Sinopec corporate culture development plan
I. Strengthening the Importance and Urgency of Corporate Culture Construction Today's world is undergoing extensive and profound changes. Culture has increasingly become an important source of cohesion and creativity, and has increasingly become an important factor in the competition of comprehensive national strength. Advanced corporate culture is an important part of the advanced socialist culture. Strengthening the corporate culture construction of the group company is an inevitable requirement for thoroughly implementing the scientific development concept and realizing the development strategic goal; it is an effective carrier for exerting the party's political superiority and strengthening the construction of spiritual civilization; it is to shape the characteristic management mode of Sinopec and cultivate its core competitiveness. The important measures are important ways to create a high-quality workforce and promote the all-round development of people. By strengthening the construction of corporate culture, we will further strengthen the cohesiveness and competitiveness of enterprises, and make greater contributions to the development of advanced socialist culture and the comprehensive construction of a well-off society.
The group company and its affiliated units have accumulated rich cultural heritage in the long-term practice, inherited, cultivated and developed the distinctive enterprise spirit, fine tradition and style, and played an active role in the internal quality and external image. . At present, the group company is in a new stage of paying more attention to management innovation and scientific development. In order to achieve new development goals, it is urgent to further strengthen and standardize the construction of corporate culture, especially to establish a unified corporate culture system of the group company as soon as possible and increase the overall Promote the construction of corporate culture, promote the coordinated development of corporate culture in all units, explore cross-cultural management that meets the needs of international operations, and give full play to the leading and supporting role of corporate culture in sustainable, effective and harmonious development.
Second, the guiding ideology and basic principles of corporate culture construction are guided by Deng Xiaoping Theory and the important thinking of the "Three Represents", thoroughly implement the scientific development concept, and inherit the fine tradition of petroleum and petrochemical in accordance with the requirements of building a socialist core value system. On the basis of style and style, we actively absorb the excellent achievements of modern management and corporate culture at home and abroad, continuously cultivate core value concepts, strengthen institutional culture construction, enhance corporate image, and build a corporate culture with distinctive characteristics of the times and Sinopec characteristics. Sinopec provides cultural support and spiritual motivation for sustained, effective and harmonious development.
The basic principle
1. Originating from practice, guiding practice, insisting on refining the concept and spirit of cultural characteristics from the vivid practice of enterprise development, using advanced corporate culture to guide, serve and promote new practice of enterprise development.
2. Inheriting traditions, focusing on innovation, persisting in inheriting and carrying forward the fine traditions from the historical accumulation of enterprise development, combining the requirements of the development of the times, drawing on the fresh nutrients of advanced culture at home and abroad, advancing with the times, continuously optimizing and enriching corporate culture. Connotation.
3. Highlight commonality, compatible personality, adhere to the unity of the corporate culture of the group company, respect the differences of different enterprises, cultivate and shape the characteristic culture that conforms to the actual situation of the enterprise, and realize the organic integration and mutual benefit of the common culture of the group company and the individuality culture of the enterprise.
4. Full participation and joint construction adhere to the people-oriented as the entry point and focus of corporate culture construction, relying on the learning, practice, shaping and dissemination of all employees to jointly build and develop corporate culture.
Third, the main task of corporate culture construction Cultivate core values The value concept is the core and soul of corporate culture. Cultivating core values and guiding all employees to identify and consciously pursue core values is the most important task in strengthening corporate culture.
1. Corporate Mission Sinopec Corp. regards "developing enterprises, contributing to the country, returning shareholders, serving the society, and benefiting employees" as its corporate tenet.
Developing enterprises - always regard development as the top priority, constantly strengthen and expand the main business, improve the quality and efficiency of development, and strive to enhance international competitiveness and achieve sustainable development.
Contributing to the country - Keeping in mind the responsibilities and mission of state-owned key enterprises, constantly accelerating development and creating wealth, and striving to contribute to maintaining national energy security and enhancing overall national strength.
Rewarding shareholders - Committed to the preservation and appreciation of assets, returning shareholders with good performance, and striving to protect shareholders' stable and long-term interests.
Serving the society - Committed to providing products and services in a safe and clean manner, actively participating in social welfare undertakings and serving the development of society.
