Chen Xiangdong: Trust is the power that can change everything.

Chen Xiangdong: Trust is the power that can change everything. <br /> Trust is the power that can change everything. Everyone who has a long-term foundation has won the trust of customers. Everyone who is famous for history is a model of character. One of the cores of the spirit of Lei Feng that we carry forward today is trust. A recent best-selling book is The Speed ​​of Trust. In this book, the author talks about five waves of trust: the first wave of trust is self-trust, the second wave of trust is relationship trust, and the third wave of trust is organization. Trust, the fourth wave of trust is the trust of the market, and the fifth wave of trust is the trust of society. I want to talk about trust in the matter that everyone is concerned about recently.
First, self-trust <br /> Participate in various forum activities, always hear Apple, always talk about Jobs, and also heard a lot of Apple's success "cheats", but I always think that Apple's success, The most important thing is the success of Jobs' true self-trust – honesty and self-interest, unselfish dedication, continuous improvement in management and leadership, and consistent company performance and operations beyond 2003 result.
Apple's founder, Jobs, who died last year, is now acclaimed as a god-like figure and worshipped by many people. However, he was once distrusted by many people in his career, and his inner self trust was relatively low. In 1985, because Jobs' business philosophy was different from that of most Apple executives at the time, together with the blue giant IBM, it also launched a personal computer to seize Apple's original large market, making the new computer developed by Jobs. The festival was fiasco. Scully, the general manager who was invited by Jobs and the directors, blamed the failure and dilemma on the chairman of the company, Jobs, and then canceled his management power through the board resolution. Subsequently, Jobs tried to regain management rights several times, but none of them succeeded. In the face of everyone's mistrust, he resigned from the position of chairman of Apple. A few days after his resignation, Jobs founded NeXT Computer Corporation and continued his career journey.
After leaving Apple, Jobs gradually realized his mistakes and learned the lessons from them, preparing for the return of Apple in the future and leading Apple to a new success. The mistrust that Jobs faced, although he lost his position and left the company he founded, did not make him depressed. He reflected on this mistrust and found the root of trust.
Since Jobs regained control of Apple, from his demeanor and tone when he personally displayed a series of electronic products, we saw his honesty and integrity to users; from his pursuit of innovation, subversion and "Stayhungry, stayfoolish" In the maxim, we saw his motivation to change the world and change people's way of life; from his high standards of product development and team, we saw his ability to integrate resources and lead the team; from iPod, iPhone, iPad When Apple products are highly sought after by consumers, we have seen the extraordinary achievements of Jobs and its company. As a result, Jobs won the trust of all people and reached the subversion of his career. Apple once climbed to the top position in the world market value of the company.
Second, the relationship of trust <br /> Following last year's attention to the "stealing door" incident, media tycoon Rupert Murdoch and its news group have once again become the focus of the media. Because the old Murdoch’s son, James Murdoch, the direct leader and responsible person of the “eavesdropping scandal”, resigned as the executive chairman of News Corporation’s international news company on February 29. At the same time, in London, the News Corp.'s "Sunday Sun" was launched, replacing the "World News" that collapsed last year because of the "eavesdropping scandal."
Some media commented that James resigned because "only one Murdoch is needed" to manage the British newspaper business, meaning that Murdoch will personally go out. Old Murdoch has repeatedly publicly stated that the most important asset of a news organization is the trust it establishes with its readers. Behind this trust relationship, readers believe that editors care about their needs and interests.
The most immediate consequence of the "eavesdropping scandal" last year was the destruction of public trust in the media. This mistrust is rooted in deceptive, dishonest behavior. Therefore, people say that what they are doing now is the efforts of the old Murdoch to rebuild trust. He has chosen a shortcut: on the one hand, he has dealt with the responsible person, and he has expressed his attitude and maintained the entire News Corporation. On the other hand, a new newspaper was created to reshape a new, trustworthy media in front of the public. Of course, if you really want to gain the trust of the public, you need to be honest and honest. However, what I emphasize here is that Murdoch’s move has the above-mentioned motivation, but more importantly, he is rebuilding the second wave of trust, that is, the trust of the relationship. He must establish and strengthen the company and the company. The trust relationship between individuals, individuals and individuals, strengthening the company's integrity values, can truly be safe and long-lasting.
Third, the organization's trust <br /> Japan's Matsushita company announced a change of coach a few days ago, appointed Jin Heyi Hong as the company's new president. This means that the company's original management team can't get everyone's trust. Because Matsushita’s total loss in the past fiscal year of 2011 was about 9.7 billion US dollars, setting a new record for Panasonic’s historical losses. The main factors of the decline in performance include the sluggish sales of main products such as flat-panel TVs and mobile phones. The loss of intangible assets when integrating the assets of subsidiaries such as Sanyo Electric is also an important reason.

