Company marketing plan
I. Planning Background In order to fully implement the spirit of the citywide manager's work meeting, in order to ensure the completion of the annual insurance period of the branch, we will mobilize and motivate the exhibition of all employees in the current gap of “competition”. Industry passion, improve team combat, enhance team cohesion, and carry forward the tenacious spirit of hard work. It is necessary to ensure that the target of the adjustment period is completed before October 25, that is, the difference is 500,000 yuan.
Second, the planning time is from October 10th to October 25th.
1. From October 10th to October 13th, it was the first stage. It was fully mobilized, and all the members attacked. The first battle was successful, and the target of 1/4 target was 125,000 yuan.
2. From October 14th to October 17th, the second stage, everyone broke zero, all members of the performance, completed 1/2 target task 250,000 yuan.
3. From October 18 to October 21, the third stage, perseverance, tenacious struggle, complete the 3/4 target task of 37. 5 million.
4. From October 18th to October 25th, the fourth stage will win the overall victory and celebrate the victory. Complete the target task of 500,000 yuan.
Third, the planning target to complete the new insurance premium of 500,000 yuan.
Fourth, the leader of the competition leading group: Yang Xiaohong, deputy head: Xie Jun members: Fan Qin, Zhang Fang, Li Ying, Chen Yu, Zhou Qin, Cao Li, Wang Xiaozhen, Du Hai, Li Hong, Qian Yuhao, Li Hong, Xiong Xiaoyun, There are five executive teams under the Huanglan Competition Command:
1. Tracking Inspector Group: Team Leader Yang Xiaohong, members: Supervisors at all levels; responsible for telephone tracking, conference tracking and target reminders.
2. Propaganda layout group: Team leader Qian Yuhao, members: Huang Lan, Xiong Xiaoyun; according to the needs of business competitions, the layout of the workplace and the corridor. Collect statistical business development data through various channels and report in the form of battle reports.
3. Morning meeting planning group: Team leader Li Hong, members: Xie Jun, Qian Yuhao, Xiong Xiaoyun, Huang Lan; according to the relevant arrangements of the competition activities, do a good job in planning the morning meeting and communication and arrangement of personnel in all links.
4. Technical Support Group: Team Leader Xie Jun, members: Li Hong, Xiong Xiaoyun and supervisors at all levels; responsible for the planning and implementation of the briefing, the development of product combinations and speech, the production of proposals, and the visits of major clients.
5. Logistics support group: Team leader Li Hong, members: According to the work specifications to ensure the speed of the order, to ensure that the physical examination parts and production adjustments are implemented in a timely manner, and according to the needs of the competition activities to implement 24-hour billing. Provision of other materials.
V. Reaching rewards:
Team rewards
1. A team of 50,000 yuan will be awarded during the competition period, and the team fee will be 200 yuan.
2. A team of 80,000 yuan will be awarded during the competition period, and the team fee will be 500 yuan.
3. A team of 150,000 yuan will be awarded during the competition period, and the team fee will be awarded 1,000 yuan.
The above rewards 1-3 can be enjoyed repeatedly, 4-5 items are not repeated and must be enjoyed by our department after the goal of 500,000 yuan is reached. If 4-5 items are not willing to enjoy the reward, I can designate one person to change oneself. But must be a healthy adult. It can also be converted into a cash reward according to the standard of the travel agency. A card policy must be attached to each policy. All performance statistics are calculated in the current cbps system.
Six measures
1. Increase the intensity of implementation, each team should attach great importance to the event, clear goals, tasks to people, and call on all personnel to act, including part-time staff. Each team must, as required by the company's October 9th work meeting, complete the full-year target as a life-and-death task, increase the number of visits, and ensure the completion of the competition goals.
2. Take the classified guidance and propaganda, give play to the exemplary role of the supervisor and the elite, concentrate the superior strength, and implement key breakthroughs. Strengthen the sense of responsibility of supervisors at all levels and strengthen the assessment. The minimum target for full-time personnel is 5,000 yuan, and the minimum target for part-time workers is 3,000 yuan. For those who have not broken the numbers in August, September and October, the code will be cleaned up and will not be tolerated.
3. Supervisors at all levels must earnestly take responsibility, conscientiously convene a full-fledged second morning meeting, and do a good job of accompanying, counseling and tracking. Resolutely put an end to negative and negative language and its internal friction factors, all personnel have only one voice at a time, that is: resolutely complete the 500,000 target mission.
4. Strengthen the tracking of the sales volume of sales personnel at all levels. The marketing manager keeps track of the above supervisors every day. The lecturer and group training are responsible for tracking the group manager. The manager is responsible for tracking the elites and excellent supervisors that the unit focuses on. The supervisors at all levels are responsible for tracking the members and establishing the tracking registration form. . Through the tracking of all levels, the tracked objects maintain high morale and passion every day, and drive the enthusiasm of all sales personnel.
5. Hold a good briefing session. According to market demand and customer needs, a briefing session and a Hongxin briefing will be held. Family presentations can also be held as required by business partners. Continue to use the integrity service publicity and questionnaires to promote new products. By organizing the above activities, the partners will have more prospective customers and referrals, so that the partners have goals, promote high chances, enhance the confidence of the salespersons, and enhance the passion of the partners.
6. Strengthen implementation, enhance sense of responsibility and mission, and each team should cooperate with this promotion plan, formulate the implementation measures of the team, and decompose the goals into teams and responsible persons. The company conducts an assessment every four days for each team, analyzes and summarizes it once, and strengthens the goal management, so that all employees realize that they are proud of fulfilling the goal of the whole year, and they are not ashamed of the goal of the whole year. Everyone is acting. If you don’t reach your goal, you won’t give up.