Benefiting employees——Standing on people-oriented, safeguarding the legitimate rights and interests of employees, actively creating conditions for the overall development of employees, sharing the fruits of enterprise development, and achieving common development of employees and enterprises.
The organic unification of the above five aspects embodies the coordination of the interests of the state, shareholders, enterprises and employees. The current coordination with the long-term development and the coordination of the enterprise with the society and the environment are the significance and conscious pursuit of the survival and development of the group company.
2. Corporate Vision Sinopec Corp. takes "building a multinational energy and chemical company with strong international competitiveness" as its corporate vision. Through unremitting efforts, the company's industrial structure and asset structure are more reasonable, the main business scale, profitability, and innovation capability are significantly improved, the degree of internationalization is significantly improved, the talent team structure is reasonable, the quality is excellent, and the company's cohesiveness and competitiveness are significantly enhanced. Ranked among the top energy and chemical companies in the world.
3. Enterprise spirit Sinopec inherits, enriches and promotes the enterprise spirit of “Love China, Revitalize Petrochemical”.
With "Love China, Revitalize Petrochemical" as the spiritual pillar, source of strength, take care of the overall situation, shoulder the heavy responsibility, love and work hard, strive to create first-class performance and level, and continuously develop and revitalize Sinopec's energy industry and petrochemical industry. Industry, transnational industry.
4. Corporate Style Sinopec inherits and carries forward the fine style of “fine and rigorous, pragmatic and innovative”.
Fine and rigorous - with strict requirements and meticulous attitude, pursuing intensive cultivation in production, careful management in management, finely crafted management, technical excellence, and strive to improve the management level.
Pragmatic and Innovative - Always be honest, honest, honest, down-to-earth, hard work, scientific, developmental, and practical, advancing with the times, be brave in innovation, dare to surpass, and strive to create outstanding performance .
5. Business philosophy Sinopec Corp. takes "integrity standardization, cooperation and win-win" as its business philosophy.
Integrity and Standardization - Taking the enterprise as the basis of credit and the enterprise as the foundation of the enterprise, we insist on treating each other with sincerity, respecting and keeping promises, conscientiously responsible and standardizing the operation, so that words must be done and must be done. Law must be followed by rules.
Win-win cooperation - openness and cooperation as the only way to sustainable development, adhere to mutual respect, inclusiveness, learn from each other's strengths, cooperate sincerely, follow and respect the laws, regulations and cultural practices of the countries in which they operate, and draw on and integrate the excellent culture of the partners. Advanced experience, to achieve cooperation and development, mutual benefit and win-win situation between enterprises and stakeholders.
On the basis of the unity of the core values of the group company, each unit can combine the practical management of its own characteristics of business management and other concepts to better play the guiding, cohesive and stimulating role of corporate culture.
Strengthening institutional culture construction System culture construction is an important part of corporate culture construction, and it is the inherent guarantee for practicing core value concepts and improving corporate management.
1. Promote the integration of value concept and management system to shape Sinopec's characteristic management model, follow the core value concept of the group company, and comprehensively sort out the rules and regulations, especially the post responsibility system, hse, internal control, performance appraisal and other systems. Revision and improvement, the integration of value concepts into the management system, into the conscious action of employees.
2. Create a good atmosphere to abide by the rules and regulations. Persist in relying on rules and regulations to manage enterprises, and earnestly have rules to follow and violations. Managers at all levels must lead by example, take the lead in obeying the rules, strengthen the seriousness and authority of the rules and regulations, and create a good atmosphere for everyone to respect the system, abide by the system, and maintain the system, and improve the enforcement of the rules and regulations. Continuously improve and implement the Staff Code to guide and standardize the behavior of all employees with a common code of conduct.
Corporate image is the external manifestation of corporate culture. Creating a unified corporate image of Sinopec is conducive to enhancing Sinopec's recognition and reputation.
1. The unified image logo uses the unified image logo of the group company to continuously enhance the value and influence of the logos of “Sinopec” and “sinopec”. The Group's "Image Recognition Manual" is responsible for revision, improvement and promotion by the centralized management department. The headquarters and its affiliated units are strictly in accordance with relevant regulations, and the overall image of the group company is effectively maintained.
