Research report format

What is a research report?

For a certain situation, an event, an experience or a problem, after investigation and understanding of its objective and actual situation in practice, all the circumstances and materials learned by the investigation will be carried out “to extract the rough, to eliminate the truth, and to The analysis of Heli" reveals the essence, finds out the rules, summarizes the experience, and finally states it in written form. This is the research report.
The core of the research report is to reflect and analyze objective facts in a realistic way. The research report mainly consists of two parts: one is the investigation and the other is the research. The investigation should be in-depth and practical, accurately reflect objective facts, not subjectively imagined, understand things according to the original face of things, and occupy materials in detail. Research, that is, on the basis of grasping objective facts, carefully analyze and thoroughly reveal the essence of things. As for the countermeasures, some opinions can be put forward in the research report, but it is not the main one. Because the formulation of the countermeasures is an in-depth, complex and comprehensive research process, whether the countermeasures proposed in the research report are adopted, whether they can be raised to the policy, should be pre-evaluated by the policy.

Research report format

Title page
1, the title
2, customer
3. Research company
4, date

Content directory
1. Chapter title and subtitle, attached page number
2, chart catalog
3. Appendix directory

Executive summary
1. Brief statement of the target**
2. A brief statement of the research method
3. Brief statement of the main findings ***
4. Brief statement of conclusions and recommendations***
5. Other relevant information

Analysis and results****
1. Survey basic information
2, general introduction analysis type
3, tables and graphics
4. Explanatory text

conclusion and suggestion***

investigation method
1. Type of research, research intention, and overall definition
2. Sample design and technical regulations
a, the definition of the sample unit
b, design type
3. Questionnaire
a, general description
b. Discussion of the use of special types of questions
4. Specific issues or considerations
5, limitations
a, the limitations of the sample size
b, limitations of sample selection
c. Other limitations appendices
1. Questionnaire
2. Technical appendix
3. Other necessary appendices

How to write a market research report

The survey report is a summary of the entire survey work, including planning, implementation, collection, and sorting. It is the crystallization of the researcher's labor and wisdom, and is one of the most important written results of the client's needs. The first ~ Fan Wen network to organize the article, the copyright belongs to the original author, the original source.

It is a form of communication and communication that is designed to pass findings, strategic recommendations, and other results to managers or other individuals in specialized positions.

Therefore, it is the responsibility of the report writer to carefully write the investigation report, accurately analyze the investigation results, and clearly give the conclusion of the investigation.

1. Title page

The title page identifies the subject of the report. This includes the name of the unit that entrusted the customer, the name of the unit for the market survey, and the date of the report. The title of the survey report should be as relevant as possible and broadly indicate the nature of the survey project.

2. Table of Contents

3. Summary of findings and recommendations

This is the core of the entire report, which is short and crucial. This allows the reader to get an overview of the results of the survey and more information from the rest of this article.

The summary section of the recommendations includes the necessary background, information, important findings and conclusions, and sometimes some rationalization suggestions based on the needs of the reader.

4. This article

Includes detailed information on the entire market survey, including survey usage methods, survey programs, and survey results. The description of the survey method should try to clarify which method is used and provide the reason for choosing this method.

A considerable part of the content in this paper should be digits, tables, and explanations and analysis of these. The most accurate and appropriate statements should be used to describe the analysis. The structure should be rigorous and the reasoning should be logical.

In this part of the article, it is generally necessary to explain clearly what is wrong in the investigation, and not to be vague. If necessary, it is necessary to analyze the extent to which the inadequacies have an impact on the accuracy of the survey report in order to improve the credibility of the survey activities throughout the market.

5. Conclusions and recommendations

The conclusions should be summarized based on the survey results, and the advantages and difficulties faced by the company or the client should be proposed, and the solution should be proposed. A brief description of the proposal should be made so that the reader can refer to the information in this article to judge and evaluate the proposal.

6. Subsidiary file

The contents of the attached files include some content that is too complicated and professional. Usually, questionnaires, sample lists, address lists, maps, statistical test calculation results, forms, drawings, etc. are included as auxiliary file contents, and each content needs to be numbered for searching.

