March 8th beauty event planning case
Market Status The beauty industry has been developing since the mid-eighties of the last century. It has been nearly 20 years old, and has experienced the development from the initial stage of searchability to the intermediate stage. The market scale has grown from small to large, with fewer employees. At most, manufacturers and professional beauty and cosmetic brands have emerged in large numbers. Market analysis Consumer psychoanalysis: love beauty, face, pay attention to physical problems, due to various problems, many women expressed doubts about beauty services, and even psychological resistance, so now the business advertising is difficult to achieve the expected effect.
Psychological analysis of participants: interested in beauty, spending avant-garde, taking activities as a stage to showcase their own, enrich their lives.
Psychological analysis of the business: 1. The activity enhances the brand awareness of the merchants, and the influence of each media has increased its influence. 2. Conducted a behavioral advertisement for the promotion of the business. 3, adopt soft propaganda, improve the acceptability of advertising, and close the distance with consumers, and create a good image of humanity.
Public welfare analysis: By evaluating the honesty beauty salon, to regulate the beauty industry, improve the level of beauty services, public welfare is very strong, can attract more people to pay attention and get a good reputation. At the same time, advertising can have unexpected effects.
Market problems Hygienic conditions, beauty is an industry that is in close contact with the human body. Therefore, cleansing should be the premise of beauty, and at the same time, we must treat each other with sincerity and promise to be standardized and legalized. In addition, professional services must be in place, the quality of beauty services needs to be further improved, to achieve professional quality. The Information Daily has received a lot of beauty complaints. The reporter made an interview: 1) Ms. Wang, working in a technology company in Jiangxi, Nanchang Bayi Avenue, doing double eyelids “doing” became inconsistent; 2) Ms. Liu, XX Group work, abdominal liposuction "suck" into a belt; 3) Ms. Zhang, a certain electronic company to serve, wash the eyebrows "wash" eyebrows; 4) Miss Zhao, remove freckles "clear" dermatitis.
Problem Solving The person in charge of the Nanchang Beauty Information Center pointed out that there are many problems in the beauty industry at present. Those who love beauty and beauty must be treated with caution from the perspective of safety and health, and must not fall into the quagmire of beauty and disfigurement. In the beauty, it is necessary to see whether the beauty salon belongs to medical beauty. It should go to the beauty department, dermatology department and plastic surgery department of the regular hospital to find out whether the beautician has the qualification certificate issued by the labor department, and then choose according to the nature of the skin. Green products with safe performance and mild work style, especially for imported cosmetics, should be checked for “ciq” anti-counterfeiting marks. If there is a dispute, it is necessary to promptly go to the relevant department to make a complaint. As a result, in most cities, the issue of integrity is particularly on the agenda of the current beauty industry. . Consumers are eager for beauty, but spending money can't get what they want, fearing that beauty is very prominent.
In the era of beautiful fashion, the pursuit of beauty has become the consensus of modern people, fierce competition, and cumbersome work, so that most beauty lovers have to look for their own face and curve, and turn to professional beauty institutions or buy beauty products. However, the current beauty market's unevenness and the reputation of the beauty industry have become the threshold for many beauty lovers to stop. They are still annoying for their own faces. They are still deceived for their beauty and beauty business. I am also worried about my own market and I am stunned by my own advertisement.
The purpose of planning is to promote beauty knowledge, to raise people's understanding of beauty, to show the style of urban women, and to promote honesty and beauty. “Looking for beauty” began today when beauty has become fashionable. It aims to raise women’s awareness of beauty and cultivate their correct beauty and rational consumption concepts. It will become a guide and pointer for women's beautiful consumption. Many businesses realize that the potential beauty of women is a large group, and the beautiful market will be a big cake to be divided. "Whoever wins the hearts of consumers will win the market." Merchants can use this beautiful activity to close the psychological distance with consumers and establish a kind and honest relationship with consumers. At the same time, take this opportunity, beauty brands can be promoted, enhance the service image of the entire beauty and good business, let women feel comfortable with beauty consumption, so that women are truly beautiful and happy.
The meaning of planning
1. Reshape the image of the beauty industry through activities to expand the influence and credibility of the business.
2. The merchants get their products to be promoted during the event, get potential consumer groups and expand their popularity.
3. Participation and fun are unified, showing a beautiful life.
4, study beauty skills and beauty knowledge, a clear understanding and understanding of the beauty you need.
5. Let us have a higher level of understanding of the beauty, and sublimate the sensual beauty to a certain level of rational beauty. Beauty is not limited to the beauty of appearance, but more attention to the beauty of the soul, successful career and happy family.
