Functional Food Internship Survey Report

Internship survey

Question

1. Do you know about functional foods?

2. Do you know what types of functional foods are there?

3. Which brands of functional food do you know?

4. What functional foods have you used?

5. What functional foods do you trust?

6. How do you learn about functional foods?

7. Do you know how to identify functional foods?

8. What problems do you think are functional foods and what needs to be improved?

Survey respondent

Randomly survey consumers of all ages.

research analysis

1. Identification of health food

For example, Red Bull Vitamin Drink

It contains: ingredients, 100ml functional ingredient content, health care function, suitable population, unsuitable population, consumption method and consumption, shelf life, production date, storage method, health license number, implementation standard, this product can not replace the drug.

2. Brands sold in the market

Calcium, Cordyceps sinensis, brain relaxing, blood, blood music, wife oral liquid, amino acid oral solution, oral immunoglobulin, happy growth.

3. Survey results

Two college students: I don't know about functional foods; the effect is not obvious, it starts to work, and then I don't feel it; I don't trust functional foods; I know some brands of functional foods from advertising and other media.

Young men: understand a little, not very clear; its function should be anti-fatigue; used melatonin, the effect is good; the price should be lowered, the improvement should be suitable for long-term use.

Auntie 30~40 years old: I don't know much about it, I don't need it; my child has used Tsinghua Tongfang's products, my family has used seaweed products, I have used products that help the stomach; I have identified the instructions; I feel that I have functional foods. Common sense does not understand.

Intellectuals around 30 years old: Know a little; functional foods should be supplemented with trace elements, strength protein elements, proteins; used products such as Amway, Perfect; feel boring consumption; identification must have national system identification, description, usage.

70-year-old Agong: Understand; think that functional food is purely a noisy, think that some things are deceptive; use such as deep-sea fish oil, spirulina, natural vitamin E; do not look at propaganda; advertising should be pragmatic, credibility should be improved .

4. Investigation and analysis

According to a survey of random populations, people who accounted for about 60 c/o and nearly 70 c/o were not very familiar with functional foods, and their effects were not recognized. The effect was not obvious, and the identification of functional foods lacked corresponding knowledge. China's functional foods are still at an immature stage. There are irregular labels and no uniform standards. The functional food market also lacks perfect management systems and rules. False and exaggerated advertising problems are serious, causing consumer groups to be confused and judged. Mistakes, etc.

At the same time, there is almost no introduction to the common sense of functional foods. Consumers are in the zero concept and lead to false advertising activities.

In addition, the price of health foods is generally high, which has a very important impact on its popularity.

5. Investigation recommendations

5.1. Introduce sound laws and regulations as soon as possible to improve and standardize functional food production enterprises and product markets.

5.2. Popularize common knowledge of functional foods, so that consumers can enhance their protection.

5.3. Improve the stability of functional food ingredients, improve their efficacy, and strive for the trust of consumers.

5.4. Reduce the cost and lower the price, so that more and more people will have the advantage of functional food.

Two functional foods

Definition and classification

definition

According to the latest definition of functional foods by the International College of Life Sciences, it is defined as a food that has been proven to have satisfactory one or more functions beneficial to the human body. In addition to having appropriate nutritional effects, “functional foods” It also has the effect of improving human health and reducing the risk of disease to some extent. The explanation that “has been proven to have satisfactory function” is: when eating a certain food at a normal daily intake, there is only evidence that it is good for human health, or that it is ingested with an effective intake. At the time, its beneficial effects are well known, and such foods can be called functional foods.

classification

Daily functional foods are engineered foods designed to promote growth or maintain vitality and energy according to the physiological characteristics and nutritional needs of various healthy consumer groups, emphasizing that their ingredients can fully display the body's defense function and regulate the physiological rhythm.

Special functional foods focus on the special physical conditions of certain special consumer groups, emphasizing the regulatory functions of foods in preventing disease and promoting rehabilitation to solve the "health and medical" problems faced.

Functional factor

The truly physiological component of a functional food is called a physiologically active ingredient. Substances rich in these ingredients are called functional food functional food bases or physiologically active substances, ie functional factors.

The identified active substances mainly include 9 categories, and there are hundreds of specific varieties.

Active polysaccharides include dietary fiber, anti-tumor polysaccharides, and hypoglycemic polysaccharides

Endogenous sweeteners include functional monosaccharides, functional oligosaccharides, polyglycols and intense sweeteners

Functional oils including polyunsaturated fatty acids, fat substitutes, phospholipids and choline

Free radical scavengers, including non-enzymatic scavengers and enzyme scavengers

Vitamins include vitamin A, vitamin E and vitamin C

Trace elements including selenium, tellurium, chromium, iron, copper and zinc

Peptides and proteins including glutathione, antihypertensive peptides, calcium-absorbing peptides, digestible peptides, immunoglobulins, etc.

