Catering company New Year's dinner program

I. Making a fuss about "Year of the Year"--Unearthing traditional culture and leading the market today
The banquet is a way of dining for many people. In terms of actual content, it is a set of dishes that are programmed according to the requirements, specifications and grades of the feast. In the social sense, it is an important means of conducting social activities such as celebration, reunion, socialization, and commemoration.
There are many aspects to the combination of banquet dishes: such as prominent themes, harmonious attributes, consistent values, versatile mix, fresh taste, and reasonable nutrition. Then, the Spring Festival feast will be designed around the "year culture" and "year customs", closely linked to the theme. The arrangement of the Chinese New Year banquet must be clearly different from the daily banquet design to highlight the festive, reunion and joyful atmosphere.
The "year culture" is a very broad concept and an important part of Chinese traditional national culture, rooted in the ideology of every Chinese. “Year Culture” includes many traditional Chinese customs:
The New Year’s Eve is also called the New Year’s Eve. It is an important part of the “Year of the Year” and also the main market for the catering industry during the Spring Festival. The family is the cornerstone of the Chinese nation's society. The annual group dinner fully demonstrates the mutual respect and mutual love of the Chinese nation's family members. Speaking of the importance of the New Year's Eve dinner, we learned from a story of the New Year's Eve desolation recorded in Mr. Deng Yunxiang's "Yanjing Township": the old poor people have a difficult life, and the 30th night is a pass. There is a family, the husband has not yet received the money late at night 30, the bottle in the house is early, the new year is no. When a woman sleeps at home, she can't do anything, listen to the sound of the chopping board next door, and the pain is at the extreme. I don't know if the husband can get some money or something back. I don't know how to go through tomorrow, and I am afraid that my family doesn't have the sound of chopping the meat. When you provoke a neighbor’s joke, you take a chopped chopping board and shed tears. This story is really sad, but it fully reflects the important position of the New Year's Eve in people's minds.
In the New Year's Eve, people often give the dishes a good name and give them a certain meaning. The following is a special analysis, which will not be repeated here. Drinking alcohol is also an important part of the New Year's Eve, and it is also a part of our operators that is easily overlooked. In ancient China, people’s drinking in New Year paid great attention to the quality and characteristics of wine. Some of them are gone now, but they have left a lot of beautiful names for our catering operators to dig, such as “grape 醅” and “blue wine”. “Xuanchun Liquor”, “Plum Blossom Wine”, “Peach Blossom Wine”, “Tusu Wine”, etc. Each wine has its own special formula and meaning, and we have to wait for each of our operators to excavate and research according to the company’s situation. Become a bright spot in the business of this company.
New Year's Eve is a traditional custom of China's "year culture". From the beginning of the New Year's Eve, according to the "Jing Chu Years of the World", at least in the Southern and Northern Dynasties, China has a custom of eating and drinking. The feeling of leaving nostalgia, but also the hope of the upcoming New Year. When you are old, you can pay attention to the fruits and vegetables, such as: eating dates, eating dried persimmons, eating almonds, eating long fruit, eating rice cakes. Can we also integrate them and sell them during the Spring Festival?
I believe that everyone is very familiar with the legend that the "year" is a monster. The Chinese New Year is a traditional custom of "year culture". However, in many cities in China, for safety and environmental protection, the city is banned. Put fireworks and firecrackers. If we add one after the end of the New Year's dinner, organize everyone to go to the suburbs to set off fireworks and firecrackers. I believe it will add some attraction to people.
Second, the "New Year's Eve" on the characteristics - innovation shop food, pay attention to nutritional balance <br> dishes is the soul of catering enterprises, as a successful catering business, must have the store's special dishes as a support. “Eating” is one of the main contents of Chinese festivals. Our catering staff should combine the characteristics of the Spring Festival festival to study special dishes and launch the “Year of the Year” with our unique characteristics.
According to the statistics of relevant departments, after 1997, urban residents formed a style in the restaurants and hotels in the New Year, and this kind of ethos became more and more fierce. This can be seen from the above-mentioned investigation report of the XX Chinese New Year catering market. see. And our dishes are constantly changing as the market changes. It can also be seen from the media reports that some catering companies have a lot of criticism and complaints. According to many old customers who have dinner at the same restaurant in the Spring Festival, the "New Year's Cuisine" has not changed much. It is still greasy and repeats too much with previous years. Some new customers have reflected that the menu is flashy, but the name is good, but the specific content is Do not understand. To this end, I suggest that you pay attention to the following points when formulating the New Year's dinner menu:
1. The name is Xianghe, the name of the book is called the atmosphere of the New Year, and it can give a loud name to the dishes of the hotel. In order not to deprive the guests of the right to know, it is best to mark the original name of the dish or mark the raw materials used. Here are a few dishes from the New Year's menu of a well-known hotel.
