Maternal and child store promotion plan

Part 1: Maternal and Child Shop Promotion Program

Some people think that promotion can reduce inventory, expand sales, and improve performance. Some people think that promotion is reducing the quality of their brand. As long as there are customers, there are stocks, there are promotions. Promotions are available every year, every day, and all kinds of promotions have numbed consumers. In today's market economy development, how to do a good job in the maternal and child supply store?

Way of promotion

Promotional methods include buy, discount, joint promotion, theme promotion, on-site try-on, consumption loyalty card, cash back, limited time snap, community promotion, special promotions and many other ways. These promotions have their own advantages and have their own shortcomings. How to flexibly use these promotion methods is determined by the terminal business according to various factors such as the local consumption environment and customs. In addition, these promotional activities are not completely copied, and terminal operators should develop effective promotion methods according to the characteristics of consumption. If you try on the spot, you can achieve satisfactory results in the South, and you may end up in the cold in the north. Therefore, according to local conditions, we can make good promotions.

Promotion needs to be strong

Cheapness is a major feature of consumers. Therefore, it is necessary to fully consider this aspect when making promotions, so that the promotion will be successful. A few days ago, a home service brand made a “one yuan to buy a home service” campaign when it opened a new store. Because the preferential strength is unprecedented, it attracts many consumers and has not yet opened in the terminal store. At the time, the team was queued early. On the same day, the store was full of people, and it was very lively. On the one hand, the brand achieved the effect of promoting the brand image through activities. On the other hand, through such activities, the market is quickly opened up, laying a good foundation for follow-up operations. Steps to the promotion

First, the production of promotional programs

Generally, a basic promotion plan needs to include at least the following items.

Foreword: Mainly refers to simple market background analysis, market dynamics, etc.

Promotion time: Usually arranged before and after a specific holiday, mainly considering factors such as weekends and holiday lengths, etc., and flexible scheduling of activities according to the size of the promotion fee. Promotion location: terminal store's own terminal store

Promotional purpose: There must always be goals in doing things. Promotions must have an intended purpose. What kind of results does the terminal promotion want to achieve, whether it is to increase sales or to curb competitors? This must be emphasized when making a plan. Is it to handle inventory, is to increase sales, is to combat competitors, is it a new product, or enhance brand recognition and reputation? Only when the purpose is clear can the activities be targeted.

Promotion theme: The theme is the key point and core to be expressed in the promotion activities, which can make the promotion activities effectively spread, the theme should be concise and concise, and can effectively attract consumers and facilitate publicity. Promotional content: This is the core part of the promotion. What is the specific content of this promotion? What kind of method is used must be clearly described in the program.

Execution steps: such as the display method of the gifts, the display method of the promotion POP, etc., in detail, a schedule can be made, and the production cycle of the gifts can be arranged in order to carry out the promotion activities in time. Second, the promotion of execution

The execution of the promotion is very important. The same store, the different execution is really different. It would be better if there were some ads to match. If you cooperate with the media to do some advertising, it can attract popularity. In the implementation of the promotion, the terminal business should first systematically divide the executives. Only when the individual staff have clear functions, can the promotion be carried out in an orderly manner. Otherwise, if there are many people and management is confused, the effect of the promotion will be greatly improved. Discounted, unable to achieve the desired goal.

Third, the effect feedback of promotional activities

The specific effect of a promotion is determined by the market. After the event is over, the terminal dealers use various methods to collect relevant information in a timely manner, analyze the effect, and summarize the problem points so that the next time the activity is implemented, it will be beneficial. To improve the level of promotional operations of terminal operators.

The promotion site will include the following theme activities

Love me, hug me - parent-child game

Game design brief: Make the LX logo into a puzzle, cover the child's eyes, hold the child by the mother, and complete the puzzle. Each of the two families forms a competition group, and the winner will receive a free photo of the parent and participate in the final sweetest "camp".

Participation conditions:

1. On-site shopping, with the same day shopping ticket

2. Silver card members can participate directly.

Effect prediction:

The activities are simple and interesting, with strong participation and active store atmosphere, and can also drive the playground staff to shop. The most important thing is to strengthen the promotion of the “LX” brand during the event, so that more people can make memories.

