County Industry and Commerce Bureau promotes the development of advertising industry 2019
First, the guiding ideology is guided by Deng Xiaoping Theory and the important thinking of the "Three Represents", in-depth implementation of the scientific development concept and the major strategic thinking of building a socialist harmonious society, in accordance with the strategic deployment of the provincial party committee and the provincial government to build the economic zone on the west side of the Straits, according to the market Orientation, government guidance, enterprise-led work policy, adhere to both economic and social benefits, adhere to the coordinated, healthy and sustainable development of the advertising industry, gradually build a public service management system for the advertising industry, actively adjust and optimize the advertising industry structure, comprehensive Improve the professional level and overall competitiveness of the advertising industry, protect the legitimate rights and interests of consumers and advertising campaigns, and create a good environment for the healthy development of the advertising industry.
II. Main objectives and main objectives of the task At present and in the future, the main objectives of the development of the advertising industry in XX County are to accelerate the adjustment of the industrial structure, promote the development of the advertising industry in the direction of specialization, scale and branding, and improve the design and production of advertising. , agent and release the overall level; strive to make the county's advertising business, profits and taxes, operational capacity to reach the city's medium level within five years. By 2019, the county's advertising expenses will be doubled.
main mission
1. Cultivate a group of leading advertising enterprises. We will implement a modern enterprise system, guide the adjustment of the structure of the advertising industry, and foster a number of advertising companies, such as XX and XX advertising companies, with their own brands and advanced technology, outstanding main business, obvious characteristics and strong competitiveness.
2. Establish an education mechanism for talent training in the advertising industry. Accelerate the training of advertising professionals, establish and improve the professional level evaluation system for advertising professional and technical personnel, and comprehensively improve the quality of advertising practitioners.
3. Build an industry public service management system. On the basis of implementing the development policies and regulatory laws and regulations of the advertising industry, establish and improve the public service management system for the advertising industry.
Third, strengthen the organization and lead the industrial and commercial administration organs as the functional departments to guide the development of the advertising industry, and establish a sound working mechanism. The bureau established the ×× County Industrial and Commercial Bureau to promote the development team for the development of the advertising industry in XX County, and the deputy director in charge of the XX, the leader of the group, consists of Shangguang shares, offices, legal shares, market contract shares, fair consumer protection shares, registered shares, 12315 Complaints Desk and the heads of various industrial and commercial offices and inspection teams. The leading group has an office, and the deputy head of Shangguang Group, XX, is the director. For the specific person in charge of the project, it is necessary to actively establish a corresponding work coordination system with relevant departments such as the Development and Reform Bureau to guide and coordinate the development and reform of the advertising industry. In the problems encountered in the organization, the organization implements the development goals and tasks set forth in industrial policies and industry plans, and strengthens macroeconomic regulation and control and policy guidance. Seriously perform their duties, enhance service awareness, and actively promote the implementation of the guidance for the development of the advertising industry in our county.
Fourth, specific practices and measures to increase policy guidance and support.
1. Relax market access conditions according to law. Cancel all kinds of access restrictions that are not conducive to the healthy development of the advertising industry, and thoroughly study the new components, new features and new trends of the main body of advertising activities. For the general advertising industry enterprises to reduce the minimum registered capital, in addition to the provisions of laws and administrative regulations, the minimum registered capital is reduced to 30,000 yuan. Support investors to set up advertising enterprises with non-monetary assets such as intellectual property rights, and the non-monetary property investment ratio can reach 70% of the registered capital of the enterprise.
2. Promote the restructuring and restructuring of advertising enterprises. Actively promote the implementation of strategic integration of advertising enterprises, strategic alliances, cross-industry, cross-media and cross-ownership asset restructuring, horizontal integration and professional collaboration from talent, resources, capital, technology, etc., to promote the optimization of advertising resources And intensive management to improve the competitiveness and risk resistance of advertising companies.
