Seeking survival through reform, seeking development--Investigation report on Tieling Citizens' Art Troupe
Seeking survival through reform, seeking development--Investigation report on Tieling Citizens' Art Troupe
Qiu Liqiang, deputy director of the Propaganda Department of the Municipal Party Committee and director of the Municipal Cultural Industry Development Office, was founded in 1983. It is a professional art performance group with a total of two people, small pieces, small plays, folk songs and dances, and is also a Liaoning-based professional art performance group. The only performance group in the province engaged in folk art. In the mid-to-late 1980s, the Citizens Art Troupe organized a group to participate in the Eastern Three Provinces Literature and Art Performance, including all the first prizes. In addition, Dongdu participated in the International Youth Theatre Festival in Japan and won the outstanding achievements of 2 gold and 3 silver, creating a brilliant history. With the tide of reform and opening up sweeping across the country, in the late 1990s, with the low performance of the national performance market, the art group of the citizens went into a trough. Since 2002, they have been pursuing survival through reforms. The whole group has worked together to courageously perform in the market. The annual average commercial performance has reached more than 200 games. In the second China Tieling International Folk Art Festival and Zhao Benshan Cup Two-person Competition in 2004 The Citizens Art Troupe has once again achieved impressive results. Especially in the 6th Liaoning Arts Festival in 2004, the large-scale yangko opera “Year of the Year”, which was created, arranged and performed, won the Excellent Repertoire Award and achieved the highest achievement in the provincial art festival in Tieling City for 18 years. The goal of the award.
First, backed by the government
Before the reform in 2002, the Tieling Citizens Art Troupe had a total of 147 staff members. The system was rigid, the team was old, the equipment was outdated, and they were unable to make ends meet. More than 80 people were in an embarrassing state of not investing in the old-fashion insurance and medical insurance. In the sluggish performing arts market, it is like a long-lost sailing ship, unable to smash the waves of the performing arts market. Although the difficulties are large, the Citizens' Art Troupe is still in the midst of difficulties. They rely on Cui Kai, Zhang Chao, Zhang Huizhong, Qiao Jie, Li Chunming, Qi Gui, Zhao Benshan, Li Jing, Pan Changjiang, etc. A group of outstanding works with strong ideological, high artistic standards, rich local characteristics of Liaobei, refined and popular, and popular population have been pushed to the national stage. In 2002, Tieling held the first International Folk Art Festival and the "Zhao Benshan Cup" Essay Competition. The folk art group played an active role in creating the business card of "The Home of Pieces". The city leaders believe that the folk art group is the "treasure of the town" and "the pearl of the palm" of Tieling, and gives high attention and great support to its development.
Under the premise of ensuring the annual expenditure of 1.07 million yuan for the folk arts group, the municipal finance will allocate 700,000 yuan for the payment of employee pension insurance and medical insurance for many years, and will pay 400,000 yuan for equipment renewal for two consecutive years. . The employees reduced their worries, and their work enthusiasm was unprecedentedly high. They actively participated in the creation of repertoire, rehearsal performances, and development of the market. The artistic productivity was liberated and developed.
