Production of information title
The title of the title of the information is a high-level summary of the theme of the article, which can play a finishing touch. If the subject is the soul of information, the title is the eye of the message. A good information title often has a full-length guide, prompting the subject, and causing the reader to strongly read the wish. With the continuous improvement of the level of office automation, it is impossible for editors to carefully analyze every piece of information received. Therefore, the addition of a striking title to the information materials will not only attract the attention of the leaders at this level, but also easily lead to the superiors. Attention of the information processing personnel of the organization. The headline of the office of the party committee is obviously different from the title of other forms of the article. It is not as vivid, subtle, concealed or philosophical as the title of the literary and artistic works. It does not have the main title and subtitle as the headlines of the news reports and general survey reports. Or the quotation is placed in the position of the title, and is not placed on the main text like the general article. Except for the topic information and the special report information, the title of the general information item is "leadership". "The appearance of the face, followed by the title is the specific content. Some titles are part of the content, and some titles are themselves a piece of information. In general, information headings are produced in the following types:
First, the digital type
The numbers are the most convincing. This type of information heading can fully indicate the uncharacteristic nature of the information itself, often indicating the outcome of the event, the end or the results achieved after a paragraph. From the content of the information title, don't wear a hat and wear a hat, do not turn around the corner, and express the important facts directly, indicating the essence of things. Find the key and representative numbers of the entire information in the production of the title to indicate the subject or basic meaning of the information. In order to achieve direct effect, with the effect of points. For example: “×××7 days of wheat harvesting has been completed 80%”, “×× District’s state-owned industrial production and sales rate was 91.1% in January-April”, and “1×1 cadres of XX districts went to rural areas to establish 98 high-tech The title of the "Demonstration Park" is visually obvious, and it is clear at a glance that the central issue of information is known without looking at the information content. Judging from the form of the title of the information, we should avoid the imaginary reality, open the door and see the blood, and avoid the vague and adjective words such as “significant effect”, “good situation”, “open door” and “up step”. For example, the title of "the wheat harvesting progress in the XX area is relatively fast", "the state-owned industrial situation in the XX district is better in January-April", and the "X× district tourism is developing rapidly" is very vague. I don't know the specific situation. No former is more convincing. Such information headings are generally more common in information that reflects project progress, job performance, and so on.
Second, the vocabulary type
This type of information heading can make the information concise, concise and succinct features fully reflected, often to explain the development of things. From the logic of the title, the organization is rigorous and representative. It can explain the theme of the information and explain the viewpoints to be expressed. That is: you can lead the whole article, and it is unambiguous. You can really understand what content this information should reflect at a glance, what are the important situations, how urgent the words are, and so on. The measures to be described in the information can be fully grasped. In the production of such titles and avoidance of volatility, through the analysis and sorting of information materials, to find out its internal laws, draw correct conclusions, and replace them with representative vocabulary. When you encounter a long phrase, compress and simplify it as much as possible. After compression, the content of the title cannot be reduced, and the text that expresses the content cannot be refined. For example: “×× District actively constructs a new “four-in-one” mobile population management mechanism”, “×× District implements cooperative medical system to promote rural health reform”, “×× District implements “four projects” to strengthen grassroots party building work”, etc. The title can directly see the basic frame, structure and center content of the whole message. The purpose of the description can be known by reading the title of the message. However, such information headings should be used to prevent the use of those words, big words, and empty words. From the language of the title, it does not carry any artistic color, is not described, exaggerated, unconstrained, twirling, and even more embarrassing. Generally, words such as “strengthening measures”, “seriously doing well”, “starting from several faces”, “multiple forms”, etc. cannot be clearly stated. For example, “X× District strengthen measures to effectively strengthen the management of floating population”, “×× District earnestly do a good job in rural health reform work”, and “×× District strengthens grassroots party building work from four aspects”, although the title can explain the problem, it appears Straightforward, too cliché, it is very likely that these good information will become conventional, no new information, and lose its intrinsic value because of the problem. Such information headings are generally more common in promotional types such as experience introductions and work practices.