Market research report format

Before the brand promotion, the first step must be to understand, analyze and research the target market. Market research reports, or market research reports and market proposals, are an essential part of advertising copywriting. People who read market research reports are generally busy business managers or responsible persons of relevant organizations. Therefore, when writing market research reports, we must strive to be clear, concise, and easy to read.
First, the format of the market research report generally consists of: title, catalog, overview, text, conclusions and recommendations, and affiliate files.
The title title and date of the report, the principal, and the investigator should generally be printed on the title page.
Regarding the title, it is generally necessary to clearly and specifically indicate the surveyed unit and the survey content on the same page as the title, such as the “Report on the Harbin Household Appliance Market Survey”. Some survey reports also use the form of positive and subtitles. Generally, the headline expresses the subject of the survey, and the subtitle specifically indicates the unit and question of the survey. For example: "The Straits Metropolis Daily in the eyes of consumers" Jujube <Strait Metropolis Daily> Reader Group Research Report.
If the content of the survey report and the number of pages are large, in order to facilitate the reader's reading, the main chapters and appendices of the report should be listed in the form of a table of contents or index, and the title, relevant chapter number and page number should be indicated. Generally speaking, the catalogue The length should not exceed one page. E.g;
Table of Contents 1, Survey Design and Organizational Implementation 2. Brief Introduction to the Composition of Survey Objects 3. Introduction to the Main Statistical Results of the Survey 4. Comprehensive Analysis 5. Summary of Data and Information Table 6. Summary of Appendices Outlines the basic situation of the subject, which is based on market research. The sequence of the questions will open up the problem and explain the principles of selecting, evaluating, making conclusions, and making recommendations on the original data of the survey. It mainly includes three aspects:
First, briefly explain the purpose of the investigation. That is, the origin of the investigation and the reasons for the commission investigation are briefly explained.
Second, a brief introduction to the survey object and survey content, including the time, location, object, scope, survey points and questions to be answered.
Third, a brief introduction to the methods of investigation and research. Introducing the methods of investigation and research can help to convince people of the reliability of the survey results. Therefore, a brief description of the methods used should be made and the reasons for the selection methods should be explained. For example, whether to use the sample survey method or the typical survey method, whether to use the field survey method or the copywriting method, these are generally used in the survey process. In addition, the methods used in the analysis, such as exponential smoothing analysis, regression analysis, cluster analysis, etc. should be briefly explained. If there is a lot of content, it should be accompanied by a detailed work technical report to supplement it, attached to the attached file in the last part of the market research report.
The body of the text is the main part of the market research analysis report. This part must accurately clarify all relevant arguments, including the presentation of the problem to the conclusions drawn, the entire process of argumentation, the method of analyzing the research questions, and the results of all the independent decision-makers and necessary markets for decision makers of market activities. Information, as well as analytical comments on these situations and content.
Conclusions and recommendations conclusions and recommendations are the main purpose of writing a comprehensive analysis report. This section includes a summary of the main elements presented in the introduction and the body section, and suggests how to use measures that have proven to be effective and options and recommendations for solving a specific problem. Conclusions and recommendations should be closely related to the discussion of the main body. It is not possible to draw conclusions without evidence, nor to argue without concluding observations.
Subsidiary files Affiliated files refer to the parts of the investigation report that cannot be included or not mentioned, but must be accompanied by the text. It is a supplement to the text report or a more complete explanation. This includes information summary tables and source material background materials and necessary work technical reports, such as details of selected samples for investigation and copies of files used during the investigation.
Second, the content of the market research report The main contents of the market research report are;
First, explain the purpose of the investigation and the problems to be solved.
Second, introduce the market background information.
Third, the method of analysis. Such as sample extraction, data collection, sorting, analysis techniques.
Fourth, research data and analysis.
Fifth, put forward the argument. That is to put forward your own views and opinions.
Sixth, the basic reasons for the arguments put forward.
Seventh, propose suggestions, options, and steps to solve the problem.
Eighth, predict the risks and countermeasures that may be encountered.

Reference format for product ideas and research reports

1. Product concept description What are the main functions of the product, how the product is developed, who buys and uses the product, and how to sell it.
2. Market research shows the history and trends of market development, market totals and share statistics.
3. Policy investigation investigates policies related to this product.
4. Similar products survey the function, quality, price, and main advantages and major shortcomings of similar products.
5. Competitors investigate the market conditions of each competitor and their strength in R&D, sales, capital, and branding.
6. Users survey and investigate some old and potential users to record their needs and recommendations.

