Dragon Boat Festival event plan

Dragon Boat Festival activities plan one:

The fifth Monday of May is the Dragon Boat Festival. Many companies will organize and organize some interesting activities to celebrate this annual festival. It is just that I have a Dragon Boat Festival event plan. Share it with everyone, if you have any good comments, you can leave a message.

The plan is as follows:

Taste May 5

Traditional Culture Series - Dragon Boat Festival

Objectives:

The fifth day of the fifth lunar month is the traditional festival of China - the Dragon Boat Festival. The custom left over 2,000 years ago: hanging calamus, racing dragon boat, eating dumplings, drinking realgar, and wearing a sachet, let everyone fully feel the national sentiments contained in this festival. And the adjustment of the state to holidays is an effective way to protect the intangible cultural heritage of these folklore. In order to enhance the hands-on ability of the students, understand the long-standing traditional culture of the Wuyue area, and join and support the battle to defend Chinese cultural heritage with the responsibility and actions of our college students.

The call to the event: the legend of Qu Yuan, the dragon boat for arguing, the sachet with medicinal taste, these things have been buried in memory for a long time. Only the custom of eating dumplings during the Dragon Boat Festival will make people feel relished. Now, except for the scorpion, the most important thing for the Dragon Boat Festival is the three-day holiday. So we want to invite everyone to work together to make a sachet that will bring good luck.

Activities:

1, on-site production of sachets

2. Question and answer on cultural knowledge on the spot.

3. Learn about realgar wine

4. On-site questionnaire survey - How much does the Dragon Boat Festival culture know?

5, a small psychological test - what kind of dice are you?

Activity form:

Temporarily fixed in time

Venue: side of the school cafeteria side door

1, making sachets

The "Dragon Boat Festival" written by folklorist Chen Lianshan mentioned that the core of the Dragon Boat Festival is to exorcise evil spirits and keep healthy. A sachet, a bag that contains a drug or spice that has an evil effect. The simple and unique sachets made by the students themselves are more meaningful than the ones on the market. They can be used to express their deep blessings to teachers and classmates, as well as to enhance their hands-on ability and learn the ancients. craft. DIY gifts are especially meaningful. Then choose a better work to give rewards.

Material: Pharmacy with spices, dried flowers, rice husks, silk cotton, multicolored rope, needles, thread, scissors, lead paper cloth

Distribution: Two staff members gave guidance and help on the spot. In order to create inspiration for everyone, we will display some representative sachets and sachets made by members of the Wuyue Research Association.

Note: Needlework should be kept in a safe place

2, on-site knowledge quiz

In the form of answering questions, increase your understanding of the Dragon Boat Festival culture.

Operation: Two staff members on site. The students first took a few questions, and the correct answer was a small gift.

3. Learn about realgar wine

In fact, most of the concept of realgar wine only appears in the white snake biography, Bai Suzhen has a little bit of it, so it can give students a little experience. The main chemical component of realgar is toxic arsenic disulfide. After heating, it is chemically converted into arsenic trioxide, which is arsenic. It is poisoned after drinking. Therefore, the students are given the realgar wine, which can be sprayed under the bed, on the wall and other corners to avoid poisonous insects. As for drinking, be sure to follow the doctor's instructions.

4. On-site questionnaire

Some people say that the reason why Chinese traditional festivals are forgotten by modern people is mainly because their themes are all eaten: Yuanxiao eats dumplings, mooncakes eat mooncakes, luncheons eat dumplings, and even after material life is abundant, eating is no longer so important, festivals So it fades.

This is of course a misunderstanding. In terms of the Dragon Boat Festival, its spiritual connotation is far more than just eating. The Dragon Boat Festival has always been a folk anti-epidemic disease, avoiding evil spirits, and praying for health. It has a beautiful wish for peace and harmony. So I would like to take a look at our school's understanding of the Dragon Boat Festival.

5, a small psychological test - what kind of dice are you?

Give the students an entertainment game and relax.

Activity feasibility:

1. The classmates who first guided the production of sachets spent a lot of time researching this content and prepared a lot of good-looking small styles for everyone.

2. During the Dragon Boat Festival, there will be simultaneous products on the market, such as Ai Ye, spices, calamus, etc. It will be easier to purchase at the time. However, we are still prepared to use the fragrant dried flowers instead of the spices that can't be bought.

