How to write a good business plan book

For start-up companies, the role of the business plan is particularly important. A project that is brewing is often vague. By developing a business plan book, the positive and negative reasons are written and then refined. Entrepreneurs can have a clearer understanding of this project. It can be said that the business plan book first sells the enterprise to be created in the plan to the entrepreneur himself. Secondly, the business plan book can also help sell the risk enterprise in the plan to the venture capitalist, the business plan book. One of the main purposes is to raise funds.

Therefore, the business plan must explain:

(1) The purpose of starting a business - why take risks, spend energy, time, resources, and funds to start a venture

(2) The funds needed to start a business – why is it so much money? Why are investors worth investing in this?

For established venture companies, the business plan can set a more specific direction and focus for the company, so that employees understand the company's business objectives and motivate them to work for a common goal. More importantly, it can be the funder and supplier of the company, the seller, etc. to understand the business status and business objectives of the company, and persuade the funders to provide funds for the further development of the company.

It is for these reasons that the business plan book will be the most important of the business files written by entrepreneurs. So how do you develop a business plan book? How to write a business plan book?

Business projects that can neither give entrepreneurs sufficient information nor enable investors to motivate them, the end result can only be left in the trash. In order to ensure that the business plan can work, entrepreneurs should do the following:

(1) Understand the market. The business plan book should provide investors with in-depth analysis and understanding of the target market. It is necessary to carefully analyze the impact of economic, geographic, professional and psychological factors on the consumer's choice to purchase the company's products, and the role of various factors. The business plan should also include a major marketing plan that outlines the areas in which the company intends to conduct advertising, promotion, and public relations activities, and clarifies the budget and benefits of each activity. The business plan should also briefly describe the marketing strategy of the company: Does the company use external marketing representatives or internal staff? Does the company use resellers, distributors or agents? What type of sales training will the company offer? In addition, the business plan should pay special attention to the details of the sale.

(2) Focus on products. In the business plan book, all details related to the company's products or services should be provided, including all surveys conducted by the company. These questions include: What stage of development is the product? What is its uniqueness? What is the way companies distribute products? Who will use the company's products, and why? What is the cost of production and what is the price? What is the plan for companies to develop new products? Pull the funder into the company's products or services, so that the funder will be as interested in the product as the entrepreneur. In the business plan book, entrepreneurs should try to describe everything with short words and objective words, so that readers can accurately grasp what you want to express, and don't make readers ambiguous. The description of the product in the business plan book should make the funder feel: "How exciting this product is!"

(3) Dare to compete. In the business plan book, entrepreneurs should carefully analyze the situation of competitors. Who is the competitor? How does their product work? What are the similarities and differences between competitors' products and their products? What is the marketing strategy adopted by competitors? It is necessary to clarify the marketing amount, gross profit, income and market share of each competitor. Then discuss the competitive advantages of the company relative to each competitor, to show investors that the reasons why customers prefer the company, such as the quality of the company's products, fast delivery, moderate positioning, affordable price, etc. . The business plan book should make its readers believe that the company is not only a strong competitor in the industry, but also a leader in determining industry standards in the future. In the business plan book, entrepreneurs should also clarify the risks that competitors bring to the company and the countermeasures the company takes.

(4) A guideline for action. The company’s action plan should be impeccable. The following questions should be clarified in the business plan book: How do companies bring products to market? How to design a production line and how to assemble a product? What raw materials do you need for production? What production resources does the enterprise have and what production resources do it need? What is the cost of production and equipment? Does the enterprise buy equipment or rent equipment? Explain the fixed and variable costs associated with product assembly, storage, and delivery.

(5) Show your management team. The key factor in turning an idea into a successful company is to have a strong management team. The members of this team must have high professional and technical knowledge, management skills and years of work experience. Such a feeling: "Look! Who is in this team! If the company is a football team, they will always enter the finals of the World Cup!" The manager's function is planning, organization, control and coordination. The act of producing factors to achieve organizational goals. In the business plan book, you should first describe the entire management team and its responsibilities, and then introduce each manager's special talents, characteristics and accomplishments, and describe in detail how each manager will contribute to the company. Management objectives and organizational chart should also be clearly defined in the business plan book.

(6) Excellent project summary. The summary of the plan in the business plan book is also very important. It must be of interest to readers and eager to get more information, it will leave a lasting impression on the reader. The summary of the project will be the last part of the entrepreneur's writing, but it is the first thing investors should look at. It will extract the most relevant details from the plan to raise funds: including the basic situation of the company, the company The ability and limitations of the company's competitors, marketing and financial strategies, the company's management team, etc. are concise and vivid summary. If the company is a book, it is like the cover of the book, and if done well, it will attract investors. It will give venture capitalists the impression that "this company will become a giant in the industry and I can't wait to read the rest of the project."