6. Advocate a concept of beauty: beauty is not born, beauty needs action; beauty is not empty talk, and beauty needs witness.
7, the popularization of beauty knowledge, so that beauty is deeply rooted in the hearts of the people.
8, eliminate the misunderstanding of beauty, from pleasing people to be kind to yourself.
9. Advocating an elegant life, making the beauty salon a fashion and improving the taste of women's life.
Promotions - How many advertisements a membership system needs to make in a year is determined by the characteristics of the products. The beauty and body hairdressing industry implements a membership system. Once joined as a member, as long as the various service measures are in place, it will not be easily changed. Therefore, the people targeted by the advertisement are those who have not yet become members, not those who have already joined. This determines the need to continuously recruit members from beginning to end in one year, on the one hand to increase operating income, on the other hand to increase its visibility and expand its market share. According to investigations by relevant agencies, an influential brand, if it is not in the media for three days, is normal; five days without face, strange; one week without face, doubt; ten days and a half without face, fade; one month without face, Forgotten; more than a month, thoroughly in the past. Take a diamond member as an example. There are 50 bars or 100 half-passes a year, with an average of 0.92 bars or 1.88 half-passes a week, which is a relatively normal proportion of advertising. Club members are "love women", listen to their voices, relieve their troubles, use the limited "beautiful life" column of the newspaper to ask experts to answer questions, and also organize regular membership activities to promote industry and consumers. There are more exchanges, exchanges to enhance trust, promote the image of advertisers in the form of non-advertising, and reach a bond with more friends, which is based on "integrity", and create a kind of market. New service consumption relationship.
Advertising return
a, the newspaper's all-round report, the promotion of hard advertising and soft text, both hard and soft.
b. Tracking of the radio or TV station.
c. On-site contact with consumers, actor's overalls, the name of the prize, and the human exchange of interactive games. Sending promotions to entertainment, the effects of advertising get the ingredients to play.
d, title sponsorship.
e, interpersonal communication, word of mouth secondary publicity.
Specific activity theme: beautiful life, happy woman.
Hosting: *** Newspaper Organizer: *** Advertising company co-organizer: *** Beauty unit, *** clothing, Consumers Association and Industry and Commerce Bureau, TV station and radio station.
Activity time: March 1-15 event object: female activity structure: looking for beauty - beautiful woman - my beauty salon activities: under the unified theme, in stages, one by one.
One stage: No. 1 - No. 7, looking for beauty, sign up for the beautiful women's selection.
The second stage: No. 8, "Let's decorate a beautiful life" large-scale performances.
Three stages: No. 9 - No. 14, an interview with a beautiful woman.
Four stages: No. 15, Nanchang integrity beauty selection.
Specific operations:
Activity 1: The United States needs action, and the United States needs to witness. Sign up for a beautiful female selection. 1. Requirements: A woman with good image and good temperament, and a happy family life, academic or career achievement. 2. Method: Fill in the newspaper activity group through the registration form issued by the newspaper, with your own photos and related materials. 3. Prizes: One, two and three prizes, all of which have a beautiful souvenir. Prizes are set separately. At the same time, publicity knowledge is promoted.
Activity 2: No. 8, a beautiful female performance and a large-scale performance of "Beauty of Life".
Program types: on-site makeup display, color dress show, expert selection, song and dance performances, knowledge contests and product promotion, men and women dialogue, audience quiz, interactive games.
Activity 3: No. 9 - No. 14, interview with beautiful woman, column "My Beauty Salon" Integrity Beauty Salon Questionnaire. The newspaper interviewed the beautiful women who were selected, and reported them as the focus of the women's column, so that women can truly understand what is beautiful and the unique temperament of beautiful women.
Activity 4: No. 15, Nanchang Integrity Beauty Selection Results Announced and Gifts Delivered, Members Joined a Project.
Program type: showcases the beauty of the practitioners, showcases the beauty skills, delivers the gifts, launches the membership system on the spot, publicizes the image, and publicly displays the service measures. It is a true way to face the consumer's propaganda and enhance the brand affinity.
Activity budget: slightly.
Psychological analysis of participants: interested in beauty, spending avant-garde, taking activities as a stage to showcase their own, enrich their lives.
Psychological analysis of the business: 1. The activity enhances the brand awareness of the merchants, and the influence of each media has increased its influence. 2. Conducted a behavioral advertisement for the promotion of the business. 3, adopt soft propaganda, improve the acceptability of advertising, and close the distance with consumers, and create a good image of humanity.
