Home Textile World Mall Business Plan Book

I. Summary

With the continuous development of the market economy and the continuous differentiation of commodity special categories, there are more than 40 supermarkets and large shopping malls in Shijiazhuang, and their stores are aimed at small consumer groups. Limited market shopping demand is gradually saturated, and many traditional merchants intend to take a share from it and have no way to start. Then, investors must change the direction of investment, from "comprehensive" to "professional".

Investment advice and business model

My investment opinion is to establish a large-scale, professional, high-middle and low-end bedding shopping mall in Shijiazhuang through the goodwill of your shopping mall. The consumer target is consumers of all levels and consumers in demand for home textiles. Through my XX-XX years of study and examination, in Shijiazhuang City, the large, professional, high-middle and low-end bedding shopping malls are still a market gap. In XX, the home textile market has begun to rise quietly in Shijiazhuang. The main roads, the major manufacturers have opened five home textile stores, so the construction of the home textile square project is definitely a successful project.

Second, the project background and feasibility analysis

1. Market blank advantage

Now from a national perspective, in other provinces and cities, such as Beijing, Shanghai, Henan, the home textile market has gradually matured, the major manufacturers still adopt the agency distribution model, through the sales channels of agents and distributors, quickly occupy the market. . Powerful commercial enterprises take advantage of the desire of major manufacturers to quickly occupy the market and the gaps in the initial movement of the market. Based on the principle of “there is a market for demand”, they will build professional, large-scale, high-middle and low-end sales venues. Set up a broad bridge between manufacturers and consumers. In the early stage of the market, we built a solid psychological position in the home textiles of the manufacturers and consumers.

2. The market faces a substantial demand advantage

From the perspective of consumer groups, the average age of Shijiazhuang City is tending to be younger. There will be more and more young people at the age of marriage. They are the mainstay of buyers of home textile products. Around us, we can see that they have great desire to purchase home textile products before marriage, but they lack professional textile products in Shijiazhuang. The place of purchase, in the North China, East Buy and other shopping malls in Shijiazhuang, the home textile products inside can not meet the requirements of many aspects of consumers, more choices. I set up this project for their needs, and the majority of manufacturers also noticed this. Such as Sega, Rollei, Mercury and other manufacturers, quietly opened a store this year, through a year of operation, want to reach their market occupation purposes in the wedding peak next year.

3. Environmental and supporting services advantages

In the urban area of ​​Shijiazhuang, there are only 5 specialty stores, but there are three bedding markets in South China. Will it pose a threat to this project? I don't think it will pose a threat. Because first, his shopping environment is relatively bad. The transportation outside the market, the shopping conditions in the shopping mall, the key is the various services in the mall, far from the needs of the public. As a result, consumer disputes continue. Second, the home textiles in each residential area are designated as small workshops. That is the choice of consumers who do not have a professional home textile shopping place. Most consumers still rely on and demand professional shopping malls. Third, we can realize the services of the banking system and the postal system, and the money will be consolidated and convenient for consumers to purchase.

4. Regional Development and Immigration City Advantage

The economic level of Shijiazhuang is no longer the same, and the high-end consumer groups have gradually increased. The demand for home textiles is also diversified and specialized. The transformation of urban villages, the development of real estate, the prosperity of the economy, the improvement and expansion of the two major wholesale markets, the maturity of various surrounding markets, attracting a large number of Chinese and foreign investors to Shijiazhuang, Shijiazhuang’s household registration policy is also liberalized, and settled in Shijiazhuang. The population is thus growing. Then, if they want to settle down, they must have a house, and the real estate industry will flourish. If you have a house, you will inevitably need home textile products. Most of them belong to the middle and high-end consumer groups, and the rise of professional home textile retail places is inevitable and is the need of the market.

5. The majority of production and consumer groups

The main body of our project is to build a home textile shopping mall with high, medium and low grades. The aim is to achieve: If there is demand for home textile products, come to my mall, you will be satisfied. Home textiles have a lot of profit margins, which is very attractive from manufacturers and merchants. They have the power, the market has demand, then our shopping mall as a bridge, its importance, we naturally easily get a part of the profit, a part of the relatively solid profits.

Third, the market outlook

Under the premise of stable economic development, during the period of XX-2019, it was conservatively predicted that the development of home textile shopping malls would grow at an angle of 30 degrees. The decisive factor in our entry into this market will be the support and support from suppliers and consumers.

1. Market Distribution

Our main target markets include these three areas:

1. High-end goods. Make full use of the popularity of China's major domestic brands to expand the influence of our shopping malls in the market. Meet the needs of high-end consumers. The share of such goods in the mall is about 30%.

2. Mid-range goods. Such goods account for a large proportion of consumer demand, and the suppliers of such products are mainly small and medium-sized formal knitting enterprises, which must stipulate the quality, quality and market fashion requirements of their products. Therefore, we have to share this part of the goods in the mall by about 45%.

3. Low-end goods. He applies to the needs of consumers with lower living standards. The requirements for such goods are higher than those of other types of goods. To ensure its quality, and to ensure a lower price. The suppliers of such goods are mainly small and regular knitting factories. Do not give up quality requirements in order to pursue low prices. The share of such goods in the mall is about 25%