Reference format for the feasibility analysis report

1. Market analysis and analysis of market development history and development trends, indicating what stage of development of this product is in the market;
Price analysis of this product and similar products;
Count the total amount of the current market, the share of competitors, and analyze how much the product can account for.
Analysis of product consumer group characteristics, consumption patterns and factors affecting the market.
2. The policy investigation analyzes whether there is a policy of “support” or “restriction”;
Analyze whether there is “support” or “interference” from the local government.
3. Technology and time analysis From a technical point of view, is this product “do it done?”, “Are you doing well?”;
According to the normal way of operation, is it still possible to develop this product and put it on the market?
Can the people in the budget be in place in time?
Can the software hardware in the budget be in place in time?
4. Cost-benefit analysis estimates total cost;
Estimated total return.
5. What is our strength in SWOT analysis? How do we use these strengths?
What is our weakness? How can we reduce the impact of these weaknesses?
What kind of opportunities does the market offer us? How do we grasp these opportunities?
What threatens our success? How can we effectively deal with these threats?
6. Others, such as intellectual property analysis, analysis of whether certain patents already exist will hinder the development and promotion of this product;
Analysis of whether this product can be protected by intellectual property rights, how to obtain?

Real estate project feasibility study analysis report writing format

Part I Project Overview

1. Project Overview
1.1 Project Name
1.2 Project Construction Unit
1.3 Project location
1.4 Current status around the project
1.5 Nature and main features of the project
1.6 Project plot area and boundary length
1.7 Basis for research work
1.8 Overview of research work

2. Feasibility study conclusions
2.1 Market Analysis and Forecast
2.2 Project plot analysis
2.3 Project Planning Plan
2.4 Project progress
2.5 Investment Estimation and Fund Raising
2.6 Project Finance and Economic Evaluation
2.7 Project Comprehensive Evaluation Conclusion

3. Main technical and economic indicators

4. Project problems and suggestions

The second part of the project background

1. Project background
1.1 Business development in the project area
1.2 Regional policy, economic and industrial environment
1.3 Project sponsors and reasons for initiation

2. Project development overview
2.1 Surveyed research projects and results
2.2 Initial exploration and preliminary survey of the project plot
2.3 Preparation, submission and approval process of project proposal

3. The necessity of project investment

The third part of the market research

Market supply
1.1 Survey of existing supply and structure of commercial buildings in the area
1.2 Survey of future supply and structure of commercial buildings in the area
1.3 Research on the supply of other alternative products

2. Market demand
2.1 Survey on the rental of commercial buildings in the area
2.2 Survey on sales of commercial buildings in the area
2.3 Survey of other alternative products rental and sales

3. Market price
3.1 Survey of sales price of commercial buildings in the area
3.2 Survey of commercial housing rental prices in the area

4. Market forecast
4.1 Future demand forecast for commercial housing in the region
4.2 Sales and lease price forecast

5. Marketing
5.1 sales methods and measures
5.2 Product Marketing Cost Forecast

Part IV Project Research

1. Analysis of plot characteristics
1.1 Project Location Analysis
1.2 Project Traffic Analysis
1.3 Project flow analysis
1.4 Project surrounding planning

2. Project SWOT analysis
2.1 Project Advantage Analysis
2.2 Project disadvantage analysis
2.3 Project Opportunity Analysis
2.4 Project Threat Analysis

3. Project positioning plan
3.1 Project product plan
3.2 Main functional building scale
3.3 Main technical and economic indicators

Part V Investment Estimation Real estate projects generally adopt a sub-estimation algorithm and then summarize them. The main contents include:

Land cost
2. Pre-project costs
3. Construction and installation costs
4. Infrastructure construction costs
5. Construction costs of public facilities
6. Management fees
7. Sales expenses
8. Financial expenses
9. Various tax expenses
10. Other cost estimates

Part VI development progress

Part VII resource supply
1. Fund raising and use plan
2. The amount of construction materials, supply plans and procurement methods
3. Construction strength organization plan
4. Power, water and electricity supply during the construction period of the project
5. Supply of water, electricity, gas, communication, etc. after the project is completed and put into use

Part VIII Financial Evaluation
Profitability evaluation
1.1 cost profit margin
1.2 Sales profit margin