2. Strengthen brand management Strengthen the research on brand strategy of the group company, standardize the use and management of brands and trademarks, and give full play to the market influence and radiation of Sinopec brands and combination brands. The group company's brand is responsible for planning, integration, promotion and promotion by the centralized management department, and the headquarters and its affiliated units are strictly in accordance with relevant regulations. Relying on the good quality, quality service and conscious maintenance of all employees, we will continuously enhance the value and goodwill of Sinopec brands.
3. Fulfilling social responsibilities While promoting the development of enterprises, through the various ways of ensuring supply, safe production, energy conservation and emission reduction, and public welfare activities, we will earnestly fulfill the social responsibilities of corporate citizens, especially state-owned key enterprises, and strive to shape the society with extensive respect. Company image.
4. Pay attention to image propaganda to strengthen the positive publicity of corporate image, improve the news handling ability of emergencies, actively guide the public to recognize, understand and support Sinopec, and create a good social public opinion environment.
IV. Organization and implementation of corporate culture construction The corporate culture construction of the group company is a long-term process. It is necessary to follow the rules of corporate culture construction, step by step, persevere, and gradually deepen.
Implementation steps
1. The promotion and promotion phase takes about one year or so, focuses on publicizing and implementing the core values of the group company, enhancing employees' sense of identity, honor and responsibility; improving relevant rules and regulations; and revising the Group's "Image Recognition Manual".
2. The overall promotion phase takes about 2 years, focusing on promoting the integration of the common culture of the group company and the corporate personality culture, forming a relatively complete corporate culture system of the group company; establishing a unified system; focusing on standardizing the use and management of brands and trademarks. .
3. Consolidate and improve the stage for a longer period, enrich and improve the corporate culture of the group company, cultivate and construct a number of demonstration sites for corporate culture construction, and build a long-term mechanism for corporate culture construction.
The formal carrier focuses on the development of corporate culture practices with distinct themes and diverse forms, and actively uses the carrier with a strong sense of the times and expression to spread the corporate culture. Through the development of first-class excellence, selection of trees, preparation of "Enterprise Culture Handbook", "Employee Code", corporate culture training materials, corporate culture stories, revision of rules and regulations, editing of corporate history, production of corporate video materials, etc. Internal media, training centers, honors rooms, exhibition halls, "family homes" and other cultural positions and the role of popular organizations such as the Federation of Literary and Art Circles, sports associations, etc., widely publicize the corporate culture of the group companies, and guide employees to consciously practice corporate culture concepts, corporate culture Rooted in the minds of employees, translated into employee actions. At the same time, with the high-quality products, services and responsible behavior as the carrier, the unique "personality" of Sinopec will be displayed to the market and presented to the society.
safety measures
1. Organize and guarantee that all enterprises and institutions should strengthen the leadership of corporate culture construction, coordinate all aspects of strength, implement relevant corporate culture construction work, and form a work system for the organization and coordination of the competent departments of corporate culture and the division of labor among various functional departments. The main leaders of the party and government in all enterprises and institutions are the first responsible persons in the construction of corporate culture.
2. The mechanism guarantees the improvement of the operational mechanism of corporate culture construction, establishes a responsibility system with clear division of labor and coordinated operation, and ensures the orderly development of corporate culture. Improve the evaluation and evaluation mechanism of corporate culture construction, and promote the effective development of corporate culture. Improve the communication mechanism of corporate culture construction, learn from each other's excellent achievements in corporate culture construction, and promote the in-depth development of corporate culture.
3. Talent security Through the study and training, post practice and other means, accelerate the cultivation of corporate culture to build key talents and improve the level of corporate culture construction.
4. Capital security The cost of corporate culture construction is included in the annual budget of the enterprise, providing necessary financial support and material security for corporate culture construction.