Sales promotion is one of the four basic promotional tools alongside personnel sales, advertising and public relations. The promotion activities described in this article are indicative of sales promotion to consumers. As for sales promotion for distributors, manufacturers and sales personnel, this is not a discussion.

As competition intensifies, the role of consumer-focused promotions in the marketing chain has become increasingly important. According to statistics, the ratio of promotion expenses to advertising expenses of domestic enterprises reaches 6:4. Just as a meticulous combat plan determines the outcome of a war to a large extent, a systematic and comprehensive activity plan is the guarantee of promotion success. .

How to write a promotion plan? The author believes that a relatively complete promotional program should consist of the following 12 parts:

First, the purpose of the event

Explain the current market situation and the purpose of the event. What is the current market situation? What is the purpose of this activity, is to deal with inventory, is to increase sales, is to crack down on competitors, is it a new product, or enhance brand recognition and reputation? Only when the purpose is clear can the activities be targeted.

Second, the activity object

Is the activity targeted at everyone in the market or a specific group? What is the scope of activity control? Who are the main targets of the promotion and who are the secondary goals of the promotion? The correctness of these choices will directly affect the final effect of the promotion.

Third, the theme of the activity In this part, the main problem is to solve two problems, namely, to determine the theme of the event and the theme of the packaging activity. Price reduction, price discount? Gifts, sweepstakes, gift vouchers? Service promotion, demo promotion? Consumer credit, or other promotional tools? What promotional tools and promotional themes to choose, consider the goals of the event, the conditions of competition and the environment, and the cost budget and allocation of the promotion. After determining the theme, it is necessary to artistically “pull the tiger skin to make a big banner”, to dilute the commercial purpose of the promotion, to make the activity closer to the consumer, and to impress the consumer. A few years ago, Ai Du VCD's "Sunshine Action" is a classic. It packs a simple and reduced promotion action into a loving action to protect consumer rights, but it cannot be used for reference. This part is the core part of the promotional program, and strives to innovate, making the event powerful and exclusive.

Fourth, the way of activity

This section focuses on the specific ways in which activities are carried out. There are two issues to focus on: First, identify partners. Pulling the government back, or hanging the "female head" of the media to sell your own "dog meat"? Is the manufacturer acting alone, or joining hands with dealers, or jointly promoting with other manufacturers? Cooperate with the government or the media to help take advantage of the momentum and build momentum; with distributors or other manufacturers, you can integrate resources and reduce costs and risks. The second is to determine the degree of stimulation. For a promotion to be successful, it must be stimulating and stimulating the participation of the target audience. The higher the level of stimulation, the greater the response to sales. However, this kind of stimulation also has a marginal effect. Therefore, it must be analyzed and summarized according to the promotion practice, and the appropriate stimulus level and corresponding cost input should be determined in combination with the objective market environment.

V. Event time and place

Choosing the right time and place for the promotion will do more with less. If you choose it improperly, it will be unpleasant. In time, try to let consumers have free participation, and also make consumers convenient in the location, and communicate with the urban management, industry and commerce departments beforehand. It is important not only to start the time and place of the promotion campaign, but also how long it will take to analyze it in depth. If the duration is too short, it will result in the inability to achieve repeated purchases during this time. Many of the benefits that should be obtained cannot be realized; if the duration is too long, the cost will be too high and the market will not be hot, and the value of the customers will be reduced.

Six, advertising cooperation

A successful promotion requires a full range of advertising. What kind of advertising ideas and expression techniques do you choose? What kind of media hype is chosen? These all mean different customer arrival rates and cost inputs.

Seven, preliminary preparation

The preliminary preparation is divided into three parts:

1. Staffing

2. Material preparation

3. Test plan

In terms of personnel arrangements, "everyone has something to do, everything is managed", there is no blank point, and no point is paid. Who is responsible for communication with the government and the media? Who is responsible for copywriting? Who is responsible for on-site management? Who is responsible for gift distribution? Who is responsible for customer complaints? It is necessary to consider all aspects carefully, otherwise it will be troublesome and will be lost.

In terms of material preparation, it is necessary to have nothing to do, from vehicles to screws, to be listed, and then to check the list to ensure that nothing is lost, otherwise it will inevitably lead to busy on the scene. It is especially important that since the activity plan is determined on the basis of experience, it is necessary to conduct the necessary tests to determine whether the selection of the promotion tool is correct, whether the stimulus level is appropriate, and whether the existing route is ideal. The test method can be to ask the consumer, fill out the questionnaire or pilot the program in a specific area.