Second, to the benefits of reform
"It is not a long-term solution to rely on the government." In order to maximize the artistic productivity, the Citizens' Art Troupe boldly carried out reforms. First, reorganize the performing group. Before March 2002, the total number of employees in the whole group was 14 people, of which 20 were retired, 11 were unpaid, 14 were idlers, and 102 were on-the-job. According to the national policy at that time, the application was approved by the personnel, labor and social security departments, and the personnel were diverted and repositioned through four ways: early retirement, early departure, long vacation leave, and no pay. After the reform, 73 employees who were qualified for the performance task were re-employed, including 3 first-class actors, 10 second-level actors, 47 third-level students, and 13 fourth-level actors. Second, reformed the employment system. Through the comprehensive assessment, the whole group broke the age limit and selected the leaders of the leadership team in an unconstrained manner; selected the middle-level leading cadres through free competition and public appraisal; and determined the positions of employees through two-way selection and competitive employment. Third, reform the distribution system. They established three distribution criteria: one is the classification of wages. The cast members are fully employed on a monthly basis and enjoy a 30% salary. On the basis of full attendance, enjoy 40% salary for 1 to 5 days of performance and rehearsal every month, 50% salary for 5 to 10 days, and 60% salary for 10 days or more. In addition to 60% of the salary, the administrative staff will implement the post allowance. The standard of the allowance is 200 yuan for the head, 160 yuan for the deputy head, 130 yuan for the section chief, and 110 yuan for the ordinary cadres. If the laid-off workers are temporarily called, they will be treated the same as the laid-off workers. The second is to adhere to the principle of giving priority to efficiency and giving consideration to fairness. A star policy is implemented for a small number of top talents and business backbones with outstanding performance skills, high visibility, and outstanding contributions. For example, although Zhao Benshan does not take classes or work, he creates certain benefits for the group every year and enjoys 100% salary every month. As long as Li Jing and other well-known actors can complete the command performances in the group on time, they will enjoy 60% of the salary. For actors such as Li Hai and Wang Juan who have a certain reputation, they will be subsidized 200 yuan per performance during their overseas commercial performances. There is also a certain degree of subsidy for other business backbones of the group. For ordinary actors, each performance is subsidized by 50 yuan. The third is to formulate an incentive policy. In order to develop the performance market and make up for the lack of funds, they have also formulated an incentive policy for external contact performances. In other words, if you contact 30 performances or less, you will receive 10% of the performance income, and if you contact 30 performances or more, you will get 20% of the performance income. Once these policies were implemented, the employees were enthusiastic and the Eight Immortals crossed the sea. The annual average number of performances reached 200, generating more than 300,000 yuan.
Third, relying on the brand to the market, because the civil art group is based on the creation of two performances, small pieces, small plays, rooted in the folk, has a broad performance market, so facing the countryside, facing the society, serving the grassroots and enriching the cultural life of the general public Their market positioning. The famous actors such as Zhao Benshan and Pan Changjiang even pushed the city of Tieling, the region of Liaobei and the Tieling Citizens Art Troupe to the people of the country. This is a brand, and the brand is an intangible asset. The benefits it can produce are incalculable. Therefore, relying on the brand, polishing the brand and making the brand more effective have become their wise choice.
After the smooth completion of the system reform, the concept of every employee of the folk art troupe has undergone an unprecedented baptism. Everyone is eager to innovate and perform the best repertoire, and try to find more performances in the market and strive to put " The brand of "the hometown of essays", the brand of Zhao Benshan, screams the brand of the folk art group in the country. In their performances, they highlighted the humorous and hot Northeastern local characteristics. They overcame many difficulties during the performance and strived to achieve the best performance. In the course of the year, in addition to the completion of public welfare performances, the entire team of staff members carried forward the spirit of hard work and hard work, and went all the way to the grassroots and rural areas. When performing in the field, they sometimes sit in a 24-hour car, and there are two performances in a day. When the venues are far apart, they will get up in the middle of the night. Once they arrived at the performance site, the young actors who went to the head of the group to participate in the heavy physical work of loading and unloading the platform, truly fulfilled their dedication. In recent years, with the broadcast of the TV series "Liu Laogen" in the country, the two have attracted some viewers from the south, and the influence of the folk art group has also expanded. They have traveled to Shandong, Jiangsu, Shaanxi, Shanxi, Henan, etc. In the province, wherever they went, the people all rushed to say: "The troupe of the larger city is coming, the troupe of Zhao Benshan is coming!" The performers were greatly encouraged, and they did their best to play the show and achieved it. The double harvest of economic and social benefits has made the brand of Tieling Folk Art Group even louder and brighter.
