2015 New Year's Party Sponsorship Plan

XX Welcome New Year Party Sponsorship Plan

XXX College of Design, Art and Architecture XX Year New Year Party Cooperation Letter of Intent

Organizer: xxx College

Organizer: xxx College of Design, Art and Architecture Students' Union

Sponsor: To be determined

Activity Planning Book Catalog: I. Preface 2. Market Analysis III. Introduction to Activities IV. Work Plan 5. Publicity Plan VI. Business Compensation Plan 7. Capital Budget 8. Supplementary Sponsorship Program

I. Introduction

As a spokesperson for youth, college students are always full of youthful energy, full of passionate passion, and will be actively involved in the new and interesting large-scale activities. This type of activity will greatly enhance the visibility of the organizers, and at the same time let the sponsors achieve the best publicity effect they want, so that everyone can have a bumper harvest. Welcome to the New Year is the best time for the event, the best time for product promotion, the best time for image planning. Because the students' homework this month is less than other months, there will be more time to organize and participate in the activities, not to mention the school's activity month is also completely open at this time, very active atmosphere. In the golden month of this promotion, which organization is the first to plan a very creative activity, which organization can establish a good public image among college students, and which company can make the most effective publicity this month, which company can establish a stable The brand image is better to stabilize the original market and attract new consumer groups. Therefore, how can we miss a good golden opportunity for the School of Art and Architecture? The event plan not only summed up the successful experience of the previous several New Year's Eve parties, but also passed the analysis and discussion of the student union and teachers of the School of Design Art and Architecture, which is extremely authoritative. Moreover, this event is one of the most distinctive signage activities of the School of Design Art and Architecture. It is also the highlight of this school year. Therefore, it has been highly valued by the Youth League Committee, the various departments and organizations of the Student Union, and has given strong support and cooperation. In addition, this activity has also been assisted by other college brother associations, student organizations, and school groups. It will surely make the participants of the event feel refreshed and excited; let the sponsors enjoy the fun of investing less and returning. The School of Design Art and Architecture will also fight for it.

Second, market analysis

1. Compared with TV, newspapers and magazines, there is a good price/performance ratio in school promotion, and the best publicity can be achieved with the least amount of funds. 2. School consumption is concentrated and targeted, and product brands are easy to penetrate the hearts of the people. As a modern young college student, they like to pursue fresh, exciting, romantic activities that show their individuality. If the business can be promoted in such a fun and meaningful event as the Cultural Festival, the effect will be significant. 3. Because there is a New Year's party every year, if conditions permit, the merchants can also establish a long-term friendly cooperative relationship with our School of Design Art and Architecture, so that the popularity of the business inside and outside the campus is deepening and has a long-term significance! Efficient and cheap publicity In the past school activities, we have accumulated a lot of publicity experience, and built a strong publicity network in the school, which can achieve good publicity in a short time. And there are enough human resources to complete the publicity activities for your company! 5. Convenient application for activities: Merchants in the university to engage in publicity or promotional activities, must go through a series of applications, and by working with us, your company can easily and quickly get The school approved and received strong collaboration from our college and various departments.

7. The university campus has rich cultural life and numerous activities, and its grand occasion is quite influential.

8. College students have their own consumption characteristics:

Consumer groups are concentrated, targeted, and consume large

Easy to be affected by the surrounding environment, easy to consume

Easy to form a trend, and quickly radiate to the surrounding area

Strong acceptance, especially for new things

Third, the event introduction

Main content of the party

1. Party theme: "Hemei" New Year's party

2. Party time: end of December XX

3. Party location: xxx college quality development center

4. Organizer: xxx College of Design, Art and Architecture Student Union

Party form

Under the premise of being healthy and up-to-date on the content of the program, as far as possible close to the theme, we advocate a variety of performances, which are characterized by diversified performance forms and diverse performance styles. At the same time, the program is required to have high visibility and artistry. The specific programming is organized and specifically responsible by the literary and art circles, and then reviewed and trained by the teachers and the bureau. All programs need to be rehearsed in advance. After the relevant leaders review and screen, the qualified programs can be performed at this literary evening. The order of the show is determined by the party planning team.

Creative elaboration

The New Year’s party is directly led by our school, and the student union of the school organizes an annual grand event attended by all the students. The meaning of the New Year's party: a welcome to welcome the New Year. As a kind of very friendly communication method, it is widely promoted in major campuses. To highlight the characteristics and appreciation of this New Year's party, this year's evening will have the following ideas:

1. Reflecting the characteristics

2. Enhance interactivity

3. Rich appreciation

The above ideas will summarize their feasibility based on relevant research results.

Fourth, the work plan

1. Party planning and preparation period: This stage mainly completes the publicity, program collection, moderator determination, stage design, and sponsor determination.