Third, heterozygous
This type of information heading is a combination of words and numbers. The expression is more comprehensive and accurate. The title can be used to know the process and result of the development of the matter. It can better reflect the characteristics of simple and bright information. From the structure of the title, it is more strict and logical. When making such a title, use the least amount of text to summarize and synthesize the essence of the content, so that it is concise and concise, so that the reader can understand the whole message from the title of the entire information. For example, the “renovation rate of the grassroots organization of the “party construction supervision and checklist” in the XX district reached 100%”, “the collision of two trucks in the 105 national road×× section caused one death and three injuries”, and “the two provinces joined forces to increase the inter-provincial junction”. The title of more than 280 women of childbearing age to implement birth control measures can fully reflect the outline of the information and achieve the effect of not suspending. Judging from the length of the title, it is not long and muddy. Practice has proved that the longer the title is, the more inconvenient the reading is, the more people are not allowed to take the lead, the more ambiguous the impression is, and the content of the originally short message is top-heavy, giving people a sense of disharmony, and at the same time making the problem The content of the information is clearly duplicated. On the contrary, the more concise the title, the more convenient the reading and the deeper the impression. Therefore, in the production of such information headings, we should try to keep only the core parts of the facts and the results of the development of the things, omitting those unnecessary processes and details. In addition, such information headings, under certain conditions, reflect the time, place, person, reason, important details, etc., on the title, and can be a complete piece of information. For example, "105 National Road × × section two trucks due to heavy fog in the early morning collision caused by 1 death and 3 injuries", such as the leader urgently need to understand, this title can be a message. Such information headings are generally more common in comprehensive, bursty, and dynamic information.
Fourth, the phrase type
The title of such information should not only be innovative, but also the title should break through the stereotypes, and it will not be unconventional, giving people a refreshing feeling. The information reflected in the title of such information is fresh and the content contains more than one fact. When making such a title, you should pay attention to the tone, the syllables, and the rhythm, so that people can read it up and make it easy to remember. Second, it is necessary to conform to the grammar, use the complete sentence of the subject, the predicate, and the object as much as possible, and use less the main sentence or the exclamatory sentence. Third, to adapt to people's reading habits, to "shun" to write, generally do not use inverted sentences, as much as possible to make their rhythm bright and readable. For example: “×× District strengthens five kinds of consciousness, highlights five key points to improve the overall level of office work”, “×× District actively constructs modern logistics network integrating information flow, capital flow and real logistics” and “roots dry” The group suggested that four issues should be solved in the process of implementing agricultural industrialization, and that “the majority of the cadres welcome the central government’s efforts to increase anti-corruption and the building of a clean and honest government”. These titles are novel on a simple basis. It’s not a mystery, it’s a sensation. At the same time, it should be noted that such information headings should not be written as “reports on certain situations” or “reports on certain jobs” as reported and reported materials, and should not adopt “grab a few jobs” or “have several experiences” "There should be the most fresh facts in the writing, and they should be reflected and disclosed in the title. This requires working on language." Such information headings are generally more common in types of information such as thematic, reflective, and directional advisory advice.
First, the digital type
The numbers are the most convincing. This type of information heading can fully indicate the uncharacteristic nature of the information itself, often indicating the outcome of the event, the end or the results achieved after a paragraph. From the content of the information title, don't wear a hat and wear a hat, do not turn around the corner, and express the important facts directly, indicating the essence of things. Find the key and representative numbers of the entire information in the production of the title to indicate the subject or basic meaning of the information. In order to achieve direct effect, with the effect of points. For example: “×××7 days of wheat harvesting has been completed 80%”, “×× District’s state-owned industrial production and sales rate was 91.1% in January-April”, and “1×1 cadres of XX districts went to rural areas to establish 98 high-tech The title of the "Demonstration Park" is visually obvious, and it is clear at a glance that the central issue of information is known without looking at the information content. Judging from the form of the title of the information, we should avoid the imaginary reality, open the door and see the blood, and avoid the vague and adjective words such as “significant effect”, “good situation”, “open door” and “up step”. For example, the title of "the wheat harvesting progress in the XX area is relatively fast", "the state-owned industrial situation in the XX district is better in January-April", and the "X× district tourism is developing rapidly" is very vague. I don't know the specific situation. No former is more convincing. Such information headings are generally more common in information that reflects project progress, job performance, and so on.
