Corporate image planning

Part 1: Corporate Image Planning

The scope of this Recommendation is defined as corporate image, brand image planning, and brand strategy planning, advertising planning, and graphic advertising design.

Work program:

◆ Phase 1: Enterprise Reality Survey:

The purpose of this work phase is to enable designers and planners to fully understand the goals and needs of Tiantian's specific situation and image development to further develop the identification strategy. Develop targeted targeting strategies and develop recommendations for guiding design ideas.

The contents of this phase are as follows:

1. Decision-making interview

Communicate with the company's decision-making level to gain an in-depth understanding of the company's current situation, business conditions, business ideas and corporate development plans.

2. Management interview:

Communicate with management to gain an in-depth understanding of Tiantian’s management organization structure, marketing system, market conditions, employee thinking and mental outlook

3. On-site inspection

Through on-site inspection, it lays a solid foundation for refining design elements and implementing identification strategies.

4, peer image review

Understand the image recognition and design use of peers, study their marketing strategies, image and related strengths and weaknesses, and extract elements more effectively for the design of unique images.

5, data review

Fully familiar with and understand the identification specifications of Tiantian Company, and develop a reasonable identification system based on the specific conditions of the new logo.

6, visual review

Thoroughly review the company's existing image recognition application situation

7, identification strategy design

After the study evaluates the information obtained in the above steps, the results will be analyzed and the identification strategy will be developed. The projects include:

Positioning strategy

Image strategy

Identify communication strategies

Positioning strategy recommendations

◆ Second stage: market research

Market research is the basis of brand image planning and overall advertising planning. The accuracy of market research results directly affects the success or failure of series planning. Market research will be divided into the following steps.

1. Develop a target market

According to the company's service and product development, the target market for the survey is drawn up.

2, design survey questionnaire

Produce questionnaires for the target market, including: consumer interview questionnaires: including basic information of salespersons, salespersons' opinions, opinions on consumer purchase behaviors, habits, opinions on competitors and company products, salesperson's suggestions and requirements, etc. .

3. Submit a market research plan

Submit a strong execution plan to the company, and make clear plans for the purpose of the survey, the survey method, the survey object, the survey time, and the location considerations.

4. Researcher training

Market investigators conduct short-term training. The content includes: research skills, research terms, questionnaire classification, questionnaire distribution, recycling, etc.

5, statistical analysis of the questionnaire

After the research work is completed, the questionnaires are collected back to the company and statistical analysis is performed by a special person.

6. Submit the survey results analysis report

Organize specialized personnel to analyze the statistical data and make a comprehensive evaluation of the current sales status of the products in the market.

◆ The third stage: basic design development

The goal of this phase is to establish design concepts for the company and the brand and develop a basic visual identity, mainly to establish the basic design system, namely logos, fonts, colors and so on.

1. Idea development

Tiantian Company and the brand concept are perfect, complete the first step of brand standardization and systemization, and lay a foundation for brand development, and reserve space for extension.

2, design ideas

Develop ideas based on the strategies developed in the first phase. The main projects are:

1) Company logo, the center of gravity of the new identification system

2) Company standard words, special characters complementary to the logo

3) color, emphasizing the ideal image characteristics

4) Basic combination specifications to form a company identification image

5) Brand standard font combination

3, analogy demonstration

Propose a complete analogy and demonstrate in a computer color map

4, evaluation

Submit a mock demonstration and discuss the evaluation with the company's decision-making level, so that the company's senior management has the opportunity to participate and provide advice during the design process.

5, the final modification

Based on a common opinion, after completing the required modifications, develop a final plan.

6, determine the design portfolio

After discussing and finalizing the design plan with the relevant departments of the company, the entire identification system application design will be fully developed after the basic design is determined.

◆The fourth stage: application design

After the basic design is completed, the design of the application system will be carried out. The main contents are:

1. Company image

1) Letter supply system

2) Office Supplies System

3) Internal and external environment decoration system

4) Clothing system

5) Business Forms System

6) Body image system

2, brand image

1) Packaging system

2) Advertising Communication System

3) Public relations and promotional items system

4) Outdoor advertising specifications

5) Sales Bills Specification

6) Nameplate and tag specifications

3. Evaluation

Evaluate the effect and identify the space for modification and further development

4. Approved application system

Company leaders confirm the entire application design system

5, edit the CI manual

To ensure consistency in follow-up work, a CI manual is developed with the aim of:

1) Defining how to use basic elements

2) Assist in controlling the new identification system

3) Guide the use of graphic design elements

6, manual review and confirmation

The company's decision-making level reviews the manual to identify its effectiveness and usability. The manual is printed in computer color.

