Mid-Autumn National Day Mall Marketing Plan

First, [marketing activities background]: Mid-Autumn Festival is a traditional festival, the National Day is a big holiday for the whole country, and the XXXX industry has undergone major adjustments, and the image and grade have been upgraded again. These three hot spots will surely set off a sales boom, and the various industries will seize the opportunity to select new products and then sell new highs.

Second, [activity target]: increase by 30% year-on-year, enhance the reputation of the mall, increase the atmosphere of the store, and highlight the warm feeling that the family culture brings to consumers.

Third, [activity theme]: Mid-Autumn Festival. Eleventh Festival with joy, XXX dazzling XXXX

Fourth, [advertising words]: reward the Mid-Autumn Festival, celebrate the National Day, go friends, send gifts, to XX

Mid-Autumn National Day celebrations, XX goods are good and complete

Mid-Autumn Festival National Day Double Happiness Ultra Low Discount Great Fortune

V. Event time: Mid-Autumn Festival theme event September 17th - 23rd 7 days

Sweet Wedding Shopping Week September 24th - 30th 6 Days

11th National Day Theme Event October 1st - 7th 7 Days

Part I: Mid-Autumn Festival Theme Event

Sixth, the content of the event:

1. Mid-Autumn Festival Delicious Exhibition

Please XX Supermarket Center Store and supermarket outlets to contact suppliers to introduce famous moon cakes such as “Deyi Gong”, “Taoxiang Village”, Hollyland, Amelika and other famous brands, and launch full mooncakes of various styles and flavors. The atmosphere of the Mid-Autumn Festival food street. Focus on moon cake gift box, famous cigarette famous wine, holiday gifts, fruits, seafood, strong recommendation, can find 2-3 in each category to do ultra-low prices, to attract consumption. In sharp contrast with the competition store, consumers will have a new, special and comprehensive shopping experience for the products in our store.

2, luxury autumn, fashion bloom

Wearable products: including boots, women's wear, men's wear, 4th floor sports and leisure, needle spinning, this event focuses on the introduction of new autumn and winter products that show well-known brands at home and abroad, combined with the Mid-Autumn Festival to give the audience a deep price, some products A moderate discount of 1 - 2 fold. The needle spinning industry is paving the way for the upcoming peak season, focusing on the popular listing of famous brands such as cashmere and wool, and launching a gorgeous turn and glory upgrade for the adjustment and upgrade – a big upgrade, a surprise event and the final inventory of summer goods in various industries. 1-2% off low price discount.

The marketing department will focus on DM advertising.

3, 2010 Golden Autumn Wedding Month: Jewelry, make-up, home bedding, and home appliances form an interaction, giving each other a discount of xx yuan. The lowest price in the food industry, supermarket drinks, candy, dried fruit products. Free delivery to the designated location. Carry out large-scale purchases at the company level, and donate different wedding gifts for the purchase of 50,000, 30,000, 20,000, etc.

4, member activities: members shopping is a gift bag, a member shopping over 300 yuan gift moon cake gift box members to buy 500 yuan to send hairy crabs. Newcomers can apply for membership cards, credit cards and gift cards for free. Members who purchase membership cards will receive a discount of 0.5-1% on the original discount, and all counters must have member discounts. If you do not participate in the product reporting department, the salesperson shall indicate the member card number on the shopping receipt. No membership card spending will be discounted.

5, special activities: buy moon cake gift box over 500 yuan can be mailed free of charge and all over the country, send a deep miss for your loved ones.

Part II: Sweet Wedding Shopping Week Theme Event - Flower Wedding, Origin xx

1. Selection of wedding products: Each type of clothing industry carries out thematic activities, such as suits, dress festivals, wedding shoes, travel essentials, bedding festivals, supermarkets, wedding supplies, food exhibitions. At least 20 well-known wedding special items must be launched during the wedding week, and DM will be the key publicity. Jewelry sales area launched new diamond jewelry, necklaces and other gold jewelry jewelry. Xx gold shop gold jewelry free cleaning, jewelry repair processing only cost. The watch sales area launches a couple table; the makeup sales area launches a bridal set gift box and the like. The home appliance industry has introduced a variety of wedding computer, digital camera, camera, mobile phone and various sizes of home appliances to ensure that the price is slightly lower than other businesses. At the same time, we will vigorously carry out business such as installment payment and trade-in.

The focus of this activity is on the bedding area, which is based on the ultra-low-priced hot-selling and main-door performances of the St. Island brand, and the 5-6 percent of the bedding products in the whole-sale area are hot and hot, eventually driving other industries to launch a sensational wedding. Commodity promotion, intensive cultivation and in-depth exploration of the potential of the city's wedding market, and thus greatly enhance my store sales.

2, join hands with XXX, congratulate the wedding week

During the wedding month, a small ticket purchase of 300 yuan can get 100 yuan xxx floor gift certificate; over 500 yuan can get 200 yuan gift certificate; over 700 yuan can get 300 yuan gift certificate, limited to 100 per day, first come first served. Place of issue: xxxx center.

