Teacher's Day Promotion Program

Part 1: Teacher's Day Promotion Plan

First, the project background:

Teacher, engineer of the human soul, a great profession, a cultivation project that affects the growth of all. They worked quietly and sweated, cultivating outstanding talents from generation to generation for our motherland. In every person who has been or is doing a student, there will be one or several teachers who have had a great influence on his growth. "Teacher is like the sea". Today, in the society, teachers are generally respected and grateful. On the occasion of the 24th Teacher's Day in the country, the public service image of serving the society and serving the public formed during the long-term development of the postal service is used. The Education Bureau provides postal quality services. Use business letters to carry out business promotion and advertising, with the best preferential policies, to offer a festive gift to the teachers of xx, and to send the most beautiful wishes to the hard gardeners.

Second, the marketing plan:

In order to better integrate with the education system during Teacher's Day, we use a teacher's day special envelope to deliver a DM special issue or any other business advertisements and coupons. The content of the inner page must meet the characteristics of the teacher group and satisfy most of the characteristics. Teacher's request.

Program Description:

1. Project Name: Grateful - Soul Engineer

2. Media form: The activity carrier is a postal business letter, which uses an activity-specific envelope, which is equipped with a postal DM special issue or entrains multiple advertisements. The content of the inner page is provided by the customer. The material design can also be provided by itself, and then folded into the envelope. The Education Bureau sent a letter to the individual print.

The condolence letter was inscribed by the county education director personally inscribed "teacher, hello" and signed; the envelope is 100g imported double-adhesive paper four-color beautifully printed, the finished product size is 229mm × 162mm; the condolence letter is 80g double-glue monochrome printing, A4 paper size; The DM special issue sent by the condolence letter, the finished product size 210mm × 140mm, a total of 8P, printed with 105g imported coated paper, the entire booklet is four-color beautiful printing.

3. Activity time: August 15th, 20th, 20th, 20th, 20th

4. Activity objects: Chinese small teachers in the county

5, the number of releases: 5000

6. Characteristics of the activity: For the teachers of the county, the propaganda directly targets the target group, and the 100% arrival rate provides unlimited business opportunities for the merchants.

7. Expense plan: 0.08 yuan per piece of advertising

Brochure cover 1000 yuan

The brochure is sealed for 700 yuan.

Brochure back cover 700 yuan

500 yuan inside the brochure

Third, the project implementation process:

First, get the support of the leaders of the Education Bureau.

In order to fully win the trust of the leaders of the Education Bureau, we promised to send a free letter to the teachers of the county, which was written by the Secretary for Education. The leaders of the Education Bureau received a free performance and won the respect of the teachers of the county. All the teachers in the county were gratified by the Secretary for Education's condolence letter. They also received a number of coupons provided by the post to enhance the public service image of the postal service society and the public.

Get the most accurate name

Through good communication with the Education Bureau, the Education Bureau will provide the exact address of the teacher to help us organize it.

Merchants customer segmentation

Segment the market customers, focus on the businesses that are of interest to the teachers and those that can be accepted by the teachers, and carefully select representative industries for purposeful investment, such as communications, optical shops, shopping malls, beauty salons, etc. The business manager is fully marketing.

Target customers:

Merchant copy: In September, the "Teacher's Day" came slowly with a light pace. For everyone, from the naughty children to the youth, to the life of the young people, the teacher, is the most worthy of our respect and gratitude! Although they have a hard life, they are in the heart of the motherland and the heart of the students. Although they are a little fire, they burn themselves and illuminate others! On the occasion of Teacher's Day, “**” said to you: “Teacher, you have worked hard!

1. Insurance company: Free insurance service or vehicle insurance offer.

2, telecommunications companies: for the faculty and staff to install a broadband discount of 100 yuan service.

3. Shopping place: On September 10th, the teacher holds the teacher's card to the store, and can go to the member center to apply for the membership card free of charge; the new card teacher will get a gift; or launch some products related to the teacher's life work for the teacher's day. Special event.

