Public service advertisement plan for protecting water resources

Advertising theme: protection and conservation of water resources

Advertising purpose:

1. Arousing the concern of the society on China's water issues and water crisis;

2. Raise public awareness of water and health, water and environment, and water and economic sustainability;

3. Advocate people to use water scientifically, protect water resources, and prevent water pollution.

Background introduction:

China's per capita fresh water is one quarter of the world's per capita level and belongs to water-deficient countries. More than 300 cities across the country are short of water, and 29% are drinking poor water, of which 70 million are drinking high fluoride water. The annual economic losses caused by water shortages amount to more than 10 billion yuan, and the economic losses caused by water pollution have reached more than 40 billion yuan.

Promotion focus:

1. Presenting the beauty of water, advocating the harmony between man and nature, Haojiang, Haohe, Haohu, Haohai; good mountains, good water, good scenery and beautiful talents.

2. Recognize the importance of water to human health. 70% of the world's diseases are transmitted through water. The cleanliness of water and the quality of drinking water are closely related to human health.

3. Reflecting water resources damage and pollution; water shortage; water quality deterioration, water body function reduction and loss; water environment ecology has been damaged to varying degrees, such as: grassland degradation, desert desertification, lake retreat, water resources reduction, drought, Snow damage and so on.

4. Vigilance relies on science and technology to over-explore and utilize water resources. The comprehensive development and utilization of water resources depends on the full involvement of science and technology, including giving full play to the existing water supply project benefits, adjusting regional water imbalance, improving sewage treatment and reuse capacity, and establishing a benign water energy resource mechanism. However, while human beings have made great achievements in conquering nature, they have destroyed the ecological environment and caused irreparable damage because of indefinite invasion of nature. This is worthy of our deep thought and vigilance.

5. Advocate everyone to participate in saving water: start from the side, start from bit by bit.

Advertising target:

1. the general public;

2. Manufacturers and enterprises that pollute water resources;

3. Government departments that have an impact on water resources improvement;

Use occasions:

1. Media communication in various aspects such as television, radio, newspapers, and news events

2. Network communication

3. Outdoor communication

implementation plan:

TV advertisement:

1. The water pipe that has been in disrepair for a long time is ticking

2. Not far from the water pipe, one person is washing the vegetables with water from the tap, preparing for lunch, and after washing, he still forgets to turn off the tap.

3. Water drains a heavily polluted river along the sewer

4. A small tornado with dirty things is blowing on the river.

5. There is still a gust of wind in the sky, but the wind is below the innocent desert.

Screen shot: For your tomorrow, please save water

6. Not far from the new water pipe that has been repaired, one hand is screwing the faucet tightly

7. Handle the water that has just been collected on the edge of the faucet.

8. The flowers change from solid to lakes in the distance