Public welfare analysis: By evaluating the honesty beauty salon, to regulate the beauty industry, improve the level of beauty services, public welfare is very strong, can attract more people to pay attention and get a good reputation. At the same time, advertising can have unexpected effects.
Market problems Hygienic conditions, beauty is an industry that is in close contact with the human body. Therefore, cleansing should be the premise of beauty, and at the same time, we must treat each other with sincerity and promise to be standardized and legalized. In addition, professional services must be in place, the quality of beauty services needs to be further improved, to achieve professional quality. The Information Daily has received a lot of beauty complaints. The reporter made an interview: 1) Ms. Wang, working in a technology company in Jiangxi, Nanchang Bayi Avenue, doing double eyelids “doing” became inconsistent; 2) Ms. Liu, XX Group work, abdominal liposuction "suck" into a belt; 3) Ms. Zhang, a certain electronic company to serve, wash the eyebrows "wash" eyebrows; 4) Miss Zhao, remove freckles "clear" dermatitis.
Problem Solving The person in charge of the Nanchang Beauty Information Center pointed out that there are many problems in the beauty industry at present. Those who love beauty and beauty must be treated with caution from the perspective of safety and health, and must not fall into the quagmire of beauty and disfigurement. In the beauty, it is necessary to see whether the beauty salon belongs to medical beauty. It should go to the beauty department, dermatology department and plastic surgery department of the regular hospital to find out whether the beautician has the qualification certificate issued by the labor department, and then choose according to the nature of the skin. Green products with safe performance and mild work style, especially for imported cosmetics, should be checked for “ciq” anti-counterfeiting marks. If there is a dispute, it is necessary to promptly go to the relevant department to make a complaint. As a result, in most cities, the issue of integrity is particularly on the agenda of the current beauty industry. . Consumers are eager for beauty, but spending money can't get what they want, fearing that beauty is very prominent.
In the era of beautiful fashion, the pursuit of beauty has become the consensus of modern people, fierce competition, and cumbersome work, so that most beauty lovers have to look for their own face and curve, and turn to professional beauty institutions or buy beauty products. However, the current beauty market's unevenness and the reputation of the beauty industry have become the threshold for many beauty lovers to stop. They are still annoying for their own faces. They are still deceived for their beauty and beauty business. I am also worried about my own market and I am stunned by my own advertisement.
The purpose of planning is to promote beauty knowledge, to raise people's understanding of beauty, to show the style of urban women, and to promote honesty and beauty. “Looking for beauty” began today when beauty has become fashionable. It aims to raise women’s awareness of beauty and cultivate their correct beauty and rational consumption concepts. It will become a guide and pointer for women's beautiful consumption. Many businesses realize that the potential beauty of women is a large group, and the beautiful market will be a big cake to be divided. "Whoever wins the hearts of consumers will win the market." Merchants can use this beautiful activity to close the psychological distance with consumers and establish a kind and honest relationship with consumers. At the same time, take this opportunity, beauty brands can be promoted, enhance the service image of the entire beauty and good business, let women feel comfortable with beauty consumption, so that women are truly beautiful and happy.
The meaning of planning
1. Reshape the image of the beauty industry through activities to expand the influence and credibility of the business.
2. The merchants get their products to be promoted during the event, get potential consumer groups and expand their popularity.
3. Participation and fun are unified, showing a beautiful life.
4, study beauty skills and beauty knowledge, a clear understanding and understanding of the beauty you need.
5. Let us have a higher level of understanding of the beauty, and sublimate the sensual beauty to a certain level of rational beauty. Beauty is not limited to the beauty of appearance, but more attention to the beauty of the soul, successful career and happy family.
6. Advocate a concept of beauty: beauty is not born, beauty needs action; beauty is not empty talk, and beauty needs witness.
7, the popularization of beauty knowledge, so that beauty is deeply rooted in the hearts of the people.
8, eliminate the misunderstanding of beauty, from pleasing people to be kind to yourself.
9. Advocating an elegant life, making the beauty salon a fashion and improving the taste of women's life.
Promotions - How many advertisements a membership system needs to make in a year is determined by the characteristics of the products. The beauty and body hairdressing industry implements a membership system. Once joined as a member, as long as the various service measures are in place, it will not be easily changed. Therefore, the people targeted by the advertisement are those who have not yet become members, not those who have already joined. This determines the need to continuously recruit members from beginning to end in one year, on the one hand to increase operating income, on the other hand to increase its visibility and expand its market share. According to investigations by relevant agencies, an influential brand, if it is not in the media for three days, is normal; five days without face, strange; one week without face, doubt; ten days and a half without face, fade; one month without face, Forgotten; more than a month, thoroughly in the past. Take a diamond member as an example. There are 50 bars or 100 half-passes a year, with an average of 0.92 bars or 1.88 half-passes a week, which is a relatively normal proportion of advertising. Club members are "love women", listen to their voices, relieve their troubles, use the limited "beautiful life" column of the newspaper to ask experts to answer questions, and also organize regular membership activities to promote industry and consumers. There are more exchanges, exchanges to enhance trust, promote the image of advertisers in the form of non-advertising, and reach a bond with more friends, which is based on "integrity", and create a kind of market. New service consumption relationship.