◆The fifth stage: advertising planning and creative design

After the completion of the brand image planning, the advertising planning and creative design work will be fully carried out.

1. Market positioning analysis

1) Service and product consumer group positioning

2) Product function principle

3) Unique selling point of the product

2. Market analysis

1) Competitor analysis

2) Analysis of service and product advantages

3) Analysis of service and product disadvantages

4) Analysis of major competitors of services and products

3. Advertising strategy

1) Overall advertising ideas

2) Advertising strategy arrangement

3) Advertising theme

4) Point of appeal

5) Advertising creative style

4, print advertising creative design

1) Outdoor advertising

2) Point-of-sale advertising

3) Newspaper advertisement

5, planning projects

Survey results analysis report

1) Internal internal investigation

2), market research

3) Investigation and analysis

Brand strategy planning

1) Team concept development

2) Brand concept development

3) Brand development plan

4) Brand image promotion plan

Brand advertising planning outline

1) Market positioning analysis

2) Market analysis

3) Advertising strategy

4) Advertising copywriting

6. Design project

Part 1: Corporate Image Brochure

First, the basic design project

1) New company logo

2) Interpretation of company logo

3) Company name Chinese standard word

4) Company name English standard word

5) Company standard color

6) Company auxiliary color

7) Company color specification explanation

8) Company-specific font

9) Company-specific digital element number

10) Company basic combination specification

11) company logo and standard font, color combination system and usage specifications

12) Company logo and auxiliary graphics, mental slogan combination system and usage specifications

13) Prohibition of use of combination demonstration

Second, apply design projects

1) Letter supply system

envelope

stationery

business card

Note paper

Official document draft paper fax paper

File transfer order

2) Office Supplies System

Portfolio, folder

Work permit, pass

VIP card, negotiating flag

Pennant, badge

3) Internal environment decoration system

Company reception desk image

General manager office image

Meeting room, negotiation room

Sample showroom

Entrance indication

Department area signage

Departments, room cards

Indoor spirit placard

4) Clothing system

Manager's clothing

Salesperson clothing

Factory personnel clothing



5) Car body image class

Bus

Van

cargo truck

Man truck

6) Business Forms System

Administrative form

Financial management form

Production management form

Part II: Brand Image Brochure

First, the basic design project

Brand standard color

Brand-assisted color

Brand Chinese and English standard word combination

Trademark usage specification

Trademarks prohibit the use of combination specifications

Second, apply design projects

1) Packaging system

2) Advertising system is out of specification

Advertising umbrella

Poster specification

Banner specification

Lamppost advertisement

Newspaper Advertising

Magazine Advertising

TV CF commercial trailer

3) Public relations and promotional items system

Various POP ads

gift bag

T-shirt

Invitation\envelope

Greeting card\envelope

Discount card

Gift

4) Counter image design

Part III: Print Advertising Design

1) Outdoor advertising

2) Body advertising

3) Lightbox advertising

4) Road sign advertising

5) Point-of-sale advertising

poster

Licensing

Listing

Tag

Promotional folding

6) Newspaper advertisement


Part 2: Corporate Image Planning

At present, Hefei's pharmaceutical retail industry does not have a particularly outstanding enterprise with leading edge. Mainly depends on its geographical location, close to residential areas have obvious advantages. In this case, it is necessary to stand out from the same kind of enterprises to carry out the overall image planning of the enterprise. Relying on corporate CIS planning to enhance the status of the company is also an opportunity that needs to be grasped today. If there are people in similar industries, it will be difficult to surpass it again.

Analysis of the status quo of xx-x pharmacy

1. MI corporate concept recognition is basically perfect.

2. There is not enough uniformity between MI and VI visual recognition system. The current VI cannot reflect the corporate philosophy very well.

3. BI corporate behavior recognition is not perfect.

4. Lack of online sales channels, and no corporate CIS website has been established yet.



5. The planning in the store is not reasonable enough, and the layout of medical and non-medical products is somewhat confused.

6. The storefront signboard is too old, and no affinity can be effectively combined with the corporate philosophy.

7. There is no need for VI integration planning.

Feasibility plan

1. VI integration based on corporate culture.

2. Improve the corporate behavior identification system.

3. Establish a corporate CIS website.

4. The store space is designed for integration.

Specific implementation

1. Date of introduction: On the occasion of the xx anniversary of the establishment of the xx-x pharmacy, the event will be held for free examination, drug delivery and other activities. Fully introduce CIS to give consumers a new look.

