"People investment" Are you really right?

Managershare: Yes, this is a utilitarian world. The people of the world are all clouds, and we can only grasp ourselves.

Everyone knows that connections are important, so some people are very diligent "workers" and they tend to do this:

Actively participate in various offline activities, change business cards and add WeChat.

Seeing celebrities or important people will take a group photo, and they will also take out their mobile phones to show you.

On the holidays, give all the people he thinks are important to send a similar blessing WeChat. If you are more interested, you will change the previous name when you copy it to show your attention.

I don’t want to pull a WeChat group. The name is generally called “XX Industry Elite Group”. Every morning, I say good morning and send heart chicken soup in the group.

When you chat with you, you will instinctively mention some of the big people he "knows". If the name is two words, they like to call "old X", for example, called Ma Yun as "old horse." If the name is three words, it will generally be removed from the last name, for example, it will be called "Hua Teng". Of course, praise Pony, Jack, and Robin are more stylish. If you ask him who Pony is? He will tell you with a look of horror: "It’s just a spurt, people in the circle call him Pony"...

I wrote in front of the method of "making people" that I don't like very much. I will always stay away from such people. I have worked in media and sales. Both of these jobs require a certain level of interpersonal skills. I have summarized my methods into the following 10 recommendations:

1. "Knowing more people" does not mean "a wide range of people"

In Chinese, the word "personality" tends to follow the word "wide". It seems that the more people there are, the better. Generally speaking, people who do well in people often know more people, but this sentence is not true.

Why do you want to be a network? To put it bluntly, isn't it expected that people will bring you some benefits in the future? If you know a lot of people, but people don't want to help you when you need them, then do you know so many people have wool? Therefore, the first rule of the personal law is to reverse the "view of the heroes".

2. The basis of the network is your “utilized value”

Most of the "friends" who make up our network are actually connected based on "interest exchange." Since it is a relationship of interest exchange, how much value you can exchange, it depends on how much value you can give yourself.

Keep this in mind: the value of the network has nothing to do with how long you know him. It doesn't matter how much time you drink with him. The only thing that matters is how much you value him. The more value you use, the more he will help you. Instead of spending time with people, it is better to spend time improving your personal value.

The value of the network has nothing to do with how long you know him. It doesn't matter how much time you drink with him. The only thing that matters is how much value you use him. The more value you use, the more he will help you. Instead of spending time with people, it is better to spend time improving your personal value.

The value of the network has nothing to do with how long you know him. It doesn't matter how much time you drink with him. The only thing that matters is how much value you use him. The more value you use, the more he will help you. Instead of spending time with people, it is better to spend time improving your personal value.

3. How to “talk”

“Talking about it” is the basic skill of the reporter. Simply summarize the methods I have used:

It’s good to vote for it: there is usually a reason to talk directly. It’s best not to say “know it, multiple friends and more roads”. Everyone is very busy and has no time to make friends without aim. You'd better have a specific thing to find him, and this thing is good for him. For example, if you want to see Jiang Nanchun, then you better say: "Jiang always, our company wants to do outdoor advertising, can you meet with you?"

Trustee introduction: Find a middleman, let him help introduce, the other side will generally sell a face.

Naturally: Create some opportunities that look "natural" and don't know a person with utilitarianism. For example, when attending a dinner party, deliberately sit next to the person you want to know. When you attend the meeting, first go to the friends you know, and then he will introduce the people who are chatting.

The goal is clear: the purposeless conversation is purely a waste of time. Before you act, you must think about who you want to know. If you don't think about it, don't act.

4. From "knowing" to "knowing"

A conversation can only solve the problem of "knowing", and the real value that is valuable to you is "knowing". How to achieve this step? You'd better have at least one "in-depth communication."

My definition of in-depth communication is as follows: the minimum talk time is no less than one hour; the number of people present is generally no more than four people; the content of the talk is not limited to work, if you can talk about personal experience, world view values, it is best. It is.

An in-depth exchange is worthy of countless times of generalization. After you have successfully picked up a person, it is best to ask him to communicate in depth within one month. You can ask him to come out for coffee, visit his office, or have a meal together.

Some people like to participate in the "rice meal", mixed "circle", such things I did when I was a reporter, and basically did not do it because the input-output ratio is very low. The number of people eating is best controlled within 4 people. There is no valid information for more than 4 people.