In fact, according to media reports, as the main force in the consumer electronics industry, Japan's three major electronics companies - Sony, Sharp and Panasonic, have ushered in huge losses in fiscal 2011. The three companies lost a total of about $17 billion in fiscal year 2011. Sharp and Panasonic's annual losses have been the highest in the company's history. Sony has previously announced a coaching change.
The performance of the company is not good. People will first distrust the managers of the company. The company will also rebuild the trust of customers and the market by replacing managers. This mistrust stems from people's judgment of the outcome, which is the final result. In many cases, when people trust an organization or a person, they tend to focus only on the final results, achievements, and neglect the process and efforts to achieve these results. Therefore, there is no trust in the absence of achievements. Here, I would like to emphasize that corporate coaching is often done to restructure organizational trust within the company, so that employees can trust the company more and create a future company. Today, I chatted with friends from HP. Before they said that the former CEO was fired, he was not trusted by everyone inside. He was called "stubborn European" by many people. In other words, if trust is an important indicator of measuring job satisfaction, HP has long been unhappy and unhappy, and this has the story of Whitman, which may be wonderful now.
Fourth, the trust of the market

At the end of October 2019, Nokia released two Windows phone phones in London: Lumia 800 and Lumia 710. In the following quarter, the sales of these two phones in Europe reached 1 million, exceeding the expectations of many analysts. In fact, the contract between Nokia and Microsoft was signed at the end of April 2019. It took only six months for Nokia to launch the first WP phone. Nokia executives themselves also lamented that this is the fastest mobile phone in Nokia's history, which is an incredible achievement.
Today, Apple's iPhone and Android phones represented by Motorola and Samsung are popular. Nokia seems to represent the past and represents the decline. Everyone is full of doubts and distrust of whether Nokia can achieve something in the era of smart phones. Nokia's response is to reorganize the department, cooperate with Microsoft, launch the new product Lumia series with the shortest development cycle, and launch the smart phone N9 with its own MeeGo system to optimize the mobile phone of the original Saipan system and rebuild consumers. Trust in the Nokia brand.
Nokia is not trusted by consumers, mainly because people think that its smart phone research and development capabilities are not good, and products can't keep up with the times. People's trust in brands stems from trust in their products or services. Trust in a product or service comes from the user's recognition of the product or service capabilities. Some people say that brand is the performance of trust in money. In fact, the brand itself is trust. The brand is often given to you by the market. It is the trust of customers, investors and other stakeholders. The future of Nokia is still unclear, but at least Nokia is trying to cope and challenge and is striving for more markets. Trust.
V. Social Trust <br /> Recently, the Chief Executive of the Hong Kong Special Administrative Region, Chief Executive Donald Tsang, was troubled. Some media reported that he used private yachts of wealthy businessmen, took private jets of the rich, and rented luxury houses in Shenzhen during his vacation. These things have caused him to be heavily questioned, accused and distrusted by the people and the media in Hong Kong.
When attending the special questioning session on March 1, Mr Tsang apologized to his actions and said that he would not be able to restore his personal reputation by participating in the question and answer session, but to restore public confidence in the integrity of the Hong Kong Government. He deeply felt that it is a long process to establish the public's political trust in one person; but in a day, the public loses all trust in you. He said: "This incident is the biggest lesson of my life."
As a political figure, or a celebrity, it is often trusted by everyone. Many people have also been extremely admired and even blindly trust a celebrity. If these celebrities have violations of laws and regulations, then the public will be extremely distrustful. This mistrust is mainly due to doubts about its motives. In other words, it is doubtful whether its behavior is for selfishness or public interest. To avoid this distrust of moral quality, the only thing that can be done is to cleanse yourself.
Recently, the statistics of 2019 began to appear one after another, and friends around me generally chose not to believe the data. Everyone’s feelings are “being averaged” and “being happy”. We all know that the average has a great "deception" and only makes sense if the statistics are relatively uniform. If the gap between the statistics is large, the average may mislead the information. In this case, people are increasingly disbelieving the statistics of “averaged”. The institutions that publish statistics are increasingly being questioned, and the credibility of society is increasingly affected... The trust of society is getting lower and lower. The more likely it is that everyone is in danger, the neighbors are jealous, everyone complains, intrigue and other modes of thinking, and more and more social distortions and odors.
Happiness comes from trust. In other words, whether it is an individual or an institution, if you lose the trust of others, it will be difficult to get happiness, and it will be difficult to get a good development. On the contrary, if you gain trust and win trust, you will be able to bring countless joys and gain more growth. Do you have self-trust? Are you trusted? Do you trust others? Do you have a trust in the society in which you live? This is a question that every one of us and every institution should seriously think about and answer.