4. Catering and entertainment: On the day of Teacher's Day, the teacher who ate can enjoy the discount with the teacher's card, or receive a discount card from the teacher.

5, real estate company: can launch the "teachers day to buy a house ceremony" activities. Customers who purchase houses or pay deposits during the event will receive an extra gift based on the original offers with valid documents.

6, beauty, body, cosmetics, brand clothing:

beloved teacher

Time and space circulation

Is the distance between me and you

Longer and longer

But the heart of missing

But never change

Like the spring breeze

Hundred flowers

Such as the sun

fruitful

teacher

My most beloved teacher

I wish you health and beauty forever!

Anyone who holds this manual to XX Shopping can refill cash × × yuan and apply for a VIP VIP membership card for free.

7. Investment and financial management: Communicate with the bank to launch the corresponding leaflet.

8, communication, electric vehicles,

9. Hospital: Take the common occupational diseases of teachers as the entrance, and provide teachers with preferential medical examinations and treatments.

General event planning for the store:

1, red candle shines in the moon, round the Mid-Autumn Festival

"Dear, do you know that you can find a legendary treasure in your life?"

"Of course, but there are treasure hunts..."

"Really! Let's go, ** there are treasure hunts."

Activity time: September 10th - 15th

rule of activity:

Cangbao District: There are “all kinds of puzzles” on the shelves of goods in the store, which is “Zhibao District”.

Your next treasure hunt is:

The first step: to obtain the Treasure Chest Cheats, you can get a “Hunting Cheats” at the front desk with a shopping ticket full of XX Yuan on the same day; customers can freely choose “Cheats of All Kinds”.

Step 2: Look for the treasure to open the cheats after receiving the cheats. The cheats will explain the treasure location and give three optional answers.

Step 3: Get the treasure You have found the "correct answer" of the treasure specified in the cheats, you can get a small gift at the "Cheats Redemption Office".

Small gifts: provide small gifts worth 5-20 yuan, 100 copies / shop





2, Teacher's Day, × × × for you to convey your feelings.

Activity time: September 5th - September 8th

Activity content: During the activity period, students who purchase in ××× can get a greeting card for free. One card per room is allowed.

tracking service

Organize special personnel to go to schools to follow up the investigation, contact with the school teachers, and collect teacher responses. Business managers should actively investigate the delivery results at the advertiser.

Fourth, the key links

1. First, get the full trust of the leaders of the Education Bureau, and let them feel that the postal service is serving the public. There is no need for the Education Bureau to fund this aspect to solve the funding problem of the Education Bureau.

2, any advertising in the envelope, not in a fixed mode, the business is easy to accept, can be designed and printed by the merchant.


Part 2: Teacher's Day Promotion Plan

In order to better implement the spirit of the national, provincial and city education work conferences, we will do a good job in the propaganda and reporting work during the Teacher's Day this year, focus on the advanced deeds of the outstanding teachers of our city, and focus on the teachers' festivals with unique characteristics in each school. The celebrations, inspire the enthusiasm of the majority of educators, improve the enthusiasm of teachers to teach and educate people, and create a good public atmosphere of respecting teachers and teachers in the whole society.

First, the propaganda report theme

People's teachers who broadcast the sun

Second, the propaganda report content

1. Typical report of outstanding teachers

The second batch of people educators in Jiangsu Province: Yue Naihong, Yan Jiliang, Han Binghua

City Yizhong Hongzhi Class Excellent Teacher Group

City's third top ten class teacher

Miao Ying, teacher of Lucun Kindergarten in Baoying Liubao Town

2. Teacher's Day celebration report

The 27th teacher's festival city leaders visited the condolence activities report

The 27th Teacher's Day celebration event report

Reports on special events organized by teachers' schools around the country

Reports on the implementation of the spirit of national, provincial and city education work conferences in schools across the country

Third, news reports

1. Strong reports from various city-level media. In mid-September, Yangzhou Daily, Yangzhou Evening News, Yangzhou Times, Yangzhou Net, Yangzhou TV News Channel Live Yangzhou Column, Concern Column, City Channel Today Life, Yangzhou People's Radio Station and other city-level news media reported in a series and concentrated reports On the basis of the centralized interview coverage in August, starting from September 6th, each successively broadcasts 3-5 person-to-person communication or character feature films, organized, focused, and step-by-step to do excellent teachers. In-depth reports, at the same time, do a good job in the dynamic reporting of the Teacher's Day celebrations, and strive to achieve depth, thickness, breadth, and strive to form a propaganda momentum.