2. Efficiency evaluation
2.1 operating ratio
2.2 Capital utilization

3. Reputation evaluation
3.1 Current ratio
3.2 leverage ratio

4. Static profit analysis
4.1 Return on investment
4.2 Payback period

5. Dynamic profit analysis
5.1 Financial net present value
5.2 Financial net present value ratio

Part IX Risk Assessment

Breakeven analysis

2. Sensitivity analysis
2.1 Change factor one
2.2 Change factor two

Part 10 Comprehensive Evaluation

Economic evaluation
2. Social evaluation
3. Environmental assessment
4. Problems and suggestions
5. Overall conclusions and recommendations

Market research report writing method

As a research method, market research has been widely applied to all walks of life. Market research combined with real estate is a new research method, which provides relevant basis for real estate development and positioning. How to show the results clearly and clearly? This requires written market research reports with clear themes, clear rules, and simple expressions.
When all investigations and analysis are completed, these results must be presented to the client. So, the first thing we need to be clear about is: What kind of structural system should the report adopt? What kind of way to express the meaning of the data?

The structure of the report should include a range of content, including research purposes, research methods, scope of research, and data analysis. This system is basically applicable in every report of the same type. Therefore, the detailed description is not given here. The following content is mainly for the performance of data analysis conclusions.
The part of the data analysis is usually represented by a chart. Charts are the most effective way of expression, and they can express research results very intuitively. Before turning the results of a survey into a convincing chart, the first thing to keep in mind is that it is just a tool for communicating and expressing information. The important principle of using it is “simple, direct, clear, and clear”. Each chart contains only one message, and the more complex the chart, the less effective it is to deliver the message.
In practice, various forms, organization charts, flow charts, matrices, etc. are widely used in reports, but in general, the following chart forms are the most commonly used: column charts, bar charts, pies Shape chart, line chart.
The purpose of using the chart is to turn the complex data into a simple, clear chart, so that people can understand the meaning of the data at a glance. So how do you choose different types of charts to represent different types of data? First, we should first identify the topics expressed in the data and then determine the types of charts that may be used.
Usually the relationship between our research data is: frequency distribution, composition, time series, item class or correlation. To express a well-defined material, there may be multiple forms of charting. But which one is the best way to express the information clearly? This requires our theme to focus on the topic and point out the theme. Let's look at an example. This example can express the above meaning very clearly.
The title here describes the scope of the chart. Most readers will focus on the city after seeing the chart. The theme of the chart is "City West is the area that most consumers might choose." However, the cartographer may want to express "there are fewer consumers choosing the north and the east of the city, but with the progress of urban construction, there will be greater development potential." In order to focus the reader on the information we want him to pay attention to, we can attach a key headline after the general title: City North and Chengdong will have greater development potential.
Now that you have identified the key points to be expressed, the next step is to clarify the interrelationships between the data. If you represent the relationship between frequency distribution and comparison, then several basic chart formats besides the line chart can be used; Can be selected according to specific needs. In short, the bar chart should be the most widely used type, and the bar chart is the most used type, which basically accounts for about half of the total number of charts in the entire report; and the use of line charts and pie charts It should be relatively reduced, and more is to use a variety of comprehensive applications, such as line charts plus column charts, or pie charts plus bar charts.
While using the chart to express the data, we must also pay attention to the handling of some details. For example, when using a bar chart and a bar chart, the distance between the columns should be smaller than the column itself; when there are more explanatory texts, the bar chart is more clear and easy for the reader to recognize; when using the pie chart, The identification of the data should be highlighted at the same time as the information is indicated. That is: use both numerical values ​​and data identification.
As we progress, remember that choosing and using charts is not an absolutely precise science, so you will notice some free qualifiers such as: in general, most cases, vast majority, a few cases and many more. All of this explains how you must design the best chart based on your judgment. In addition, to complete a qualified report can not just use the graphics, but also use some forms as much as possible to enrich the entire report form, so that it is not too single.
A qualified and excellent report should have a very clear and clear structure, and a clear and clear data analysis result. The meaning of this is that it needs to be experienced in the actual work process and summarize it by yourself. A qualified report should not be simply a simple picture. It should also be analyzed and judged based on the characteristics of the project itself and the environment in which the project is located. Of course, we must maintain a neutral attitude and not join. Your own subjective opinion. In addition, the usual market research report will have a fixed model. We should adjust the form and style of the report according to the different needs of different projects, so that the market research report can have more rich connotations.