Small and medium-sized glasses chain enterprises
Competition or cooperation? This Hamerlet-style question asked Qiao Liang, chairman of Beijing Xueliang Glasses, Jiang Shunchang, chairman of Guangzhou Minglang Glasses, and Liu Chaoheng, chairman of Shanghai Modern Optical Co., Ltd. in XX. They finally chose cooperation.
In July XX, Qiao Liang sold Beijing Xueliang Glasses Co., Ltd. and its 75 high-end stores in Beijing for 169 million yuan to the Italian luxottica Group.
In October XX, Liu Chaoheng sold Shanghai Hyundai Optical Co., Ltd. and its 28 high-end stores in Shanghai to the Italian luxottica Group for RMB 140 million.
In October XX, Jiang Shunchang sold the glazed glasses and its 133 high-end stores, the largest high-end eyewear chain in Guangdong, to the luxottica group for 290 million yuan. The luxottica group will have more than 200 optical shops. It has become one of the "leaders" of high-end optical shops in the Chinese market, and plans to increase the number of stores from nearly 270 to 1,000 in the next 10 years. Hao Xiuying, general manager of Shanghai Red Star Glasses Co., Ltd. With the same choice, 78% of the shares of Red Star glasses were sold to halholdingn.v, the largest eyewear investment company in Europe, for 214 million yuan, while Red Star glasses had 50 directly operated stores and 70 franchise chains across the country. .
"Competition or cooperation?" This question may be plagued by Qiao Liang and so on, and may be more and more troubled by China's small and medium-sized glasses chain in the future!
Looking at the laws of the development of advanced industries such as beer, home appliances, beverages, etc. tell us that the development of the industry is from the Spring and Autumn Period of the Hundred Flowers, to the Warring States Period of the warlords in various regions, and then to the era of trivial competition.
The glasses industry is also applicable to this principle of winner-take-all, and now it is undergoing a transition from the Warring States Period to the trivial era of oligopoly. The era of small stores, bulk cargoes, and profiteering has passed.
Most of the optical shops in China today are "one province, one king", "one city, one king", or even "one county and one king". The local princes are separated and enjoy the last few drops of "beer juice" at the end of the glasses. .
The success of these “Mountain Kings” in the local market is only due to the following six reasons:
1, the store site is good, opened the store early, occupied a good position, more passenger traffic;
2, the store is large or large, the store is big and many, the scale effect makes the business maintain a good
3, the rent is cheap, the store opened early or have local relations, the rent is much cheaper than the competition
4, have a relationship can go to school to promote;
5, Zi Cheng father industry, long time in the local, accumulated more customers;
6, the store image is good, welcomed by customers.
However, the above reasons are difficult to standardize and difficult to copy, causing many bosses to know that they can make more money by doing chain and opening more stores. However, if you open a store or open a store to a certain number across the region, your ability will not keep up, and management will not keep up. .
Optical shops such as glasses supermarkets have sprung up to their own stores, madly fighting price wars, causing their turnover and profits to plummet!
There is no target before, after the pursuit of soldiers, glasses chain companies should "wait or advance"? Where are you going?
In fact, it all depends on what kind of business cooperation philosophy the boss has!
Generally speaking, the boss generally has three different attitudes towards the enterprise. The first is to treat the enterprise as a wife, and the wife cannot let anyone share it. The boss is the only one and the only one. Therefore, the wife will not be shared by others, and the boss is even more reluctant to share with others. Therefore, the average man wants to have 100% ownership and control over his wife. Although men do not demand loyalty to themselves, they are 100% loyal to their wives. If a company is like a wife, then there is a big problem that the boss has no way to integrate the resources outside, if your resources are not willing to let When others share, why do you share the resources of others? The boss first solves this problem, and we can believe that in a commercial society, if we pay attention to the exchange of equivalence, you will not let others share your resources, and you will not be able to integrate other people's resources. You don't want to share with others, why do you get the money, technology and management of others? If you don't want to share it with others, what you end up with is just a growing, very slow optical shop. Maybe you will always see an optical shop in your life. Everyone knows that when they are raised to a certain extent, they begin to add value and gradually depreciate. This is the law of nature. The same is true for companies. If you stay in an optical shop forever, everyone's mentality will be very exhausted. It has been like this for many years. This seems to have become the fate of the old boss who used the concept of being an optician.
