Analysis report format

1 Product Market Overview
1.1 Product market capacity
1.1.1 Dominant market capacity
1.1.2 Implicit market capacity
1.2 Industry Analysis
1.2.1 Main brand market share
1.2.2 Annual sales growth rate
1.2.3 Industry development direction
1.2.3.1 Market development direction
1.2.3.2 Product development direction
1.3 Market development history and product life cycle
2 Analysis of market competition
2.1 Market competition
2.1.1 Distribution of competitor status
2.1.2 Competitor Type
2.2 Product sales characteristics
2.2.1 Major sales channels
2.2.2 Main sales methods
2.2.3 Product Status Distribution and Strategy Comparison
2.2.3.1 Distribution of shampoo product status
2.2.3.2 Analysis of key factors for major brand success
2.2.4 Distribution and analysis of product sales area
2.2.5 Regional market demand and price forecast for each product sales in the next three years
2.3 Industry competitor analysis
2.3.1 Basic information of major production enterprises
2.3.2 Main brand management strategies
2.3.3 Development of competitive brands in the past three years
2.3.4 Forecast of future development of competitors
3 market characteristics
4 Consumption status
5 retail market price survey of major shampoo brand products
6 Development history of China's shampoo market

Real estate market analysis report preparation method

I. The scope of analysis covers all administrative regions within the jurisdiction of local cities. The local real estate market information system can not cover all regions, and the coverage of the analysis report can be temporarily consistent with the real estate market information system, but it should be explained in the analysis report, such as the city, urban area and so on.
When the geographical coverage of statistical indicators is different, it should be explained.
Where the geographical scope covered by the unified statistical indicators has changed, it should be explained when using time series data or year-on-year and ring ratio indicators.
The type of housing takes into account both the incremental housing market and the stock housing market. Among them, the incremental housing market takes residential as the main analysis object, taking into account non-residential properties; the stock market is temporarily the main object of analysis.
In the statistical indicators and related analysis of commercial housing, it should be stated whether it includes policy housing such as affordable housing and it is consistent throughout the reporting period. Information and related analysis of policy housing such as affordable housing should be separately stated.
Second, the analysis content focuses on the real estate market regulation target of “basic balance of total amount, basic structure, basic price stability, real estate development and local economic and social development, and coordination with related industries”, highlighting the consumption of ordinary residents. Based on the information provided by the real estate market information system of each city, combined with other social and economic statistics provided by statistics and other departments, as well as special survey results such as housing status survey and residential housing demand survey, and comprehensively considering the economic and social status, comprehensive reflection and objective Analyze the market situation during the reporting period, and make predictions on the changing trend of the market situation in the future, and propose the next steps and suggestions.
The analysis of the current situation of the market for the analysis of the current market situation during the reporting period should take into account the accumulated data and the data of the reporting period, with the analysis and interpretation of relevant statistical indicators as the core. On the basis of clear statements of time series data, ring ratio data, and year-on-year data, we should focus on comparative analysis and trend analysis to reveal the market phenomenon and market development changes reflected by the data. It is necessary to combine the relevant research results and the development status of the real estate market in the locality, scientifically determine the reasonable range of important indicators such as investment rise and fall, supply and demand, price changes, etc., and gradually establish a market early warning and forecast mechanism to judge the market situation. To enhance the intuitiveness and readability of the report by combining charts and text.
The analysis of market status quo focuses on the following aspects:
1. Overview of social and economic development during the reporting period. Reflecting the background of the development of the real estate market. Including the regional GDP, the scale of investment in fixed assets and their changes; the disposable income of urban residents and their changes. This part of the information is subject to the statistical information provided by the statistical department.
2. Real estate development during the reporting period. At the same time, it can be used as a leading indicator to reflect the subsequent development trend of the market. Including the source of real estate development funds, investment completion, land acquisition area, land development area, new development area, construction area, completed area and other indicators and their changes. In addition to the total amount of information, it should be subdivided by residential and non-residential. This part of the data is mainly based on the development statistics and quick report materials provided by the statistical department, and pays attention to the relevant materials provided by the departments of land resources, planning and construction.
3. Total supply and demand of the real estate market during the reporting period and comparison. For the incremental housing market, it should include: approval of pre-sale area, cumulative saleable area and other indicators that reflect supply and its changes; registered sales area, consumer willingness, consumer price expectations, etc., reflect demand indicators and their changes. In addition to the total amount of information, it should also be subdivided by residential and non-residential. For the stock market, it should include indicators such as stock room size, second-hand housing transaction area, and leased area, as well as changes. This part of the data is based on the information of the urban real estate market information system, and pay attention to the combination of housing surveys, residential housing needs surveys and other special research results. See section 1-2 for the contents of this section.
4. The structure of the real estate market during the reporting period. This part is mainly for the housing in the incremental housing market. It should include the supply quantity, demand quantity, supply and demand relationship, price trend and other indicators in each sub-market according to the following criteria, as well as the supply and demand of each sub-market. The volume accounts for the share of the overall market and its changes. Sub-market segmentation should be consistent throughout each reporting period and should be stated in the report when adjustments occur. This part of the information is based on the information of the urban real estate market information system. See section 3-5 for the contents of this section.
The type of structure: according to each building area, within 120 square meters, roughly every 20 square meters is a grade, and 120 square meters or more is about every 30 square meters. The specific classification is: 60 square meters or less, 60 to 80 square meters, 80 to 90 square meters, 90 to 100 square meters, 100 to 120 square meters, 120 to 144 square meters, 144 to 180 square meters, 180 square meters. Several categories above. According to the actual situation in the locality, each city can determine whether to further subdivide each building with a building area of ​​60 square meters or less and 180 square meters or more.
English report format, conference report format, reading report format, work report format