Fourth, relying on the development of achievements In order to let the civil art group really integrate into the market economy, they did not wait for the meal to eat, but actively went out to grab the meal. For the development of the performance market, they mainly adopt three methods: First, they actively seek to contact individual performance agents and performance companies to establish long-term reciprocal relationships and provide market for both performances. The second is to marry the five key enterprises in the city and name the company during various large-scale celebrations. The third is to find long-term sponsoring partners. This "market-oriented operation, industrialized operation" has made their annual commercial performances climb from 130 before the reform to 200, and the benefits are very significant.
Cultivating the performance market is the premise of going out. If you want to go well, you must rely on an excellent business team. The Municipal Folk Art Troupe attaches great importance to the training of performing arts talents, and finds ways to transfer talents from various channels, and to promote the backbone of the business. It will pay a monthly salary of 200 yuan to Taiwan Pillars, and also create opportunities for those who have potential for development. These effective retention measures, combined with a flexible performance system, have achieved their goal of "excellent quality, talent, and efficiency."
At the same time of reform, they are constantly studying new issues and proposing new ideas. For example, among the existing in-service personnel, there are 28 senior performers who cannot perform performance work, which account for both the establishment and the expenses, and affect the timely recruitment of newcomers. They plan to take early leave and retreat in this part of the staff and continue to reduce it. Pressure, stimulate vitality; although the system setting and management methods of the "one group, one school, and the group with the school" have been implemented, the effect is not obvious. In order to further integrate resources and comprehensively utilize human resources and material resources, it is proposed to adopt the operation mode of "unification of the Communist Youth League", that is, the leadership team is unified, the teachers are unified, the training venues and teaching sites are unified, and the financial management is unified; Discretionary establishment of the literary and artistic creation development fund, with annual interest as a bonus for development and creation; in order to increase the source of funds, we are ready to expand the existing loose, dynamic and relatively stable cultural and business marriages in a certain period of time, and strive to achieve compactness. The long-term and stable source of social funding; the reform of the income distribution system will also move toward the "actor dividend system."
Qiu Liqiang, deputy director of the Propaganda Department of the Municipal Party Committee and director of the Municipal Cultural Industry Development Office, was founded in 1983. It is a professional art performance group with a total of two people, small pieces, small plays, folk songs and dances, and is also a Liaoning-based professional art performance group. The only performance group in the province engaged in folk art. In the mid-to-late 1980s, the Citizens Art Troupe organized a group to participate in the Eastern Three Provinces Literature and Art Performance, including all the first prizes. In addition, Dongdu participated in the International Youth Theatre Festival in Japan and won the outstanding achievements of 2 gold and 3 silver, creating a brilliant history. With the tide of reform and opening up sweeping across the country, in the late 1990s, with the low performance of the national performance market, the art group of the citizens went into a trough. Since 2002, they have been pursuing survival through reforms. The whole group has worked together to courageously perform in the market. The annual average commercial performance has reached more than 200 games. In the second China Tieling International Folk Art Festival and Zhao Benshan Cup Two-person Competition in 2004 The Citizens Art Troupe has once again achieved impressive results. Especially in the 6th Liaoning Arts Festival in 2004, the large-scale yangko opera “Year of the Year”, which was created, arranged and performed, won the Excellent Repertoire Award and achieved the highest achievement in the provincial art festival in Tieling City for 18 years. The goal of the award.
