News writing skills

First, how to find news. No writing is a headache for us and some correspondents and even reporters. Therefore, being good at using news to discover news is the key to writing news reports.

"Change waste into treasure" selection angle. The joint guarantee loan has been implemented for many years, and there is no new idea to write it again, which has become a waste of news writing. But how to change

"Blowing to see the rice." Take the Qilu Evening News example.

"Large in a haystack" digging news

Second, the writing skills of the message. Here, I mainly introduce the writing of the message, which is the most widely used news writing method. For the news reports of our rural credit cooperatives, it is also the most commonly used style. Because communication is longer than the length of the message and the coverage is large, units like ours are generally difficult to adopt by news organizations.

The composition of the message: title, lead, theme. .

1, the title. It is also the topic of news, just as important as the face of a person. The title production is eye-catching, decent, and vivid, attracting readers and playing a finishing touch. In a report, readers must look at the title before picking it up, and then decide whether to read it or not. There are many ways to write and write news headlines. But one thing is common, and we must work hard on the title writing. The press has the idea of ​​"one-third time writing a title, one-third time writing a lead, and one-third time writing a topic."

2. Lead words.

First, a general introduction.

The lead is often a high-level summary of news events. After reading the lead, readers can understand the main content of the message without looking at the following. This structural form avoids the most important and freshest facts in message writing. A large number of general events each highlight the word "new".

Declarative lead. In the chronological order of facts, it is also called "chronological style". This form makes the message plot progress step by step, and the climax of the event appears later, with a fascinating effect.

Third, descriptive lead.

Fourth, it is a simple and characteristic description of a meaningful special scene in the message.

5. Commentary lead. It is to comment on the facts at the same time as the facts, and to remind them of the practical significance of things. For example, when we support poor students to go to college, we can write: Floating agricultural credit cooperatives, while doing the current work of supporting agriculture, raise funds to set up "special loans" to support the poor farmers who have "golden title" to enter the school smoothly. This move allowed the candidates and their parents who had taken the colleges and universities in Fulaishan Town to eat the "reassuring".

Sixth, set the question lead. The questionable lead is to ask a sharp question at the beginning of the message, and then add the answer to the attention and thoughts. If we are pushing for a joint guarantee loan, it solves the problem of farmers' loan difficulties. The lead can be written like this: Is the loan as convenient as a deposit? For the farmers in Jixian County, it seems impossible.
Now the dream has come true.

7. Leading type lead. It is to put a new, distinctive, and personalized language in the main characters of the message in the lead, giving a strong impression. For example, "Where the farmers are legitimately demanded, we must satisfy the supply." This statement by Ma Deqin, director of the Jixian Rural Credit Cooperative, represents the solemn commitment of the rural credit cooperatives to the county's million farmers.