The writing of the public relations activity plan book

The writing of the public relations activity plan book

Public relations planning copywriting, also known as "public relations special event planning book", is a work that must be done before public relations practice activities. A curated copy of the work theory that shows what action must be taken to achieve the desired result. Theory determines the choice of tactics, guides the specific work practice process, and is a guide to public relations practice activities. The public relations planning copy is one of the most commonly used copywriting in public relations practice, and it is also the content of the key assessment of the "intermediate skills" of the national professional qualifications of public relations personnel. Learning to write a public relations plan copy is a basic skill that a qualified public relations officer must possess.

The contents of the public relations planning copy mainly include the following ten aspects:

Title

A complete public relations plan copy must have a title that makes it clear that this is an event plan book instead of a copy.