First, backed by the government
Before the reform in 2002, the Tieling Citizens Art Troupe had a total of 147 staff members. The system was rigid, the team was old, the equipment was outdated, and they were unable to make ends meet. More than 80 people were in an embarrassing state of not investing in the old-fashion insurance and medical insurance. In the sluggish performing arts market, it is like a long-lost sailing ship, unable to smash the waves of the performing arts market. Although the difficulties are large, the Citizens' Art Troupe is still in the midst of difficulties. They rely on Cui Kai, Zhang Chao, Zhang Huizhong, Qiao Jie, Li Chunming, Qi Gui, Zhao Benshan, Li Jing, Pan Changjiang, etc. A group of outstanding works with strong ideological, high artistic standards, rich local characteristics of Liaobei, refined and popular, and popular population have been pushed to the national stage. In 2002, Tieling held the first International Folk Art Festival and the "Zhao Benshan Cup" Essay Competition. The folk art group played an active role in creating the business card of "The Home of Pieces". The city leaders believe that the folk art group is the "treasure of the town" and "the pearl of the palm" of Tieling, and gives high attention and great support to its development.
Under the premise of ensuring the annual expenditure of 1.07 million yuan for the folk arts group, the municipal finance will allocate 700,000 yuan for the payment of employee pension insurance and medical insurance for many years, and will pay 400,000 yuan for equipment renewal for two consecutive years. . The employees reduced their worries, and their work enthusiasm was unprecedentedly high. They actively participated in the creation of repertoire, rehearsal performances, and development of the market. The artistic productivity was liberated and developed.
Second, to the benefits of reform
"It is not a long-term solution to rely on the government." In order to maximize the artistic productivity, the Citizens' Art Troupe boldly carried out reforms. First, reorganize the performing group. Before March 2002, the total number of employees in the whole group was 14 people, of which 20 were retired, 11 were unpaid, 14 were idlers, and 102 were on-the-job. According to the national policy at that time, the application was approved by the personnel, labor and social security departments, and the personnel were diverted and repositioned through four ways: early retirement, early departure, long vacation leave, and no pay. After the reform, 73 employees who were qualified for the performance task were re-employed, including 3 first-class actors, 10 second-level actors, 47 third-level students, and 13 fourth-level actors. Second, reformed the employment system. Through the comprehensive assessment, the whole group broke the age limit and selected the leaders of the leadership team in an unconstrained manner; selected the middle-level leading cadres through free competition and public appraisal; and determined the positions of employees through two-way selection and competitive employment. Third, reform the distribution system. They established three distribution criteria: one is the classification of wages. The cast members are fully employed on a monthly basis and enjoy a 30% salary. On the basis of full attendance, enjoy 40% salary for 1 to 5 days of performance and rehearsal every month, 50% salary for 5 to 10 days, and 60% salary for 10 days or more. In addition to 60% of the salary, the administrative staff will implement the post allowance. The standard of the allowance is 200 yuan for the head, 160 yuan for the deputy head, 130 yuan for the section chief, and 110 yuan for the ordinary cadres. If the laid-off workers are temporarily called, they will be treated the same as the laid-off workers. The second is to adhere to the principle of giving priority to efficiency and giving consideration to fairness. A star policy is implemented for a small number of top talents and business backbones with outstanding performance skills, high visibility, and outstanding contributions. For example, although Zhao Benshan does not take classes or work, he creates certain benefits for the group every year and enjoys 100% salary every month. As long as Li Jing and other well-known actors can complete the command performances in the group on time, they will enjoy 60% of the salary. For actors such as Li Hai and Wang Juan who have a certain reputation, they will be subsidized 200 yuan per performance during their overseas commercial performances. There is also a certain degree of subsidy for other business backbones of the group. For ordinary actors, each performance is subsidized by 50 yuan. The third is to formulate an incentive policy. In order to develop the performance market and make up for the lack of funds, they have also formulated an incentive policy for external contact performances. In other words, if you contact 30 performances or less, you will receive 10% of the performance income, and if you contact 30 performances or more, you will get 20% of the performance income. Once these policies were implemented, the employees were enthusiastic and the Eight Immortals crossed the sea. The annual average number of performances reached 200, generating more than 300,000 yuan.