2. Completion date: half a month, for the transition period of the enterprise.

3. Completion: The overall image of the storefront, house number, corporate logo, service, etc. At the same time, media campaigns are carried out.

4. Organization: Planning Department, Propaganda Department, Idea Integration

Introduction to xx-x big pharmacy:

Xx-x Pharmacy Chain Co., Ltd., formerly known as xx-xx Pharmacy, is a xx-year-old Hefei old-fashioned prescription and enjoys the reputation of “Hefei First Pharmacy”. It is currently one of the largest retail pharmacies in Hefei. It has won many honorary titles such as “shopping assured shop”, “medical Baoding pharmacy”, “quality service unit” and “31,500 people surveying consumer satisfaction brand” granted by Shengshi Drug Supervision Department.

The business area of ​​xx-x Pharmacy Chain Co., Ltd. totals 1400 square meters. 150 employees. Among them, professional and technical personnel accounted for 60% of the total number. The mall introduces advanced space-time medical software system and electronic monitoring system management, and operates according to GSP store division and drug classification management mode. The following are three stores of 001, 002, and 003.

Xx-x Pharmacy Chain Co., Ltd. always adheres to the service tenet of “quality is better, variety is complete, price is more practical, service is more honest, and business is open 24 hours a day”; insists that “the drug price is the lowest, if it is higher than the nearby pharmacy to make up the difference; The highest quality, found fake and fake drugs, with a penalty of ten" service commitment. Adhere to the "customer is God, customers are loved ones, flesh and blood, the heart is connected" as the service concept. The image of “quality and quality” and “good fortune” has been deeply rooted in the hearts of the people. xx Pharmacy Chain Co., Ltd. has become the preferred brand pharmacy for people's health consultation and asking for drugs.

corporate philosophy

Propaganda slogan: A mind is "for the people", for the people;

Business ideas: for the sake of customers, to the convenience of customers, to customer satisfaction;

Business philosophy: civilization, standardization, development, dedication;

Business purposes: to operate health services, to facilitate the people, to benefit the people, for the people;

Slogan: good medicine to protect health, parity for the people;

A wish: I wish you health!

Market analysis

The pharmaceutical retail market in 20XX showed three major trends

“The pharmaceutical retail market will be further concentrated, the market scale will continue to expand, and the proportion of diversified operations of pharmacies will further increase.” This was the 18th National Medical Economic Information Conference held on November 7-8, 21 After analyzing the current situation and main factors of China's pharmaceutical retail market this year, Huang Zezhen, editor-in-chief of Century Pharmaceuticals, analyzed and predicted the development trend of the pharmaceutical retail market next year.

Analysis of the current retail market situation, Huang Zezhen believes that China's current non-prescription drug varieties have basically met the needs of self-medication, the expansion of retail terminals is accelerating, sales growth is obvious, while the cost is high, the retail market is expanding, and due to the base Large, the number of competitive pharmacies increased, and the overall statistical growth rate declined.

Speaking of the future development trend, Huang Zezheng believes that due to the merger and reorganization of large chain drugstores, opening stores from different places, from regional chains to national chains, and constantly eroding and squeezing local monomer pharmacies, China's pharmaceutical chain retail market The concentration is constantly improving. This trend has continued since 20XX. According to statistics, the top 10 chain pharmacies accounted for 37.57% of the top 100 in 2003, 45.08% in 20XX, and 51.60% in 20XX. At the same time, the country's increased investment in rural medical and health services, the promotion of "new rural cooperative medical care" and the improvement of rural living standards will continue to expand the market size in 20XX. Huang Zemin predicted that the scale of China's pharmaceutical retail market will be 90.1 billion yuan in 20XX, and will reach 110 billion yuan in 20XX, an increase of 22% over 2006. This forecast is relatively optimistic. Since 20XX, due to the influence of policies, the growth rate of China's retail market has remained basically between 14% and 15%.