Price structure: According to the transaction price of the unit construction area, every 500 yuan within 3,000 yuan / square meter is a grade, 3,000 yuan / square meter or more, 10,000 yuan / square meter per 1000 yuan for a grade. The specific division criteria are: 1000 yuan / square meter, 1000 to 1500 yuan / square meter, ..., 2500 to 3000 yuan / square meter, 3000 to 4000 yuan / square meter, ..., 9000 to 10,000 yuan / square meter, Some categories are 10,000 to 12,000 yuan / square meter, 12,000 to 15,000 yuan / square meter, and 15,000 yuan / square meter. According to the actual situation in the locality, each city can determine whether the residential buildings below 1000 yuan/square meter and 15,000 yuan/square meter are further subdivided.
Regional structure: divided into several categories according to administrative districts, or by local habits such as loops, directions, and districts.
Purchaser type: According to the purchaser ID card issuing authority, it is divided into categories such as the city and the foreign.
5. The real estate market price during the reporting period. For the incremental housing market, it should include the average transaction price, homogeneous price, typical real estate price and other indicators provided by the urban real estate market information system and its changes, and refer to the 70 large and medium-sized cities housing sales price index and its changes provided by the statistical department. And should be subdivided by residential and non-residential. For the stock market, it should include the average transaction price and average rental price of second-hand housing provided by the urban real estate market information system and its changes, and refer to the second-hand housing index in the 70 large and medium-sized urban housing sales price index provided by the statistical department. Indicators such as the lease index and their changes. See section 5-7 for the contents of this section.
6. Analysis of other information and conditions related to the real estate market such as finance, finance and taxation.
7. Other issues that need to be explained, such as seasonal fluctuations in the market and foreign investment.
8. Report the current market analysis summary. The main conclusions of the above indicators and analysis are summarized, and the basic judgment and overall evaluation of the real estate market situation during the reporting period are made. Among them, special attention should be paid to the following links.
Interactions and coordination between markets. For example, between the incremental housing market and the stock housing market, between the residential market and the non-residential market, between the buying and selling market and the rental market.
The linkage between various statistical indicators. For example, the relationship between quantity and demand indicators such as supply quantity and demand quantity, supply structure, relationship between transaction structure and demand structure.
The relationship between the leading indicator and the synchronized indicator. For example, for the analysis of land acquisition, development investment, new construction and construction area, it is necessary to contact the vacant volume and cumulative sales volume indicators to consider the impact on the current market situation.
The main policy measures taken in the near future are mainly the combination of the main control measures actually adopted in the region, the effects on the market, and the results and experience gained during the reporting period.
The main problems and causes of the market
1. The prominent contradictions in the real estate market during the reporting period, or indicators of abnormal changes, and the causes of these contradictions or abnormal changes.
2. Trends in the real estate market during the reporting period, or new situations, new problems in the market, and the reasons for these new situations and new problems.
3. Hot and sensitive issues that have caused widespread concern in the local real estate market during the reporting period should be analyzed.
4. Other factors that may affect the healthy development of the market.
The market situation forecast uses a combination of qualitative judgment and quantitative measurement to predict the development trend of the real estate market in the future:
1. Based on the analysis of the current market situation, and consider the favorable and unfavorable factors affecting the trend of the real estate market, grasp the trend of supply and demand, supply and demand structure, and price level, and make judgments on the basic trend of the market.
2. According to the regularity reflected by the time series data of each statistical indicator, combined with the special survey results of various market indicators, housing status survey and indicator demand survey, the core indicators such as new supply, demand and price are quantitatively measured.
The next policy recommendations and main measures are mainly to combine the status quo analysis and forecast results, and propose policy recommendations to further strengthen the macro-control of the real estate market, as well as the main measures to be taken locally.
Third, the additional description of the commercial housing approval pre-sale, cumulative sale, actual registered sales area, average sales price, different sets, price of commodity housing supply and demand structure, as well as second-hand housing sales, purchase object classification and other data indicators are still in accordance with the "construction The Ministry of Construction's Notice on Establishing the Monthly Reporting Information and Monitoring Report Reporting System of the Real Estate Market, and the Notice of the General Office of the Ministry of Construction on Implementing the Monthly Reporting Information of the Real Estate Market and the Network Reporting System for Monitoring Reports are required to be reported.
Schedule 7-1.