Third, relying on the brand to the market, because the civil art group is based on the creation of two performances, small pieces, small plays, rooted in the folk, has a broad performance market, so facing the countryside, facing the society, serving the grassroots and enriching the cultural life of the general public Their market positioning. The famous actors such as Zhao Benshan and Pan Changjiang even pushed the city of Tieling, the region of Liaobei and the Tieling Citizens Art Troupe to the people of the country. This is a brand, and the brand is an intangible asset. The benefits it can produce are incalculable. Therefore, relying on the brand, polishing the brand and making the brand more effective have become their wise choice.
After the smooth completion of the system reform, the concept of every employee of the folk art troupe has undergone an unprecedented baptism. Everyone is eager to innovate and perform the best repertoire, and try to find more performances in the market and strive to put " The brand of "the hometown of essays", the brand of Zhao Benshan, screams the brand of the folk art group in the country. In their performances, they highlighted the humorous and hot Northeastern local characteristics. They overcame many difficulties during the performance and strived to achieve the best performance. In the course of the year, in addition to the completion of public welfare performances, the entire team of staff members carried forward the spirit of hard work and hard work, and went all the way to the grassroots and rural areas. When performing in the field, they sometimes sit in a 24-hour car, and there are two performances in a day. When the venues are far apart, they will get up in the middle of the night. Once they arrived at the performance site, the young actors who went to the head of the group to participate in the heavy physical work of loading and unloading the platform, truly fulfilled their dedication. In recent years, with the broadcast of the TV series "Liu Laogen" in the country, the two have attracted some viewers from the south, and the influence of the folk art group has also expanded. They have traveled to Shandong, Jiangsu, Shaanxi, Shanxi, Henan, etc. In the province, wherever they went, the people all rushed to say: "The troupe of the larger city is coming, the troupe of Zhao Benshan is coming!" The performers were greatly encouraged, and they did their best to play the show and achieved it. The double harvest of economic and social benefits has made the brand of Tieling Folk Art Group even louder and brighter.
Fourth, relying on the development of achievements In order to let the civil art group really integrate into the market economy, they did not wait for the meal to eat, but actively went out to grab the meal. For the development of the performance market, they mainly adopt three methods: First, they actively seek to contact individual performance agents and performance companies to establish long-term reciprocal relationships and provide market for both performances. The second is to marry the five key enterprises in the city and name the company during various large-scale celebrations. The third is to find long-term sponsoring partners. This "market-oriented operation, industrialized operation" has made their annual commercial performances climb from 130 before the reform to 200, and the benefits are very significant.
Cultivating the performance market is the premise of going out. If you want to go well, you must rely on an excellent business team. The Municipal Folk Art Troupe attaches great importance to the training of performing arts talents, and finds ways to transfer talents from various channels, and to promote the backbone of the business. It will pay a monthly salary of 200 yuan to Taiwan Pillars, and also create opportunities for those who have potential for development. These effective retention measures, combined with a flexible performance system, have achieved their goal of "excellent quality, talent, and efficiency."
At the same time of reform, they are constantly studying new issues and proposing new ideas. For example, among the existing in-service personnel, there are 28 senior performers who cannot perform performance work, which account for both the establishment and the expenses, and affect the timely recruitment of newcomers. They plan to take early leave and retreat in this part of the staff and continue to reduce it. Pressure, stimulate vitality; although the system setting and management methods of the "one group, one school, and the group with the school" have been implemented, the effect is not obvious. In order to further integrate resources and comprehensively utilize human resources and material resources, it is proposed to adopt the operation mode of "unification of the Communist Youth League", that is, the leadership team is unified, the teachers are unified, the training venues and teaching sites are unified, and the financial management is unified; Discretionary establishment of the literary and artistic creation development fund, with annual interest as a bonus for development and creation; in order to increase the source of funds, we are ready to expand the existing loose, dynamic and relatively stable cultural and business marriages in a certain period of time, and strive to achieve compactness. The long-term and stable source of social funding; the reform of the income distribution system will also move toward the "actor dividend system."
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