3. Our society is an academic society. Although it is called a research conference, it is not just sitting at a desk and concentrate on studying ancient books and famous works. Our members are full of curiosity and enthusiasm for history and culture. Doing DIY yourself, learning knowledge while playing is our ultimate goal.

The results are expected to:

The activities helped the students understand the knowledge of the Dragon Boat Festival, passed on the traditions of Chinese tradition, and cultivated the hands-on ability of the students.

Capital budget:

Poster: 5 yuan

Flyer: 200 * 0. 1 yuan = 20 yuan

Questionnaire: 50*0. 1 yuan = 5 yuan

Lead paper: 8 yuan

Spice: 100 yuan

Cloth: 50 yuan

Needle thread: 10 yuan

Scissors: 8 yuan

Characteristic sachets around: 36*3=108 yuan

Realgar wine: about 50 yuan

Small gifts on site: 20 yuan

Taste May 5

Traditional culture - Dragon Boat Festival

Questionnaire

1. The Dragon Boat Festival is the first national holiday, what do you think?

A, very supportive, should promote the traditional festivals of the Chinese nation

B, support, at least 3 days of vacation can rest

C. It’s not enough to just have a holiday. The government should also organize some activities to commemorate traditional festivals.

2. In addition to rowing dragon boats and eating dumplings, what other customs do you know about the Dragon Boat Festival?

A, do sachets to prevent evil

B, drinking Pu wine, realgar wine, cinnabar wine

C, picking tea, brewing herbal tea

D, hanging wormwood at the door, and excavating evil spirits

E, cypress leaves, big wind roots, AI, Pu, peach leaves, etc.

F, use various methods to exorcise evils and prevent "five poisons"

3. Do you know who the Dragon Boat Festival is to commemorate?

A, Qu Yuan B, Wu Zixu C, Cao Yu

D, Bai Niangzi E, Yue Wang Goujian

4. The Dragon Boat Festival is the most alias in the traditional Chinese Lunar Festival. Except for the Dragon Boat Festival and the Dragon Boat Festival, do you know any aliases?

A, Duanyang Festival B, Zhongwujie C, Tianzhong Festival

D, daughter's day E, Jiefu Festival F, Zhangpu Festival

G, Poet's Day H, Bathing Festival I, more

5. Have you done it with your hands?

A, wrapped, and wrapped up a delicious dumpling

B, packaged, but the package's dice are hard to see

C, no package, just watching the elders when they were young, very fun

D, no package, the family are buying directly

E, no package, can not pack, but I really want to learn to try

6, this DIY do-it-yourself activities

A, support, although the form is relatively simple, but the sachet made by myself is more meaningful.

B, still needs to be improved:

7. The competition for the “Shenzhen legacy” of the Dragon Boat Festival, which was once aroused, is the competition between China and which country?

A, Japan B, US C, Korea D, North Korea

8. There is a Wufangzhai shop in Jiaxing, Zhejiang. The scorpion there is very famous. Have you tasted it yourself?

Do you have

Happy Dragon Boat Festival - test which kind of scorpion you are

1. Do you like a small sip or a big scorpion with full stuffing?

A sip → 3 big scorpions →

2, if you buy a donkey to give someone, will you buy a single or a double number?

Singular → 4 double numbers →

3, hanging wormwood at the door of the house has the role of evil spirits, do you understand?

YES→5NO→

4. Do you ask the elders about things that you don't understand about customs?

YES→5NO→

5. Are you proud of the history of the motherland?

YES→7NO→

6. Do you know which plant leaves are used in the dumplings?

Bamboo leaves → 7 reed leaves →

7. Will you give your sachet a lover?

YES→8NO→

8. Do you know the role of the spices in the sachet?

YES→9NO→

9. Are you a person who will mobilize the atmosphere?

YES→10NO→

10. Regardless of the festival, would you like to celebrate with him?

YES→12NO→

11. Do you think you are sticky?

YES→A, meat dumpling NO→

12. Do you like sweets?

YES→B, red bean scorpion NO→

13. Will you leave something delicious to eat at the end?

YES→D, egg yolk, NO→C, white scorpion

Test Results:

A, meat dumplings: You are a lovely meat dumplings~ It is a big favorite of people who have no meat and no joy. When they see meat dumplings, they can't wait to rush over, and you are also suitable for their preferences. There is a charm of yourself, and they are not willing to let go. Lined with the fragrance of bamboo leaves, reveal your fat but not greasy, sticky but insatiable character. Usually pay attention, don't take too much to lead others, a little harder, the title of the iceberg beauty is yours

B, red bean scorpion: You are the only sugar scorpion left in the world~ Responsible, people with strong sense of protection have great possessiveness for you! The people who are coming to you are all thinking about your sweet, sweet appearance that makes you a little focused~~ You like to eat sweets yourself, but remember to 呦~~~ not all like sweet. Your people love sweets, so don't force people to eat sweet with you, as long as your mouth is sweet.

C, Bai Zizi: You are a white scorpion 喔~~~ Those big people who are ups and downs in the society want to find a harbor like you! People who know you are looking at you differently. There are literary ideas and their own ideas, but there are not a few bad eyes. The white scorpion is a scorpion that wants to eat how to eat. Your life is like a blank piece of paper that has not been dyed by society. Usually pay attention to you, beware of others' eyes, don't be sold by others, and help him count the money.

D, egg yolk: you are the most valuable scorpion. Those who have the status and style to recognize people are the ones that come to you~~~ The egg yolk is wrapped in the scorpion to express the exquisiteness of this scorpion. And the person who eats this scorpion is also very tasteful and unique. It is the person who agrees with your heart and mind that you most appreciate your nephew! The bamboo leaves of the clear mouth are wrapped with the carefully prepared fillings inside, which makes the index finger move! However, sometimes the posture is slightly lowered.


Dragon Boat Festival event plan 2:

First, the event background:

Traditional festivals are the representative of Chinese traditional culture, the crystallization of the wisdom of the Chinese nation, and the intangible “intangible cultural heritage”. Therefore, it is easier to lose the process of desalination. Now people feel that the festival is getting more and more boring because of the traditional Content is getting less and less, and the carrier of traditional culture is gradually disappearing in front of people. The Dragon Boat Festival is an ancient traditional festival of the Chinese nation. In 2005, South Korea declared China's Dragon Boat Festival as a world cultural heritage. The Dragon Boat Festival, which was circulated in China in 2000, became a national holiday for Koreans. This is the shame of our nation. It is also the thinking of our nation. Chinese Paper Alliance* editor.

Second, the theme of the event: the love of the May day, the joy of the Dragon Boat Festival

Third, the purpose of the event:

1. Celebrate the arrival of the Chinese Dragon Boat Festival and let everyone deeply understand the atmosphere of traditional Chinese festivals.

2, through the development of the package of dice, experience the fun of their own labor, relax the body and mind, let the students who did not go home to experience the warmth of the extended family.

Fourth, the event time: May 20xx

V. Venue: College Restaurant Square

VI. Organizer: Department of Psychology, Student Union of Xuancheng Vocational and Technical College

VII. Co-organizer: Xuancheng Vocational and Technical College Xinyuxuan Psychological Association

VIII. Activities: Students from Xuancheng Vocational and Technical College

IX. Activity content and process

Scorpion

1, 1 classmates and responsible persons participating in the event in front of the canteen according to the group of prior points

2 After the personnel and items were in place, the Baozizi competition officially began.

3 After the game is over, select the winning team and give a certain reward.

2, steamed dumplings: the person in charge and the staff of the canteen, in the canteen will steam the hot game and question and answer activities:

1, clip marbles

2 participants in each group, 1 pair of chopsticks and 1 water cup. After the staff announced the start, the time was 1 minute. The players began to clip the marbles. When the time came, the staff announced the end and checked the number of marbles in each cup. The number won and the prizes were awarded.

2, Dragon Boat Festival knowledge question and answer

Prepare two sets of questions about the Dragon Boat Festival before the event

Home event: eating a dice game

Participants were grouped with three people, and they were blindfolded. After the host announced the "beginning", the contestants turned five times in the same place, then found their own nephew, unpacking the package as quickly as possible, and eating the dice. After swallowing completely, raise your hand and the staff member will check the correctness and announce the end of the game. Prizes are awarded for the shortest winning players in the game. The other two issued souvenirs.

