Cosmetic activity planning

Part 1: Cosmetics planning plan

First, positioning. Analyze the consumption habits and consumption levels of their own cosmetics consumer groups. This data is based on the number of customers in the store in the same period or in the same period, the price of the purchase item, the frequency of purchase, the trend of brand purchase, and the classification of best-selling products. It is also necessary to analyze the composition of the target consumers in the business circle, as well as the promotional patterns and gifts that local consumers like. After analyzing the data, you can make targeted promotional objects and promotional products, and what kind of promotion method.

Second, the means of promotion activities. Commonly used promotional activities mainly include product specials, brand discounts, buy gifts, add money to buy more, limit time to buy, empty bottles to redeem and so on.

·Special offer

The franchise store selects several specific products that consumers are familiar with or familiar with from brand products or circulation products to make special preferential prices to attract consumers, select products that consumers are familiar with, the price contrast will be clear, and consumers can really feel the promotion. The strength of the offer. Products that consumers are not familiar with try not to make special offers, because consumers don't know much about products, which is not very attractive.

·brand discount

In the face of certain brands that you are familiar with, especially attractive brands, you can discount the full range of products during the promotion period. It can quickly gather popularity and increase the rate of entry, but because the profit rate of brand products is not very high, the profit margin is lower after the discount, so the store sales staff must learn to transfer sales when selling, and the consumers will The direction of purchase is directed to the main profit brand operated by the franchise store.

·Buy gifts

If you spend a certain amount or consume a certain amount, you can give the corresponding product or other gifts: Other gifts donated are preferred by consumers, and high-end consumers can give silk scarves, handbags and other fashion items, while middle and low-end consumers in county and township markets like everyday household items.

·Add money to buy more

Adding money and increasing purchase means that consumers can add a small amount of cash to purchase another product when they reach a certain amount of consumption. The purchase of the product must have certain practicability and attractiveness. The purchase amount should be determined according to the cost of the purchased product.

·Limited time

Time-limited snap-ups, offering customers a very favorable offer within a specified time period to stimulate customers to buy and sell at a lower price. In the price and the original price must have a certain gap, in order to achieve the effect of buying. The purpose of limited time snapping is to increase the sales opportunities of other goods in the store by rushing to purchase customers. At the same time, the passenger flow can be controlled by the control of the time period.

· Empty bottle cashing

Seasonal replacement, consumers began to prepare to buy new products, and empty bottles just cash to buy cosmetics, in order to achieve the value of empty bottles, a means of promoting consumer spending. It is important to note that the purchase of a product can only be paid for an empty bottle of cash.

To increase the consumer's entry rate, merchants can also carry out free makeup, free consultation, and sweepstakes for consumers to better attract consumers and cooperate with in-store promotions to achieve promotional purposes.

Promotional activities are extraordinary in the market. The content of the promotion plan must have the focus of activities, that is, the point of convergence. We can do a certain project alone, or we can buy and donate, add money to purchase as the main activity item, and buy it for a limited time. The empty bottle can be used as an auxiliary activity. The use of various methods should be just right, and the use of the details will have a good output value. The mode of activity should not be used indiscriminately. It is necessary to adapt to local conditions. The promotion activities in the business circle must be targeted and targeted to be truly effective.

Third, May 1 cosmetics promotion activities sales increase notes:

a. Promotional staff must create a good consumption atmosphere on the spot, warmly welcome every shopper to entertain, bless the holiday, and repeat the key content of the promotion, stimulate consumer awareness, and promote sales through effective communication. .

b. After the old customers enter the store, the promotion personnel should try to avoid the cumbersome language, inform the old customers through the direct communication, and quickly complete the transaction on the basis of the guaranteed number of customers, so as to facilitate the reception of more consumers.

c. When a new customer enters the store, if the new customer is not familiar with the brand in the store, do not force sales. Take advantage of free makeup and free consultation, communicate with free consultation or free makeup, and extend your stay to find opportunities to sell.

d, the promotion activities are hot, the number of consumers is large, the promotion personnel should grasp the key points of sales, face the consumers not to be too entangled in a certain consumer, the first transaction is the most easy to deal, after the transaction volume is high, other Consumers are placed in time to communicate.


Chapter 2: Cosmetics Activity Planning

First, free class promotion program

Selection method: free sample

the reason:

1. Coping with competition

In the same category, free samples are already available. In view of this situation, we can't fall behind, we have to keep old users. When competitors try to use this interest to win over consumers, we should also give consumers the same or even more benefits to attract new users and retain. Loyal customers.