The group company and its affiliated units have accumulated rich cultural heritage in the long-term practice, inherited, cultivated and developed the distinctive enterprise spirit, fine tradition and style, and played an active role in the internal quality and external image. . At present, the group company is in a new stage of paying more attention to management innovation and scientific development. In order to achieve new development goals, it is urgent to further strengthen and standardize the construction of corporate culture, especially to establish a unified corporate culture system of the group company as soon as possible and increase the overall Promote the construction of corporate culture, promote the coordinated development of corporate culture in all units, explore cross-cultural management that meets the needs of international operations, and give full play to the leading and supporting role of corporate culture in sustainable, effective and harmonious development.
Second, the guiding ideology and basic principles of corporate culture construction are guided by Deng Xiaoping Theory and the important thinking of the "Three Represents", thoroughly implement the scientific development concept, and inherit the fine tradition of petroleum and petrochemical in accordance with the requirements of building a socialist core value system. On the basis of style and style, we actively absorb the excellent achievements of modern management and corporate culture at home and abroad, continuously cultivate core value concepts, strengthen institutional culture construction, enhance corporate image, and build a corporate culture with distinctive characteristics of the times and Sinopec characteristics. Sinopec provides cultural support and spiritual motivation for sustained, effective and harmonious development.
The basic principle
1. Originating from practice, guiding practice, insisting on refining the concept and spirit of cultural characteristics from the vivid practice of enterprise development, using advanced corporate culture to guide, serve and promote new practice of enterprise development.
2. Inheriting traditions, focusing on innovation, persisting in inheriting and carrying forward the fine traditions from the historical accumulation of enterprise development, combining the requirements of the development of the times, drawing on the fresh nutrients of advanced culture at home and abroad, advancing with the times, continuously optimizing and enriching corporate culture. Connotation.
3. Highlight commonality, compatible personality, adhere to the unity of the corporate culture of the group company, respect the differences of different enterprises, cultivate and shape the characteristic culture that conforms to the actual situation of the enterprise, and realize the organic integration and mutual benefit of the common culture of the group company and the individuality culture of the enterprise.
4. Full participation and joint construction adhere to the people-oriented as the entry point and focus of corporate culture construction, relying on the learning, practice, shaping and dissemination of all employees to jointly build and develop corporate culture.
Third, the main task of corporate culture construction Cultivate core values The value concept is the core and soul of corporate culture. Cultivating core values and guiding all employees to identify and consciously pursue core values is the most important task in strengthening corporate culture.
1. Corporate Mission Sinopec Corp. regards "developing enterprises, contributing to the country, returning shareholders, serving the society, and benefiting employees" as its corporate tenet.
Developing enterprises - always regard development as the top priority, constantly strengthen and expand the main business, improve the quality and efficiency of development, and strive to enhance international competitiveness and achieve sustainable development.
Contributing to the country - Keeping in mind the responsibilities and mission of state-owned key enterprises, constantly accelerating development and creating wealth, and striving to contribute to maintaining national energy security and enhancing overall national strength.
Rewarding shareholders - Committed to the preservation and appreciation of assets, returning shareholders with good performance, and striving to protect shareholders' stable and long-term interests.
Serving the society - Committed to providing products and services in a safe and clean manner, actively participating in social welfare undertakings and serving the development of society.
Benefiting employees——Standing on people-oriented, safeguarding the legitimate rights and interests of employees, actively creating conditions for the overall development of employees, sharing the fruits of enterprise development, and achieving common development of employees and enterprises.
The organic unification of the above five aspects embodies the coordination of the interests of the state, shareholders, enterprises and employees. The current coordination with the long-term development and the coordination of the enterprise with the society and the environment are the significance and conscious pursuit of the survival and development of the group company.
2. Corporate Vision Sinopec Corp. takes "building a multinational energy and chemical company with strong international competitiveness" as its corporate vision. Through unremitting efforts, the company's industrial structure and asset structure are more reasonable, the main business scale, profitability, and innovation capability are significantly improved, the degree of internationalization is significantly improved, the talent team structure is reasonable, the quality is excellent, and the company's cohesiveness and competitiveness are significantly enhanced. Ranked among the top energy and chemical companies in the world.
3. Enterprise spirit Sinopec inherits, enriches and promotes the enterprise spirit of “Love China, Revitalize Petrochemical”.
