The difference between news writing and official document writing
The difference between case writing and news writing The difference between authenticity requirements and news writing and advertising copywriting requires truth. However, the requirements for authenticity are fundamentally different in terms of scope, scale, and object. The truth of advertising copy writing is the truth of information content. The "Advertising Law" has clear provisions on the authenticity of advertising information content. If you violate the authenticity requirements of the relevant information in the Advertising Law, it is illegal advertising works. However, the requirements of the "Advertising Law" for the authenticity of expressions and expression styles are only the true scale of art. In terms of performance methods, it is not required to embody reality, complete reality, and allow fiction.
The use of media to distinguish the publication and dissemination of news works has certain media constraints. The publication and dissemination of advertising copy works have no special requirements for the media. The scope of media use in advertising copywriting far exceeds the scope of use of news writing. As long as it is a contact channel that is beneficial to the target customer group and is conducive to persuading the customer group, it is a good media path.
The difference between timeliness and newsprint emphasizes the timeliness embodied in the works. Timeliness is the life of news works. However, there is no special requirement for the timeliness of advertising copywriting. The information content it conveys can happen at any time. In order to effectively convey advertising information and enhance the affinity of advertising information, advertising copywriting can even create a suitable background for the product. At the same time, in order to take advantage of timeliness and achieve the news effect of information dissemination, advertising copywriting often uses the timeliness of information itself, using the special structure of news writing, the special language expression program of news writing and expression style to attract consumers' audiovisual , to express the needs of consumers.
The difference between advertising copywriting and official document writing belongs to the information dissemination method. Both of them are information dissemination methods, and all are writing forms with information dissemination function.
The use of official documents in the writing of advertising copywriting to achieve the purpose of official documents has its standardization and stylization features. These characteristics make the official document form a unique form of persuasiveness: solemn, elegant, normative, and legally effective. This form of normative power and persuasive power, used by the author of the advertising copy, is reflected in the text of the advertising copy, which can achieve further advertising purposes.
The specific requirements of the two writing styles are different. The writing requirements of the official documents are very strict. Each official document has a unique format; the official writing has special requirements for the language, it must be solemn and elegant, and the words are accurate and unambiguous. Formalization. The format and requirements of advertising copywriting are different. As long as the form that contributes to the effective communication of advertising information is a good form, as long as it conforms to the characteristics of the product, the characteristics of the target audience, and the effective use of the medium, the language style is a good style. Any form of constraint, language constraint, structural constraint.
The difference between advertising copywriting and literary writing is different. The purpose of writing is different from the law of literature itself and its own unique expression, which makes the creation of form itself an important purpose of literary writing. It is one of the writing meanings of literary writers to let the readers get immersed in the aesthetic process of literary forms.
Advertising copywriting should not produce textual forms that are free or overriding the purpose of advertising campaigns. Only the text form that conveys the advertising information and obtains communication with the target consumer, which can prompt the consumer to generate the purchase behavior and purchase desire, is in line with the purpose of advertising copy writing.
The main body and object relationship of writing is different. The first thing that pays attention to advertising copywriting is not how to express the writer's thoughts and reflect the writer's talents, but how to use the talents to process the information, express it more accurately, be more perfect and more attractive. . The author's subjectivity is for the object performance, and the subject style exists for the object's goal.
The use of literary expression means to enhance the appeal of the copy, to induce the audience to read a complete copy, and the use of literary expression in advertising copywriting. However, the use of literary language, literary brushwork, and literary sentence patterns is only to let the customer group get infected in the literary atmosphere, and to be grateful and purchase desire for the product. The expression of literature is only a means for advertising works to achieve their own purposes.
The use of media to distinguish the publication and dissemination of news works has certain media constraints. The publication and dissemination of advertising copy works have no special requirements for the media. The scope of media use in advertising copywriting far exceeds the scope of use of news writing. As long as it is a contact channel that is beneficial to the target customer group and is conducive to persuading the customer group, it is a good media path.