2, new product trial

Dr. Lee has been committed to researching and developing new products to protect the skin of consumers. Therefore, it is possible to introduce various new products from time to time, such as the series of water whitening fruits, slimming series, shampoo and shower gel and infants introduced in recent years. Series and more. The free sample will allow consumers to try it out, eliminate their suspected psychological barriers and reduce their risk of consumption. And make it a good impression of Dr. Li's brand.

Implementation:

1. Time: Saturdays and Sundays throughout the year and hot drinks during the May 1st, 11th Golden Week

2. Location: A large supermarket and various specialty stores sold by Dr. Li in Changsha City, where the supermarket location is specifically near the counter.

3. Implementation method: Send a special person to manage and distribute free samples. The consumer picks up a sample of the product with the purchase payment ticket and fills in the sample collection form.

4. Personnel: Each supermarket sells one person, and the specialty store performs for the store staff.

5. Steps:

The promoters are in place and ready for the event.

Consumers buy Dr. Li products.

Fill out the form with the sales vouchers to the promoters.

Receive free samples.

After the event is over, the promoters will count the number of free samples and sort the sample registration form information. Submit to the superior and get off work.

6. Difficulties in operation:

The promoter uses the fake information to take the sample.

Consumer engagement may be reduced due to the cumbersome steps and participation.

The degree of cooperation in the store may not be high.

The transmission rate of information in supermarkets may not be high.

Cost budget and performance evaluation

1. Expense budget:

The cost of the free sample itself.

Promotion staff spend.

Store rental and related fees.

2, effect evaluation: Because this method is more common, it may not be easy to attract the attention of consumers. But for those who buy Dr. Li's products, it is a better and more affordable way to give back, which is conducive to building brand loyalty and brand reputation. However, after all, it is difficult to attract new consumers in this way, which is not conducive to market development.

Second, the preferential class promotion program

How to choose: Refund

the reason:

1. Coping with competition

In the same kind of products, there are not many manufacturers using refund methods. Using this method can make consumers feel a little new.

2, give our customers benefits

Dr. Li's products currently have a good reputation in the Chinese market and are products that consumers consider cost-effective. In order to thank consumers, the use of refunds can make consumers feel affordable.

3. Increase sales

The use of preferential promotions can directly drive the sales of products, and the effect is ideal. Moreover, the strategy of retiring 5 yuan for 50 yuan is mainly to promote the sales of Dr. Lee's mid-range products. The price of single items is between 30 yuan and 48 yuan, such as eye cream, lotion and some mask sets. Mostly necessary for daily maintenance, consumers can take this opportunity to buy in advance. If you want to reach the standard of 50 yuan, you need to add another product such as facial cleanser, which is also an ideal match to promote sales.

Implementation:

1. Time: March 1st to March 8th

2. Location: A large supermarket and various specialty stores sold by Dr. Li in Changsha City, where the supermarket location is specifically near the counter.

3. Execution method: Send a special person to manage and return cash. Consumers who purchase a doctor's product for a period of 50 yuan can get a refund of 5 yuan with a purchase payment ticket to the special person, and fill out the form for receiving the refund.

4. Personnel: Each supermarket sells one person, and the specialty store performs for the store staff.

5. Steps:

The promoters are in place and ready for the event.

Consumers purchase Dr. Li's products for over 50 yuan.

Fill out the form with the vouchers to the promoters, and be sure to record the number of the vouchers.

, receive a refund for the corresponding amount.

After the event ends, the promoters check the refund amount and arrange the refund registration form information. Submit to the superior and get off work.

6. Difficulties in operation:

Consumer engagement may be reduced due to the cumbersome steps and participation.

The degree of cooperation in the store may not be high.

The transmission rate of information in supermarkets may not be high.

Cost budget and performance evaluation

1. Expense budget:

The amount of the refund.

Promotion staff spend.

Store rental and related fees.

2, effect evaluation: Because this method does not have direct discounts, etc., consumers may not participate in high degree, but it can increase product sales to a certain extent.

Third, competition and lottery promotion programs

Selection method: draw after the answer

the reason:

1, can collect more consumer information, establish a database of information, facilitate future public relations, and consolidate consumer loyalty.

