Real estate website development strategy plan
A: Background At present, China's Internet is basically mature, and enterprises have gradually transitioned from traditional office mode to office automation. Together with the extensive information of the Internet, it has increasingly become one of the main sources of enterprise search information. Coupled with the development of e-commerce, the Internet has become an inseparable part of the daily office work of enterprises.
Due to the diversity and wide-ranging information of the Internet, various business opportunities have arisen, and many websites have begun to accelerate their business process. However, to this day. The websites in the online society are still limited to a media, intermediary, display, etc., and have always been a window for a company to display externally. To a large extent, it needs to be supported by the entity to complete and even develop.
The maturity of the website directly leads to the profit model of the current website. How can we make the website more profitable? The traditional advertising fee income can no longer meet the needs of the development of the website itself, and it is more urgent to find a wider and wider source of profit.
Jiangxi Soufang is one of the early sites in the industry in Jiangxi. It has also been committed to real estate network marketing as the theme of positioning, but in summary, Jiangxi SouFun is more faced with competition from similar websites. I have to ask us to think about this issue.
II: Industry Analysis Since the real estate industry belongs to a large industry, it covers many industries and has always been one of the largest industries to guide the economic development of a city. It has a huge industrial chain. It has also prompted the real estate industry to be one of the most popular investment hotspots in China and the world.
Due to the specificity of the positioning of real estate websites, the objects they serve are basically positioned in the real estate business and customers. They have been separated from the media publishing and intermediary services, and have duality. From a certain point of view, it should also belong to a combination of media release, intermediary services, real estate developer display and real estate display.
The main features of the real estate website are: 1: regional; 2: information sharing; 3: professional. Due to this commonality of real estate websites, it can be seen that Jiangxi SouFun basically has the above characteristics. From the perspective of the development trend of future real estate websites, in addition to strengthening the above functions, it is necessary to have other functions.
Because the products of the website are basically similar to the products of traditional enterprises, the trend of product homogenization is quite obvious, and it is more reproducible, and the overlapping of target customer groups is serious, which leads to the slow development of various websites.
Judging from the search for houses in Jiangxi, due to the regional influence, China SouFun can not bring any pressure on it at present. The main competitors are mainly related websites in the province. As can be seen from the search, the main competitors facing Jiangxi SouFun are:
1: Jingchang Real Estate, this website is mainly concentrated on a 2 hand room rental and sales information, plus a number of stores in Nanchang City, you can directly use the 2 pieces of information found on the Internet to your own industry. From a certain perspective, a shift has been made to turn resources on the network into real resources.
2: Nanchang Real Estate, which specializes in the various real estates and 2 hand rents and other businesses in Nanchang City, has relatively certain market development space.
3: On the Jiangxi line, the property is currently only in the form of a subsidiary sub-section of it. At present, there is basically no big move, but the last time a website gathering on the Jiangxi line shows that they appear to be in the form of Jiangxi real estate. It also proves their determination to enter the real estate content publisher.
4: Jiaxiu.com is mainly a website display platform under the decoration of a home decoration for pigs, but it also covers the release of real estate information to a large extent, and the update speed is almost as fast as that of Jiangxi SouFun. I saw that Jiaxiu.com's own determination to display the website, from their forum casually read the post, found that a large extent is in the promotion of its decoration business as the core. The display of the website also directly brings customer resources and a brand promotion degree to Jiaxiu.com. The rest of the property such as worry-free real estate, Jiangxi Fangwang, etc. have different positioning and entry points, which led to a chaotic situation in Jiangxi real estate website, and also made the homogenization factor of the real estate website more prominent.
Three: swto analysis Because of the influence of competitors in Jiangxi SouFun itself, plus the particularity of the real estate website itself, a brief swto analysis of Jiangxi SouFun
1: Advantages, Jiangxi Soufang is one of the earliest websites in Jiangxi to enter the industry. In addition, with the cooperation of Jinshi, Jiangtou, it has brought a lot of popularity and resources to Jiangxi SouFun, and has also set up its own resource network. Cooperation with various resource platforms can bring strong development trends in the later period
2: Disadvantages, Jiangxi SouFun belongs to a comprehensive real estate website, specifically targeting the overall property market in Jiangxi, but also because of this, under the guidance of comprehensive thinking, its core competitiveness is not outstanding, reflecting no come out. From the overall structure of Jiangxi SouFun, it basically covers all levels, but it does not form its own core business. It gives people the feeling that what Jiangxi Soufang does and does everything, but nothing feels like it.
3: Opportunity, now the policy conditions of Nanchang, Jiangxi are relaxed, and the slogan of building a garden city and urban construction to learn Singapore is proposed, and the Nanchang Municipal Government has also moved to the Red Valley Beach, which will inevitably accelerate the construction of its own urban circle. Under this, there will be many market opportunities. Because of the construction of the new city, the transformation of the old city directly led to a rapid development of the housing industry in Nanchang in recent years.
4: Threats, as the urban property market is in the process of development, it will also flood into a large number of other related industries. It is undeniable that there may be more real estate websites, plus their own competitors. And each family will definitely find a suitable breakthrough, form their own core competitiveness, to achieve their own profitable way.