2. The education special edition focuses on reporting. In the first ten days of September, a special edition of the education was published in Yangzhou Daily, Yangzhou Evening News and Yangzhou Times, and a group of outstanding teachers were announced with the theme of “Educating People with Sunlight”.

3. Education through train series reported. In mid-September, with the advanced deeds of excellent teachers as the material, choose different angles, and produce the educational through train special program, which will be broadcasted on the Yangzhou TV station Yangzhou News.

4. Educational website tracking reports. The news section of the Yangzhou Education website broadcasts relevant news and special reports of major media broadcasts during the Teacher's Day in real time, and publishes news and information about the celebrations of teachers' festivals in various schools.

Fourth, work responsibility decomposition

Municipal Education Bureau: 1 is responsible for providing the news materials with the basic materials of typical teachers' typical deeds; 2 responsible for coordinating the centralized interviews of the teachers' day propaganda and reporting; 3 responsible for producing daily newspapers, evening newspapers, and special editions of the Times Education, recording Yangzhou News. Education through train programs to maintain the Yangzhou Education website.

Municipal news media: 1. Clearly special person, responsible for writing, recording the teacher's day series of people's reports, dynamic reports; 2. Coordinate the layout and time period to ensure that all reports are published in time.

County Education Bureau, School: 1. Responsible for providing news clues, cooperating with interview requirements, doing a good job in interviewing, venue arrangement and other services; Timely organize teachers and students to watch, listen to, read typical reports of outstanding teachers, observe the lectures of excellent teachers' deeds, and organize learning, and strive to form an upsurge of advocating advanced, advanced learning, and catching up.


Part 3: Teacher's Day Promotion Plan

September 10 this year is China's XXth Teacher's Day. Carrying out the Teacher's Day celebrations is of great significance for building a social atmosphere of respecting teachers and teaching, promoting education reform and development, and providing talent and intellectual support for building a harmonious society in an all-round way. With the consent of the county government, the relevant notices on the 24th Teacher's Day celebrations are as follows:

First, the guiding ideology

The theme of the XXth Teacher's Day celebration is “To be a teacher who is satisfied with the people”. Through the theme activities of Teacher's Day, we will establish a socialist concept of honor and disgrace, further publicize the achievements of education reform and development, and the advanced deeds of outstanding teachers, show the spiritual outlook of the people's teachers in the new era, and raise the study and propaganda of advocating the morality of teachers and promoting teachers' morality. Education boom; further create a social atmosphere that respects knowledge, respects talents, respects teachers and cares about education, supports education; conducts education that satisfies the people, creates schools that satisfy the people, and teachers that satisfy the people, in order to achieve "three belts and two poles" A goal" strategic vision provides talent and intellectual support.

Second, the activity content

Teacher's Day celebrations and awards reward outstanding teachers. During the Teacher's Day, the county party committee and county government will hold the “Yongjia County XX Teacher's Day Celebration” to commend the ninth batch of provincial special teachers; the 19th “Spring Silkworm Award” and the xxth “Green Leaf Award” winner; XX Excellent city class teacher, excellent teacher, excellent educator, winner of the 18th "Garden Award" and respected teachers and advanced collectives and individuals, XX annual advanced collectives and individuals at the county level, and called on teachers to Chen Jianping Excellent teacher learning.

Leaders visited the condolence activities. During the Teacher's Day, the county and bureau leaders visited the condolence schools and teachers to understand the difficulties in running schools and teachers' work and life, and effectively help schools and teachers solve practical problems.