Advertising return
a, the newspaper's all-round report, the promotion of hard advertising and soft text, both hard and soft.
b. Tracking of the radio or TV station.
c. On-site contact with consumers, actor's overalls, the name of the prize, and the human exchange of interactive games. Sending promotions to entertainment, the effects of advertising get the ingredients to play.
d, title sponsorship.
e, interpersonal communication, word of mouth secondary publicity.
Specific activity theme: beautiful life, happy woman.
Hosting: *** Newspaper Organizer: *** Advertising company co-organizer: *** Beauty unit, *** clothing, Consumers Association and Industry and Commerce Bureau, TV station and radio station.
Activity time: March 1-15 event object: female activity structure: looking for beauty - beautiful woman - my beauty salon activities: under the unified theme, in stages, one by one.
One stage: No. 1 - No. 7, looking for beauty, sign up for the beautiful women's selection.
The second stage: No. 8, "Let's decorate a beautiful life" large-scale performances.
Three stages: No. 9 - No. 14, an interview with a beautiful woman.
Four stages: No. 15, Nanchang integrity beauty selection.
Specific operations:
Activity 1: The United States needs action, and the United States needs to witness. Sign up for a beautiful female selection. 1. Requirements: A woman with good image and good temperament, and a happy family life, academic or career achievement. 2. Method: Fill in the newspaper activity group through the registration form issued by the newspaper, with your own photos and related materials. 3. Prizes: One, two and three prizes, all of which have a beautiful souvenir. Prizes are set separately. At the same time, publicity knowledge is promoted.
Activity 2: No. 8, a beautiful female performance and a large-scale performance of "Beauty of Life".
Program types: on-site makeup display, color dress show, expert selection, song and dance performances, knowledge contests and product promotion, men and women dialogue, audience quiz, interactive games.
Activity 3: No. 9 - No. 14, interview with beautiful woman, column "My Beauty Salon" Integrity Beauty Salon Questionnaire. The newspaper interviewed the beautiful women who were selected, and reported them as the focus of the women's column, so that women can truly understand what is beautiful and the unique temperament of beautiful women.
Activity 4: No. 15, Nanchang Integrity Beauty Selection Results Announced and Gifts Delivered, Members Joined a Project.
Program type: showcases the beauty of the practitioners, showcases the beauty skills, delivers the gifts, launches the membership system on the spot, publicizes the image, and publicly displays the service measures. It is a true way to face the consumer's propaganda and enhance the brand affinity.
Activity budget: slightly.
recommended article
- Spring Mountaineering Challenge Camp Activity Plan
- Bathing department marketing and various charging schemes
- Outdoor activity program
- Gala Party Planning Book
- Work arrangement for the study of party organization in 2019
- Passenger company propaganda film copy
- 50th Anniversary Celebration Program
- School legal education activities guidance program
- Preschool teacher three-year development plan
- Golf Tournament Awards Easy Process
- Public satisfaction window creation plan
- Key points of civil affairs work
popular articles
- Reading activity plan
- The 90th Anniversary Celebration Plan for the Founding of the School
- Teacher's famous saying
- Beauty contest plan
- Korean swear words
- 2012 Kindergarten Teaching Plan
- Deaf people jingle 2019
- Tao Xingzhi's famous sayings
- 2014 is very touching words
- Thanks to the friend's words 2019
- College entrance examination inspirational quotes
- 2019 School National Day Program
- Describe the fast time sentence 2019
- The latest high school inspirational maxim
- Sad love sentence 2019
- Strong words
- Du Yuexi's famous sayings
- Bing Xin’s famous words
- English famous words
- Taizai’s famous sayings
- Injured sentence
- 2019 Mid-Autumn Festival event plan
- Qq space mood phrase
- Autumn school slogan
- 2019 Beauty Salon Mid-Autumn Festival Promotion Program
- Gala Party Planning Book
- a good saying that loves labor
- Classical life motto
- Christmas theme event planning
- I want to say something to the teacher.