is to fully grasp and understand the situation of the city's holiday tourism market, and to direct and dispatch the city's holiday tourism work at any time. The holiday travel information will be submitted to the municipal party committee, the municipal government and all relevant units in a timely manner.