2. Learn more about product feedback, improve product structure and product quality, and better meet consumer demand.

Implementation:

1, time: year

2. Location: Website

3. Execution method: The consumer logs in to Dr. Li's official website to fill in the relevant information such as personal information, purchase of Dr. Li's product experience, and feelings. Ten lucky consumers were drawn every month, and a doctor's product kit worth 38 yuan was mailed.

4. Personnel: Network management personnel, fair and impartial personnel, responsible for contacting the winning consumers and mailing the products.

5. Steps:

, network resource settings.

The confirmation of the prizes: In the winter, Dr. Li's hydrating mask set is given, the theme is “moisturizing one winter”; in the spring, Dr. Li's eye shadow set is given, the theme is “Fun Spring Princess”; in summer, the sunscreen set is provided, the theme is “Sunshine Beauty”; the autumn fruit moisture whitening The suit, the theme "surely beautiful."

Advertising, you can add this lottery information to all kinds of ads, and also promote this event on the packaging.

Consumers fill in the information online.

The staff will conduct a random lottery in the form of a standard lottery, and the winner will be drawn at the beginning of each month, and the notary will be fair.

The staff contacted the winning consumer to confirm the delivery address.

The staff sent prizes.

, feedback received by the prize.

The collection and summary of the consumer information collected.

6. Difficulties in operation:

Propaganda may not be enough.

Internet marketing may not be as engaging.

The information filled by consumers is not true.

Consumers may refuse to participate in the event because they are not interested in the prize.

Increased marketing costs on the web.

The total value of the four season prizes should be similar, and the difference between the four seasons should not be unfair.

Cost budget and performance evaluation

1. Expense budget:

Prize fee.

Network setup fee.

Network administrator fees.

Fair related costs.

Other staff costs.

Postage fees.

Promote related fees.

2. Effect evaluation: Participation has become the biggest problem of this promotion, and the attraction is not high enough. Therefore, its influence may not be big enough, and the effect may not be obvious enough. However, the Internet has become more and more influential in the current society. Therefore, it is still necessary to slowly try this aspect and lay the foundation for winning more consumers in the future.


Part 3: Cosmetics Activity Planning

1: Analysis of gourmet forest passenger flow

Customers who go to the supermarket mainly go in from the west gate, then go straight out from the west gate, instead of patronizing the main entrance, because the west gate can be stored, and the service desk is located near the west gate.

Customers who go to the Spring Department Store go in from the main entrance. This is also the customer we focus on. How to retain this part of the customer will be the focus of our research.

What do these customers do after entering the gourmet forest? Shopping, paying at the checkout counter, going to the toilet, eating on the third floor, and making a publicity in the process of the customer entering the store.

2: How do you let all the female customers who enter the gourmet forest know the beautiful people?

Main entrance propaganda: At the points, outside the main entrance, at the fire hydrant, the x display stand of the beautiful woman is placed. The contents of the exhibition stand are mainly promotional items, and the Chinese characters are described as the second. The design points are: people seem to have a desire to buy; Send people to use their free time to distribute the publicity materials at the door.

Ximen propaganda: Using the free time in the store, send employees to the entrance of Ximen, and distribute the 30% off page of the beautiful woman to promote the promotion on the spot.

Cashier's propaganda: Place the publicity materials of the beautiful people at the checkout counter; place the replacement card of the beautiful people at the checkout counter. The purpose is not to increase sales, but to use the popularity of the food forest to promote word-of-mouth publicity, so that more people can spread the cosmetics. Let more female friends know about the beautiful people.

Public toilet promotion: Put a hygienic slogan in the toilet and attach a slogan of the beautiful woman.

Publicity at the storage office: If there is no way for publicity at the depository office, we can publicize it at the depository, let the car master put on the clothes of the beautiful woman, print the slogan of the singer, or directly appoint the staff to distribute it at the storage place. Trifold.

3: How do you let more female customers who enter the gourmet forest buy the products?

3.1: Promotional Plan Promotion: 3.1.1 display racks, the flow of people in front of the store is very large, so it is necessary to make 2 display racks at each activity, and put them in a prominent position. The contents of the racks are: special products, famous products discount Lord, the text is a little less, and the picture is a bit more. 3.1.2 Posters and tri-fold pages, poster magazines are too expensive, and the tri-fold page activities should be separated from the six store activities in Bengbu. The activities of Wu’an store should be wave after wave, and the activities cannot be broken because the inside of the gourmet forest The activity and the activities of the Sunshine Shopping Mall are too frequent, and the sales selling point is lost without engaging in the promotion of the event.