Eight, medium-term operation

The medium-term operation is mainly activity discipline and on-site control.

Discipline is the guarantee of combat effectiveness and is a prerequisite for the perfect implementation of the program. In the plan, it is necessary to make detailed regulations on the discipline of all aspects of the participants.

The on-site control is mainly to arrange the various links clearly, to be busy and not chaotic, and to be reasonable.

At the same time, in the process of implementing the program, the scope, intensity, quota and focus of the promotion should be adjusted in time to maintain control over the promotion plan.

Nine, later continuation

The continuation of the latter period is mainly the issue of media propaganda. In what ways will the campaign be followed up? Melatonin is a master in this regard, and even a not-so-successful promotion will be in full swing in the media.

Ten, the cost budget

There is no meaning in existence without interest. Budgets should be budgeted for the cost of inputs and outputs for promotional activities. The reason why Aiduo VCD's "Sunshine Action B Project" ended in failure was that there was no budget on the cost. It was not until the event was launched that the project company had no financial support. A good promotion is not enough just by a good idea. XI, accident prevention

There may be some accidents in each activity. For example, government interventions, consumer complaints, and even sudden weather changes have prevented outdoor promotions from continuing. It is necessary to prepare the necessary human, material and financial resources for each possible accident. Twelve, the effect is estimated

Predict what effect this event will achieve, in order to facilitate comparison with the actual situation after the event, summing up the success points and failure points from the aspects of stimulation level, promotion timing and promotion media.

The above 12 parts are a framework for the promotion plan. In practice, you should be bold, carefully verify, analyze and compare and optimize the combination to achieve the best benefit. With a convincing and actionable program of activities, the company can support your solution and ensure that the program is executed flawlessly, allowing the promotion to be effective.


Part 2: Maternal and Child Shop Promotion Program

First, the enthusiasm of return: Most of the face of the store when returning is not very good-looking, even if it is returned to the customer, it is also reluctant. If there is a store return is more enthusiastic than the attitude of selling, such a store will be able to retain customers, because it retains the hearts of customers.

Second, explain 30 kinds of products: Psychologists tell us that after explaining more than five kinds of products customers, the salesperson will start to be impatient, and more than 10 kinds of salespersons can patiently explain to customers. Under normal circumstances, it is a miracle to explain 15 products to customers who only ask not to buy. What we have to do is: starting with 15 varieties, if you want to write on the face: "Impatient", at least after explaining 30 products, if she still does not buy, let us say: I am sorry, there is no suitable product in my store. Next time we must make the variety more complete.

Third, do not let her buy the product: If it is determined that the product is not suitable for her, resolutely tell her that this product is not suitable for her.

4. Sincerely praise the competitors: If the customer asks about the situation of the competitors, you will sincerely praise the opponent. .

5. Let the ears stand up: erect the ears, listen carefully to the customer, and don't sell the same goods to her from beginning to end. Sometimes listening is more effective than selling.

Sixth, accurate time to hour: the store will inevitably be out of stock, if the customer asks when the goods will arrive, the general answer is: probably someday will arrive, we have to do: someday will arrive at 4 o'clock in the afternoon goods. Upon hearing such an answer, the customer’s loyalty to you is at least 30% higher.

Seventh, go to the door to give the customer a refund: If the customer's money is overcharged, the customer must return to the door without the knowledge, it is best to bring a small gift to apologize. Money is less than money, and this heart is hard to give up.

Eight, come and go as one: Many elevators in shopping malls have only gone up, the meaning is very obvious: go up to let you save money, either down is not bought, or has already passed the money. The same is true in the small shop. It is a smile, and it’s cold when it’s cold. In fact, don’t be too enthusiastic. Just smile as you smile, and send it out with a smile.

Nine, of course, the clerk should have a look, see a pregnant woman is a big belly, how can I not help the customer to carry a shopping bag, want to hit the taxi to help stop the taxi, there is a private car to the car seat, do the bus, but also Full of gratitude, thank you again and again.


Part 3: Maternal and Child Shop Promotion Program

For the store, 365 days a year is not likely to be prosperous every day, there is always a peak season. The busy season is naturally busy business, so the off-season? Business has decreased, and many stores are facing the danger of being closed. How to do? There is no doubt that promotion is a necessary means. How to properly use the promotion strategy is a problem that every store and dealer must face.