3. Implement the evaluation and support project. Implement brand-driven strategy, create advertising industry brands, and give full play to the role of brand enterprises in the advertising industry. Actively promote the advertising enterprise qualification level declaration work and improve the advertising qualification level. Guide the advertising business entity to register service trademarks, and encourage advertising companies to participate in the identification of well-known trademarks, corporate name numbers, and “contract-abiding and heavy credit” companies in Nanping. Do a good job in creating a good job. An advertising enterprise that obtains a well-known trademark or a company-known name number, “contract-abiding and heavy credit” shall apply for an annual inspection-free enterprise, and the annual inspection-free enterprise shall enjoy a two-year exemption period. Outdoor advertising location, advertising time, advertising layout, auction, bidding activities, priority to support the advertising company to obtain the corresponding advertising qualification level.
4. Conscientiously implement the support policy. Support and encourage the development of policies and measures for advertising planning, creativity, design, production and service, and regard the development of the advertising industry as a key area for the modern service industry and creative industries encouraged by our county. The electricity price of the advertising industry is gradually realized at the same price as the general industrial electricity price, further standardizing the price formation system of the advertising industry, and cleaning up and canceling unreasonable and illegal charging items.
5. Improve the overall quality of employees. Implement the talent classification training program and accelerate the creation of a group of senior advertising talents. Strengthen the professional and technical post training and examiner training of advertising practitioners, and promote the professional evaluation of advertising professional and technical personnel in an orderly manner.
6. Improve the ability of advertising industry service brand building. Actively cultivate advertising-related auxiliary industries such as market research, marketing, brand planning, brand management, etc., and improve the comprehensive service capabilities of brand planning, packaging and promotion in the advertising industry. Guide XX advertising enterprises to formulate and implement advertising strategies, encourage brand enterprises to provide comprehensive services through the advertising industry, establish a joint development market mechanism for advertising enterprises and customers, promote product brand promotion with high-quality services, and continuously improve their corporate image and products. The visibility and competitiveness in the domestic market.
7. Protect the legitimate rights and interests of advertising companies. Strengthen the protection of the advertising company's font size, as well as the copyright protection of advertising original works and the patent protection of advertising innovation technology, and increase the crackdown on the infringement of the intellectual property rights of the advertising industry. Standardize the registration of original works of advertisements, the use of advertising works and the authorization of rights, explore and establish the protection system for original works and planning solutions within the enterprise, and protect innovation and research and development of intellectual labor results according to law. When the government introduces and implements major advertising decisions, it must implement an advertising hearing system and solicit opinions through hearings. Establish and improve an effective supervision and inspection mechanism to prevent unfair competition and monopolistic behavior in advertising operations. To protect the advertising management rights of advertising enterprises, scientifically plan the release space and setting of outdoor advertising according to law. Once the outdoor advertising settings and contents are approved by the competent government authorities, their legal rights and interests are protected by law and may not be destroyed or dismantled. Within the effective period, the government departments When units or individuals need to be expropriated and dismantled, they should be properly compensated.
Establish and improve the public service management system for the advertising industry.
1. Strengthen the functional role of the advertising industry organization in promoting the development of the industry. Give full play to the functions of the advertising industry organizations to provide services, reflect appeals, standardize behaviors, and strengthen self-discipline. Advertising industry organizations should conscientiously perform their functions, broaden the service field, optimize service content, innovate service carriers to build service platforms, improve service levels, and organize advertising industry organizations into advertisers' homes.
2. Establish an information release system for the advertising industry. Consolidate the statistical basic work of the advertising industry, strengthen the statistical reporting and management methods of advertising data of advertising enterprises, regularly verify and check the statistical data of advertising enterprises, and provide fair, just and open data services for the advertising market.
3. Promote the development of public service advertisements. Actively play the guiding role of the government and encourage social forces to actively participate in public service advertising activities. Carry out the evaluation of public service advertisements, conduct public service advertisement competitions in a timely manner, and improve the level of public service advertisement planning, creativity and production. Improve the contribution of the main body of advertising campaigns to public service advertisements, and adopt incentive measures to increase the proportion of public service advertisements. Study the support policies for the development of public service advertisements and form a benign mechanism for the sustainable development of public service advertisements. Through a variety of methods, we will expand the social influence of public service advertisements and serve the building of socialist spiritual civilization.
Create a good environment for the development of the advertising industry.