The other is to treat the company as a child. What are the characteristics of raising a child? The requirements for the child and the wife are still different. The wife must be 100% loyal. When the child is in love, pay two girlfriends. It is estimated that you are not so much. Therefore, to a certain extent, the child can be shared by others. If the husband and wife want to go on a business trip, they can hand it over to the aunt and hand it to the neighbors. Others can also share part of the happy time of the child, but a little child is ultimately the boss, the boss There are controlling rights and control rights, so the biggest decision-making power is in the hands of the boss, and others can be the most advisors and think tanks. In general, it can be shared with others to a certain extent. Others can be a minority shareholder and can participate in some form, but the controlling stake is in their own hands. So when the Chinese now say that they are attracting investment, many people are thinking. Can I control it? Everyone is very concerned about holding and controlling. When the child comes to raise, it is obviously better than the wife. But when children come to raise, remember that when an entrepreneur wants to have an open mind, you want to be bigger and stronger, and make up for your own shortcomings. The boss must have this kind of measurement and courage to let others share your resources. Otherwise, everyone wants to integrate others, and they will not let others move. Can the world become a harmonious world?
The end result is like this. Like we raise children, everyone knows that the child grows bigger. You find that the less influence and control you have on him. When the child grows up, the parents basically change from the big shareholder. The minority shareholder, the 3-year-old child, he will run with you every day. At the age of 13, you have already changed radically. At the age of 23, you want to take him with him. He doesn’t run with you. When he is 33, they have My own children, accompanying my wife and children all day. You obviously have a sense of loss. You can only take up 10 days and 20 days of your child in a year. You have become a minority shareholder, and your mentality is unacceptable. This is the law. We have to have such a mind in doing business, including everyone talking about Microsoft, everyone will think of Gates. But Gates only owns a dozen shares of Microsoft. This does not affect Gates as the greatest and most well-known entrepreneur in the world. We often talk about the multiplier effect, and cooperation also has a multiplier effect. So if you can integrate resources and be better than others, your profits may increase exponentially. Nowadays, many optical shop owners are holding this advanced concept to run their own optical shops, hire professional managers, and hold core employees to cooperate with others to open new stores. The business is doing well.
The third is to treat the enterprise as a pig and the farmer to feed the pig. He only seeks to maximize the value. This is a more open mind. Everyone knows that farmers' ideology is relatively conservative and relatively backward. In fact, we must also clearly see that there is an old saying in China that "three smugglers top one Zhuge Liang," meaning that farmers also have Flashing things, first of all, farmers raising pigs is a very open concept. First of all, they are not trying to solve the problem of eating pork. Most of them are commercial purposes, just like running a business. There are several points for farmers to raise pigs. We have a similar point to the operation of capital. First, how much money farmers have for their pigs is worth knowing. How much does our boss know about the value of your optical shop? In my heart, when people say that equity trading is very important, the second one, the farmer thinks that the pig has raised 200 pounds, and can sell 300 yuan in the market. If you are willing to pay 500 yuan, he will sell all the pigs. For you, a little control and breeding rights are all gone. In fact, the degree to which companies do a certain degree is the same. Sometimes, don’t stick to an optical shop. For example, Xueliang glasses, Minglang glasses, optical now, and red star glasses are all raised as pigs. The company is doing almost, Some companies will look at him and he will sell it. Because I have to continue to do it myself, I have to deal with a lot of problems in your business. After I sell you a very lucrative profit, I will invest more or enjoy the benefits of your business. Make money and make money easier.
Red Star Glasses is selling Red Star in this cooperative concept of “raising pigs”. By the end of XX, the number of Red Star glasses chain stores has reached 120, with an annual sales scale of 170 million yuan and a total profit of 18 million yuan, ranking among the top in the national optical retail industry. The traditional business model profit comes from the profit of each store, and the scale of 120 chain stores has made the development more saturated. Hao Xiuying, general manager of Red Star Glasses, said, "In another way, if you put 18 million profits into marketing and form a scale of 350 million yuan in annual sales in the country, you can achieve profit by reducing procurement costs." This modern business model It has prompted Red Star to collaborate with companies on a global scale.
Therefore, from the perspective of the development law and development trend of the industry, the glasses enterprises that do the concept of “nursing a wife” will eventually be competing with the latter two and will continue to linger.
Before the future of "competition or cooperation" strategic choices, at this moment, small and medium-sized glasses chain enterprises should first make a choice of "cultivation or rest." Don't lie on the "rest" of the success of the original glasses, but should carefully and carefully "cultivate" the internal strength of the enterprise with the mentality of "nurturing the child", do a good job in strategy, brand, operation, service, etc. The first brand of the chain. If the internal strength is solid, in the future, you are still eligible to consider “competition or cooperation” with large-scale optical chain enterprises. How much does it cost to sell or not sell the enterprise as a “pig”? If the internal strength is not solid, there is no choice, only to be defeated or low-priced acquisition!