However, promotion is not a "terminator" in the market, but a "double-edged sword." Promotions can bring more profits to the store, but also bring a lot of helplessness to the store, just as it is a quagmire in front of us, but it has to jump. After all, using commodity prices for promotion has become the most common weapon between shops and stores. Whether your promotion is active or passive, you can only re-birth if you don't hesitate to jump down.

100 creative promotions in the retail industry

The first chapter price forever promotional tool

First section price discount

Option 1 illusion discount - give customers a different feeling

For example: "It costs 100 yuan to buy 130 yuan of goods." The illusion discount is equivalent to a 30% discount but tells the customer that the offer is not a discount.

Option 2 A moment of gold – let customers flock to

For example, the supermarket “has a 10% discount on goods within 10 minutes”. The customers are limited in buying, but the passenger flow brings unlimited business opportunities.

Option 3: A value-for-money promotion strategy

For example: "Several items worth more than 10 yuan will participate in the promotion with a value of one yuan." Although these goods seem to be at a loss, the attractive customers can be sold in the form of joint sales. As a result, profits are increased. Not reduced.

Option 4 Critical Price - Customer's Visual Error

Example: 10 yuan is changed to 9.9 yuan, which is a popular promotion plan.

Option 5 Step price – let customers automatically worry

Example: "In the initial stage of sales, 1-5 days of full-price sales, 5-10 days price reduction of 25%, 10-15 days price reduction of 50%, 15-20 days price reduction of 75%" This automatic price reduction promotion program is by the American Edward Farning businessman invention. On the surface, it seems to be an "adventurous" solution, but because it captures the hearts of customers, for the store, the customer is unlimited, and the selectivity is also great. If the customer does not come, the customer will come. But for customers, selectivity is unique and competition is limitless. If you don't go, others will go, so the last surrender is definitely the customer.

Option 6 Price reduction plus discounts - double benefits for customers

For example: "All customers who purchase goods in this store can reduce the price by 10 yuan for 100 yuan, and they can also enjoy a 20% discount." If 100 yuan is used for a 60% discount, the profit will be 40 yuan; but if the 100 yuan is reduced by 10 yuan, then 20% will be lost, and the loss will be 28 yuan. But the double benefits of strength will induce more customers to sell.

Second quarter

Option 7 100% winning – change the discount to a prize

For example, the discount is replaced by a prize, and the 100% prize is just a new bottle of old wine, which caters to the hearts of ordinary people, and the real benefits allow the people to get material satisfaction, and the two-way attack and acquisition are superficial.

Option 8 “Cash Tree” – the benefits of shaking out

For example, if you spend more than 38 yuan on Christmas shopping, you can enjoy the opportunity of “shaking the tree”. Each time you shake the tree, you will drop the next number plate. Each number plate has a corresponding gift. To make customers feel happy, customers will be willing to patronize this store, will bring the store a chance to generate income.

Festive elements, interactive elements, and affordable elements make customers happy.

Option 9 Luggage is a gift - you can also win a gift when you drink

Example: This program involves many customers and has no threshold requirements, so it is the most widely used.

Third quarter

Option 10 Refund Promotion - the benefits accumulated over time

For example: "On the basis of 50 yuan for shopping, customers can exchange cash for the first 6 years before they are sent to the cashier at the store. They can exchange cash according to the promotion ratio. If the refund is 6 years, the refund rate is 100%; 5 years one For refunds, the refund rate is 75%; for 4 years, the refund rate is 50%...". The popularity, time, and gap of this program.

Option 11 Independent pricing – strengthen the marketing strategy

For example: the goods between 5-10 yuan allow customers to price, and the two sides will consider the transaction. This program must pay attention to the floating range of the price of the commodity. The right to give customers autonomous price is just a way to attract customers, and this right is relative. Customers can only be freely priced within the price range offered by the store, which is an important guarantee to ensure that the store does not lose money.

Option 12 Supermarket Shopping Card - Accumulated offers

Example: The shopping card is a bit stable for the source of customers, win-win, and advertising effects.

Section 4 Disguised Discount

Option 13 Accounts are regular – let customers see the real benefits

Example: 55.60 yuan only received 55 yuan. Although it seems to be "generous", it is still more profitable than discounts.

