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Conception of Gaoping Agricultural Tourism Planning in Liuyang City


table of Contents

I. Basic Profile II. Strategic Analysis III. Market Development Planning IV. Infrastructure Construction Concept 5. Concept of Leisure Agriculture Development VI. Theme Image and Marketing Planning VII. Environmental Protection Plan 8. Support System
Gaoping Leisure Agriculture Development Plan

Section 1 Basic Profile Gaoping Township is a suburb of Liuyang City, 5 kilometers away from Liuyang City and 80 kilometers away from Changsha, the provincial capital. It is a large agricultural town, a hilly mountainous area with rich land resources. The mountains and green waters in the territory are lush and the tourism resources are very rich. There is a large stalactite cave known as the first cave in Xiangdong - the ancient wind cave, known as the world of Liuyang Lake; the world famous Liuyang River source - Xiaoxi River; there is a beautiful and mysterious Taoist Holy Mountain - - Muyang Mountain, Tianyan Village.
In recent years, Gaoping Township relies on the advantages of the suburbs to implement the strategy of tourism and township development in a timely manner. With the successful operation of the first drift of Liuyang River in XX, Gaoping leisure and sightseeing agriculture – “farm music” has become more and more popular, and its popularity has become more and more popular. high.
At present, the township “farmhouse music” has grown to 44 households, with a construction fund of nearly 10 million yuan and a daily pick-up capacity of 3,000. Mainly distributed in "one river", "one hole", "first line." Among them, there are 39 Xiaoxi River Basins, 3 around Gufeng Cave, and 2 along the Heshi Highway. The service projects are broadly divided into three categories: vacation and leisure, fishing and entertainment, and experience life. From January to October in XX, the output value was 4.5 million yuan, the daily turnover was more than 15,000 yuan, the daily passengers received more than 500 passengers, and the profit was 1 million yuan. The employment of 200 surplus laborers was solved, and the local planting and breeding industries were promoted. The rapid development of agricultural products, the service content from simple eating and living development to fishing, hunting, fitness, leisure, labor and other diversified participatory projects, and gradually realize the diversification of functions, the development of leisure agriculture has become the adjustment of agricultural industrial structure, Promote agricultural efficiency, increase farmers' income, accelerate industrial development, information circulation, change of people's concept, and promote the "promoter" of local economic development.
The second section of the strategic analysis First, the guiding ideology focuses on agricultural efficiency, farmers increase income, adjust the agricultural industrial structure, change the ideology of the peasants, and build the goal of building a well-off society in an all-round way, with infrastructure construction as the entry point, structural adjustment as a real breach, Further improve the people's living standards, improve the ecological environment, promote urban-rural economic exchanges, change ideas, accelerate rural economic development, and finally achieve common prosperity and prosperity.
Second, the advantages of swot analysis
1. Near Changsha, Zhuzhou and Xiangtan
2. Liuyang River has a good reputation and a beautiful natural environment.
3, local tourism awareness
4. High level of social and economic development, strong economic development momentum
5. Experience in tourism development with certain government-led market operations
6, relying on the tourism environment is better
1. Internal traffic is not ideal
2. The tourism industry system is irregular
3. The scale of the industry has not yet formed.
4, the overall image is not clear

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