Corporate promotion plan

Part 1: Corporate Communication Program

The quantitative assessment of the work of the promoters, monthly, quarterly and annual assessment, provide the basis for the year-end evaluation and evaluation, and promote the active and effective work of the promoters, such as at least one manuscript per month.

Meeting attendance

Every quarter, the promoters should conduct a recent thought report or suggestions for work improvement, report in text form, and keep abreast of the propagandist's ideas and work dynamics.

2. Continue to expand the publicity team to ensure the quality of the publicity work.

Develop a promoter in the old staff.

Introduce a team of promoters and work to new employees to add new blood. In the development of new employees, Xiao Wang is responsible for personnel work. When recruiting new employees, ask about the hobbies and wishes of writing and publicity.

3. Improve the quality of the promoters and increase the opportunities for training so that everyone can learn knowledge in the publicity work.

Some newspapers or magazines can be customized to enrich your experience and vision.

You can download some of this knowledge from the Internet for everyone to learn, not long, mainly to master methods and techniques.

4. Encourage everyone in a material way to improve the enthusiasm of everyone. For example, in addition to the monthly fee, there are certain subsidies and so on.

Because everyone joins the propaganda team, it also pays a certain amount of effort, reducing their spare time and rest time, and may affect normal work.

5. Make a “New Weihua” newspaper submission box and encourage all employees to actively participate in the publicity work and activities, so that every employee can submit articles at any time to enrich the content of the “New Weihua” newspaper.

6. In order to plan the activities for the speciality of the employees' work and the imbalance of working hours, let everyone participate in the activities, and feel that it does not affect the work and rest.

7. In addition to the personal privacy and corporate secrets of the company's leaders, the company and all departments and units shall notify their propaganda personnel in a timely manner. If necessary, the relevant meeting shall notify the propaganda staff to attend the hearing, and the information shall be disclosed for convenience. Better coordination and work between departments and employees.

Second, the purpose of work

Promote and promote the brand image of companies and products, increase awareness and expand influence;

Build a platform for mutual exchanges between enterprises, society and various departments of enterprises;

Gradually promote the construction of corporate culture and lay the foundation for the establishment of a modern management system;

Promote the company's system, policies and conference spirit to establish the ownership of employees;

Promote the good deeds of the company's employees, the advanced deeds of outstanding employees, and help employees improve their quality;

Third, the work target

Make contributions and make valuable suggestions for the development of the company's corporate culture;

Cause the company's leaders and all employees to pay attention to the publicity work;

Everyone likes to read the "New Weihua News" and manuscripts, and provides guidance and suggestions;

Fourth, manuscript requirements

The manuscript should be published in a normal and orderly manner so that everyone can see it in time;

The number and quality of manuscripts should be gradually improved to meet the reading needs of employees;

The content of the manuscript should be positive, obey the law and obey the company's rules and regulations.

V. Basic publicity work

Publication of the New Guardian News;

Publication of daily manuscripts;

The spirit of the meeting and the communication of the system.

6. Other publicity work

Planning and organizing communication activities between employees, such as sports games;

Complete other tasks such as the delivery of materials, material drafting, and corporate culture construction.

Seven, personnel composition

Wang Danfeng, Yang Yonggang and all propagandists

Eight, the assessment system

The propaganda planners carry out separate assessments. The basic principle is that they have more work and more rewards.

Promotional expenses: The manuscript fee for each manuscript is to be determined. It is recommended according to the number of words, the quality of the manuscript and the form of the manuscript.

Meeting attendance


Part 2: Corporate Communication Program

One. Foreword

With the development of the county economy, the amount of new-sized SMEs has been increasing. Businesses such as credit evaluation, guarantee and counter guarantee, recovery, liquidation and restructuring, and home ownership guarantees for SMEs came into being. The business opportunities it contains are limitless. This advertising campaign is mainly carried out in four aspects: online, TV media, physical advertising, and newsletter grouping, so as to increase the company's visibility and expand its business.

two. Market analysis

Analysis of business operation

Through the joint efforts of company leaders and employees, our company has achieved good returns. Assets are operating smoothly. But one of the major problems facing the company now is the lack of visibility. To pursue further development, the company must increase the intensity of business development, further promote the brand and enhance the visibility of the company.

product analysis

The company's main products are to provide credit rating, guarantee and counter guarantee, recovery, liquidation and restructuring business, and home ownership guarantee for SMEs. The companies that can provide this business are few in our county, so the competition we face is not strong, and the company's business has a considerable market share. We should pay more attention to the development of the brand. Because when the industry develops into a mature stage, the brand becomes an increasingly important factor in the competitiveness of products and enterprises.