Option 14 buy more and send more - disguised discount

Example: Pay attention to things such as "ginseng products" but "ginseng" or "ginseng wine" or "ginseng capsule". In fact, the gifts are flexible.

Option 15 Portfolio Sales - One-time offers

Example: Combine goods of the same attributes for sale to increase profits.

Option 16 does not increase the price - give customers a little more

For example, if you do not increase the price, you must let the customer see the benefits.

Chapter 1 Customer - People-oriented Promotional Art

The first section is promoted by age

Option 17 Little Ghosts - Promote through Children

For example: Children's Day on June 1st allows the children to choose their favorite toys and choose their own items in the company of the shopping guide. The parents are waiting to pay the bills in the rest area. Pay attention to the time point, foothold, promotion plan, and win the details.

Program 18 is self-deprecating – middle-aged people are the most realistic

For example, the front door curtain of a hotel is “only the mountain is rare and the sea is only cheap, the unnamed teacher is not convenient.” The horizontal batch is “a good snack bar next door. The self-exposure point is a bit “cheap and convenient”.

Solution 19 Take the initiative to pick the wrong one - impress the heart of the elderly customers

For example, the goods that are defective will be sold on the initiative, so that the customers can pick the wrong ones and gain the trust of the customers.

Option 20 “Happy Golden Marriage” – advertising and witnessing

Option 21 “Shouxing” effect – let Shouxing advertise the store

Second quarter

Option 22 Heroes save the United States - hit the male card

Example: A tobacco shop in the United States, a beautiful woman in the window is pressed by cigarettes and asks for help from men. As long as men sell cigarettes, they can get out of trouble. The goal of this program is to clarify the characteristics of multiple minds and adaptability.

Option 23 to select customers - "soft" moves for shopping mall promotions

For example, a clothing store is branded with a female store and a male brand is declined. A seating area is arranged for men, and women purchase goods to ensure privacy.

Option 24 is a gift - to meet the "heart" needs of female customers

For example, a gift such as a quilt cover is given, so that the customer purchases the whole set of goods to increase the store sales.

Option 25 “Substitution” effect – giving women different feelings

Example: The clothing store launches the advertisement “With tens of dollars to come here, we promise to change one for you”, the store customer receives the matching service of the store, gives a new feeling, and receives the female customer who “replaces” sales. Give some discounts and small gifts as appropriate.

Program 26 Love House and Ukrainian - Good article for star-fighting girls

Example: Adding popular things to girls who are chasing stars, and increasing sales.

Option 27 “Lover's Dolls” – Let Single Women Be No Longer

Example: On Valentine's Day, launching a shopping can lead to a "lover doll" plus advertising promotion to achieve good results.

The second section is psychologically emotional promotion

Option 28 Shop around – customers trust a little more

Example: Pre-sales advice "shopping three" to improve customer trust.

Option 29 Eat lucky – for the lucky and crazy consumption

For example: restaurant consumption can draw a lottery, the probability of spending more lottery is high, and the award-winning photo is posted on the wall. The ad word "lucky, the more the better." Advantages: Advantages of goods, customers can refuse to buy but will not refuse to eat; lucky proportion advantage, high consumption awards, high winning rate, so the winning ratio is controlled by the store, not only will not lose money, but also stimulate customer enthusiasm .

Option 30 is more than enough - the magic weapon to lure sales

For example: snack shop, launch a snack to flip the card, answer the questions to send the same snacks, giveaway snacks and less. Grasping the characteristics of children who like to be able to do so, and the satisfaction of small gifts.

Program 31 File Management - Let customers be moved

For example: In the specific day, give customers a greeting with a newsletter gift to impress customers.

Option 32 Add a little bit - let customers like you

For example: "More shops", when taking the weight, take less, and then add up a little, so that customers have a feeling of increasing. Consumer spending is also valued.

Option 33 Model Double Stars – Keeping abreast of national cultural traditions

For example: the old-fashioned goods store used the "model double star" selection activity to select "Shouxing" and "Xiaoxing". Get everyone's familiarity and increase brand awareness.

The second chapter is enthusiasm, igniting the sales passion that never fails.

The first section of the promotion

Option 34 “Green leaf effect” – fresh fruit free customers come

Example: The fruit shop reflects the freshness of the fruit, with leaves on the fruit.