In summary, Jiangxi Soufang should grasp its own opportunity, use the current resource advantages, find a suitable breakthrough, to achieve their own leap-forward development four: Jiangxi Soufang's website model positioning Jiangxi SouFun has been positioned It can be clear that it is directly based on real estate network marketing, and devote itself to building its own business platform. But how do you implement the property directly into the Internet for marketing? To realize a pragmatic real estate marketing business platform, it is necessary to subdivide the big concept of the real estate network marketing and strengthen the main line of online marketing. Preliminary positioning of accountant services can help determine the pricing of new homes and 2 hand rooms, especially the 2 hand room, because the development space of this 2 hand room has always been relatively active in that city. If this service can be recognized by the majority of members, a large degree can directly form the formation of a 2 hand room in Jiangxi SouFun, and more can enhance the brand of the website and increase the integrity of the website itself. Get more members' trust and make the website more influential. In the case of home buyers, legal counsel, this content is enriched and strengthened. Because of the direct and real estate business resources, it is possible to give priority to customers with home help and legal aid. These are initially generated in the form of website forums. Well, we can build a large customer base to support, and further generate more business in the future, and more support from member customers. Five: The operation mode of the website is now a network that is difficult to break through in the morning. The bottleneck of the word, Jiangxi Soufang should advocate the concept of peace of mind home-like, play the role of an opinion leader, and strive to create a degree of integrity, only have a priority of opinion leaders, the operation will be more handy, plus The accumulation of resources on the current network has gradually shifted from a primitive information resource accumulation to a key moment of emotional resource accumulation. The website itself should also be based on the brand.
From the perspective of profit model, we should always focus on the customer base, because this is the foundation of the company's survival, and the business is good, it will be a long-term, stable, loyal customer base, and the easiest. Developed the development of other affiliated industries. You can directly evolve some invisible resources or information resources of the current website into a kind of resource that the customer can accept. The basic content of the business content has been done, but it has not been turned into the profit of seeing it. It has made information publishers all over the country publish their relevant information to Jiangxi SouFun, so that they have the money to receive, which means a win-win situation. Because information publishers don’t lose anything because they disclose something. On the contrary, they also get more business opportunities.
At the same time, the website should enhance the editing and grasp the information function of the website, timely, accurate, exclusive and highly transparent. Because one content of a website often overlaps with the content of other websites, in the case of information sharing and unlimited reproduction of resources, it will be difficult in the future.
Jiangxi Soufang should now consider how to put the products in front of customers and how to put the products in the hearts of customers. These are really the foundation for a company to develop. Under the guidance of the principle of Li and I and the altruistic principles, we will continue to build our own core business by taking advantage of the platform's transitional development.
Due to the diversity and wide-ranging information of the Internet, various business opportunities have arisen, and many websites have begun to accelerate their business process. However, to this day. The websites in the online society are still limited to a media, intermediary, display, etc., and have always been a window for a company to display externally. To a large extent, it needs to be supported by the entity to complete and even develop.
The maturity of the website directly leads to the profit model of the current website. How can we make the website more profitable? The traditional advertising fee income can no longer meet the needs of the development of the website itself, and it is more urgent to find a wider and wider source of profit.
Jiangxi Soufang is one of the early sites in the industry in Jiangxi. It has also been committed to real estate network marketing as the theme of positioning, but in summary, Jiangxi SouFun is more faced with competition from similar websites. I have to ask us to think about this issue.
II: Industry Analysis Since the real estate industry belongs to a large industry, it covers many industries and has always been one of the largest industries to guide the economic development of a city. It has a huge industrial chain. It has also prompted the real estate industry to be one of the most popular investment hotspots in China and the world.
Due to the specificity of the positioning of real estate websites, the objects they serve are basically positioned in the real estate business and customers. They have been separated from the media publishing and intermediary services, and have duality. From a certain point of view, it should also belong to a combination of media release, intermediary services, real estate developer display and real estate display.
The main features of the real estate website are: 1: regional; 2: information sharing; 3: professional. Due to this commonality of real estate websites, it can be seen that Jiangxi SouFun basically has the above characteristics. From the perspective of the development trend of future real estate websites, in addition to strengthening the above functions, it is necessary to have other functions.
Because the products of the website are basically similar to the products of traditional enterprises, the trend of product homogenization is quite obvious, and it is more reproducible, and the overlapping of target customer groups is serious, which leads to the slow development of various websites.
Judging from the search for houses in Jiangxi, due to the regional influence, China SouFun can not bring any pressure on it at present. The main competitors are mainly related websites in the province. As can be seen from the search, the main competitors facing Jiangxi SouFun are:
1: Jingchang Real Estate, this website is mainly concentrated on a 2 hand room rental and sales information, plus a number of stores in Nanchang City, you can directly use the 2 pieces of information found on the Internet to your own industry. From a certain perspective, a shift has been made to turn resources on the network into real resources.
2: Nanchang Real Estate, which specializes in the various real estates and 2 hand rents and other businesses in Nanchang City, has relatively certain market development space.