3.2: Event Promotional Broadcasting: 3.2.1 Airborne Audio Control, playing the promotional advertisements of the beautiful people, playing the commercials of the beautiful people, not always playing the songs according to the personal preferences of the employees, trying to be customer-oriented and targeting sales. . 3.2.2 Using the gourmet forest all-store audio, the sound system of the gourmet forest is impossible to play the commercials of our store, but the gourmet forest playing system allows people to find advertisements for things, for whatever reason, they should try to let the broadcast Hearing

The sound of a man's make-up boutique, example: After the promoters of the beauty boutique event store heard the broadcast, please hurry and return to the store, the customer is waiting for you.

3.3: Event promotion TV publicity: 3.3.1 The first six TV screens and one TV in the Kefran Island cabinets should be broadcasted in time to promote the promotional advertisements of the beautiful people, so that the first floor of the Spring Department Store appears as many as possible. Words, crazy bombing.

3.4: Event Promotion Newsletter Promotion: 3.4.1 According to the information of the member mobile phone entered, the targeted mobile phone newsletter will be transmitted to expand the influence of the beautiful woman.

4: How to let more women in Wu'an buy 靓佳人 products?

4.1 Tri-fold page print media distribution area:

4.1.1 From Shuangma along Zhongxing Road to Jiandong Street, this is the key distribution route. The traffic on both sides of the store and the street are the key targets for distribution.

4.1.2 From the gourmet forest spring department store along the radiation road to the building materials market, this is closer to the food forest, although it is not prosperous, but the nearby residents are more recognized for the food forest, it should also be the key target of our distribution.

4.1.3 From the west end of Qiaoxi Road, along the West Bridge Road, Sports Road to the west of Sports Road, this is another commercial street in Wu'an City, with more surrounding areas and suitable for distribution.

4.1.4 From the South Ring Road along Zhongshan Street to the gourmet forest, this journey is relatively short. The two sides of the store are mainly made of steel building materials, suitable for a small amount of 30% off pages.

The local newspaper media in Wu'an will not consider it.

5: How to attract women to handle 靓佳人 members and dhc members?

5.1靓佳人会员: We have five advantages in membership card, enjoy discounts for affiliates; enjoy discounts on brand cosmetics; members have beautiful gifts on birthdays; recharge, credit, and redeemable gifts; free membership magazines, Free makeup; make an image light box and place it in the back cabinet. .

5.2 dhc members: Make 2 light boxes in the right place or in front of the two promotion desks, change to dhc members to promote the publicity, and use “a free newsletter to receive 20 yuan exquisite gifts for free” as a selling point to tell customers to attract more female experiences. Dhc products.

6: How to improve the reputation of the beautiful woman?

6.1 When distributing the 30% discount page, you can distribute the “free card collection” to female prospective customers, so that more women can talk about the beauty brand and attract more women to use the beauty cosmetics.

6.2 Gourmet Forest Cashier placed a replacement card, and you can redeem it at a low price when you spend the full amount.

6.3 Any customer who holds a 会员佳人会员卡 can give priority to free makeup.

6.4 Place a small free makeup flag on the front counter of the Kefran Island cabinet to let more women know and experience the efficacy of the Kevlar products.


Part 4: Cosmetics planning plan

1. The leaflet must be there. The leaflet is printed beautifully. It is better to find a few people to send it. It is best to unify the costume and have a publicity effect. In the morning, when you go to the residential area, you can see it when you look at the door. At noon to the national gate at night, the mothers who wait for the children to go out of school are generally bored. Just use this time to look at the flyers in detail, and there are people who walk at night, to have targeted hair, between 18 and 45 years old. Women and men between 20 and 30 avoid waste.

2. Look for the construction bureau to negotiate, hang some banners on the street, you can use some explosive words: the lowest price of cosmetics products in the city! This will attract the attention of others. It is best to hang more time.

3. Find two small cards, put a large promotional color page on the carriage, and add music, every day in the county roads, this general publicity knows, very simple.

4. Rent two balloons to hang up the vertical banner and build up the momentum in the front of the square.

5. Publish soft-text advertisements in the local forums of the county towns to increase the visibility of the store.

6. The storefront door can be equipped with tracking examples of the effects of cosmetics, so that consumers can feel at ease.

Event theme: Your beauty, we are responsible!

Always young, start with us!