Lactic acid bacteria, especially bifidobacteria

Other active substances such as octacosanol, flavonoids, polyphenolic compounds and saponins, etc.

The role of functional foods in promoting health

Enhance immunity, anti-aging, regulate blood lipids, regulate blood sugar, regulate blood pressure, improve gastrointestinal function, improve osteoporosis, promote lead discharge, anti-mutation, anti-tumor, anti-fatigue, improve stress, clear throat, protect chemistry Liver damage, weight loss, beauty, promote milk secretion, improve nutritional anemia, improve sleep, improve sexual function, improve learning and memory, improve intelligence, promote growth and development, improve vision, anti-hypoxia, anti-radiation, etc.

Standard, logo, logo

Health food labeling regulations

Functional food sign

Functional foods that are common on the market

Since the development of functional foods, topics that are of interest to companies in various countries include anti-aging foods, anti-tumor foods, anti-dementia foods, special foods for diabetic patients, foods for cardiovascular patients, aged hair care foods and skin care foods.

At present, the main functional foods in the domestic market are produced and sold for their functions. Commonly added trace elements, blood, calcium and so on.

problem

First, the overall problem

The product structure is unreasonable. The existing 22 types of functional health foods, regardless of the number of approvals or actual production, the product structure is very unreasonable, resulting in fierce market competition.

The distribution of enterprises is uneven. The total number of health food companies in six coastal provinces such as Beijing accounts for about half of the country, while Xinjiang, etc.

The health food production enterprises in the western region are less than one-fifth of Beijing's, indicating that the geographical distribution of China's health food enterprises and the development and utilization of resources are unreasonable.

Less investment in science and technology. In 2001, the national health food enterprises' annual research projects only accounted for 1.55% of sales revenue; while advertising promotion fees accounted for 6.54% of sales revenue on average, due to low technology investment, new products with high technical standards and good health effects Very few.

Second, the enterprise problem

1. The problem of unhealthy publicity of health food is very serious.

"Children grow taller and don't catch cold, the old man's waist is good, the legs are good, the woman's face is delicate and rosy and shiny, and the golden partner is really effective, and the calcium, zinc, zinc and selenium vitamins are supplemented." The advertising language of the golden partner is obviously effective and is in the advertisement. After claiming to take a golden partner, it is absolutely effective for all kinds of people's needs for disease prevention, fitness, beauty, and vitamin supplementation. In addition, the tampering advertisement of Wuxi Jiante Pharmaceutical Co., Ltd. also proves the efficacy of the product in the name of the China Nutrition Society, violating the “Interim Provisions on the Examination of Health Food Advertisements” and misleading consumers.

There is also a problem with melatonin. Melatonin in the human body is a hormone secreted by the pineal gland. It has been medically proven that melatonin is a sexual inhibitory hormone that inhibits the effects of testosterone, estrogen, lymphatic hormone, thyroxine, etc. Changes in physical condition have an amplification effect. Ordinary human pineal weight is about 0.12 grams, and the melatonin content per gram of tissue is 0.05 to 0.4 micrograms, and 200 micrograms per hour is synthesized. A melatonin capsule contains melatonin 3 mg, which is much higher than normal human body. It may be nothing short-term, but long-term use may have side effects. Excessive use may also have the opposite effect.

In the product manual attached to Melatonin, "Swiss scientist Rosler published a famous human test report: let a large number of frail and sick people take melatonin. After five years of observation, many of their symptoms disappeared and they were full of youthful vitality. And the expert's investigation shows that there is no 197 pages in this period! At the same time, Article 9 of the Interim Provisions on Food Advertisements stipulates that the name or image of a medical institution or doctor shall not be used in food advertisements. In the newspaper advertisement of melatonin, there is such a paragraph: Professor REITER of the University of Texas, who enjoys the reputation of 'the father of melatonin', highly praises the formula of melatonin. The famous scientist and director of the Chinese Pharmacological Society Zhang Jun Professor Tian also gave full recognition to the melatonin formula during the meeting summary."

2. Occurrence of illegal addition of prohibited items occurs

Increasing illicit drugs include: some unscrupulous enterprises add hypoglycemic agents such as glibenclamide to the production of regulating blood sugar and health products; some unscrupulous enterprises increase the excitatory drugs in the production of weight loss health products; some enterprises are producing anti-fatigue Health products are mixed into “Viagra ingredients”; some companies increase stability when producing improved sleep health products; some companies incorporate hormones when producing “increased” health products; some companies increase some central appetites when producing immune-regulated health products. preparation.

3. The problem of poor production conditions for health food enterprises has not been fundamentally changed.

4. The problem of illegal production and operation of health food is prohibitive.

Third, the regulations need to be further improved

1. Strengthen the examination and approval of production conditions 2. Establish a review system