Option 35 chaotic management - a good way to win in chaos

For example: the competition of clothing stalls to win, the revelation: the sale of goods can not be the same, but the display can reflect the price information.

Option 36 Good or bad goods - good goods need inferior goods to accompany

For example, it is obvious that the goods with the same quality difference and the same shape are put together for sale.

Option 37 has a flaw in the rankings - cheap always in the front row

Example: Put some cheap goods in front and make a cheap slogan to attract people.

The second section of the package promotion

Option 38: confuse the mystery - to meet the customer's grade mentality

Example: The product is packaged in a second luxury, and the product is turned into a gift.

Program 39 Hearts - used to witness love

For example: the second package of the flower shop and the marriage and cooperation to hold a collective wedding for the newcomers to hold the heart of the flowers to witness the love. It is also a secondary package, but the information can be conveyed to the customer through the activity.

Program 40 gathers together - with the best-selling

Example: The fruit shop puts some fruit in a basket, so that it looks good and affordable. Sales of similar product combinations are a good way.

Chapter 3 Advertising - A Sensational Promotional Shortcut

The first section of the shop advertising promotion

Option 41 Field effect – advertising yourself on site

Example: The down series was unpacked on the spot and let everyone see what was inside. Selling point: Seeing is believing, word of mouth, inviting customers to reflect the interaction.

Option 42 implies the effect - let the customer think it is

Example: The restaurant visits the celebrity's dining photos in the lobby, suggesting that this is a shop frequented by celebrities. Selling point: Improve the visibility of the store and take advantage of the customer's inner loopholes.

Option 43 Name Effect - Let customers pay attention to their brand

Example: Do some public relations activities to increase the visibility of the store.

Option 44 Contrast effects – let customers see the actual results

Example: An unwashed car and a washed car were placed in front of the car wash shop to attract everyone's attention.

Section 2 Media Advertising Promotion

Option 45 “Exaggeration Effect” – Attracting Customers’ Eyes

Example: Selling watches is sold in the water. Selling point: show the quality of the goods and seize the curiosity of customers.

Option 46 Using Witnesses - Real Live Ads

Program 47 Celebrity Effect - Let celebrities advertise for stores

Option 48 Take a ride – a shortcut to win

For example: In the major activities, do the opportunity to show face in the front row, and increase the exposure so that you can do propaganda.

Section III Promotion of Public Welfare Activities

Option 49 Warmth and One Dollar - A Study Tour for Supermarkets

For example, if the supermarket purchases over 38 yuan, you can ask the service desk to invest 1 yuan in the donation box to support the school of Hope Project.

Option 50 Free Adoption - Turning Prizes into Adoption Rights

Example: Advertising allows people to adopt abandoned animals. The pet shop signs an agreement to no longer abandon small animals. The pet shop provides one week of free food.

Option 51 “Buy” tuition – another form of student promotion

Example: If the bookstore activity is full, you can draw a prize. The prize is cash and the quota is limited.

Option 52 Hope Shopping Mall - Hope to turn profit into a child

For example, during the earthquake, the mall launched the price of the promotional activities, and all the profits were donated to the charity association to help the children in the earthquake return to school as soon as possible. For example, the practice of Wang Laoji at the time. It is necessary to take an influential event as a foothold and fulfill your commitment.

The third section of public relations activities promotion

Option 53 Destructive effects – give customers a real peace of mind

Example: The mattress is pressed with a roller to prove the quality.

Option 54 effect display - let quality speak for yourself

Program 55 Consumer Guardian - Catering to Customer Psychology

For example: goods with quality problems are available in front of everyone.

Option 56 megaphone - let customers help you promote

For example: during the Olympic Games, the electric car dealers will follow, so that the people who are left behind will never leave the team. The megaphone is a word of mouth sales.

Chapter 4 Holidays - Golden Time Tips for Fishing

The first section of traditional holiday promotion

Program 57 New Year Red Packets - Spring Festival Gift Promotion

Option 58 Very 1+1 - Ching Ming Festival Flowers Promotion

Example: 1+1= one-stop shopping, convenient selling point and reasonable price.

Option 59 Five Five Gifts - Dragon Boat Festival Dice Promotion

Example: The attention plan can be not novel, but it must be real; the profit margin is large, and it is good at a little face.