Second, the vocabulary type
This type of information heading can make the information concise, concise and succinct features fully reflected, often to explain the development of things. From the logic of the title, the organization is rigorous and representative. It can explain the theme of the information and explain the viewpoints to be expressed. That is: you can lead the whole article, and it is unambiguous. You can really understand what content this information should reflect at a glance, what are the important situations, how urgent the words are, and so on. The measures to be described in the information can be fully grasped. In the production of such titles and avoidance of volatility, through the analysis and sorting of information materials, to find out its internal laws, draw correct conclusions, and replace them with representative vocabulary. When you encounter a long phrase, compress and simplify it as much as possible. After compression, the content of the title cannot be reduced, and the text that expresses the content cannot be refined. For example: “×× District actively constructs a new “four-in-one” mobile population management mechanism”, “×× District implements cooperative medical system to promote rural health reform”, “×× District implements “four projects” to strengthen grassroots party building work”, etc. The title can directly see the basic frame, structure and center content of the whole message. The purpose of the description can be known by reading the title of the message. However, such information headings should be used to prevent the use of those words, big words, and empty words. From the language of the title, it does not carry any artistic color, is not described, exaggerated, unconstrained, twirling, and even more embarrassing. Generally, words such as “strengthening measures”, “seriously doing well”, “starting from several faces”, “multiple forms”, etc. cannot be clearly stated. For example, “X× District strengthen measures to effectively strengthen the management of floating population”, “×× District earnestly do a good job in rural health reform work”, and “×× District strengthens grassroots party building work from four aspects”, although the title can explain the problem, it appears Straightforward, too cliché, it is very likely that these good information will become conventional, no new information, and lose its intrinsic value because of the problem. Such information headings are generally more common in promotional types such as experience introductions and work practices.
Third, heterozygous
This type of information heading is a combination of words and numbers. The expression is more comprehensive and accurate. The title can be used to know the process and result of the development of the matter. It can better reflect the characteristics of simple and bright information. From the structure of the title, it is more strict and logical. When making such a title, use the least amount of text to summarize and synthesize the essence of the content, so that it is concise and concise, so that the reader can understand the whole message from the title of the entire information. For example, the “renovation rate of the grassroots organization of the “party construction supervision and checklist” in the XX district reached 100%”, “the collision of two trucks in the 105 national road×× section caused one death and three injuries”, and “the two provinces joined forces to increase the inter-provincial junction”. The title of more than 280 women of childbearing age to implement birth control measures can fully reflect the outline of the information and achieve the effect of not suspending. Judging from the length of the title, it is not long and muddy. Practice has proved that the longer the title is, the more inconvenient the reading is, the more people are not allowed to take the lead, the more ambiguous the impression is, and the content of the originally short message is top-heavy, giving people a sense of disharmony, and at the same time making the problem The content of the information is clearly duplicated. On the contrary, the more concise the title, the more convenient the reading and the deeper the impression. Therefore, in the production of such information headings, we should try to keep only the core parts of the facts and the results of the development of the things, omitting those unnecessary processes and details. In addition, such information headings, under certain conditions, reflect the time, place, person, reason, important details, etc., on the title, and can be a complete piece of information. For example, "105 National Road × × section two trucks due to heavy fog in the early morning collision caused by 1 death and 3 injuries", such as the leader urgently need to understand, this title can be a message. Such information headings are generally more common in comprehensive, bursty, and dynamic information.
Fourth, the phrase type
The title of such information should not only be innovative, but also the title should break through the stereotypes, and it will not be unconventional, giving people a refreshing feeling. The information reflected in the title of such information is fresh and the content contains more than one fact. When making such a title, you should pay attention to the tone, the syllables, and the rhythm, so that people can read it up and make it easy to remember. Second, it is necessary to conform to the grammar, use the complete sentence of the subject, the predicate, and the object as much as possible, and use less the main sentence or the exclamatory sentence. Third, to adapt to people's reading habits, to "shun" to write, generally do not use inverted sentences, as much as possible to make their rhythm bright and readable. For example: “×× District strengthens five kinds of consciousness, highlights five key points to improve the overall level of office work”, “×× District actively constructs modern logistics network integrating information flow, capital flow and real logistics” and “roots dry” The group suggested that four issues should be solved in the process of implementing agricultural industrialization, and that “the majority of the cadres welcome the central government’s efforts to increase anti-corruption and the building of a clean and honest government”. These titles are novel on a simple basis. It’s not a mystery, it’s a sensation. At the same time, it should be noted that such information headings should not be written as “reports on certain situations” or “reports on certain jobs” as reported and reported materials, and should not adopt “grab a few jobs” or “have several experiences” "There should be the most fresh facts in the writing, and they should be reflected and disclosed in the title. This requires working on language." Such information headings are generally more common in types of information such as thematic, reflective, and directional advisory advice.
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