In July XX, Qiao Liang sold Beijing Xueliang Glasses Co., Ltd. and its 75 high-end stores in Beijing for 169 million yuan to the Italian luxottica Group.
In October XX, Liu Chaoheng sold Shanghai Hyundai Optical Co., Ltd. and its 28 high-end stores in Shanghai to the Italian luxottica Group for RMB 140 million.
In October XX, Jiang Shunchang sold the glazed glasses and its 133 high-end stores, the largest high-end eyewear chain in Guangdong, to the luxottica group for 290 million yuan. The luxottica group will have more than 200 optical shops. It has become one of the "leaders" of high-end optical shops in the Chinese market, and plans to increase the number of stores from nearly 270 to 1,000 in the next 10 years. Hao Xiuying, general manager of Shanghai Red Star Glasses Co., Ltd. With the same choice, 78% of the shares of Red Star glasses were sold to halholdingn.v, the largest eyewear investment company in Europe, for 214 million yuan, while Red Star glasses had 50 directly operated stores and 70 franchise chains across the country. .
"Competition or cooperation?" This question may be plagued by Qiao Liang and so on, and may be more and more troubled by China's small and medium-sized glasses chain in the future!
Looking at the laws of the development of advanced industries such as beer, home appliances, beverages, etc. tell us that the development of the industry is from the Spring and Autumn Period of the Hundred Flowers, to the Warring States Period of the warlords in various regions, and then to the era of trivial competition.
The glasses industry is also applicable to this principle of winner-take-all, and now it is undergoing a transition from the Warring States Period to the trivial era of oligopoly. The era of small stores, bulk cargoes, and profiteering has passed.
Most of the optical shops in China today are "one province, one king", "one city, one king", or even "one county and one king". The local princes are separated and enjoy the last few drops of "beer juice" at the end of the glasses. .
The success of these “Mountain Kings” in the local market is only due to the following six reasons:
1, the store site is good, opened the store early, occupied a good position, more passenger traffic;
2, the store is large or large, the store is big and many, the scale effect makes the business maintain a good
3, the rent is cheap, the store opened early or have local relations, the rent is much cheaper than the competition
4, have a relationship can go to school to promote;
5, Zi Cheng father industry, long time in the local, accumulated more customers;
6, the store image is good, welcomed by customers.
However, the above reasons are difficult to standardize and difficult to copy, causing many bosses to know that they can make more money by doing chain and opening more stores. However, if you open a store or open a store to a certain number across the region, your ability will not keep up, and management will not keep up. .
Optical shops such as glasses supermarkets have sprung up to their own stores, madly fighting price wars, causing their turnover and profits to plummet!
There is no target before, after the pursuit of soldiers, glasses chain companies should "wait or advance"? Where are you going?
In fact, it all depends on what kind of business cooperation philosophy the boss has!
Generally speaking, the boss generally has three different attitudes towards the enterprise. The first is to treat the enterprise as a wife, and the wife cannot let anyone share it. The boss is the only one and the only one. Therefore, the wife will not be shared by others, and the boss is even more reluctant to share with others. Therefore, the average man wants to have 100% ownership and control over his wife. Although men do not demand loyalty to themselves, they are 100% loyal to their wives. If a company is like a wife, then there is a big problem that the boss has no way to integrate the resources outside, if your resources are not willing to let When others share, why do you share the resources of others? The boss first solves this problem, and we can believe that in a commercial society, if we pay attention to the exchange of equivalence, you will not let others share your resources, and you will not be able to integrate other people's resources. You don't want to share with others, why do you get the money, technology and management of others? If you don't want to share it with others, what you end up with is just a growing, very slow optical shop. Maybe you will always see an optical shop in your life. Everyone knows that when they are raised to a certain extent, they begin to add value and gradually depreciate. This is the law of nature. The same is true for companies. If you stay in an optical shop forever, everyone's mentality will be very exhausted. It has been like this for many years. This seems to have become the fate of the old boss who used the concept of being an optician.