Showcase the achievements of education reform and development. Each school district and school celebrates the 22nd Teacher's Day as an opportunity to give full play to the role of the media such as newspapers, radio, television, and the Internet, and publicize the achievements of education reform and development in our county through various channels and channels. The characteristics and achievements of running a school, so that the society can understand more and support education, understand the work of teachers, and form a good trend of respecting teachers and teaching.

Promote the advanced deeds of outstanding teachers. All school districts and schools should publicize the exemplary deeds of outstanding teachers at all levels and through the media through newspapers, periodicals, radio and television, and the Internet, and encourage teachers to advocate advanced, advanced learning, advanced, love education, and care for students. Teachers who serve the people and teachers who satisfy the people.

Developed as a school teacher

Do practical things to do good things. All localities and schools should further implement the important idea of ​​"respecting knowledge and respecting talents", vigorously carry forward the fine tradition of respecting teachers and respecting teachers, care for the lives of teachers, care for the work of teachers, and care for the development of teachers; The Propaganda of Laws and Regulations such as the Teacher Law, safeguarding the rights and interests of teachers in accordance with the law; doing everything possible for the teachers to do practical things, do good things, continuously improve the teachers' work, study and living conditions, and create a better environment for teachers to teach and educate people.

Third, the activity requirements

All school districts and schools shall, according to the general requirements of the county bureau to celebrate the 24th Teacher's Day, work out the plan as soon as possible under the leadership of the local township party committee and government.

All school districts and schools must actively create effective carriers, highlight key points, and strive for practical results, and report good practices and experiences in a timely manner.


Part 4: Teacher's Day Promotion Plan

This year's September 10th is the XXth Teacher's Day in the country. In order to make the faculty and staff have a meaningful holiday and show the brilliant achievements of education to all walks of life, the town education office has decided to implement the following implementation plan:

First, the guiding ideology

This year's Teacher's Day celebrations are guided by Deng Xiao & Ping's theory and the "xxxx" important ideas and scientific development concept. In line with the requirements of building a conservation-oriented society and a harmonious and civilized campus, this is a "grand, warm, pragmatic, simple" The principle is to adhere to the principle of “focusing on the downward movement, highlighting the key points, and seeking practical results and teachers-oriented”, highlighting the importance of respecting teachers, teaching and educating people, actively promoting the urbanization of rural education, and allowing more children to receive better education. The theme, creatively carry out a series of colorful activities, warmly celebrate the XXth Teacher's Day, and focus on the social achievements of the year to achieve the educational achievements, standardized schools and educational demonstration towns. We will deepen the reform of the personnel system and the school system, and the achievements of the class. It demonstrates the education style of teachers and their innovative development and healthy growth, and further wins the understanding and support of education from all walks of life. It calls on the town's educators to further enhance their sense of responsibility and mission and improve their own quality. Dedicated to love, teach and educate people, and be a teacher, to create a beautiful social image of teachers with excellent work.

Second, the event arrangement

1. Convene the National Teacher's Day Celebration and Commendation Conference. Honoring outstanding teachers and outstanding educators. Summarize the teaching work of the 2 0XX—2 0 XX school year and comprehensively analyze the successful experience and existing problems of this year's senior high school entrance examination. Recognize schools and teachers who have made outstanding achievements in the work of the senior high school entrance examination. Deploy 2 0 XX—2 0 XX school year Chinese small teaching work, formulate new goals and tasks, and sign the responsibility book for the senior high school entrance examination. To commend the advanced units of teaching work, the society respects teachers and educates advanced units and individuals.

2. Invite the town people's congress, the CPPCC leadership, the retired leaders, and the teacher representatives to visit, visit, and discuss some schools, and listen to the opinions and suggestions of the cadre teachers on the education work.