The difference between timeliness and newsprint emphasizes the timeliness embodied in the works. Timeliness is the life of news works. However, there is no special requirement for the timeliness of advertising copywriting. The information content it conveys can happen at any time. In order to effectively convey advertising information and enhance the affinity of advertising information, advertising copywriting can even create a suitable background for the product. At the same time, in order to take advantage of timeliness and achieve the news effect of information dissemination, advertising copywriting often uses the timeliness of information itself, using the special structure of news writing, the special language expression program of news writing and expression style to attract consumers' audiovisual , to express the needs of consumers.
The difference between advertising copywriting and official document writing belongs to the information dissemination method. Both of them are information dissemination methods, and all are writing forms with information dissemination function.
The use of official documents in the writing of advertising copywriting to achieve the purpose of official documents has its standardization and stylization features. These characteristics make the official document form a unique form of persuasiveness: solemn, elegant, normative, and legally effective. This form of normative power and persuasive power, used by the author of the advertising copy, is reflected in the text of the advertising copy, which can achieve further advertising purposes.
The specific requirements of the two writing styles are different. The writing requirements of the official documents are very strict. Each official document has a unique format; the official writing has special requirements for the language, it must be solemn and elegant, and the words are accurate and unambiguous. Formalization. The format and requirements of advertising copywriting are different. As long as the form that contributes to the effective communication of advertising information is a good form, as long as it conforms to the characteristics of the product, the characteristics of the target audience, and the effective use of the medium, the language style is a good style. Any form of constraint, language constraint, structural constraint.
The difference between advertising copywriting and literary writing is different. The purpose of writing is different from the law of literature itself and its own unique expression, which makes the creation of form itself an important purpose of literary writing. It is one of the writing meanings of literary writers to let the readers get immersed in the aesthetic process of literary forms.
Advertising copywriting should not produce textual forms that are free or overriding the purpose of advertising campaigns. Only the text form that conveys the advertising information and obtains communication with the target consumer, which can prompt the consumer to generate the purchase behavior and purchase desire, is in line with the purpose of advertising copy writing.
The main body and object relationship of writing is different. The first thing that pays attention to advertising copywriting is not how to express the writer's thoughts and reflect the writer's talents, but how to use the talents to process the information, express it more accurately, be more perfect and more attractive. . The author's subjectivity is for the object performance, and the subject style exists for the object's goal.
The use of literary expression means to enhance the appeal of the copy, to induce the audience to read a complete copy, and the use of literary expression in advertising copywriting. However, the use of literary language, literary brushwork, and literary sentence patterns is only to let the customer group get infected in the literary atmosphere, and to be grateful and purchase desire for the product. The expression of literature is only a means for advertising works to achieve their own purposes.
recommended article
- The key to secretarial writing
- The basic format of the congratulatory letter
- The method of foreign-related contract
- Business plan writing knowledge
- Join the party application form
- Writing of speeches for sports competitions
- Writing norms for social practice reports
- Self-identification writing instructions
- Classification and writing of notifications
- Writing of graduation thesis
- Principle of topic selection
- Basic requirements for writing conference invitations
popular articles
- Sad love sentence 2019
- Describe the fast time sentence 2019
- Injured sentence
- College entrance examination inspirational quotes
- News writing skills
- Thanks to the friend's words 2019
- Market research report format
- Tao Xingzhi's famous sayings
- Job transfer application form
- Taizai’s famous sayings
- The latest high school inspirational maxim
- How to write a summary report on college students' social practice
- English famous words
- Classical life motto
- Bing Xin’s famous words
- Strong words
- Qq space mood phrase
- I want to say something to the teacher.
- Deaf people jingle 2019
- Work report
- a good saying that loves labor
- Successfully employed speech writing
- Thought report format and requirements
- Du Yuexi's famous sayings
- Senior teacher debriefing report essay
- Teacher's famous saying
- 2014 is very touching words
- Format of the debriefing report
- Korean swear words
- Regulations, regulations, format, writing