3: On the Jiangxi line, the property is currently only in the form of a subsidiary sub-section of it. At present, there is basically no big move, but the last time a website gathering on the Jiangxi line shows that they appear to be in the form of Jiangxi real estate. It also proves their determination to enter the real estate content publisher.
4: Jiaxiu.com is mainly a website display platform under the decoration of a home decoration for pigs, but it also covers the release of real estate information to a large extent, and the update speed is almost as fast as that of Jiangxi SouFun. I saw that Jiaxiu.com's own determination to display the website, from their forum casually read the post, found that a large extent is in the promotion of its decoration business as the core. The display of the website also directly brings customer resources and a brand promotion degree to Jiaxiu.com. The rest of the property such as worry-free real estate, Jiangxi Fangwang, etc. have different positioning and entry points, which led to a chaotic situation in Jiangxi real estate website, and also made the homogenization factor of the real estate website more prominent.
Three: swto analysis Because of the influence of competitors in Jiangxi SouFun itself, plus the particularity of the real estate website itself, a brief swto analysis of Jiangxi SouFun
1: Advantages, Jiangxi Soufang is one of the earliest websites in Jiangxi to enter the industry. In addition, with the cooperation of Jinshi, Jiangtou, it has brought a lot of popularity and resources to Jiangxi SouFun, and has also set up its own resource network. Cooperation with various resource platforms can bring strong development trends in the later period
2: Disadvantages, Jiangxi SouFun belongs to a comprehensive real estate website, specifically targeting the overall property market in Jiangxi, but also because of this, under the guidance of comprehensive thinking, its core competitiveness is not outstanding, reflecting no come out. From the overall structure of Jiangxi SouFun, it basically covers all levels, but it does not form its own core business. It gives people the feeling that what Jiangxi Soufang does and does everything, but nothing feels like it.
3: Opportunity, now the policy conditions of Nanchang, Jiangxi are relaxed, and the slogan of building a garden city and urban construction to learn Singapore is proposed, and the Nanchang Municipal Government has also moved to the Red Valley Beach, which will inevitably accelerate the construction of its own urban circle. Under this, there will be many market opportunities. Because of the construction of the new city, the transformation of the old city directly led to a rapid development of the housing industry in Nanchang in recent years.
4: Threats, as the urban property market is in the process of development, it will also flood into a large number of other related industries. It is undeniable that there may be more real estate websites, plus their own competitors. And each family will definitely find a suitable breakthrough, form their own core competitiveness, to achieve their own profitable way.
In summary, Jiangxi Soufang should grasp its own opportunity, use the current resource advantages, find a suitable breakthrough, to achieve their own leap-forward development four: Jiangxi Soufang's website model positioning Jiangxi SouFun has been positioned It can be clear that it is directly based on real estate network marketing, and devote itself to building its own business platform. But how do you implement the property directly into the Internet for marketing? To realize a pragmatic real estate marketing business platform, it is necessary to subdivide the big concept of the real estate network marketing and strengthen the main line of online marketing. Preliminary positioning of accountant services can help determine the pricing of new homes and 2 hand rooms, especially the 2 hand room, because the development space of this 2 hand room has always been relatively active in that city. If this service can be recognized by the majority of members, a large degree can directly form the formation of a 2 hand room in Jiangxi SouFun, and more can enhance the brand of the website and increase the integrity of the website itself. Get more members' trust and make the website more influential. In the case of home buyers, legal counsel, this content is enriched and strengthened. Because of the direct and real estate business resources, it is possible to give priority to customers with home help and legal aid. These are initially generated in the form of website forums. Well, we can build a large customer base to support, and further generate more business in the future, and more support from member customers. Five: The operation mode of the website is now a network that is difficult to break through in the morning. The bottleneck of the word, Jiangxi Soufang should advocate the concept of peace of mind home-like, play the role of an opinion leader, and strive to create a degree of integrity, only have a priority of opinion leaders, the operation will be more handy, plus The accumulation of resources on the current network has gradually shifted from a primitive information resource accumulation to a key moment of emotional resource accumulation. The website itself should also be based on the brand.
From the perspective of profit model, we should always focus on the customer base, because this is the foundation of the company's survival, and the business is good, it will be a long-term, stable, loyal customer base, and the easiest. Developed the development of other affiliated industries. You can directly evolve some invisible resources or information resources of the current website into a kind of resource that the customer can accept. The basic content of the business content has been done, but it has not been turned into the profit of seeing it. It has made information publishers all over the country publish their relevant information to Jiangxi SouFun, so that they have the money to receive, which means a win-win situation. Because information publishers don’t lose anything because they disclose something. On the contrary, they also get more business opportunities.
At the same time, the website should enhance the editing and grasp the information function of the website, timely, accurate, exclusive and highly transparent. Because one content of a website often overlaps with the content of other websites, in the case of information sharing and unlimited reproduction of resources, it will be difficult in the future.
Jiangxi Soufang should now consider how to put the products in front of customers and how to put the products in the hearts of customers. These are really the foundation for a company to develop. Under the guidance of the principle of Li and I and the altruistic principles, we will continue to build our own core business by taking advantage of the platform's transitional development.
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