3. Intensify efforts to widely publicize educational achievements. From September 1st to the 1st, the town education office made full use of the newspapers, exhibition boards and propaganda materials to highlight the outstanding teachers, the typical morality of teachers and teachers, the quality of education and teaching, and the results of the senior high school entrance examinations, showing the achievements and prospects of education development in Qudi Town. Using various forms, we will vigorously publicize the outstanding achievements of our outstanding teachers and school education and teaching reform. It is necessary to organize teachers to seriously study and publicize the laws and regulations such as the Education Law and the Teacher Law. Celebrate the teacher's day propaganda banner at the school gate and on the campus to create a good trend of respecting teachers and teaching.

4. Actively carry out good activities for teachers to do practical things. Through a variety of ways, we will actively carry out practical and good things for teachers, help teachers solve practical difficulties in work and life, and effectively improve teachers' lives and work, especially the teachers, rural teachers, and teachers. And life, so that they can be assured of teaching and willing to teach.

5. Continue to hold the “Education Open Day” activity. During the Teacher's Day, all the towns in China are small, especially Jiyang No. 2 Middle School, Jiangji Elementary School, Center State Small, Center Kindergarten to organize “Education Open Day Activities”, to pass the slogan , campus radio, blackboard newspapers and other forms to create a strong atmosphere of activity. Through the form of newspapers, exhibition boards, and bulletin boards, we will comprehensively demonstrate outstanding achievements in school reform and development. The school's laboratories, educational and teaching function venues should all be open to the public, and combined with their actual use, multimedia and Internet will be used to fully display the new image and new highlights of the school.

Third, strengthen the organization and leadership of the celebration

In order to effectively organize and implement the XXth Teacher's Day activities, the Town Education Office set up a leading group to celebrate the XXth Teacher's Day activities and coordinate the leadership activities. All units should regard the celebration of the XXth Teacher's Day as an important political task, stand at the height of the town of science and education, and closely cooperate with the leading group of celebration activities to carry out and implement each activity. At the same time, all units must formulate a celebration plan based on their actual conditions, and report to the town education office before September 2.


Part 5: Teacher's Day Promotion Plan

September 10 this year is China's XXth Teacher's Day. Arranging and organizing various celebrations is of great significance for creating a good social atmosphere and respecting teachers and educators for their dedication to education. According to the relevant archives of the district education department, this activity plan is formulated.

First, the guiding ideology

With the theme of “The Future of the Motherland and the Mission of Teachers”, the theme of the Teacher's Day is the main line of the celebration. It fully demonstrates the good spirit of the school's educators and the fruitful achievements of the whole school education, further promotes the construction of teachers' morality, and promotes the good manners of respecting teachers and teaching. Encourage the majority of educators to love the cause of education, be proactive, and be willing to contribute.

Second, the event time

September 1st - September 10th

Third, the event arrangement

1. The school-collecting team takes the lead and cooperates with each other. In the school publicity column, a special issue of the Teacher's Day is celebrated, and the school's various advanced collectives and advanced personal deeds are concentrated.

2, with the "the future of the motherland and the mission of the teacher" made into a banner hanging at the school gate. Strive to create a warm respect for the teacher to teach the festive atmosphere.

3. The school commends all kinds of advanced personal deeds to participate in various commendation activities of the education system.

4. On September 10th, the flag-raising ceremony was held. The principal of the national flag gave a congratulatory message to all faculty and staff members, and the student representative gave a speech to all the teachers.

5. The Youth League Committee, the Student Union, and the Young Pioneers organize students to carry forward the fine traditions of respecting teachers and teaching, and carry out various forms of activities to do good things and love for the teachers.

6. The school actively carried out the activities of giving love and warmth by visiting condolences, symposiums of new and old teachers, and friendship between teachers and students.

7. The school actively carried out the activities of giving love and warmth by visiting condolences, symposiums of new and old teachers, and friendship between teachers and students.

8. The school uses the newspapers, windows, websites and other media to vigorously publicize the model figures who have made outstanding contributions in the education and teaching work, publicize the advanced models in the teaching reform and the construction of teachers' morality, and create a rich festive atmosphere and advanced learning. First class good atmosphere.

9. Organize the activities of “patriotic songs and everyone singing”.

10. Hold a speech contest on the theme of "The Future of the Motherland and the Mission of Teachers".