X. Task assignment:

Early publicity

1 Make a banner and hang in the conspicuous place at the entrance of the cafeteria

2. The posters made during the event are posted on the campus.

3. The publicity files, notices and other relevant publicity materials of the event will be clearly stated.

4. In the course of the activity, it is appropriate to promote the sponsor

Logistics procurement

1. Contact the canteen venue.

2, purchase materials 3, arrange a special person to wash and soak the leaves.

4, event hosting and game operations.

5. Take a digital camera and take a photo.

6, security and security.

XI. Activity budget: 550 yuan


Dragon Boat Festival event plan three:

1. Activity background

The lunar calendar is the season of the sun, the fifth day of May is the Dragon Boat Festival, and the beginning of May 1st to the beginning of May is the traditional Chinese “Daughter's Day”. In order to thank the female compatriots for their hard work and XXXXXX's humanized care for customers, XXXXXX specially prepared a small gift for female customers.

2, activity time

June 19, 20xx to June 23, 20xx

3. Location

All XXXXXX brand stores nationwide;

4. Purpose of the event

(1) Enhance the brand image of XXXXXX;

(2) Reflecting the humanized care of XXXXXX for customers;

(3) Increase sales in the off-season.

5, activity goals

XXXXXX

6, the theme of the event

Caring for a little girl around

——I wish the world a happy girl’s day

7. Activity strategy

The brand store adopts terminal interception through the store atmosphere decoration!

8, promotion program

(1) Variety with any heart:

Buy any sofa, that is, send a set of "sofa sets" in the same series;

At the same time, present a gift for the daughter's day - a pair of bamboo fiber slippers;

(2) Comfortable sleep and beauty:

Purchase any set of XXXXXX soft beds, that is, send a set of four sets of matching bedding products;

At the same time, present a gift for the daughter's day - a piece of silk pajamas;

(3) Thank you for having:

Any old customer who has purchased XXXXXX products, buy any set of sofa sets at the event site, that is, give a gift for the daughter's day - a pair of bamboo fiber slippers;

Buy a set of bedding, that is, give a gift for the daughter's day - one piece of silk pajamas;

(4) Have a good family:

For customers who pay a deposit of ¥500 during the event and make up the payment before 6.30, the receipt can be paid up to ¥1000.

Those who have not made up the payment for more than 6.30 days, do not enjoy the discount of this event, and the deposit is not refundable, and the purchase amount can be used to cover the purchase price when purchasing other regular-priced products of the company.



Note: The customer name and contact information should be indicated for the order product.

9, event promotion

(1) Company level

Provide a special soft article, published in XXXXXX Furniture News, XXXXXX Furniture News, XXXXXX Furniture Network, company website and other online media.

(2) store level

1 on-site layout in the store

2 on-site layout outside the store

3 Call the old customers and send information and publicity;

4 TV subtitles;

5 local influential newspapers;

6 new turnkey community to buy owner information, send information, call; elevator advertising, model room, sweeping the building;

7 decoration company, designer cooperation;

8 bus advertisements;

9 large outdoor media;

10 large-scale intersections, Gome, Suning door placard promotion;

(11) Brand Alliance;

......

Remarks: The above promotional methods store can be selected according to actual resources.

10, material preparation

12, staffing arrangements

All personnel have a clear division of labor, and they are manifested in a tabular format, so that “everyone has something to do and everything is done”. During the event, the store manager is responsible for the overall coordination of activities, checking and spot checking anytime and anywhere, and handling unexpected situations in a timely manner;

(1) Each store staff is responsible for the store;

(2) Recruiting 6-10 people for promotion, issuing a single page and holding cards for three days in the Dragon Boat Festival;

(3) The franchisees shall hold an activity preparation coordination meeting one week in advance to clarify the responsibilities of each person;

(4) The dealers hold the evening meeting to summarize the experience during the event.

13, in-store layout

(1) Hanging flag, hanging in the channel, 1. 5 meters one;

(2) Posting POP in the blank space and window of the store;

(3) Land stickers, posted from the door, 1.5 meters;

(4) The window on both sides of the door is attached to the window, and it is required to be made into a KT plate. The width is at least 1.2 meters.