The second section of the holiday promotion

Option 60 Valentine Price - Valentine's Day Floral Promotion

Program 61 Peace is a blessing - Christmas Eve Apple Promotion

Program 62 Holy Day "Holy" - Christmas Cake Promotion

Section 3 Special Group Holiday Promotion

Program 63 Sanba Color Head - Women's Products Promotion

Program 64 Happy Childhood - Children's Day Toy Promotion

Example: Children's shopping plaza plays children's favorite cartoons to warm up in advance, play games, answer questions to win prizes, and enjoy discounts when purchasing toys during the event.

Option 65 Family Kitchen - Make your mother easier

Example: Mother's Day kitchenware promotion, shopping to send carnations, win "family Hainan three-day tour."

Program 66 Implicit Father Love - Father's Day Gift Promotion

Program 67 Respecting the Teacher's Desk - Creative Promotion of Respecting Teachers

Example: Teacher's Day Cross-stitch shop advertisement "The teacher has integrated his own sweat and knowledge into the chalk word of a stroke. As a student, why don't you embroider and thank you for giving it to you in a cross stitch? Always? During the Teacher's Day, customers who purchase cross stitch in this store can get a beautiful Teacher's Day card."

Chapter 5 Theme - Promotional Magic

The first section of the opening promotion

Program 68 “Red envelopes” – a promotional strategy

Option 69 Crazy Ball - Let customers fall in love with your store

Example: KTV opened a large dance party.

Option 70 step by step - meaning puns game promotion

Example: "CS Classic" in the digital store.

The second section of the store promotion

Option 71 Points Benefits - True Feelings to Old Customers

Option 72 Self-service sales – attracting more new customers

For example: choose 3 pieces for 50 yuan during the celebration.

Program 73 Awards Collection - Celebrations Enhance Influence

Example: Call for slogans.

Section 3 Other Topics Promotions

Option 74 Gold on the gold - use gold to attract customers' attention

Example: The mobile phone shop's golden slider phone purchase can be used to draw a real gold "cash prize".

Option 75 Shop Botanical Garden - Let the environment remember the customer's name

Program 76 Happy Five Pigs - May the customers be happy

The sixth chapter clerk - the promotion of the sword

The first section of service staff promotion

Option 77 Beauty Effect - Make customers beautiful

Program 78 Gnomish Restaurant - a fresh smile

Program 79 The Heart of Beauty - Grasping the Contrast of Women

Example: Cosmetics shop "Do you have beautiful? Do you want to be as beautiful as I? Then come to CC to try?"

The second section of the promotion staff promotion

Option 80 Alternative models - a special promotional scene

Example: The clothing store invites the old model, the slogan "We can do the fashion of the elderly, let alone give you a younger one?"

Program 81 is beautiful and ugly - giving a shocking visual effect

Option 82 Win-Win Mode - Do a good job as a promoter

Program 83 Humanity Promotion - Meeting the Emotional Needs of Customers

Example: Promote the promotion of the relatives of the promoters.

Scheme 84 Anchoring Effect - Promoter's Service Language Creativity

Example: Ask customers if they want beer or not, ask for 1 bottle or 2 bottles of beer.

Chapter VII Service - Locking the Customer's Promotion Method

The first section of pre-sales service promotion

Option 85 Sample Delivery - a more direct trial feel

Option 86 is appropriate offside - give customers a little more

Option 87 is to give first - the choice of shop services

The second section of the sale service promotion

Option 88 Self-selected restaurant - everything is to serve customers

Option 89 is wrong - let customers feel satisfied

Option 90 to draw a scoop - give customers a way of thinking

Option 91 On-demand supply – not letting a customer down

Section III After-sales Service

Program 92 is on the list – the best service for customers

Option 93 is responsive - think what customers want

Option 94 No reason to return - a service plan that earns a reputation

Section 4 Free Service Promotion

Option 95 Free Service - an advanced emotional investment

Option 96 Additional services – sincerely serve customers

Option 97 Graffiti Service - Let customers fall in love with your store

Section 5 Other Service Promotions

Option 98 Please enter the store - small service brings big profits

Scheme 99 Planting phoenix phoenix - convenient for customers, but also convenient for shops

Program 100 Intimate Service - Knowing it, investing in it