Activities:

1. Take advantage of the cheap psychology of customers. Your store will definitely have daily chemical products, such as toothpaste, shampoo, soap and the like. Generally, such a profit is not high, but it can also play a big role if it is used well. This is something that every family will use. First of all, you can make a sign: the lowest price in the city! Just a glimpse of it can attract a lot of people to your store, and the county town has a hundred and ten pass, which is popular. It is best to be familiar with the price of products such as Procter & Gamble, Unilever, so that customers will feel that your home is cheaper than other homes, no matter what you buy, you like it more.

2. You will definitely have support for the event manufacturers. You can ask for a balloon. Generally, the quality of the balloon with the word above is also good. At the end of May, it is just right on May 1st. You can print it on the leaflet: Single shop is courteous. Customers who come here will give a balloon to a child. If a manufacturer offers a free bag of some free samples, it can be given to potential customers.

3. As long as it is a VIP card for the purchase of brand cosmetics during the event, it is stated that the VIP card is usually purchased for 30--50 yuan. With this card, you can purchase 10% off the brand cosmetics, you can redeem the prizes and make a VIP card. Instructions for use are attached to the eye-catching position. Purpose To establish a long-term relationship with customers.

4. Lucky draw. General activities are inseparable. There are two ways to do this. The way to buy products of different prices is different. One: The purchase of products over 38 yuan can be drawn, the nature of the lottery, telling customers that there is no empty prize, people have the motivation to buy. Generally, there are some lucky clothes for the lucky prize, 30 prizes for the fourth prize, prize toothbrush, shoe polish or something, 20 third prize, prize gel water, hand soap, shower gel, etc. 5 second prize, prize function pot One, the first prize, one prize folding bike. Second: buy more than 68 yuan brand cosmetics can participate in cash activities, put some loose hair in the inside, of course, the five hairs are less, in a box, the customer puts in the hand, how much to grab, how much can be put Cut a little smaller, the average customer will not get more than 10 yuan, which is about 5-7 yuan, you can try again. The novel way will attract the interest of customers. The lucky draw time is preferably fixed at a certain time on a certain day, such as starting at 10 am on the last day and ending at twelve. In this way, the customers of the previous few days will gather together for the lucky draw on this day, and form a small climax on the last day. The customers who have won the prize will take a group of safflower photos on the chest, and try to cause a sensational effect. The minimum amount of the lucky draw should not be too high, and it is close to the acceptance level of the county residents.

5. Since there is a beauty and body service in the upstairs, of course, we must push. In addition to the above activities, in addition to the above activities, it is also necessary to launch a purchase of brand cosmetics over 100 yuan to send upstairs service once, beauty, scraping, hand care, foot treatment and so on. Generally, people who are aware of skin care will consider it. If the effect is good for free, it will become a customer upstairs, and the profit brought to the store will be even greater. It is best for each customer to keep a file for future visits.

6. To have a beautician to help customers analyze the skin, it is best to have a skin tester to test the skin and hair for free. Customers who see their skin is defective will cause skin care awareness. Be careful not to make it too serious to avoid customer dislike. The beautician's skin should be good. It is best to have a gentle voice and understand the customer's psychology. If there is a manufacturer's beauty instructor at the best, the average customer believes that "the foreign monk will recite the classics", you can set up a place, like the clinic, for the customer to sit down and consult in detail, the instructor gives detailed answers.

7. Determine which day to open, and this day of the year is the anniversary, it is best to think about a theme, such as the first makeup festival, what is more meaningful, customers also remember. Since it is a make-up festival, you can definitely ask for a makeup. You can ask a makeup artist to make a free makeup for every customer who makes beauty or buy a brand of cosmetics. For those who need makeup, with a professional makeup artist, the effect is definitely different. . During the event, you can choose a clerk or an interested customer to make a demonstration to show customers the difference between before and after makeup. The county customers are not strong in makeup, but they are gradually rising, generally targeting women between 20-35.

8. Set some redemption products. For example, the usual 15 yuan of gel water, buy enough 38 yuan can be purchased at 10 yuan. Set up a redemption area. If you buy enough for 38 yuan, you can draw or redeem the purchase. It is generally difficult for customers to resist such temptation. The products you redeploy can set some products with higher profits. Only you have a family that has no other products and can't compare prices.

9. Because it is summer, it is definitely not a sunscreen. You can make a fuss about sunscreen. If you buy more brand cosmetics, you can send sunscreen. For example, Bomei bought 200 yuan and then added 10 yuan to send an original sunscreen of 68. The specific price can be considered according to the goods in the store. You can also prepare some gifts or prizes such as umbrellas, shawls, sun protection gloves and the like.