(5) Style, on both sides of the gate;

(6) sweets, pastries, tea;

(7) The purchaser uniforms;

(8) Sales data display: The product information display has been ordered, the purpose is to increase the confidence of new customers, such as: XX community Mr. Li ML-866 set; note, do not write the customer's real name, phone number and specific address;

Remarks: The store layout must be done in order to achieve the effect of terminal interception.

14, outside the store layout

(1) Columns and arches are placed at the entrance of the mall;

(2) Insert a bunting or knife flag on the roadside or parking lot outside the mall;

(3) The background of the truss outside the mall;

(4) Establish a publicity column outside the shopping mall;

(5) The doorway promotes the promotion of the band

(6) It is also possible to place tables and chairs, roll-ups, two sets of products, and signature versions in the front of the Dragon Boat Festival for signature activities in front of the square truss, and promote the XXXXXX promotional videos on the LCD TV.

Remarks: Some distributors outside the store will do it according to the actual situation and resources. The company does not make mandatory requirements.

15, target setting

(1) 6. Set the sales target of this event before the 15th, decompose to everyone, every day, keep track of the completion status of the overall target and the decomposition target, and take corrective and remedial measures for the completion status;

(2) 6. On the evening of the 18th, the event mobilized the meeting, the manager, the manager and the employee representatives took the stage to speak and take the oath to inspire everyone's enthusiasm;

(3) Train the program of this event, answer the questions of the staff on the spot, and make each participant familiar with each other;

(4) The dealer announces the task and immediate incentive measures on the spot, and explains the purpose and significance of the event, so that each employee can fully participate in the activity;

16. Evening mechanism

(1) At least 30 minutes of evening time during the event, all personnel will fully communicate and summarize at the meeting to find out the problems and shortcomings in time;

(2) Dealers and managers continually motivate clerk every day to increase their enthusiasm;

17, instant incentives

(1) According to the store sales amount

The first place rewards 600 yuan in cash;

The second place rewards 400 yuan in cash;

(2) Personal sales ranking

The first place rewards 300 yuan in cash;

The second place rewards 200 yuan in cash;

The third place rewards cash of 100 yuan;

The penultimate first place is negative incentive cash of 100 yuan;

The penultimate place is negative incentive cash of 50 yuan;

(3) Complete the overall mission to reward travel or dinner.

Note: The above instant incentives are based on the first-tier cities as a template. The purpose of instant incentives is to stimulate the enthusiasm of sales staff and promote multiple orders, rather than fines. Managers should be moderately controlled to avoid counterproductive.

18. Confirmation consultation

If you have questions or are unclear about the above options, please consult the relevant regional manager, regional manager or regional director.


Dragon Boat Festival activities plan four:

First, time: May 26th - June 10th

2. Location: Jinjiang Hotel

Third, the activity objectives and objectives of the event:

1. Let customers know about Jinjiang Hotel and dispel all kinds of concerns about customers' consumption levels.

2. Enrich the celebration atmosphere of traditional festivals and stimulate family spending;

3. Develop existing site resources and mobilize the business potential of the light hours;

4, condense the hotel sales force, mobilize the enthusiasm of all staff, bundled business.

Fourth, the public object: FIT, family, friends and family during the Dragon Boat Festival.

V. Positioning: “Fulfilling the Dragon Boat Festival and Reunion Family Wanxing” In the situation that the consumption level of Xiangyang Hotel has become increasingly high-end, it is unique in the advertising campaign. The activities are unconventional and refreshing, creating a warm and warm atmosphere.

Sixth, the combination of promotional activities

1. The room department adopts the business strategy of “sending food and beverage consumption volume”, and sends a 20-yuan catering consumption volume to the cash room.

2. The Food and Beverage Department carried out the following promotional activities in the name of “Function of the Dragon Boat Festival”.

1), the food price of the food city is 10 yuan, Yanjing pure beer buy one get one free.

2), the VIP room is 20% off. Spend more than 300 yuan to send consumer spending 20 yuan, and send ktv afternoon.

3) Introduce a variety of exquisite affordable Dragon Boat Festival banquets for family gatherings with the Dragon Boat Festival culture as the content, and reserve the banquet for the ktv afternoon. And launched several special lunch dishes.