Market analysis

In recent years, the number of SMEs in our county has been increasing, and the start-up corporate capital chain is incomplete. SMEs are prone to shortage of funds at the beginning and in the process of development, so we have large customers. group.

Consumer research

SMEs mainly understand the services provided by the company through the media. For SMEs, the services provided by the company are also necessary at this stage. If there is demand, there will be a market.

3. Advertising strategy

Obey the company's overall publicity strategy, establish a product image, and at the same time focus on establishing a company image.

Long-term, launch a consistent advertising campaign at a certain time.

Extensive, choose a variety of propaganda methods and pay attention to the way to promote publicity.

Seize the opportunity, flexible

4. Advertising strategy

Web promotion

Advertise on a website with a relatively concentrated set of companies. Information platforms like companies, local information websites, portal websites, etc. In addition, a group of network promoters can be launched and promoted in major forums of corporate concern.

TV media promotion

Advertise in my county TV station. The form is flexible and changeable. 1 Do regular advertisements in prime time, looping. 2 Business leaders participate in the corresponding programs on the TV station to promote corporate culture. 3 Invite the TV station to do the instrument interviews about the company. This will give a deeper understanding of the company's business and corporate culture.

Paper media promotion

1 Publish articles in newspapers and business magazines in my county. 2 Please reporters for special reports

Physical advertising

Entity advertising is divided into two parts. 1 Design brochures and distribute them to SMEs in our county.

The design of the color page must reflect the company's corporate culture and business scope. The design is novel and can be remembered. 2 street advertising space promotion, electronic screen promotion.

Newsletter

Newsletter group. Contact the newsletter mass-sending platform, such as the 163 newsletter mass-sending platform, to send newsletters to the company's responsible persons, and the information content is a brief and concise introduction to the company's service projects.

4. Advertising expense budget



Five. Advertising effectiveness forecast

It is possible to use the questionnaires, symposiums, etc. to make advertising effects from time to time, so as to correct the advertising plan at any time.


Chapter 3: Corporate Communication Program

The Internet is a position for enterprises to carry out image promotion, product display promotion, communication with customers, and information interaction. Establishing their own websites is conducive to enterprises to establish their own online brands, and has a long-term development, corporate culture and corporate brand building for enterprises. Very important, and according to the statistics of authoritative organizations: the number of global Internet users in the 20XX years will exceed 1.5 billion in the period of 500 million to 20XX; China’s 20XX Internet direct access penetration will reach 800 million US dollars; reaching global business in 20XX Half of the Internet will be changing the Internet and changing the way people access information. If they don’t get into the Internet economy, they will be eliminated.

The main contents of the website include: enterprise introduction, project introduction, enterprise employees, corporate style, etc. The corporate website is mainly oriented to corporate image promotion, enterprise introduction, project introduction, etc. As the company's operations continue to deepen and scale continues to expand, the company The demand of the wind station is not only satisfied with the promotion of the corporate image, how to provide more and better services to the prospective customers and customers of the enterprise through the corporate website, how to realize the interaction with the customer information, and how to let the prospective customers pass more. The company website knows faster and more comprehensive project information, which will be the purpose of this website construction.

Chapter 1 Customer Needs Analysis

1.1 Customer Status

Our face-to-face communication can only be fully tailored to the needs of the company, the status in the industry, superior resources, superior products, sales status and some inadequacies. We can tailor and tailor the products for you. This window

1.2 Customer's ideal corporate website

2.1 Enterprise Website Positioning

We will position the website to build: display corporate image, expand online marketing, and focus on website promotion. The detailed meaning of this positioning is:

1. Through the website to achieve the purpose of displaying the corporate image and comprehensive strength in an all-round way, vigorously create influence and make the website become a brand new *** to promote the corporate image;

2. Conduct online marketing in a comprehensive and timely manner through featured columns, and obtain some prospective customer information through customer message board and customer feedback system.