10. Of course, if you open a store, you must have a discounted product. According to the brand profit, you should make a few discounts and give you a gift for a certain amount.


Article 5: Cosmetics planning plan

First, the purpose of the holiday promotion activities:

The main goal of the store promotion is to increase sales and make profits. Ordinary time promotion may be based on the promotion of the cosmetics store store brand and the store operating cosmetics brand as the main purpose, mainly to promote the new source of customers.

The "three major festivals" in winter, the climate is cold and dry, the consumers of cosmetics stores have strong active consumption, which is the peak season of cosmetics sales. The main purpose of doing the "three festivals" promotion activities should be to increase sales and increase profits. The company will focus on publicity and promotion activities in the store, as well as the preferential business of the brand in the store, so that consumers can feel the discounts offered by the cosmetics store during the holidays and get the benefits they want; in the promotion Do a good job in communication with consumers, strengthen the promotion work of specialty stores, let more consumers understand the cosmetics store we operate, and expand the source of specialty stores. The store uses this purpose to plan holiday promotion programs.

Second, determine the appropriate holiday promotion program:

1. The basis for the planning of holiday promotion activities:

Analyze the consumption habits and consumption levels of consumer groups in cosmetics stores. This data is based on the number of customers in the store's previous or similar stores, the price of purchases, the frequency of purchases, the trend of brand purchases, and the classification of best-selling products. At the same time, it is necessary to analyze the composition of the target consumers in the business circle, as well as the promotion patterns and gifts that local consumers like.

Combine the previous sales data in the store with the survey of consumption within the business circle to make corresponding activities. For example, cosmetics consumption in winter is mainly based on cream, which is mainly based on moisturizing, hydrating and moisturizing series. The first- and second-tier consumers' cosmetics selection direction is mainly based on first-line brands. The price of single items is between 80 yuan and 200 yuan, and the customer order quantity is between 150 yuan and 400 yuan. Mainly based on the second-line brand, the price of single items is mainly from 30 yuan to 100 yuan, and the order quantity is 80 yuan to 200 yuan. Through this data, we can determine the steps to buy in the promotion plan: how many pieces of consumption and how many gifts are given in value; by analyzing the main products selected by consumers, to determine the special products and buy gifts, add more money to buy more The promotion campaign selects the brand, and the empty bottle arrives at the promotion to select the brand; the consumer category is determined by analyzing the preferences of the consumer.

In different business districts, cosmetics consumers like different promotion modes. Some people like specials, discounts on famous products, some people like to buy gifts, some people like lottery, some people like to add more money to buy more, our organization's promotion model should be The mainstream consumer groups in the business circle prefer the promotion model, or use a combined promotion model to attract consumer groups.

2. Promotional activities of cosmetics stores during the holidays include outdoor promotion activities, in-store promotions, and consumer appreciation. There are different advantages in different promotion activities. The analysis is as follows, according to the characteristics and business of the store of the cosmetics store. Circle consumer features determine the promotion mode:

3. Determine the plan for the holiday promotion program:

In order to be successful in holiday promotion, the promotion program in the promotion plan should be very attractive to consumers, and the promotion should be enough to meet the needs of consumers for holiday consumption. The promotion intensity should highlight the difference in holiday consumption. Generally speaking, it is the strength of the purchase and the profit of the products. You can use the special price of the single product or the package and the best-selling products to focus on. The store must use this form to bring customers into the storefront, induce customers to use the store's products, generate on-site sales, and pave the way for later follow-up and sales. The intensity of the promotional program determines the attractiveness of consumers, in order to increase the festive atmosphere and popularity. Commonly used promotional programs mainly include product specials, brand discounts, buy gifts, add money to purchase, limit purchases, empty bottles to redeem purchases, etc...

Special price

The specialty store selects several specific products that consumers are familiar with or familiar with from brand products or circulation products to make special preferential prices to attract consumers, select products that consumers are familiar with, the price contrast will be clear, and consumers can really feel the promotion. The strength of the offer. Products that consumers are not familiar with try not to make special offers, because consumers don't know much about products, which is not very attractive.

brand discount

In the face of certain brands that you are familiar with, especially attractive brands, you can discount the full range of products during the promotion period. You can quickly gather popularity and increase the store rate, but because of the brand products.