4) In the course of this series of activities, we must grasp the principles of “authentic” and “original”. Family dining, family and friends gatherings are the main source of customers at this stage. Then the hotel's products should be based on the needs of such guests, the dishes require light taste, suitable for all ages, the amount of food is moderate, the price is moderate, and timely release of various grades of banquet meals, interspersed with special dishes, signature dishes New dishes, so that consumers can fully understand the chef level of the hotel and promote the establishment and promotion of the hotel image brand. This is the main purpose of this marketing and the theme of the event.

3, ktv

a) Open the evening market to send 20 yuan for food and beverage consumption.

b) If you spend more than 300 yuan, you will send one in the afternoon and send a pot of tea.

c) If the food and beverage consumption reaches 400 yuan or more, send one to the ktv afternoon room.

4. Sauna Center

A full set of 300 yuan

Send food and beverage consumption volume of 20 yuan.

Seven, the effect analysis of marketing activities

1. This plan reflects the overall marketing idea of ​​Jinjiang Hotel's “first move for profit”, allowing customers to dare to enter the hotel to consume, so that the hotel's service facilities can gain the recognition of customers, family, friends and relatives during the Dragon Boat Festival. The offer reflects the hotel's sincerity towards customers.

2. The sales target of all the operating departments of the hotel is tilted to the food and beverage department, and the departmental linkage will increase the popularity of the restaurant.

3. This event will leave customers with many beautiful and sweet memories to deepen their understanding of Jinjiang Hotel.

4, through the marketing plan, should achieve the goal: room 12,000 yuan / day, catering 10,000 yuan / day, ktv3 thousand / day, leisure center 12,000 yuan / day. A total of 37,000 yuan / day.

Eight, budget and advertising planning:

1. 50 banner advertisements for the main roads of Xiangyang County. The cost is 3,500 yuan. He is responsible for the general.

2. All mobile phone numbers in Shuyang County are covered by 6, 8, 9 user carpets. It is expected to issue 5,000 pieces for a total of 500 yuan. Responsible by Zhong Manager.

3. Rent a dedicated publicity vehicle to promote the city for 10 days. The fee is XX yuan. He is responsible for the general.

4. All taxis in Shuyang County posted advertisements. The cost is 1,000 yuan. Responsible by Minister Jiang.

5. Organize employees to go to the streets to practice and distribute promotional materials. The cost is 300 yuan. Manager Jiang and Manager Yang are responsible.

6, 400 consumer rolls, the cost of 50 yuan. Li Wei is responsible.

Attachment: advertising words

1. New Jinjiang New Entertainment New Consumption Dragon Boat Festival presents a lot of surprises

2, the new Jinjiang new taste food city 毎 vegetable price 10 yuan, beer buy one get one free

3, Jinjiang ktv new installation modified version, love to launch singing to catering

4. Jinjiang Sauna Center allows you to feel the summer ice and fire

5, "Happy singing, happy dining" Jinjiang Hotel is noble and not expensive

6, "Sound of Voice, Charm and Interaction" came to Jinjiang KTV with surprises

7, "Integration of the Dragon Boat Festival, the reunion of the family, Wanxing" Jinjiang scheduled banquet to send ktv afternoon

9. Other work that should be completed and matched before June 25th.

1. Workwear for all departments is in place. Responsible by the Tang Fourth Army.

2. ktv and catering renovation completed. Responsible by General Zhao.

3. The ktv dress is finished. Responsible by the Tang Fourth Army.

4. The management of the issuance of consumer rolls is formulated and improved by the Ministry of Finance. Responsible by Tao Huishi.

5. The promotion and preparation of all departments was completed. Responsible by the various managers.


Dragon Boat Festival activities plan five:

First, marketing purposes

On the fifth day of the fifth lunar month of the lunar calendar, it is a festival rich in traditional folk culture in China - the Dragon Boat Festival. This year is June 8. On the one hand, the Dragon Boat Festival celebrates the patriotic poet Qu Yuan, but in modern life, it is more important to symbolize eating scorpions, drinking yellow wine, inserting pudding leaves, etc., mainly to satisfy people's psychology of "exorcism, disinfection, and evasion". In order to celebrate the festive atmosphere of the festival, therefore, according to the characteristics of this festival, this promotion plan is specially formulated to achieve the purpose of enhancing the visibility and holiday sales of our company.