1. Establish and improve the advertising supervision mechanism. In accordance with the requirements of “four unifications” of supervision and development, service, rights protection and law enforcement, we will vigorously promote the institutionalization, standardization, stylization and legalization of advertising supervision, establish and improve the advertising supervision system, consolidate and improve the comprehensive advertising management mechanism, and improve the rectification. In the joint meeting system of false and illegal advertising departments, the industrial and commercial departments shall perform the duties of the lead unit of the joint meeting. Each member unit shall, according to the division of responsibilities, follow the principle of “who approves, who is responsible; who is in charge, who is responsible”, and jointly manages, coordinates and cooperates. The remediation prevention system for false illegal advertisements. Adhere to the promotion of development and strengthen supervision, carry out development on one hand, supervise on one hand, rectify and regulate market order, improve the effectiveness of advertising supervision, and create a good development environment.
2. Strengthen advertising supervision and administrative law enforcement. Grasping the key links of media advertising, taking the investigation and handling of cases as a fundamental means, focusing on the advertisements of medicines, medicines, health foods, etc., which are related to the physical and mental health of the people, increasing the enforcement of cases against those responsible for illegal advertisements, and strictly implementing administrative law enforcement. Responsibility system, effectively regulate law enforcement behaviors, continuously improve the efficiency of law enforcement, play a role in the investigation and punishment of illegal advertising advertisers, advertising operators, and advertising publishers, and further create a fair and just market competition environment.
3. Accelerate the informationization construction of advertising supervision work. Increase investment in information management of advertising supervision, make full use of modern information communication technologies and means, use software to promote advertising supervision system, continuously expand the scope of advertising supervision, improve the methods and methods of advertising supervision, actively promote e-government, and rely on information technology to improve Advertising supervision and law enforcement technology level.
4. Establish a preventive and early warning mechanism for false illegal advertisements. Strengthen the administrative guidance of advertising, actively carry out advertising legal and regulatory consultation activities, strengthen the construction of advertising monitoring networks, improve advertising monitoring institutions, establish a rapid advertising mechanism, and use the news media to publicize false and illegal advertisements, strengthen media public opinion supervision, and strengthen education and Warning, timely eliminate the negative impact of false illegal advertising, improve the public's ability to distinguish illegal advertising and preventive ability.
5. Establish an advertising credit supervision system. Timely dynamic tracking of the advertisements of advertising business units, establishment of a credit management database, regular evaluation of their credibility, disclosure of relevant credit information, and based on this, standardize the evaluation of the advertising industry. According to different credit evaluations, implement credit classification supervision, establish incentive, early warning, disciplinary and elimination mechanisms for advertising business units, and actively improve industry integrity.
II. Main objectives and main objectives of the task At present and in the future, the main objectives of the development of the advertising industry in XX County are to accelerate the adjustment of the industrial structure, promote the development of the advertising industry in the direction of specialization, scale and branding, and improve the design and production of advertising. , agent and release the overall level; strive to make the county's advertising business, profits and taxes, operational capacity to reach the city's medium level within five years. By 2019, the county's advertising expenses will be doubled.
main mission
1. Cultivate a group of leading advertising enterprises. We will implement a modern enterprise system, guide the adjustment of the structure of the advertising industry, and foster a number of advertising companies, such as XX and XX advertising companies, with their own brands and advanced technology, outstanding main business, obvious characteristics and strong competitiveness.
2. Establish an education mechanism for talent training in the advertising industry. Accelerate the training of advertising professionals, establish and improve the professional level evaluation system for advertising professional and technical personnel, and comprehensively improve the quality of advertising practitioners.
3. Build an industry public service management system. On the basis of implementing the development policies and regulatory laws and regulations of the advertising industry, establish and improve the public service management system for the advertising industry.
Third, strengthen the organization and lead the industrial and commercial administration organs as the functional departments to guide the development of the advertising industry, and establish a sound working mechanism. The bureau established the ×× County Industrial and Commercial Bureau to promote the development team for the development of the advertising industry in XX County, and the deputy director in charge of the XX, the leader of the group, consists of Shangguang shares, offices, legal shares, market contract shares, fair consumer protection shares, registered shares, 12315 Complaints Desk and the heads of various industrial and commercial offices and inspection teams. The leading group has an office, and the deputy head of Shangguang Group, XX, is the director. For the specific person in charge of the project, it is necessary to actively establish a corresponding work coordination system with relevant departments such as the Development and Reform Bureau to guide and coordinate the development and reform of the advertising industry. In the problems encountered in the organization, the organization implements the development goals and tasks set forth in industrial policies and industry plans, and strengthens macroeconomic regulation and control and policy guidance. Seriously perform their duties, enhance service awareness, and actively promote the implementation of the guidance for the development of the advertising industry in our county.
