Mobile one-stop self-service and mobile service vehicle promotion plan

Mobile One-way Self-service and Mobile Service Vehicles Launch Promotional Promotion Plan Background and Promotion Objectives Zhejiang Mobile Self-service mainly focuses on three major air-market outlets and one-stop self-service. The three air-market self-services have passed TV, newspapers, newsletter group, etc. The channel has a lot of publicity, which customers are familiar with. Compared with the three air-market self-services, customers are not familiar with their functions, features, self-service outlets, etc. For this reason, we should strengthen the construction of one-point network points, but also strengthen the The self-service promotion efforts have achieved good publicity results in a short period of time through various effective means, so that the usage rate of self-service is rapidly improved. The six mobile service vehicles recently purchased by the company are about to be launched. The mobile service and the one-way self-service are the same as the convenience service. We can bundle the mobile service vehicle and the self-service self-service to create the concept of “mobile service and convenient home”. . Promotion time: ~ January 25th - ~ March 15th The specific content of the overall promotion is divided into two stages. The first stage is the pre-heating publicity stage. It will promote the concept of “mobile service and convenient home” through traditional media, self-owned business channels, newsletters, and one-click outlets, paving the way for the second phase of mobile service vehicles. In the second phase, the promotion of activities, the opening ceremony of mobile service vehicles and the promotion of convenience service consultation activities, six vehicles were opened to the publicity points of various communities, supermarkets and stores on Saturdays and Sundays. The main content was mobile business consultation. Free mobile phone repair, live demonstration of equipment. The first stop ceremony was set up in the digital square of the city. During the event, the media was invited to report on the incident, seize the opportunity of the promotion of 315, and speculate in advance the concept of “safe consumption”. The first stage: preheating propaganda through Wenzhou TV radio advertising, TV feature films, newspaper soft papers and a little dot-point pop posters, leaflets, small light boxes for large-scale publicity, creating a "mobile service, convenient home" concept, Pave the way for the second phase of mobile service vehicles. 1. Media promotion: Time media propaganda and publicity content January 25th to January 30th Wenzhou Evening News, Wenzhou Daily Special Interpretation Mobile Self-service Wenzhou Business Daily, Wenzhou Metropolis Daily Soft Wenzhou TV Station "Life Search" topic January 31st On February 7th, Wenzhou Evening News and Wenzhou Daily reported that the self-service was convenient for the people to live in Wenzhou Metropolis Daily and Wenzhou Business Newspaper. Wenzhou Metropolis Daily, Wenzhou Business Daily, Wenzhou Daily, Life Search, soft paper from February 10 to February 15. The event notices the notice of Wenzhou Evening News and the introduction of the function. The existing self-service outlets introduce the 1/3 version of the advertising mobile service from February 16th to March 15th in Wenzhou Metropolis Daily. It is convenient to arrive at Wenzhou Metropolis Daily and Wenzhou Evening News. The series promotes Wenzhou Daily, Wenzhou Business News, "Wenzhou News Network" event report "Life Search" topic 2, self-service outlets, self-service equipment has been paved 124 terminal outlets, including 29 mobile self-operated halls in Wenzhou Prefecture 11 cooperative markets, 18 banks, 15 supermarkets, shopping malls, 19 residential buildings, 10 stores, 5 enterprises, 6 universities, 6 cars 5, a theater, two departments and units, a hotel. See the attached file for details. In all the above outlets to set up a small light box and pop, Xinyuan Jigao is responsible for contacting the various outlets to promote the matters of the outlets, which will be completed by the end of February. 