In the pharmacy business mode, Huang Zemin believes that diversification of pharmacies is a trend, and the proportion of diversification will increase. According to data provided by Huang Zezhen, according to incomplete statistics, nearly 80% of chain pharmacies in China have vacated some of their business premises to operate non-pharmaceuticals, and about 30% of pharmacies have added other services such as laundry, leisure, and printing. Among the pharmacy services, 15% of chain pharmacies have plans to diversify. On the other hand, the configuration of pharmacy management varieties has also changed. Individual pharmacies account for only 30% of pharmaceuticals, other personal care products account for 30%, and food and daily necessities account for 40%. The reason why pharmacies tend to diversify is because China's pharmacies are scattered, market concentration is low, pharmacies have poor profitability, and the living environment is difficult. In recent years, they have been affected by policies and foreign capital and foreign capital have entered the pharmaceutical retail industry. Existing pharmacies bring more pressure. Huang Zezheng said that at present, social pharmacies and chain pharmacies in almost all central cities and larger secondary cities in China are more or less diversified. However, diversification still has cost problems, store space management problems, lack of marketing planning and communication means, lack of professional and institutional participation, strategic positioning confusion, blind selection of diversified business projects and commodity categories.

In addition, the third terminal has been a hot spot for manufacturers to pay attention to in recent years. Huang Zezhen believes that the third terminal will drive retail pharmacies to make a difference in the rural market. In the rural market, there are many terminals, single sales are small, the market is scattered, and OTC products are mostly characterized. The “new rural cooperatives” has stimulated the awareness of rural people to see the disease to a certain extent, and enhanced the purchasing power of farmers. At the same time, due to the importance of the terminal, controlling the terminal is equivalent to controlling the market. Therefore, cooperation cases between industry and terminals are constantly emerging, and to some extent, the phenomenon of “staking the land” of the pharmaceutical industry to the terminal is formed.

competition analysis

1. The people's pharmacy is the first to launch a cheap storm, earning the trust of customers. The combination of storefront entities and computer network sales expands new sales channels and is highly competitive.

In 2003, the pharmacy of the People’s Yuanda Pharmacy, which was registered in Hefei, took the lead in slogan “Reducing the price of medicine by 45%” compared with the national retail price of approved drugs, inciting the pharmaceutical market in Hefei, and the price of Hefei’s drug was generally reduced by 15% within one year. On December 28, 20XX, he opened the second direct store in Hefei City, and slogan "to lower the price of the drug to the end", which led to the decline of Anhui drug prices.

The spirit of the people is united and strives for progress

The purpose of the people is all for the parents, you are healthy, I am happy

The people's philosophy is that there are people in the heart, and the price is naturally low.

There are people in my heart, the service is good.

There are people in the heart, the quality is definitely excellent.

2. Nanjing Pharmaceutical Hefei Pharmacy Chain Co., Ltd. is based on the first batch of GSP certified enterprises and national model pharmacies in Hefei Pharmacy and Anhui Changjiang Pharmacy. Nanjing Pharmaceutical Hefei Tianxing Co., Ltd. and Nanjing Pharmaceutical Hefei Tianrun Co., Ltd. The largest inter-provincial chain in Anhui Province and a pharmaceutical distribution enterprise with wholesale functions were jointly established on February 18, 20XX. In 20XX, the company achieved sales of 156 million yuan, and its retail sales accounted for two-thirds of the total retail sales of Hefei. The company's core enterprises Hefei Pharmacy and Yangtze River Pharmacy single store sales ranked sixth in the country and the country's top 50, and won the "National Civilization Model Pharmacy", "Civilization Demonstration Window", "National Integrity Unit", "National 100 The highest quality service unit and the "Best Economic Benefit Unit of the Provincial Medical System" and other honorary titles.

Corporate philosophy makes human life healthier

Entrepreneurial spirit, unity and efficiency

Business philosophy: integrity, standardization, interaction, and win-win

Service tenet quality first service win

Employee philosophy, dedication, responsibility, execution, gratitude, honesty

Corporate positioning retail pharmacies - home pharmacists and health consultants around you


Chapter 3: Corporate Image Planning

The first section of the concept of corporate image

First, the concept of corporate image

Corporate image planning is to transfer the business philosophy and spiritual culture to the organizations or teams that are related to the company, including the insiders and the public, and to create a consistent sense of identity and value to the company.

Corporate image planning is a powerful means of shaping corporate image and gaining competitive advantage. It is also a bridge for consumers to understand enterprises and enterprises to show their style to the society. In order to prosper in the fierce market competition, enterprises must strengthen corporate image planning management, shape the corporate personality, promote the spirit of enterprise, and make consumers have a deep impression and identity with the company, thus establishing a good corporate image. To seek greater development.

CI is the abbreviation of English Corporate Identity, which translates into corporate identity or brand image recognition. CI is also known as CIS. CIS is the abbreviation of English Corporate Identity System.