3, special events: wedding in XX, every day to send a grand prize

During the event, from the 24th to the 30th, the xxxx accumulated purchases over 1,000 yuan can be used to draw a festive red envelope, and the on-site handling of the large business card is 1,000 yuan and five times.

The prize is: 10 yuan or 100 yuan red envelope

Handling xxx over 10,000 yuan, 20,000 yuan more than 30,000 yuan gift-level gift or gift redemption gift, industry goods and other discounts, special goods for you to choose, xxx card big value-for-money products and other activities, xxx small household appliances, Bedding, xxx bedding area sells the lowest price for some items.

4. Member activities:

1, good things into a double - with a marriage certificate shopping can enjoy double points.

2. Newcomers can apply for a free membership card to present a hundred yuan discount card or xxx movie ticket for the St.

3. Freely apply for credit cards of China Bank and Industrial Bank and give wedding gifts

Part III: National Day Theme Activities - National Day Seven Days, Frenzy Carnival

Wearing goods over 400 yuan minus 150 yuan or over 500 minus 200 yuan

Sports goods 200 minus 40 yuan Wedding products are carried out according to wedding week activities

1. Each type of wearable products is focused on seasonally priced items. With the adjustment of the various industries, large-scale full-reduction activities are launched to increase sales.

2, very seven days, very discount: in addition to the regular price of goods, all kinds of special products should be organized, and all kinds of products should be selected to select 100 products as the most sacrificing goods. The new products are 6-7 fold, and the seasonal goods are 2-4 fold. All the benefits.

3, make-up jewellery watches: cosmetics main brands of autumn moisturizing, skin care series, the audience should fully seize the golden week opportunity to increase the gift, the event period of 200 minus 30 based on the audience 5 times points; jewelry watches and clocks brands The overall discount rate should be reduced by 0.5-1 fold on the existing basis.

4, member price goods: during the event, member shopping dropped 0.5 - 1 fold

5, Dashang Electric: over 1000 yuan minus 150 yuan

Gorgeous big upgrade, price breakthrough: everyone's electricity class over 1000 yuan minus 150 yuan to give a gift to the small appliances, the whole line of brands, the price of the bottom of the arrogance, dedication to benefit the people.

Seven days of celebration, seven thanks to the ceremony: the home appliance industry should increase the strength of gifts, shopping mall gifts, factory gifts, sets of gifts, wedding ceremonies, membership gifts, township car rituals, card rituals, and other seven major celebrations.

6, Dashang supermarket, participate in the company lucky draw event;

And join hands with manufacturers to launch thousands of specials and member specials;

Carry out outdoor exhibitions and exhibitions of manufacturers.

7. Special Events: Christmas 61, Extraordinary National Day

During the event, the following gifts will be available on the same day for each of the following items in the xx clothing store: the total purchase of the day is over 400 yuan, and the gift is worth 20 yuan; the full 600 yuan, 30 yuan gift; 800 yuan, give 40 yuan gifts; full 1000 yuan, give 60 yuan gifts;, over 1500 yuan to send 90 yuan xx card

The place of issuance is at the xxx center, and the commodity department arranges the various departments of the company to issue it in turn.

8. Member activities:

During the period of the 11th, the member's shopping amount can receive the superior prize. 2, member shopping double points 3, members can get green shopping bags

9. Outdoor performances, fashion show: On the first, third, and third day of October, the main stage will be arranged by various industries to carry out open-air performances, brand promotion, interactive entertainment, low-priced sales and other activities. At the same time, xxxxxxxxx and other friendship play

Activity requirements:

1. This event requires all brands under the various industries to do their best to participate. Some brands can be appropriately relaxed but need to report to the marketing department.

2, all industries must ensure that the discount is in place, so that consumers are shocked, the Commodity Department is responsible for checking the discounts and goods preparation of various industries 3 days before the event.

4. This event is the most important marketing activity of the “Eleventh” period of this year. The Group also launched a sales competition during this period. Therefore, all industries and sales areas should pay sufficient attention to this, increase the intensity of activities, and implement Good products, go all out to increase sales, and must achieve a sales target of 30% year-on-year growth.

5. The company will carry out various sales and labor competition activities, and the forms and incentives will be introduced by the trade unions.

6. The information on DM products reported by various industries in this activity should highlight each wave of theme activities and price advantages. Be sure to report the first wave of product information before 15:00 on September 9th. The manager of the industry must sign and confirm. After the DM version is attached, please ask the industry to grasp the amount of information reported according to the layout.

7. This event has a long time and many topics. Please carefully communicate the contents of the event and ensure that it is communicated to every employee to avoid customer complaints caused by wrong publicity.

8, jewelry, watches, women's wear, men's wear, boots, needles, bedding, down, five industries each out of two empty balls. On September 30th, hung the xxxx door and decorate the festive atmosphere.