Book selection book

"Grandma teaches you the paper-cut"

table of Contents

First, the title of the book........................................................................3

Second, the candidate to be selected........................................................................3

Third, the basic situation........................................................................3

Fourth, the main content........................................................................3

V. The value of the topic selection........................................................................4

Sixth, reader positioning........................................................................4

Seven, the book's advantages........................................................................4

Eight, chapter program times........................................................................5

IX. Book Publishing Specifications and Life Cycle......................................................5

X. Marketing methods........................................................................6

First, the book title:

"Grandma teaches you the paper-cut"

Alternative topics:

1. "Auspicious Paper-cutting Introduction"

2. Folk Art Paper-cutting Techniques

3, "Look at the picture paper cutting"

4. "Chinese Folk Pattern Paper-cut"

5, "Little Paper-cut"

6, "paper-cutting and flower language"

7, "paper-cut Daquan"

8, "Public Paper-cut"

9, "hands cut paper"

Second, the candidate of:

Write it yourself

Alternate Author:

1. Paper-cut celebrities or entertainers

2. Art researchers

3, paper-cut celebrities and researchers and many others cooperate

Third, the basic overview:

Book Type: Series

Theme: The folk paper-cutting technique that exists in China

Writing focus: starting with the basic cutting method, explaining the process of paper cutting with simple and clear text and pictures

Content level: a combination of data collection and in-depth visits across the country

Publisher: People's Fine Arts Publishing House

Fourth, the main content:

Keywords: paper cutting

Chinese paper-cutting not only makes the Chinese people proud, but also excites foreigners. Because of a small piece of paper, after a simple idea, I saw that the scissors were transported on the paper like a stream of water, and the vivid images leaped above the paper. Paper-cutting is a valuable folk heritage of the Chinese people and a precious cultural heritage of the world. With the continuous strength of China's national strength, China's paper-cutting has also been loved and paid attention by people from all over the world.

According to the theme of paper-cutting, through the investigation, collection and other means to obtain the basic basic paper-cutting process and skills, paper-cutting is easy to difficult. Each paper-cut has a picture, simple and clear text and notes. Writing requirements: First, the primary paper-cutting, slowly moving from the primary to the advanced; the paper-cut style should be unconventional, the picture should be clear and clear, and the text should be simple and easy to understand.

Let everyone learn how to cut paper according to this book.

Five, the value of the topic:

Social value: It can restore the Chinese paper-cut art that is rarely mentioned to the public, and cause the society to pay attention to China's excellent culture;

Academic value: able to provide some valuable information for academic research;

Economic value: a sensation in the public, because paper-cut is a traditional hand-made art in China, and paper-cutting has been turned into a window-cutting flower. In modern society, its economic value is very considerable, especially during the Spring Festival, every family will buy a few Beautiful paper-cut window stickers are attached to your own window to pray for the new year. At the same time, it also has the value of collection.

Six, reader positioning:

Paper cutting enthusiast

Primary and secondary school students: Paper-cutting has the function of moving children's hands, brains and eyes to increase the taste of life. In the process of paper-cutting, the child's eyes should be observed and corrected. The brain should remember, analyze, and understand. The movement of the scissors should be accurate, flexible, and appropriate. Not only can the children's hands-on coordination ability be exercised, but also the left and right brains can be further developed.

Middle-aged and elderly people: From the perspective of Chinese medicine, people have concentrated a lot of points that are closely related to health, and contact the internal organs to properly stimulate these acupuncture points to help maintain health. In the paper-cutting, the activity centered on the finger can stimulate the cerebral cortex, maintain the youthful vitality of the nervous system, and prevent the dementia. It also has a special feeling for paper-cutting.

Seven, the book advantages:

1, comparison of similar books

Most of the similar books on the market are children's books, such as: "Magic Baby Intelligence Development Series: Paper-cutting Fun", "Children's Practical Paper-cutting Daquan", "Children's Paper-cutting Manual"

", etc.; followed by purely theoretical, such as: "paper-cut" Pan Lusheng, Miao Honglei

Etc.; again for the pure ornamental collection, such as: "paper-cut boutique selection - China gold scissors", etc.; in addition, there are practice-type, such as: "3 minutes paper-cut workbook" and so on.

2. According to the classification and quantity of paper-cut books from Dangdang, we can see that there are fewer books for all ages, as follows:

Children: puzzle games, 7-10 years old, 3-6 years old, 11-14 years old, paperback picture book, 0-2 years old, hardcover picture book, Chinese children's literature, early childhood enlightenment;

In the nine categories, children's paper-cutting accounts for the vast majority, and these books are designed to meet the needs of juveniles, and cannot achieve the common purpose of learning and collection.

3, the book advantage

The market share is small: According to the above analysis, it can be seen that such a value can be collected, applied, and learned.

Clear pictures, simple text, easy to understand, easy to operate; more comprehensive collection of paper-cutting technology in various regions, the general regional market is relatively strong;

The readership is relatively broad.

Eight, chapter program times:

The book’s initial chapters are as follows:

Chapter 1 Preface

Chapter two

Overview of paper cutting

third chapter

Common basic paper cutting form

Chapter Four

Various flower cutting methods

chapter Five

Various animal cutting methods

Chapter Six

Character cut

Chapter VII

Scattering method of mountain stone water

chapter eight

Text and pattern cut

Chapter nine

Common pattern cut

Nine, book publishing specifications and life cycle

1. Content form: graphic and text combination

2, the opening: 787 * 1092mm

16 books

3, the number of prints: the first printing in December XX

4, pricing: 36 rmb

5, the first print: 4000 volumes

6, printing paper: book illustration of offset paper, text letterpress paper, girdle embossed paper, book cover paper;

7, the number of words: 20,000 words

8, life cycle: XX years

X. Marketing method:

1. Poster promotion in major bookstores and bookstores;

2. Promote on major websites such as Dangdang and Excellence;

3. Propaganda in the recent publications of the publishing house;

4. The new book conference;

5. Celebrity signing ceremony;

6, give away gifts

and many more