Schedule 1:
Basic situation of supply and demand of commercial housing
January-month Unit: 10,000 square meters, yuan/square meter, approved pre-sale area, cumulative sales area at the end of the month, actual registered sales area, average sales price, and the same period of the previous year, compared with the previous month and the previous month, compared with the same period of the previous year. The month-on-month growth compared with the same period of last year, compared with the previous month and the previous month, the growth of pre-sales and current sales compared with the same period of the previous year, compared with the same period of last month and the same period of last month, compared with the same period last quarter, compared with the same period of the same period, commercial housing

Schedule 2:
Basic situation of second-hand housing sales
January to month Unit: 10,000 square meters, yuan / square meter Units: 100 million yuan, 10,000 square meters, yuan / square meter, set of classified transaction area transaction amount of transaction sets The average sales price compared with the same period last year than the previous month and last month growth Compared with the same period of last year, the growth of the month and the previous month was higher than that of the previous year. Compared with the same period of last month and the previous month, the growth of second-hand housing and second-hand housing was higher than that of the previous month.

Schedule 3:
Different sets of new commodity housing supply and demand structure table
January to month unit: 10,000 square meters, yuan / square meter, set, %
≤60m2 60-80 m2 80-90 m2 90-100 m2 100-120 m2 120-144 m2 144-180 m2 >180 m2 Total proportion of the proportion of the proportion of the proportion of the pre-sale At the end of the month, the cumulative number of saleable registered sales sets approved pre-sales at the end of the month. The cumulative saleable registered sales average transaction price registered sales Note: 160-80 square meters means more than 60 square meters, less than 80 square meters, and the rest are similarly understood;
2% ratio refers to the percentage of the total number of sets or total area.

Schedule 4:
New price housing supply and demand structure table at different price points
January to month unit: 10,000 square meters, yuan / square meter, set, %
≤1000 yuan/m2 1000-1500
Yuan/m2 1500-2000 yuan / m2 2500-3000 yuan / m2 3000-4000 yuan / m2 ... 8000-9000 yuan / m2 9000-10000 yuan / m2 10000-12000 yuan / m2 12000-15000 yuan / m2 > 15000 yuan / M2 accounted for a proportion of the proportion of the proportion of the proportion of the proportion of the proportion of the proportion of the proportion of the pre-sales
Accumulated for sale at the end of the month...
Register for sales...
The number of sets approved for pre-sale...
Accumulated for sale at the end of the month...
Register for sales...
Average transaction price registered sales note: 11500-2000 yuan / m2 means more than 1500 yuan / m2, less than or equal to 2,000 yuan / m2, the rest for similar understanding;
2 proportion refers to the percentage of the total number of sets or the total area;
3 Each city can appropriately determine the starting point of the low-limit price and the starting point of the high-limit price according to the price of the land, but for each of the 3,000 yuan/m2, the corresponding grade should be divided at least every 500 yuan, and for the 3,000 yuan/m2 or more, at least every 1,000 yuan. For a grade.

Schedule 5:
Commodity housing purchase object classification table
January to month units: 10,000, square meters, yuan / square meter, set, %
Classification of the city's overseas city, the city's other cities, other provinces, other provinces, the number of overseas sales area, the average price of the sale price, the average price and the same period of the previous year

Schedule 6:
Typical real estate homogeneity comparison price change table
January to month unit: yuan / square meter, %
Classification price compared with the same period of last year, compared with the current month and the previous month, the growth of commercial housing, commercial housing, second-hand housing, second-hand housing, source information: including the number of selected properties, typicality, project dynamics, transaction prices in different periods

Schedule 7:
Price index change table
January to month unit: %
The classification price index increased from the previous year to the previous month.