Second, the news period

June 1st - June 8th "Dragon Boat Festival, when you are full, you will be sent"

Third, the promotion theme

1, the Dragon Boat Festival, when the shopping is full

2, XX guess, super price flat

3, May Dragon Boat Festival, XX Tournament

Fourth, the promotion method

a) merchandise promotion

1, "Dragon Boat Festival, shopping is full"

Activity content: On the day of May Dragon Boat Festival, in the XX supermarket chain, a one-time purchase of over 38 yuan, you can use the computer ticket to the service center to receive one free, each store is limited to 200, the number is limited, after delivery stop.

2, merchandise display

1) The Purchasing Department requires suppliers or manufacturers to make cabins or small dragon boats for promotion of scorpions, one for each store;

2) During the promotion period, the store with geographical conditions outside the venue is required to place the cabin or the dragon boat on the off-site for promotion; the non-geographical store is required to be placed in the main passage of the store or where the passenger flow is concentrated, so as to promote the festive atmosphere and sales of the goods. .

3) In addition to the cabin or small dragon boat promotion, each store should place 4-6 dice piles in the main channel during the promotion period;

4) Require each store to use the freezer during the promotion period, and display all the cards in a large area. In the third, fourth, fifth and third days of May, in addition to the freezer, each store should place 4-6 dice in the main channel for sale; 6) ask each store Artists and management cadres and staff members to play the level, creative display and atmosphere layout during the promotion period, Xunzi and its festival-related products have special sales;

2) Event promotion

1, "XX guess, super price flat"

1) Event time: June 1st - 8th

2) Activities: During the promotion period from June 10th to 15th, customers who have purchased at least 18 yuan in XX supermarket chains can participate in the “Guessing” activities with computer tickets.

3) Activity mode

At the entrance of the mall or next to the freezer, there is a manufacturer that does not hit the price or is not easy to change. Let the customer carry out the brand and price of the seed; the price of the product must be quite low by the purchasing department, and the customer is unexpected. The price is sold to the customer, so that the customer can feel the benefits of the real, and lay the foundation for the next step of the sales of the festival.

2, "May Dragon Boat Festival, XX Tournament"

1) Our company has held it last year. The customers are very strong and the results are good. Please implement the company or not.

2) Operation steps: Purchasing Department to discuss scorpion materials - materials in place - event promotion - each store organizes competitions;

3) Entry prizes: Get your own bag, and get more bags.

3, "May Dragon Boat Festival"

1) Event time: June 1st - 8th

2) Activities: During the promotion period from June 1st to 8th, customers who have purchased 38 yuan in one-time supermarkets in XX supermarkets can participate in the "May Dragon Boat Festival" campaign with computer tickets.

3) Activity mode:

With the computer ticket, you can get 5 darts per person. At the designated place of the event, you can participate in the shooting seed activity. The shot is marked as "bean" to obtain one of the dice; the shot is "meat", which is obtained. One of these kinds of dice;

7) Props requirements: balloons, baffles, darts;

8) Responsible person - the manager will arrange the relevant personnel.

Five, related publicity

1, two "Scorpion Hanging Flags" store hanging propaganda;

2, our DM newsletter promotion; DM newsletter first, second phase each 40,000 copies, the third phase of a single newsletter 40,000 copies an average of 1,800 copies per store

3, off-site posters and on-site broadcast publicity.

Six, related support

1, the purchasing department contacted to negotiate 5000 dice to be a customer gift;

2, the Purchasing Department contacted to discuss 1000 kg of scorpion materials, holding a baggage competition;

3. The Purchasing Department contacted and negotiated 2,200 scorpions to hold a shooting competition;

Seven, the cost budget

1, "Dragon Boat Festival, shopping is full" activities: 靓粽 each store limited to send 200 / 22 stores = 4400;

2, "XX guess, super price flat" activities:;

3, "May Dragon Boat Festival, XX bag contest" activities: 粽子散米米店30 kg / 22 stores = 660 kg; total cost budget:

1, decoration, balloons, banners, theme display accessories, an average of 300 yuan per store, the cost of about 6600 yuan;

2, hanging flag cost: 10,000 yuan

Total promotion cost in June: about 16600 yuan