CI refers to the enterprise's conscious plan to design its own business or brand characteristics, and display it to the public through the media, so that the public can have a standardized, differentiated and beautiful impression and understanding of a certain enterprise or brand, so as to Good identification, to achieve the purpose of improving the economic and social benefits of enterprises.

CI consists of MI, BI, VI

MI concept recognition refers to the integration of corporate ideas. Through the company's business ideas and practices, the integration of slogans, the beautification of posters, the education of ideas, and the unique characteristics of corporate thinking to the public and employees. It includes business philosophy, business purpose, corporate mission, career goals, corporate positioning, entrepreneurial spirit, corporate motto, management philosophy, talent concept, innovative ideas, work concepts, customer concepts, life concepts, values, brand positioning, brand standards Advertising language, etc.

BI behavior recognition refers to the behavior of corporate thinking. Through the employees' guidance, the employees' internal and external behaviors, as well as the various production and management activities of the company, convey the management characteristics and cultural characteristics of the company. It includes cadre education, staff training, rules and regulations, quality management, behavioral norms, cultural activities, public welfare activities, brand promotion and so on.

VI visual recognition refers to the visualization of corporate identity. Through the unified, standardized and beautiful internal and external display of the enterprise or brand, the company or brand personality is transmitted. It consists of two parts: the basic elements and the applied elements. The basic elements are: company name, brand name, logo, standard word, standard color, auxiliary color, auxiliary graphic, auxiliary ribbon, decorative pattern, mascot, logo combination, slogan combination, advertising signboard, clothing, banner slogan, Transportation, advertising, etc.

Second, the function of corporate image

The specific functions of corporate image planning can be divided into two functions: internal and external. These two parts are mutually complementary and complementary.

1. The internal function of corporate image planning refers to the role of corporate image in the internal management of the enterprise, mainly in promoting the construction of corporate culture, the improvement of corporate cohesion, the enhancement of technology and product competitiveness, and the acquisition of corporate diversification and group management advantages. etc. Specifically, the introduction of corporate image is to improve the internal functional insurance of the enterprise in the following aspects.

The introduction of corporate image is conducive to the construction of corporate culture.

Corporate culture is a combination of the inherent values, ways of thinking, behaviors and beliefs pursued by employees. It is developed by employees who gradually learn from their experiences and lessons in the long-term competition of enterprises. As an important factor in the life of a company, it has a huge impact on the company's present and future, and is the source of strength for companies to deal with challenges and changes. The biggest role of corporate culture emphasizes the consistency of corporate goals and corporate employees' work objectives; emphasizes the commonality of group members' beliefs and value beliefs; emphasizes the attractiveness and centripetal force of enterprises, so it has a huge cohesive effect on corporate members. Unite corporate members in the organization and form a strong external force.

The introduction of corporate image is conducive to the enhancement of product competitiveness.

The corporate image gives a strong impression of visual identity design, which is conducive to the creation of famous brands and the establishment of consumer brand preferences.

The introduction of corporate image is conducive to the realization of diversification, grouping and internationalization.

2. The external function of corporate image planning is the reason for the wide application of planning. It is conducive to the utilization of business resources, to the recognition of consumers, and to the public relations of enterprises. It is the application of corporate image planning that creates a good business environment for enterprises and organizations and individuals related to governments, suppliers, promoters, shareholders, financial institutions, mass media, local communities, consumers and other enterprises. Maintain a good relationship, so it is conducive to the development of the company towards a benign direction.

Conducive to the utilization of business resources.

The business resources of an enterprise mainly include three aspects: human, financial and material. The implementation of corporate image planning enables enterprises to make full use of various external operating resources and achieve rational allocation.

1 Conducive to the stability of corporate employees and the recruitment of outstanding talents;

2 Conducive to the financing of enterprises and the confidence of shareholders' investment;

3 Conducive to the expansion of circulation channels.

In short, the excellent corporate image created by corporate image planning forms a unified identification system, which can enhance the supply and sales confidence of the red supplier and the salesman, and promote the more diligent work of the supplier. It is the establishment of a long-term stable supply and marketing network. Good supply and marketing relationship, and constantly expand the sales of products.

Conducive to the recognition of consumers.

In the eyes of consumers, brand names are a sign of trust and a symbol of honor. The style and value derived from the brand name make consumers think that even if the cost is much higher than similar products, it is worth buying.

Conducive to the operation of corporate public relations.