2.2 Website Content Planning

The main content of the website under construction is as follows:

2.2.1, website homepage

The homepage of the website is the portal of the enterprise website. The simple, generous and fast loading speed is the key element of the website homepage. The main contents of the website are:

Company news, store information, latest news, product translation station, corporate mailbox penetration, full-text search tool, online survey, corporate image Flash, friendship connection, website traffic statistics analysis

2.2.2, company profile

The company profile is a column that displays the corporate image in a concentrated manner. The style is consistent, reflecting the style of a large enterprise. It mainly includes the following small columns:

Company profile, business philosophy, development strategy, corporate style

2.2.3, news dynamic release system

The latest dynamic section is mainly used to publish corporate news, company news, news, etc. Through the latest dynamic columns, customers can have a timely understanding of the company's latest developments, product information, human culture, latest information and other information, allowing customers to Online real-time management, publishing news, deleting news, changes, etc., company fast, photo news

2.2.4, product real-time release system and online ordering system

Product type, model classification, detailed content, combined with member system, strong launch of online ordering system, product release real-time update, online investment, cooperation agent

2.2.5, corporate message system

Beautiful, generous, and integrated with the website style without registration, reply to direct communication through each other, can find potential customers for you, and send some messages and comments on some market information.

2.2.6, service information

Through the background release, all the information of this service is presented in the "Service Information" section of the website through keyword search, and the service information can be conveniently viewed at any time through product search.

2.2.7, Talent Center

At present, many companies use the company's website platform to post recruitment information, which not only can make full use of existing resources, but also has more real-time and interactive advantages than the traditional career service center. The recruitment of talents column mainly sets the following contents:

Staff style, online recruitment, self-recommended

2.2.8

The company's address, telephone, fax, website, etc., through careful arrangement, can show the momentum of the big company's style and industry leader.

2.2.9 Website technical standards

The home FLASH animation is strictly controlled within 100K, and the download can be completed in 5-6 seconds. The information provided by the website is accurate, and the typo rate is below 0.5%. The data of the construction database needs to be input into the database in time to ensure that the data can be correctly corrected. Calling; search engine login is completed within three working days after the completion of the website construction, the website server is completely stable, and the anti-hacking system is added to ensure the website virus and hacker attacks, and the webpage can be browsed normally except force majeure; Level email system can send and receive normally, page uploads on time

Chapter III Website Design and Production Schedule

Web design production schedule

Project Description

Website design creativity: The ordinary standard image page is the welcome page of the website, including the website name, corporate logo, image picture, publicity text, column navigation bar and other elements. It is an important page for formulating the overall style of the website and highlighting the corporate image. Flash animation shows beautiful creative portal, static page production support IE4.0 and Netscape4.0 and above browser

LOGO Design: Corporate identity logo for use on the website

BANNER advertising bar: standard Gif type 468 * 60 pixels, 6 frames of gif animation, standard Flash type 468 * 60 pixels, 6 seconds of Flash animation, picture processing 10 yuan / sheet more than 10 sheets for 5 yuan / Zhang, JAVA dynamic effects The general effect is selected within 6 frames of GIF animation, and the FLASH animation is made according to the design requirements of the customer. The interactive animation, cartoon animation, FLASH animation additional fee member registration system: enterprise users can register on the website, select members The scope of the licenses of the categories and investigations becomes a reserve member and is submitted to the user management database. After the website is approved, it becomes a full member and enjoys the corresponding services provided by the website.

Online survey: Customer survey is one of the important means for enterprises to implement market strategy. The system is stable, easy to operate, and the survey questions are not restricted. You can enter more than two surveys simultaneously on one website. Web-based survey The questionnaire generation system is easy to operate and can design the style of the questionnaire according to the needs of the enterprise.

Product real-time publishing system: online ordering system product type, model classification, detailed content, combined with member system, strong launch of online ordering system product release real-time update, online investment, cooperation agent

Chapter IV Website Promotion and Promotion

The purpose of building a website is to attract potential consumers. According to research by CNNIC authorities, 80% of users learn about new websites through search engines.

Chapter V Project Investment Budget

Option 1: Dynamic Page Website

Price: 4,500 yuan

Implementation time: 15 days

Specific content: use the website management background, manual page design. With the home page FLASH animation customers can manage the website space size, post office size

Option 2: Corporate Dynamic Website

Price: 8,000 yuan

Implementation time: 30 days

Specific content: adopt website management background, manual page design. Includes home FLASH animation e-commerce system, product website reflects corporate culture

Customers can manage the size of the website space, the size of the post office includes a network promotion service, 3721 network real name

Chapter VI Service and Technical Support

First, technical support

We provide long-term technical support work, so that customers receive complete technical support to protect the customer's website system and application improvement. Responsible for the technical guidance and support work of the user to transmit relevant internal technical materials and documents from time to time. The proposed technical problems are solved. When the system is upgraded or modified, timely technical assistance is provided. When the user makes a corresponding request, the corresponding technical support is provided according to the user's needs to improve efficiency and reduce costs.