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The other is to treat the company as a child. What are the characteristics of raising a child? The requirements for the child and the wife are still different. The wife must be 100% loyal. When the child is in love, pay two girlfriends. It is estimated that you are not so much. Therefore, to a certain extent, the child can be shared by others. If the husband and wife want to go on a business trip, they can hand it over to the aunt and hand it to the neighbors. Others can also share part of the happy time of the child, but a little child is ultimately the boss, the boss There are controlling rights and control rights, so the biggest decision-making power is in the hands of the boss, and others can be the most advisors and think tanks. In general, it can be shared with others to a certain extent. Others can be a minority shareholder and can participate in some form, but the controlling stake is in their own hands. So when the Chinese now say that they are attracting investment, many people are thinking. Can I control it? Everyone is very concerned about holding and controlling. When the child comes to raise, it is obviously better than the wife. But when children come to raise, remember that when an entrepreneur wants to have an open mind, you want to be bigger and stronger, and make up for your own shortcomings. The boss must have this kind of measurement and courage to let others share your resources. Otherwise, everyone wants to integrate others, and they will not let others move. Can the world become a harmonious world?
The end result is like this. Like we raise children, everyone knows that the child grows bigger. You find that the less influence and control you have on him. When the child grows up, the parents basically change from the big shareholder. The minority shareholder, the 3-year-old child, he will run with you every day. At the age of 13, you have already changed radically. At the age of 23, you want to take him with him. He doesn’t run with you. When he is 33, they have My own children, accompanying my wife and children all day. You obviously have a sense of loss. You can only take up 10 days and 20 days of your child in a year. You have become a minority shareholder, and your mentality is unacceptable. This is the law. We have to have such a mind in doing business, including everyone talking about Microsoft, everyone will think of Gates. But Gates only owns a dozen shares of Microsoft. This does not affect Gates as the greatest and most well-known entrepreneur in the world. We often talk about the multiplier effect, and cooperation also has a multiplier effect. So if you can integrate resources and be better than others, your profits may increase exponentially. Nowadays, many optical shop owners are holding this advanced concept to run their own optical shops, hire professional managers, and hold core employees to cooperate with others to open new stores. The business is doing well.
The third is to treat the enterprise as a pig and the farmer to feed the pig. He only seeks to maximize the value. This is a more open mind. Everyone knows that farmers' ideology is relatively conservative and relatively backward. In fact, we must also clearly see that there is an old saying in China that "three smugglers top one Zhuge Liang," meaning that farmers also have Flashing things, first of all, farmers raising pigs is a very open concept. First of all, they are not trying to solve the problem of eating pork. Most of them are commercial purposes, just like running a business. There are several points for farmers to raise pigs. We have a similar point to the operation of capital. First, how much money farmers have for their pigs is worth knowing. How much does our boss know about the value of your optical shop? In my heart, when people say that equity trading is very important, the second one, the farmer thinks that the pig has raised 200 pounds, and can sell 300 yuan in the market. If you are willing to pay 500 yuan, he will sell all the pigs. For you, a little control and breeding rights are all gone. In fact, the degree to which companies do a certain degree is the same. Sometimes, don’t stick to an optical shop. For example, Xueliang glasses, Minglang glasses, optical now, and red star glasses are all raised as pigs. The company is doing almost, Some companies will look at him and he will sell it. Because I have to continue to do it myself, I have to deal with a lot of problems in your business. After I sell you a very lucrative profit, I will invest more or enjoy the benefits of your business. Make money and make money easier.
Red Star Glasses is selling Red Star in this cooperative concept of “raising pigs”. By the end of XX, the number of Red Star glasses chain stores has reached 120, with an annual sales scale of 170 million yuan and a total profit of 18 million yuan, ranking among the top in the national optical retail industry. The traditional business model profit comes from the profit of each store, and the scale of 120 chain stores has made the development more saturated. Hao Xiuying, general manager of Red Star Glasses, said, "In another way, if you put 18 million profits into marketing and form a scale of 350 million yuan in annual sales in the country, you can achieve profit by reducing procurement costs." This modern business model It has prompted Red Star to collaborate with companies on a global scale.
Therefore, from the perspective of the development law and development trend of the industry, the glasses enterprises that do the concept of “nursing a wife” will eventually be competing with the latter two and will continue to linger.
Before the future of "competition or cooperation" strategic choices, at this moment, small and medium-sized glasses chain enterprises should first make a choice of "cultivation or rest." Don't lie on the "rest" of the success of the original glasses, but should carefully and carefully "cultivate" the internal strength of the enterprise with the mentality of "nurturing the child", do a good job in strategy, brand, operation, service, etc. The first brand of the chain. If the internal strength is solid, in the future, you are still eligible to consider “competition or cooperation” with large-scale optical chain enterprises. How much does it cost to sell or not sell the enterprise as a “pig”? If the internal strength is not solid, there is no choice, only to be defeated or low-priced acquisition!
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