With "Love China, Revitalize Petrochemical" as the spiritual pillar, source of strength, take care of the overall situation, shoulder the heavy responsibility, love and work hard, strive to create first-class performance and level, and continuously develop and revitalize Sinopec's energy industry and petrochemical industry. Industry, transnational industry.
4. Corporate Style Sinopec inherits and carries forward the fine style of “fine and rigorous, pragmatic and innovative”.
Fine and rigorous - with strict requirements and meticulous attitude, pursuing intensive cultivation in production, careful management in management, finely crafted management, technical excellence, and strive to improve the management level.
Pragmatic and Innovative - Always be honest, honest, honest, down-to-earth, hard work, scientific, developmental, and practical, advancing with the times, be brave in innovation, dare to surpass, and strive to create outstanding performance .
5. Business philosophy Sinopec Corp. takes "integrity standardization, cooperation and win-win" as its business philosophy.
Integrity and Standardization - Taking the enterprise as the basis of credit and the enterprise as the foundation of the enterprise, we insist on treating each other with sincerity, respecting and keeping promises, conscientiously responsible and standardizing the operation, so that words must be done and must be done. Law must be followed by rules.
Win-win cooperation - openness and cooperation as the only way to sustainable development, adhere to mutual respect, inclusiveness, learn from each other's strengths, cooperate sincerely, follow and respect the laws, regulations and cultural practices of the countries in which they operate, and draw on and integrate the excellent culture of the partners. Advanced experience, to achieve cooperation and development, mutual benefit and win-win situation between enterprises and stakeholders.
On the basis of the unity of the core values of the group company, each unit can combine the practical management of its own characteristics of business management and other concepts to better play the guiding, cohesive and stimulating role of corporate culture.
Strengthening institutional culture construction System culture construction is an important part of corporate culture construction, and it is the inherent guarantee for practicing core value concepts and improving corporate management.
1. Promote the integration of value concept and management system to shape Sinopec's characteristic management model, follow the core value concept of the group company, and comprehensively sort out the rules and regulations, especially the post responsibility system, hse, internal control, performance appraisal and other systems. Revision and improvement, the integration of value concepts into the management system, into the conscious action of employees.
2. Create a good atmosphere to abide by the rules and regulations. Persist in relying on rules and regulations to manage enterprises, and earnestly have rules to follow and violations. Managers at all levels must lead by example, take the lead in obeying the rules, strengthen the seriousness and authority of the rules and regulations, and create a good atmosphere for everyone to respect the system, abide by the system, and maintain the system, and improve the enforcement of the rules and regulations. Continuously improve and implement the Staff Code to guide and standardize the behavior of all employees with a common code of conduct.
Corporate image is the external manifestation of corporate culture. Creating a unified corporate image of Sinopec is conducive to enhancing Sinopec's recognition and reputation.
1. The unified image logo uses the unified image logo of the group company to continuously enhance the value and influence of the logos of “Sinopec” and “sinopec”. The Group's "Image Recognition Manual" is responsible for revision, improvement and promotion by the centralized management department. The headquarters and its affiliated units are strictly in accordance with relevant regulations, and the overall image of the group company is effectively maintained.
2. Strengthen brand management Strengthen the research on brand strategy of the group company, standardize the use and management of brands and trademarks, and give full play to the market influence and radiation of Sinopec brands and combination brands. The group company's brand is responsible for planning, integration, promotion and promotion by the centralized management department, and the headquarters and its affiliated units are strictly in accordance with relevant regulations. Relying on the good quality, quality service and conscious maintenance of all employees, we will continuously enhance the value and goodwill of Sinopec brands.
3. Fulfilling social responsibilities While promoting the development of enterprises, through the various ways of ensuring supply, safe production, energy conservation and emission reduction, and public welfare activities, we will earnestly fulfill the social responsibilities of corporate citizens, especially state-owned key enterprises, and strive to shape the society with extensive respect. Company image.
4. Pay attention to image propaganda to strengthen the positive publicity of corporate image, improve the news handling ability of emergencies, actively guide the public to recognize, understand and support Sinopec, and create a good social public opinion environment.
IV. Organization and implementation of corporate culture construction The corporate culture construction of the group company is a long-term process. It is necessary to follow the rules of corporate culture construction, step by step, persevere, and gradually deepen.