Second, after sales service

1. For our customers, service is the first to provide full service from technology to business. We are not only good at building websites, we pay more attention to after-sales service, so as to get more customers 2, for our customers. Providing professional after-sales service, we pay attention to the development of network technology and e-commerce. We regularly invite our customers to discuss the application of the network, so that our customers can master the most cutting-edge technologies and ideas.

3, our professional after-sales service technicians will provide you with daily service work to ensure the normal use of the customer's website.

4. We will provide customers with four free website modifications and adjustments.


Chapter 4:

In order to strengthen the company's scientific propaganda, establish an effective publicity mechanism, better play the propaganda--the guiding role, shape the company's social image, fulfill its social responsibilities, and rush into the company's healthy development.

I. Guiding ideology, basic principles and overall goals

The guiding ideology is guided by the practice of Deng-Xiao-Ping and the main thinking of the "Three Represents", comprehensively implements the efforts to strengthen the scientific propaganda of the company, establish an effective propaganda mechanism, and better play the role of propaganda - the guiding role, shaping the company The social image, fulfilling social responsibilities, and rushing into the company's healthy development, specially formulated this program.

I. Guiding ideology, basic principles and overall goals

Guided by Deng Xiaoping-Ping-Ping practice and the main thinking of the "Three Represents", the guiding ideology comprehensively implements the scientific concept of development, vigorously promotes corporate knowledge, adheres to the people-oriented principle, and regards "people" as the first resource for enterprises, and adheres to objective reality. The multi-faceted and multi-angle propaganda policy highlights and demonstrates the mental outlook and healthy and up-to-date knowledge of the letter-investment, forming a mechanism for corporate knowledge to promote central work, and a good mechanism for central office renovation. Strong internal knowledge, external image, uplifting spirit, cohesive strength, in order to achieve better and faster development of the company, promote and harmonious enterprise construction to provide a good knowledge environment and inexhaustible spiritual drive.

Basic criteria

1. Grasp the times. It is necessary to emancipate the mind as the guide, constantly renovate the concept, focus on the implementation of the scientific concept of development, and make the propaganda work an effective carrier to enhance the company's core competitiveness, and strive to form an open and large propaganda pattern.

2. Highlight entrepreneuriality. We must keep pace with the times, strengthen the concept of development, market concepts and entrepreneurial concepts, promote entrepreneurial knowledge, disseminate entrepreneurial experience, and strive to create a way to encourage entrepreneurship - on the environment.

3. Strengthen originality. We must correctly grasp the guidance of 舆-discipline, objectively, fairly, and correctly reflect the progress, work achievements, and typical cases of various departments and units, timely and correctly report the key points, hot spots, and highlights, and provide excellent publicity services for the company. .

4. Focus on persistence. It is necessary to implement forward-looking planning, and deep propaganda, which is mainly based on traditional teaching and indoctrination, and in the direction of infiltration and inspiration, allowing employees to feel common ideals in the submerged corporate knowledge atmosphere, enhance participation awareness and form lasting. Together.

5. Adhere to the people's nature. It is necessary to firmly establish the people-oriented concept, respect the status of employees, and give full play to the initiative of employees, and inspire all employees to participate, initiative and creativity.

6. Enhance long-term effectiveness. All units should give full play to their respective advantages in carrying out propaganda planning and achieving the overall goal of publicity, expand their propaganda channels, improve methods and mechanisms, and better serve the company by establishing a long-term mechanism for propaganda work.

The overall goal is to gradually establish a good publicity mechanism for the company, smooth the company's propaganda and reporting channels, integrate resources and propaganda power, maximize the role of propaganda work, and create a good success for the company's rapid development.

Second, the main channels and methods of publicity

Promotion channels: mainstream media, commercial websites, higher-level department websites, company websites, company brochures, publicity CDs, bulletin boards, newsletters, large-scale group activities, theme activities, etc.

Promotion method

1. Submit the information to the media, website and relevant departments in a timely manner;

2. Apply company website, publicity column, etc. to publicize work dynamics, company philosophy, strategy, etc.;

3. Actively participate in various publicity activities organized by higher authorities and other groups, and display the company's style in a wide field;

4. Inviting superior departments and partners to visit and inspect the company, participate in or observe the company's large-scale group activities, and carry out targeted publicity activities;

5. The above-level departments organize and carry out the theme activities carried out by the company as the carrier, unify the thinking and unite the people;

6. Invite the news unit to interview the company and control the shareholding company to carry out the fruit and carry out a series of publicity activities in a targeted manner.