Grand Exhibition - Golden Soup Crab Yellow Wings Caiyuan Guangjin--Bao Juice Buckle Guanggan Jiaguan Fengjue--Guanyan Fried Fresh Milk Blossoms--Crab Flourish Cauliflower Bamboo Reporting Peaceful--Penny's Tofu Years More - Three cups of silver squid with a piece of silver squid - a piece of pine squid fried with a heart - a foie gras stuffed sea cucumber
2, colorful and colorful, creative Spring Festival banquet, diners have a pleasant mood, the atmosphere is warm, in order to cater to this mood, in the banquet design, the dishes must have colorful colors, pleasing shapes and overall lively effects. At this time, the customer's demand for dishes is a combination of material and spiritual enjoyment. The food is full of feasts and feasts. The store meets the needs of the diners, and the diners will leave a good impression on your hotel. Therefore, in the design and production of banquets, we must pay special attention to refinement and beautification. While paying attention to food consumption, we must also highlight its ornamental and artistic. Such as art dishes, flower dishes, selection of containers, means of embellishment and so on.
3, select dishes, highlight the design of the characteristics of the Spring Festival menu, should highlight the store's characteristics. The so-called special dishes must have at least two basic characteristics. The first one is different from the other products produced by the ingredients, nutrition, taste and color of the dishes. The second dish has a high click-through rate in the store, which is the highlight of the menu. Brand dishes. Therefore, the Spring Festival menu combination, we must first choose our specialties, and then add some innovative dishes, seasonal dishes, which becomes a good menu.
4, affordable, highlighting the delicious Spring Festival, another demand for people to go to the hotel, restaurant, feasting, is the pursuit of delicious, that is, the family can not do, the daily specialties that the hotel does not launch, this is to adjust the Chinese New Year banquet dishes The taste is especially important. In this regard, we must pay attention to the five flavors and peace of mind, and we should like to see that all the dishes should be "sweet and not strong, sour and not vinegar, salty and not reduced, and not strong."
During the Spring Festival, it is mainly personal consumption. The family and friends gather together, and the Chinese nation's frugal nature will also be reflected in the dining out during the Spring Festival. At this time, most of the time for the relatives and friends to share, lost the usual shopping malls, official vanity and face, the pursuit of more is an affordable and palatable, I suggest that in the "year dishes" design reflects the organic combination of affordable and delicious, aesthetic.
5, nutritional balance, return to the basics of tradition, the Chinese New Year is a dinner at home, everyone has a common psychology: hard work for a year, get free, you have to treat yourself, so the food is big fish, big meat Mainly, a few rounds down, make people physically and mentally exhausted, "stomach" self-sufficiency, and buried a major hidden danger to people's health. Due to the intake of a large amount of calories and oil during the Spring Festival, people's weight, blood sugar, cholesterol, and uric acid rise, which greatly affects their health. Therefore, pay attention to the following points when designing the Spring Festival menu:
The combination of meat, poultry, aquatic products, fruit and soy milk should be paid attention to in the whole banquet dishes. It is also necessary to pay attention to the combination of the raw materials in each single amaranth. Even meat and poultry dishes, but also the right amount of ingredients, fine compatibility.
Less oil, less salt, should reduce the cooking method of frying, frying and other oil absorption. It is better to cook by steaming, boiling, frying, halogen, mixing, etc. The pork belly, hoof, pig's foot and other animal-like fats are higher. Use less meat and season as much as possible.
Increase the selection of vegetables and fruits. Don't forget to bring a plate of vegetables, fruits and vegetables with meat or seafood. The hot pot ingredients are mainly green vegetables, fungi and soy products. They are all good choices. Green vegetables are not only low in calories, but also rich in fiber, which is very helpful for gastrointestinal motility, cancer prevention, and blood sugar control.
The right amount of sugar beet and dessert Chinese have the habit of eating sugar beets for the New Year. The hotel usually adds one or two sweets or sour beets when designing the standard menu. It is recommended that you arrange a micro beet when designing the annual feast package.
Pay attention to the selection of food and health and safety, and pay attention to the selection of fresh raw materials and strict sanitary conditions. Although it is winter, the processed ingredients are immediately placed in a freezer for refrigerated or frozen storage. Strictly operate the process and program to prevent food poisoning.
It is advisable to eat rice and vegetables, and to promote the return to the basics, and to maintain a strong local flavor. Now people's living standards have improved, and they have become tired of the eating habits of big and big fish. Many people prefer to return to basics and aspire to the original taste. Diet. Can the Spring Festival family dinner cater to these needs? Or blend some of the local dishes, old customs, or simply a whole table of imaginative, fascinating, cherished, and enjoyable memories.
In the design and production of such banquets and dishes, we should integrate the modern cooking style and level into it, so that the dishes are not bad, the coarse grains are finely made, reflecting the Chinese cuisine color, fragrance, taste, meaning, shape and nutrition. Perfect attribute.