One of our partners, let us unite as one, unite as one, increase our visits, work hard, and fight for the honor of one.
October 10
Second, the planning time is from October 10th to October 25th.
1. From October 10th to October 13th, it was the first stage. It was fully mobilized, and all the members attacked. The first battle was successful, and the target of 1/4 target was 125,000 yuan.
2. From October 14th to October 17th, the second stage, everyone broke zero, all members of the performance, completed 1/2 target task 250,000 yuan.
3. From October 18 to October 21, the third stage, perseverance, tenacious struggle, complete the 3/4 target task of 37. 5 million.
4. From October 18th to October 25th, the fourth stage will win the overall victory and celebrate the victory. Complete the target task of 500,000 yuan.
Third, the planning target to complete the new insurance premium of 500,000 yuan.
Fourth, the leader of the competition leading group: Yang Xiaohong, deputy head: Xie Jun members: Fan Qin, Zhang Fang, Li Ying, Chen Yu, Zhou Qin, Cao Li, Wang Xiaozhen, Du Hai, Li Hong, Qian Yuhao, Li Hong, Xiong Xiaoyun, There are five executive teams under the Huanglan Competition Command:
1. Tracking Inspector Group: Team Leader Yang Xiaohong, members: Supervisors at all levels; responsible for telephone tracking, conference tracking and target reminders.
2. Propaganda layout group: Team leader Qian Yuhao, members: Huang Lan, Xiong Xiaoyun; according to the needs of business competitions, the layout of the workplace and the corridor. Collect statistical business development data through various channels and report in the form of battle reports.
3. Morning meeting planning group: Team leader Li Hong, members: Xie Jun, Qian Yuhao, Xiong Xiaoyun, Huang Lan; according to the relevant arrangements of the competition activities, do a good job in planning the morning meeting and communication and arrangement of personnel in all links.
4. Technical Support Group: Team Leader Xie Jun, members: Li Hong, Xiong Xiaoyun and supervisors at all levels; responsible for the planning and implementation of the briefing, the development of product combinations and speech, the production of proposals, and the visits of major clients.
5. Logistics support group: Team leader Li Hong, members: According to the work specifications to ensure the speed of the order, to ensure that the physical examination parts and production adjustments are implemented in a timely manner, and according to the needs of the competition activities to implement 24-hour billing. Provision of other materials.
V. Reaching rewards:
Team rewards
1. A team of 50,000 yuan will be awarded during the competition period, and the team fee will be 200 yuan.
2. A team of 80,000 yuan will be awarded during the competition period, and the team fee will be 500 yuan.
3. A team of 150,000 yuan will be awarded during the competition period, and the team fee will be awarded 1,000 yuan.
The above rewards 1-3 can be enjoyed repeatedly, 4-5 items are not repeated and must be enjoyed by our department after the goal of 500,000 yuan is reached. If 4-5 items are not willing to enjoy the reward, I can designate one person to change oneself. But must be a healthy adult. It can also be converted into a cash reward according to the standard of the travel agency. A card policy must be attached to each policy. All performance statistics are calculated in the current cbps system.
Six measures
1. Increase the intensity of implementation, each team should attach great importance to the event, clear goals, tasks to people, and call on all personnel to act, including part-time staff. Each team must, as required by the company's October 9th work meeting, complete the full-year target as a life-and-death task, increase the number of visits, and ensure the completion of the competition goals.
2. Take the classified guidance and propaganda, give play to the exemplary role of the supervisor and the elite, concentrate the superior strength, and implement key breakthroughs. Strengthen the sense of responsibility of supervisors at all levels and strengthen the assessment. The minimum target for full-time personnel is 5,000 yuan, and the minimum target for part-time workers is 3,000 yuan. For those who have not broken the numbers in August, September and October, the code will be cleaned up and will not be tolerated.
3. Supervisors at all levels must earnestly take responsibility, conscientiously convene a full-fledged second morning meeting, and do a good job of accompanying, counseling and tracking. Resolutely put an end to negative and negative language and its internal friction factors, all personnel have only one voice at a time, that is: resolutely complete the 500,000 target mission.
4. Strengthen the tracking of the sales volume of sales personnel at all levels. The marketing manager keeps track of the above supervisors every day. The lecturer and group training are responsible for tracking the group manager. The manager is responsible for tracking the elites and excellent supervisors that the unit focuses on. The supervisors at all levels are responsible for tracking the members and establishing the tracking registration form. . Through the tracking of all levels, the tracked objects maintain high morale and passion every day, and drive the enthusiasm of all sales personnel.
5. Hold a good briefing session. According to market demand and customer needs, a briefing session and a Hongxin briefing will be held. Family presentations can also be held as required by business partners. Continue to use the integrity service publicity and questionnaires to promote new products. By organizing the above activities, the partners will have more prospective customers and referrals, so that the partners have goals, promote high chances, enhance the confidence of the salespersons, and enhance the passion of the partners.
6. Strengthen implementation, enhance sense of responsibility and mission, and each team should cooperate with this promotion plan, formulate the implementation measures of the team, and decompose the goals into teams and responsible persons. The company conducts an assessment every four days for each team, analyzes and summarizes it once, and strengthens the goal management, so that all employees realize that they are proud of fulfilling the goal of the whole year, and they are not ashamed of the goal of the whole year. Everyone is acting. If you don’t reach your goal, you won’t give up.
One of our partners, let us unite as one, unite as one, increase our visits, work hard, and fight for the honor of one.
October 10
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