(1). Program collection: recruiting meetings of various departments, arranging the recommendation work of the program and the selection of the introduction program

1. Convene the responsible persons

2. The number of programs reported by each department; it can be registered in the name of individual or team;

3 Promote the novelty and form diversity of program content.

(2). Convene a meeting of the Bureau, mobilization and division of work

(3). Moderator selection

1. Post poster to recruit host 2. Host registration work

3. Establishment of a selection panel 4. Selection of moderators 5. Publication of the list of moderators

(4). Recommended program

(5). During this period, the Propaganda Department will do a good job in the initial publicity work of the party. The Foreign Affairs Department will also contact the sponsors at the same time, mainly with the literary and art groups. All departments will jointly help to think about the stage design plan.

2. Evening coordination and progress period: This stage mainly completes the screening and rehearsal of the program, the medium-term publicity, the stage lighting and sound determination, and the purchase of goods.

(1) Determine the list of program selection teams;

(2) First rehearsal

(3) List of initial announcements

(4) The rectification of the party program;

(5) Final program finalization

(6) Second rehearsal

(7) The etiquette team determines

(8) Promotion in the middle of the party

3. The countdown period of the party

This stage mainly completes the whole process of the party, the implementation of the stage design plan, the final publicity, the invitation of the leadership and the preparatory work for the evening party.

(1) Promotion at the end of the party

(2) The whole process of the party is determined

(3) Leadership and guest invitation, work permit production, venue determination

(4) Arrange the last rehearsal on the day of the party

(5) Official performance at the party

Specific organization

1. Program leader

2. Music production manager

3. Select the moderator: select students who have good temperament, express ability, organizational ability, adaptability and responsibility. The number of hosts is around 4, and the style and composition are not limited. The mode of the host must be reviewed.

4. Text promotion person in charge

5. Security leader

6. Mid-term health leader before the party

7. Meeting place layout and site planning person in charge

8. Notify the leader in charge

9. Host's clothing and makeup manager

10. Performing site leader

11. Head of photography at the party

12. Microphone, reminder, props, disc, tape management, sound person in charge

13. Organize the freshman admission person in charge

14. The number of freshmen present and the number of people in each class

15. The person in charge of cleaning the auditorium after the party

V. Publicity plan

Banner

Hanging at the event venue, hanging in the early stage of the event, until the end of the event, at a glance, for a long time.

Poster promotion

Posters are posted in the publicity columns of the school, and the sponsor's interests can be reflected in the case of ensuring the promotion of the event. Student apartment bulletin board. Placed on the road with large population movements on the campus and in front of the cafeteria, leaflets and program lists, in order to achieve the best and most comprehensive effect on the company's publicity.

Exhibition board

In the early stage of the event, the exhibition board was placed in a prominent position in the hospital, which was not affected by any other organization. The board was exclusively owned by the Student Union of our school.

Website promotion

We will track and report on the website of the School of Design Art and Architecture of xxx College, and use the power of the Internet to promote the company's corporate image, not only in the university city, but also in the entire Rizhao network world.

School media

Column promotion

We can create a promotional column for the sponsor to better promote the company.

Sixth, the merchant compensation plan

Naming rights

This event can be named after "X Sponsor X".

Flyer The company appears as a sponsor on the leaflet or distributes the company’s leaflet at the same time.

Poster promotion The business appears as a sponsor on the poster and can be printed with company logos.

Board Promotions 1-2 posters of some sponsors can be posted on the board

Bulletin board promotion Sponsor's leaflet and posters Our school propaganda column and apartment announcement

Banner Promotions Banners with business names can be hung around the event and school roads

Prize Promotion Prizes are sponsored by the company, provided or may be printed with a pattern

Product promotion The company's products can be used as the sole designated item for the event.

Staff supplies promotion staff can wear clothing with the logo of the business, on-site props, etc.

Guest speech Your company can send representatives to participate in our activities and can speak as a guest during the event.

Seven, the capital budget

To be determined

Eight, supplementary sponsorship program

Exclusive sponsorship

The exclusive sponsorship has the naming rights of the event and all the business compensation plans for the event.

Co-sponsorship

The most sponsored ones can get the naming rights, and the other sponsors appear as the acknowledgment units in the event. The terms of the compensation plan for some merchants are determined by the amount of funds sponsored.

In addition to sponsorship funds, companies can also consider in-kind sponsorships, such as gifts and prizes for sponsored events. Clothing, makeup, etc. You can also provide your company's souvenirs to the admissions.

The xxx College of Design, Art and Architecture welcomes you to join us, and we will work hard to achieve the best publicity for the business to achieve a win-win situation! ! !

Remarks: The final interpretation of this event belongs to xxx College of Design Art and Architecture.

XXX College of Design, Art and Architecture Students' Union