Fourth, specific practices and measures to increase policy guidance and support.
1. Relax market access conditions according to law. Cancel all kinds of access restrictions that are not conducive to the healthy development of the advertising industry, and thoroughly study the new components, new features and new trends of the main body of advertising activities. For the general advertising industry enterprises to reduce the minimum registered capital, in addition to the provisions of laws and administrative regulations, the minimum registered capital is reduced to 30,000 yuan. Support investors to set up advertising enterprises with non-monetary assets such as intellectual property rights, and the non-monetary property investment ratio can reach 70% of the registered capital of the enterprise.
2. Promote the restructuring and restructuring of advertising enterprises. Actively promote the implementation of strategic integration of advertising enterprises, strategic alliances, cross-industry, cross-media and cross-ownership asset restructuring, horizontal integration and professional collaboration from talent, resources, capital, technology, etc., to promote the optimization of advertising resources And intensive management to improve the competitiveness and risk resistance of advertising companies.
3. Implement the evaluation and support project. Implement brand-driven strategy, create advertising industry brands, and give full play to the role of brand enterprises in the advertising industry. Actively promote the advertising enterprise qualification level declaration work and improve the advertising qualification level. Guide the advertising business entity to register service trademarks, and encourage advertising companies to participate in the identification of well-known trademarks, corporate name numbers, and “contract-abiding and heavy credit” companies in Nanping. Do a good job in creating a good job. An advertising enterprise that obtains a well-known trademark or a company-known name number, “contract-abiding and heavy credit” shall apply for an annual inspection-free enterprise, and the annual inspection-free enterprise shall enjoy a two-year exemption period. Outdoor advertising location, advertising time, advertising layout, auction, bidding activities, priority to support the advertising company to obtain the corresponding advertising qualification level.
4. Conscientiously implement the support policy. Support and encourage the development of policies and measures for advertising planning, creativity, design, production and service, and regard the development of the advertising industry as a key area for the modern service industry and creative industries encouraged by our county. The electricity price of the advertising industry is gradually realized at the same price as the general industrial electricity price, further standardizing the price formation system of the advertising industry, and cleaning up and canceling unreasonable and illegal charging items.
5. Improve the overall quality of employees. Implement the talent classification training program and accelerate the creation of a group of senior advertising talents. Strengthen the professional and technical post training and examiner training of advertising practitioners, and promote the professional evaluation of advertising professional and technical personnel in an orderly manner.
6. Improve the ability of advertising industry service brand building. Actively cultivate advertising-related auxiliary industries such as market research, marketing, brand planning, brand management, etc., and improve the comprehensive service capabilities of brand planning, packaging and promotion in the advertising industry. Guide XX advertising enterprises to formulate and implement advertising strategies, encourage brand enterprises to provide comprehensive services through the advertising industry, establish a joint development market mechanism for advertising enterprises and customers, promote product brand promotion with high-quality services, and continuously improve their corporate image and products. The visibility and competitiveness in the domestic market.
7. Protect the legitimate rights and interests of advertising companies. Strengthen the protection of the advertising company's font size, as well as the copyright protection of advertising original works and the patent protection of advertising innovation technology, and increase the crackdown on the infringement of the intellectual property rights of the advertising industry. Standardize the registration of original works of advertisements, the use of advertising works and the authorization of rights, explore and establish the protection system for original works and planning solutions within the enterprise, and protect innovation and research and development of intellectual labor results according to law. When the government introduces and implements major advertising decisions, it must implement an advertising hearing system and solicit opinions through hearings. Establish and improve an effective supervision and inspection mechanism to prevent unfair competition and monopolistic behavior in advertising operations. To protect the advertising management rights of advertising enterprises, scientifically plan the release space and setting of outdoor advertising according to law. Once the outdoor advertising settings and contents are approved by the competent government authorities, their legal rights and interests are protected by law and may not be destroyed or dismantled. Within the effective period, the government departments When units or individuals need to be expropriated and dismantled, they should be properly compensated.