The public relations of an enterprise directly serves the business development of the enterprise. It coordinates the various relationships between the enterprise and the public by transmitting relevant information of the enterprise, which is conducive to the credibility, authenticity and unity of information transmission, and the public relations of the enterprise. The activity has developed smoothly.

Corporate public relations are broadly divided into employee relations, customer relationships, financial relations, supply and marketing relationships, government relations, community relations, and press relations.

The implementation of corporate image planning makes the dissemination of corporate information more simple and easier for the public to identify and identify, so as to achieve the best communication results. At the same time, the excellent corporate image created by corporate image planning has also made the operation of public relations more solid.

The second section of the image planning program

First, the six steps of CIS import

CIS is introduced in six steps, including research, planning, design, positioning, promotion, and maintenance.

1. The research contents include: the history of the enterprise, the business status of the enterprise, the development strategy of the enterprise, the business style of the corporate legal representative and senior management personnel, the corporate culture atmosphere, the market competition situation, the competitive situation of similar products in the market, the corporate reputation, and the market. Survey, analysis and evaluation of positioning and product strength issues.

2. Corporate image planning mainly focuses on the social positioning, market positioning and style positioning of corporate image, the choice of corporate image performance strategy, the implementation plan of corporate image and management measures.

3. Design.

The corporate image design includes the business philosophy, spiritual creed, corporate slogan, corporate motto, and corporate song design.

The basic elements of corporate image design, including corporate logos, standard words, symbolic graphics and combinations, corporate standard colors.

Optional principles and media choices for corporate investment and sponsorship.

The six application systems for corporate image design include office furnishings, office supplies, transportation, employee uniforms, product packaging, and advertising supplies.

4. Positioning. According to the designed corporate image, the market positioning is to ensure that the company occupies a proper position in the public mind and wins the customer's love.

5. Publicity. Organize the proposed CIS implementation plan, compile it into a booklet, hold a press conference, and fully publicize the corporate image with various media. Leaders and step-by-step CIS system training for employees in the company, including: CIS knowledge enlightenment teaching, senior management CIS joint discussion, department manager training, employee etiquette training, internal and external environmental improvement programs, corporate public relations and public welfare activities Planning research, etc.

6. Keep it. The establishment of CIS is not a one-off event. To maintain and develop in a long-term and unremitting manner, in order to maintain a good image without disintegrating and destroying in the middle, we need a sound and sound enterprise system and organizational leadership to ensure that enterprises are consistently self-disciplined. Self-education.

Second, the format of CIS planning and design copy

Research

1. Corporate history

2. The current situation of business operations.

3. Enterprise development strategy.

4. Business style and personality of corporate legal representative and senior management

5. Corporate culture and culture.

6. Market competition in the same industry.

7. The competitive situation of similar products in the market.

8. Corporate social awareness, market positioning and product strength.

plan

1. The social orientation of corporate image.

2. The market positioning of corporate image.

3. The positioning of corporate style.

4. The choice of corporate image performance strategy.

5. The implementation plan of the corporate image.

6. Management methods for business operations.

design

1. Corporate spirit image design.

corporate philosophy.

Corporate spirit creed.

Corporate slogan slogan.

Corporate songs.

2. Corporate visual image design.

Business logo.

1 painting.

2 The meaning of the corporate logo.

4 The scope of use of the corporate logo.

Corporate standard font.

1 Chinese standard font.

2 English standard font.

3 The meaning of corporate standard fonts.

Business symbol graphic

1 painting.

2 meaning.

3 uses and scope of use.

Enterprise logo and enterprise standard word combination system.

1 combination method.

2 use range.

Corporate logo, corporate standard font, corporate symbol graphic combination system.

1 combination method.

2 use range.

Corporate standard hue system.

1 main color system.

2 auxiliary color system.

3 main and auxiliary color combinations.

The meaning of 4 standard colors.

5 Use and scope of use.

3. Option principles and media choices for corporate investment sponsorship.

Choose the principle.

Investment period.

investment trends.

Sponsored projects.

Media choice.

Social activities.

4. The company's internal and external behavioral norms.

Staff training.

1 etiquette training.

2 quality training.

3 technical training.

Internal agency specifications.

Public relations activities.

Foreign activity specifications.

5. One of the corporate image application systems - office supplies series.

business card.

1 paper.

2 colors.

3 uses.

4 design styles.

Company employee identification certificate.

Letter paper, envelopes.

Note paper.

Invitation card.

Greeting card.