5. People are investments, not consumption

The biggest difference between investment products and consumer goods is that we don't easily “consume” investment products. For example, we have 10,000 shares of Alibaba in our hands, and we expect it to cost $200, so we will keep these stocks.

The network is also an investment. What is the investment target? It is "face". Face is equivalent to the stock market. If you give someone a face, it is equivalent to buying a share of his stock, you can ask him to give you a face when you need it, which is equivalent to selling the stock.

If the stock is thrown away, then the face is easy to use, and you use it once less. If you can solve it with money, try to solve it directly with money. Faces should be used as much as possible.

Of course, since it is an investment, there will be ups and downs. It is possible that you look away, you give someone a face, and the result is that when you want it, he does not give you, it is equivalent to your stock fell.

6. Less “bathing”, more “mutual assistance” and “supporting”

In the network of contacts, those celebrities and high-end people are like hot stocks. Everyone wants them, but the threshold is too high. How can small investors climb? Even if you spend a lot of money to buy tickets for a conference, or even lucky to have a movie at the scene and the horse, what can you do? This is the highest cost and the least profit. My suggestion is to do as little as possible.

We should invest in two types of people. The first category is people who are similar to ours. Everyone has a close social status, and the stage of life is close. When they do things, they are the most important. Everyone has an equal "mutual assistance" relationship.

The second category should invest in people who are slightly lower than our social status, such as subordinates and young people. We should try our best to "carry" them. If a person wants to go up, not only does it need to be carried by people above, but it also needs support from below. If you lack any strength, you will not be able to go up.

7. Use "platform" to do more with less.

All occupations that need to deal with people basically have platform attributes. For example, a salesperson can establish a network of customers-targeted networks, and market personnel can establish a network of agencies targeting agency, and purchasers can establish a network of contacts for suppliers.

If you think backwards, those who have a "platform" behind them are also worthy of making a connection. We can connect to the social network behind him through him.

However, here is a sentence to add, although the platform can help a lot, but the platform is just a stepping stone, the key is to see if they have been used.

8. Rational allocation of "investment portfolio"

Professional investors will invest capital in different types of assets to form a “investment portfolio”, which is also applied to business contacts.

Since it is a combination, how should we classify the assets of the people? I am divided like this:

Non-interested friends: such as classmates, neighbors, playmates, girlfriends, and you don’t have to think about it when you get along with them. It’s good to be the most real and the most forced.

Work contacts: For example, colleagues, external partners of the company, do not have to be too close to such relationships, keep a "comfortable distance", too close to make people think more;

Supportive contacts: such as your subordinates, young people you are optimistic about, they are the boosting force for your future development, and should give them more help and guidance;

Supporting connections: For example, recognize your leadership, give you guidance, and be optimistic about your big brother, but try not to ask them for help, chat with them, learn more about how they do things, and learn how to analyze them. These are more important; to the network: they may have no interest in you, but it is very helpful to expand your knowledge, such as friends who are traveling, friends from other industries, and friends who play together.

The above types of connections are best in your portfolio.

9. It’s not advisable to be slick, to be a person with personality.

Some people think that "seeing people talk, telling ghosts and telling ghosts" is that they will be a person, and they will be able to make friends. I do not agree with this. If you always like to welcome others, then you can only meet those who like to listen to the words of the words, what are these people worth to associate? If you always follow people, what is your value?

Everyone who knows the brand knows that the brand should have “positioning”. In fact, each of us also has a personal brand, but we call it “famous”. If we want to get a good marketing effect in the network, we should also There is positioning, that is our "personality."

There is a saying "If you are in full bloom, the breeze comes", as long as we firmly do ourselves and live our lives according to our own ideas, we will naturally exude a kind of gas field, which will attract those who recognize us. come.

10. Cherish the character, the circle is very small

The first nine articles are all utilitarian. The last one is to talk about character. In fact, I think this is the most important thing to do as a network, so I leave it at the end.

In this era of big data, the circle is so small that you are unexpected, and the speed of word-of-mouth communication is too fast for you to unexpectedly. On several occasions, I received a WeChat from someone who couldn’t get it, asking me to comment on an employee who had worked under me.

Come out and mix, one day you have to pay back.