Establish and improve the public service management system for the advertising industry.
1. Strengthen the functional role of the advertising industry organization in promoting the development of the industry. Give full play to the functions of the advertising industry organizations to provide services, reflect appeals, standardize behaviors, and strengthen self-discipline. Advertising industry organizations should conscientiously perform their functions, broaden the service field, optimize service content, innovate service carriers to build service platforms, improve service levels, and organize advertising industry organizations into advertisers' homes.
2. Establish an information release system for the advertising industry. Consolidate the statistical basic work of the advertising industry, strengthen the statistical reporting and management methods of advertising data of advertising enterprises, regularly verify and check the statistical data of advertising enterprises, and provide fair, just and open data services for the advertising market.
3. Promote the development of public service advertisements. Actively play the guiding role of the government and encourage social forces to actively participate in public service advertising activities. Carry out the evaluation of public service advertisements, conduct public service advertisement competitions in a timely manner, and improve the level of public service advertisement planning, creativity and production. Improve the contribution of the main body of advertising campaigns to public service advertisements, and adopt incentive measures to increase the proportion of public service advertisements. Study the support policies for the development of public service advertisements and form a benign mechanism for the sustainable development of public service advertisements. Through a variety of methods, we will expand the social influence of public service advertisements and serve the building of socialist spiritual civilization.
Create a good environment for the development of the advertising industry.
1. Establish and improve the advertising supervision mechanism. In accordance with the requirements of “four unifications” of supervision and development, service, rights protection and law enforcement, we will vigorously promote the institutionalization, standardization, stylization and legalization of advertising supervision, establish and improve the advertising supervision system, consolidate and improve the comprehensive advertising management mechanism, and improve the rectification. In the joint meeting system of false and illegal advertising departments, the industrial and commercial departments shall perform the duties of the lead unit of the joint meeting. Each member unit shall, according to the division of responsibilities, follow the principle of “who approves, who is responsible; who is in charge, who is responsible”, and jointly manages, coordinates and cooperates. The remediation prevention system for false illegal advertisements. Adhere to the promotion of development and strengthen supervision, carry out development on one hand, supervise on one hand, rectify and regulate market order, improve the effectiveness of advertising supervision, and create a good development environment.
2. Strengthen advertising supervision and administrative law enforcement. Grasping the key links of media advertising, taking the investigation and handling of cases as a fundamental means, focusing on the advertisements of medicines, medicines, health foods, etc., which are related to the physical and mental health of the people, increasing the enforcement of cases against those responsible for illegal advertisements, and strictly implementing administrative law enforcement. Responsibility system, effectively regulate law enforcement behaviors, continuously improve the efficiency of law enforcement, play a role in the investigation and punishment of illegal advertising advertisers, advertising operators, and advertising publishers, and further create a fair and just market competition environment.
3. Accelerate the informationization construction of advertising supervision work. Increase investment in information management of advertising supervision, make full use of modern information communication technologies and means, use software to promote advertising supervision system, continuously expand the scope of advertising supervision, improve the methods and methods of advertising supervision, actively promote e-government, and rely on information technology to improve Advertising supervision and law enforcement technology level.
4. Establish a preventive and early warning mechanism for false illegal advertisements. Strengthen the administrative guidance of advertising, actively carry out advertising legal and regulatory consultation activities, strengthen the construction of advertising monitoring networks, improve advertising monitoring institutions, establish a rapid advertising mechanism, and use the news media to publicize false and illegal advertisements, strengthen media public opinion supervision, and strengthen education and Warning, timely eliminate the negative impact of false illegal advertising, improve the public's ability to distinguish illegal advertising and preventive ability.
5. Establish an advertising credit supervision system. Timely dynamic tracking of the advertisements of advertising business units, establishment of a credit management database, regular evaluation of their credibility, disclosure of relevant credit information, and based on this, standardize the evaluation of the advertising industry. According to different credit evaluations, implement credit classification supervision, establish incentive, early warning, disciplinary and elimination mechanisms for advertising business units, and actively improve industry integrity.
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