3. Personnel promotion: 150,000 copies of promotional cards were produced, of which 100,000 copies were reported on the evening of February 15th, and the remaining 50,000 copies were distributed among the existing 126 self-service outlets around the self-service outlets, so that each one would provide self-service The people around the point can learn more about the features of the self-service equipment and the current self-service outlets in Wenzhou. Distribution time, location, number of locations, February 16th - February 20th, 29 mobile self-operated halls, 1450010 stores, 500011, cooperative stores, 55,005 enterprises, 250,018 banks, 9,005 stations, 250,015 supermarkets, shopping malls, 75,006 universities, 2,500, 4, 4 Community promotion: Select 7 representative communities as a model for community publicity. The content is mainly for the publicity of the community publicity column and the selection of a small shop in the community as a convenience point for the mobile community. The service point is placed on the leaflet and replaced every month. Once; put a little self-service equipment to facilitate community residents to handle self-service, and also sell mobile payment cards and set up ip public telephone. The second stage: After the pre-media media soft-text pre-heating and dm single distribution, media advertising hard propaganda, the second phase will carry out the convenience service landing activities, before the convenience service consultation activities to hold mobile service vehicles and one-stop service in the digital plaza The launching ceremony will guide the audience to more vividly understand the connotation of self-service through live performances and self-service live demonstrations. At that time, Wenzhou TV station "Wenzhou News Network", "Life Search" column and Wenzhou four major newspapers will be used for news event speculation, so that the self-service will be deeply rooted in the hearts of the people. 1. Time: February 26th - March 15th 2. Introduction of the event: The activity is divided into the demonstration performance area and the on-site consultation area. The demonstration performance area is mainly through the performances such as song and dance and the knowledge related to self-service. The questions and answers, live demonstrations, and live game interactions of the audience will activate the live atmosphere, enabling customers to more intuitively understand the use of self-service. The on-site consultation area is mainly to distribute the leaflet in conjunction with the performance area to do on-site business consultation, business presentation and mobile phone repair. 3, specific time, name, location, location, location, February 26, Digital Plaza, Dawn West Road, Digital Technology Plaza, Hualian College, Middle Road, Steep Gate, Hualian, February 27, Huanyu Communication, Wenzhou Xicheng Road, No. 8 Star River Building, Dawn Middle Road, No. 241-261, Xinghe Building March 5th Sams Great World Crossing Road Southamp Road Intersection Antai Building Prince Garden Shuanglong Road Prince Garden 9th Building March 6 Yongjia Hualian Neighborhood Center Yongjin Garden Lucheng Road 167 Block Yongjin Garden March 12 Day Century Lianhua Antai Store Yubei Longqiao New Road Longju Mall Xinqiao 100 Jinyu Avenue 100 Xinqiao Supermarket March 13 Wanshun Mobile Phone Shop 瓯海梧慈路534号 Jiayou Supermarket Wenzhou Feixia North Road Kang First Floor, No. 112, Hua Building, tentatively scheduled for March 15th

According to the final election, the new division provides a division of labor to arrange the mobile company 1. The propaganda and development room is responsible for all media publicity arrangements. Wang Yu, Liu Lingling 2, propaganda and development room responsible for single-page design, printing, and pinching Zhang Xiaotian 3, publicity and development The room is responsible for the activities of the company's contact and work coordination tracking Wang Yu 4, the propaganda and development room is responsible for the packaging design of the fuselage pop, production Zhang Xiaotian 5, the urban operation department is responsible for arranging the salesperson and mobile phone maintenance consultants to cooperate with the consulting activities Huang Yan, Sun Xiuzhen Xinyuan Jigao 1. Responsible for the production and installation of light boxes 2. Implementation of the venue responsible for consulting activities 3. Responsible for the election and negotiation of a convenient convenience service for the community 4. Responsible for consulting activities 5. Responsible for the distribution of the budget for the dm single page Mobile company: 75400 yuan material production: pop100, 10,000 yuan; portrait shooting 5000 yuan community service fee: 7 community total 8400 yuan landing activities: 5XX yuan Xinyuan Ji Gao light box production, approval, light box field rent, electricity and post-maintenance costs New source High commitment, first made 50 before March, April and May, the second batch of 50, about 60,000 yuan to expand the market operators publicize room - on January 14