One side of the water and soil raises one person. Every region has different dietary customs. Every place has its own special dishes originating from the folks. It can be developed and innovated on the premise of excavation, and it can be put on the elegant ceremony of the Spring Festival. Make your guests feel refreshed and get an unforgettable experience.
Through the reform, design and promotion of the Spring Festival family feast, some primary, original, local, rough but yet edible value, still glittering dishes, are cooked scientifically, and used for rough use. Inheritance and reform in taste, variety, color form and shape make the Spring Festival feast both "sunny and white snow" and "lower Liba people", which are both tasteful and popular.
Third, the "Year of the Environment" on the reunion - the New Year's atmosphere is rich, highlighting the festive and peaceful <br> Nowadays people go out to eat, the pursuit of a happy and complete process, "eat" is only part of the process, and service and dining The environment is also an important part of this process.
“Year of the environment” refers to the layout of the restaurant during the Spring Festival of the hotel. The hotel can be arranged according to the preferences and customs of the local people. Such as the posting of new year pictures, hanging lanterns, stickers Spring Festival couplets, restaurants hanging some distinctive ornaments, etc., to arrange the New Year atmosphere, service personnel to adjust the clothing according to the Spring Festival custom can also play a role in the overall environment; the other is the soft environment, refers to The attitude and service level of the service staff. The Spring Festival is a time for everyone to rest and reunion, and our service staff is in the workplace, seeing people gathering together, there must be a feeling of affection, homesickness, may lead to instability, affecting the quality of service. As a hotel management staff, we must take the lead in our work. At the same time, we must do a good job in thinking, lead everyone to understand and improve service levels. Moreover, during this period, the service personnel will also send the guests a new year's blessings in a spirited manner, and give the guests a reunion atmosphere with auspicious celebrations with their own spiritual outlook. If these two points are done, you can create a rich atmosphere for the guests. For example, planning some sweepstakes, song and dance performances and other projects will make your hotel business even better.
Fourth, "annual marketing" on the strong propaganda - the preferred target market, strengthen marketing efforts <br> With the booming Chinese food market in the Spring Festival, the competition between enterprises is also more intense, many catering companies have Spring Festival promotions and Christmas promotions Together with the company's annual marketing plan. Originally it should be a Christmas meal first, then a New Year's dinner. However, this year's catering market is uncharacteristic, Christmas meals and New Year's Eve in some catering companies appear at the same time early booking. The same as in previous years: Christmas eats a lot of Western food, while New Year's Eve mostly chooses to eat Chinese food.
On the occasion of Christmas, many people chose to eat Western food, so star-rated hotels have taken advantage of the opportunity to launch a Christmas luxury dinner. This kind of Christmas dinner is mainly exotic, in addition to Christmas turkey, ham, lobster, oysters, squid, jewel crab, three fish, fine Christmas desserts and other specialties, also invites bands and famous singers to perform, the price It usually ranges from 200 yuan to XX yuan.
Nowadays, the booking for the Spring Festival New Year's Eve is getting started sooner and later. Some hotels have begun to accept consumer reservations in the first month of the previous year. Some consumers even ordered this year's dinner when they were eating last year's dinner. It is. However, the price of the New Year's Eve is much more "affordable" than the Christmas dinner. There are 10 people at a table. Generally, the price per table starts at 400 yuan. Older people mostly like standard packages, while young people prefer to order autonomously.
Christmas meals and New Year's Eve have become the two hot spots in the catering market at the end of the year. The trend of market segmentation is becoming clearer. Many companies regard Christmas meals as a good opportunity to connect with important customers during the year. They often pursue grades and atmosphere, and they do not hesitate to spend their money. , choose a star hotel. In the New Year's dinner market, family reunion, stressing the price. Therefore, the Chinese restaurant's New Year's Eve is more popular. Some companies also increase the lottery to attract customers in marketing. Some companies emphasize the high-definition big-backed color TV, so that guests can see the Spring Festival Gala while eating. It has played a very good role in attracting guests.
V. “Increase in Annual Service” Project--Investigate Market Trends and Increase Profit-making Projects <br> For catering enterprises, the Spring Festival is a huge market. Nowadays, in addition to the increase in eating out of urban residents, the demand for semi-finished food products and raw materials for marinated sauces is also increasing. Some high-income families have increased the demand for chefs and waiters to bring in raw materials. Therefore, an excellent catering team must constantly understand the market trends according to its own conditions, tap the potential of the Spring Festival market, and increase the profit-making projects that adapt to the market, which will surely benefit.
In short, the big market of the Spring Festival has great business opportunities for our catering enterprises. We must continue to research, practice and summarize, and we will definitely create a group of excellent Spring Festival catering brands, and we will certainly make the new banquet business more successful. The fire is bigger!