Implementation steps
1. The promotion and promotion phase takes about one year or so, focuses on publicizing and implementing the core values of the group company, enhancing employees' sense of identity, honor and responsibility; improving relevant rules and regulations; and revising the Group's "Image Recognition Manual".
2. The overall promotion phase takes about 2 years, focusing on promoting the integration of the common culture of the group company and the corporate personality culture, forming a relatively complete corporate culture system of the group company; establishing a unified system; focusing on standardizing the use and management of brands and trademarks. .
3. Consolidate and improve the stage for a longer period, enrich and improve the corporate culture of the group company, cultivate and construct a number of demonstration sites for corporate culture construction, and build a long-term mechanism for corporate culture construction.
The formal carrier focuses on the development of corporate culture practices with distinct themes and diverse forms, and actively uses the carrier with a strong sense of the times and expression to spread the corporate culture. Through the development of first-class excellence, selection of trees, preparation of "Enterprise Culture Handbook", "Employee Code", corporate culture training materials, corporate culture stories, revision of rules and regulations, editing of corporate history, production of corporate video materials, etc. Internal media, training centers, honors rooms, exhibition halls, "family homes" and other cultural positions and the role of popular organizations such as the Federation of Literary and Art Circles, sports associations, etc., widely publicize the corporate culture of the group companies, and guide employees to consciously practice corporate culture concepts, corporate culture Rooted in the minds of employees, translated into employee actions. At the same time, with the high-quality products, services and responsible behavior as the carrier, the unique "personality" of Sinopec will be displayed to the market and presented to the society.
safety measures
1. Organize and guarantee that all enterprises and institutions should strengthen the leadership of corporate culture construction, coordinate all aspects of strength, implement relevant corporate culture construction work, and form a work system for the organization and coordination of the competent departments of corporate culture and the division of labor among various functional departments. The main leaders of the party and government in all enterprises and institutions are the first responsible persons in the construction of corporate culture.
2. The mechanism guarantees the improvement of the operational mechanism of corporate culture construction, establishes a responsibility system with clear division of labor and coordinated operation, and ensures the orderly development of corporate culture. Improve the evaluation and evaluation mechanism of corporate culture construction, and promote the effective development of corporate culture. Improve the communication mechanism of corporate culture construction, learn from each other's excellent achievements in corporate culture construction, and promote the in-depth development of corporate culture.
3. Talent security Through the study and training, post practice and other means, accelerate the cultivation of corporate culture to build key talents and improve the level of corporate culture construction.
4. Capital security The cost of corporate culture construction is included in the annual budget of the enterprise, providing necessary financial support and material security for corporate culture construction.
recommended article
- Public satisfaction window creation plan
- Outdoor activity program
- Passenger company propaganda film copy
- Gala Party Planning Book
- Bathing department marketing and various charging schemes
- 50th Anniversary Celebration Program
- School legal education activities guidance program
- Spring Mountaineering Challenge Camp Activity Plan
- Key points of civil affairs work
- Preschool teacher three-year development plan
- Work arrangement for the study of party organization in 2019
- Golf Tournament Awards Easy Process
popular articles
- Teacher's famous saying
- Christmas theme event planning
- I want to say something to the teacher.
- English famous words
- a good saying that loves labor
- Sad love sentence 2019
- Describe the fast time sentence 2019
- Deaf people jingle 2019
- Korean swear words
- 2019 Mid-Autumn Festival event plan
- The latest high school inspirational maxim
- Autumn school slogan
- Taizai’s famous sayings
- Beauty contest plan
- 2012 Kindergarten Teaching Plan
- Du Yuexi's famous sayings
- Reading activity plan
- Classical life motto
- The 90th Anniversary Celebration Plan for the Founding of the School
- College entrance examination inspirational quotes
- 2014 is very touching words
- Gala Party Planning Book
- 2019 School National Day Program
- Tao Xingzhi's famous sayings
- Injured sentence
- Strong words
- Thanks to the friend's words 2019
- 2019 Beauty Salon Mid-Autumn Festival Promotion Program
- Bing Xin’s famous words
- Qq space mood phrase