Third, the work points and responsible units

1. Extensively carry out the socialist practice system with Chinese characteristics and the publicity and education activities of the central and provincial party committees and governments in order to unify the thinking, unite the people's minds, and guide the broad-based employees to grasp the scientific connotation, spiritual essence and fundamental demands of socialism with Chinese characteristics. Scientifically develops self-consciousness and firmness, and constantly improves the level of practice of broad employees and the ability and degree of promotion of enterprises. 2. Adhere to the correct network-oriented orientation, apply the company website, superior website and commercial website, increase the publicity of the company's daily operation control, promote system renovation, control renovation, capital operation, etc., and establish a good image of state-owned enterprises. And the brand image of large-scale specialized investment companies; strengthen the construction of network recruiting staff, improve the rapid response mechanism of major emergencies, improve various information release mechanisms, and create a civilized and healthy network knowledge environment; Information and news leads are submitted to the work, and the company's website, briefings, etc. are fully applied to highlight the progress, successful practices and experience of each unit.

3. Fully apply the internal platforms such as “Hebei State-owned Assets Information” and “Hebei State-owned Assets”, internal platforms such as corporate propaganda boards and briefings, and submitting exchange materials and work reports to higher authorities, reflecting the company's work status and achievements, and demonstrating the company's appearance. .

4. Relying on newspapers, radio, television and other media, we will increase the company's theme promotion, achievement promotion, and typical publicity, etc., and continuously enhance the company's reputation and influence, and further promote the company's good image.

5. Invite higher-level departments, industry colleagues, business partners, etc. to participate in large-scale group activities such as company sports games, parties, etc., and formulate activity plans in a targeted manner to display the company's team image and overall image, and promote corporate knowledge.

6. Carry out thematic activities such as symposiums, speech contests, fruit exhibitions, strengthen social morality, professional ethics, and personal moral education, organically integrate the socialist core value system into the whole process of enterprise knowledge construction and spiritual civilization construction, and enhance the core competitiveness of enterprises. At the same time, on the company's website, the department's website and related news media to increase the coverage of the theme activities.

7. Carefully produce publicity materials such as brochures, publicity CDs, etc., and update the content in a timely manner to continuously improve the company's reputation and reputation.

8. Strengthen ideological and political propaganda work, keep abreast of the ideological dynamics of employees, grasp the timing and strength of propaganda and guidance, do a good job of guiding and diverting work, and rush into the construction of harmonious enterprises.

9. Focusing on further improving the level of publicity work, strengthening coordination and communication among various departments and units, organizing personnel to conduct seminars and research activities in a timely manner, and constantly renovating work contents, methods and means to further enhance the pertinence and timeliness of publicity work. And attractive. Fourth, the organization and personnel to strengthen the leadership of the company's propaganda, set up a company's propaganda work leading group, under the advocacy work leading group office, responsible for the implementation of the company's various publicity objectives, supervision, inspection work. Team leader: Chen Jinyi, deputy head: Hao Dongwei, Li Guang, office members: Zhang Jianshi, Li Ming, Song Guangyu, Liu Yuwu, evaluation, scoring standards and reporting channels

At the end of the evaluation, the publicity and reporting work will be commended and rewarded. The company's propaganda work leading group will review the fruits of the publicity and reporting of various departments and units, and reward the top three individuals in the total score and the top three individuals.

Grading Standard 1. Refer to the “Measures for the Evaluation of Information Work of Hebei Information Industry Investment Co., Ltd.”;

2. According to the actual work, add the following standards:

The national media have taken 50 points for each news report; the provincial media have taken 30 minutes for each news report;

Reporting exchanges, work reports, etc. to the higher authorities, and having a positive approval from the superiors to score 30 points;

The provincial-level publications have 20 points for the investigation report and practical research articles;

A 40-point news report was published on the national website; 20 points were published on the provincial website.

The Reporting Channel Office is responsible for publicizing the daily work of the work and the registration, supervision, and notification of the media, higher-level department websites, publications, and manuscripts. Each department and unit will report the news manuscript and take the status report one quarterly, half year one appraisal, and the year-end general appraisal and commendation.

Six, several requests

1. Strengthen the leadership and responsibility of publicity work. All departments and units shall publicize and report the information, which shall be approved and signed by the competent leadership. The main information shall be approved by the company's main leaders for approval and publicity.

2. All departments and units must carry out in-depth investigations based on their functions and decomposition of key tasks, and discover news and information materials from multiple angles, wide areas, and new perspectives. We must pay attention to quality in the organization of data, and actively communicate with the office and relevant departments, and strive to report articles and information in the first time, so as to understand the situation, find problems early, sum up typical speed, and promote publicity.

3. All departments and units must do a good job in data accumulation, and report and take the original or photocopy of the manuscript for use as a basis for evaluation.