Investigation on the current situation of monopoly management in rural cigarette market in county and its countermeasures

** Investigation on the status quo of monopoly management in rural cigarette market in county and its countermeasures

** County is a mountainous rural county with a rural population accounting for three-quarters of the total population. Since the reform and opening up, the rural economy has developed rapidly, the living standards of the people have been continuously improved, and the potential of the rural cigarette market is growing. In order to correctly grasp the current situation of the rural cigarette market in the county, in order to better play the advantages of the tobacco monopoly system and strengthen the management of the rural cigarette market, the author has conducted a detailed investigation on the current status of the monopoly management of the rural cigarette market in the county. Try to conduct some useful research and discussion on the monopoly management strategy.
I. Current status of monopoly management in rural cigarette market

Due to the geographical location, historical culture and economic development of the countryside, the status quo and characteristics of the rural cigarette market are determined. As we all know, although the rural areas of Jingning County have been greatly developed in recent years, in most mountainous areas, the rural economy is still underdeveloped. It is only to solve the problem of food and clothing, and the peasants’ legal concept is still very weak. Although the State promulgated the "Tobacco Monopoly Law" and the "Regulations on the Implementation of the Tobacco Monopoly Law", the county tobacco company also carried out legal education activities, but the publicity and education were not enough, especially in the mountainous areas. To a certain extent, it has affected the rural cigarette market in an orderly manner. In some areas, peasant anti-law cases have occurred frequently. Looking at the current status of monopoly management in rural cigarette market in Jingning County, there are mainly the following problems:
Inconvenient transportation, long battle line, difficult management
**The rural market in the county is remote, the traffic is inconvenient, and the distribution is scattered. It is often a village that stretches for more than a dozen miles. When you go to the countryside to check, you have to walk a dozen miles of mountain roads. In some places, vehicles cannot be reached, and they can only be checked on foot, which makes it difficult to manage the monopoly. There are 2,100 retail households in the county, of which 1,120 are in rural areas, accounting for 53.3% of the total retailers. A comprehensive inspection of each dealer in the county was conducted, and the inspection was not completed in January. The overall inspection of the market cycle was too long, which made the monopoly inspection difficult and difficult to manage. It has affected the crackdown on violations of laws and regulations.
Legal education is not in place, and the concept of peasant legal system is weak. In recent years, with the popularization of socialist legal education and the "two-five, three-five" popularization education, China's national legal awareness has been enhanced. However, it is undeniable that there are still weak links in the mountainous areas, and the "Tobacco Monopoly Law" and the "Implementation Regulations" are promulgated late, and the publicity and education are not enough. Farmers in mountainous areas have little knowledge of tobacco monopoly. In recent years, people in the countryside have checked and detained illegal cigarettes. Some illegal operators have even incited people who do not know the truth to be besieged, beaten and beaten to seize cigarettes. When criticizing the education of the troublemakers, some ordinary people actually said: "I have never heard of selling a few boxes of cigarettes." In the year of 2003, 120 cases of cigarettes were investigated and dealt with, and there were 75 cases in rural markets, accounting for 62.5% of cases investigated.
Cigarette supply brand is unreasonable In recent years, with the adjustment of the national giant policy, a large number of small and medium-sized tobacco factories have closed down, and most of these small and medium-sized cigarette factories produce medium and low-end cigarettes. At present, the cigarette industry is to increase profits for production purposes, low-grade smoke profits are small, some tobacco factories simply do not produce, resulting in low-end smoke in the market. In the vast rural areas, there are more than 80% of consumers in the country, and most of them are in low-end cigarettes. On the one hand, there is an urgent need for low-grade cigarettes, and on the other hand, the supply side is out of stock, so underground fake counterfeiting has emerged as the times require, and there is a big market. This not only infringes on the interests of consumers, but also causes huge losses in national tax revenues.
Counterfeiting and selling fakers have turned their efforts to the large rural market and have worked hard. In recent years, the tobacco monopoly law has been deeply rooted in the hearts of the people. In the towns and towns, various forms of vigorous anti-counterfeiting activities were held to make the fraudulent elements tremble, nowhere to hide, and to lose the "soil" of survival. They have turned their eyes to the big market with great potential in rural areas. At the same time, because the information in the mountainous areas is occluded, the traffic is backward, the farmers' legal awareness is weak, the economic conditions are poor, and the ability to distinguish between true and false cigarettes is lacking. Therefore, the fraudulent misappropriation is zero, and the locomotives and motorized tricycles are used to go to the villages to sell low-grade cigarettes.

In some areas, farmers know that they are fake cigarettes, but they are cheap and affordable to buy. Criminals easily obtain more profit from rural consumers. In addition, the annual acquisition of the nearby tobacco-producing areas has some low-grade cigarettes that can not be collected, and provides a continuous supply of goods for the counterfeiters. In recent years, most of the cases of fraudulent and counterfeit cases investigated in Mianchi County have been sold by the three-wheeled motorists in the village, and the prices are mostly around 7-8 yuan per piece. The counterfeit molecules purchase 0.2-0.3 yuan per kilogram of low-grade tobacco leaves from farmers' homes. The shredders, flavors and packing boxes are all available, and all kinds of counterfeit equipment are available. This is one of the reasons why fake and fake goods are not killed.
Local protectionism is serious, and it is difficult to investigate and deal with cases. The rural farmers’ legal awareness is generally weak. This phenomenon is not only for peasants, but also for some rural cadres. Even some village cadres are involved in counterfeiting and taking it as a shortcut to making a fortune, and relish. Some of the fraudsters are a large family in the local area, and the social relations are more complicated. Even if they are found, it is difficult to seize the case without the cooperation of the local public security department.
The Tobacco Monopoly Law punishes counterfeit cigarettes too lightly. The Tobacco Monopoly Law is a confiscation and fine treatment for the investigation and punishment of counterfeit cigarettes. It cannot be used for any treatment. The punishment is light and not enough to make the fraudulent elements hurt. The psychology of "falling autumn fishing in summer" is more crazy and more savage, making up for losses. On the other hand, the higher authorities organize annual monopoly assessments and inspections, most of which are staying in towns and cities, and there are few rural markets in mountainous areas. Therefore, county-level monopoly agencies also focus on urban and rural markets, while ignoring mountain markets.
Second, the countermeasures for the problems in the monopoly management of the rural cigarette market in Jingning

In view of the current status and problems of monopoly management in the rural cigarette market, the author believes that the following measures should be taken in the next step:
Taking honest management as an opportunity, we will take practical and effective measures to strengthen the management of rural cigarette market in mountainous areas. In view of the long battle line in the rural cigarette market in mountainous areas and the difficulty in the management of retail households, the market management combines the current integrity management work and implements the responsibility system for the team leader. First, the rural retailers in the mountainous areas will be divided into several sections according to their natural location, 20-30 households per piece. In the center of the film, choose a person who has a certain reputation in the locality, a high prestige and high integrity model law-keeping households as the team leader, and sign the cigarettes with the team leader according to the number of cigarette sales and the law-abiding situation of the retailers in the first three years. Sales monopoly management responsibility book, clarify the responsibilities and obligations of both parties. And take out the 1-2% of the total monthly sales profit of the retailer as the bonus subsidy leader, taking the cigarette task and market management as the main assessment contents in the jurisdiction, and the monopoly staff will review the leader once a month, and timely redeem the bonus according to the assessment results. . A monthly meeting of the team leader will be held to inform the regional sales, market management and existing problems in a timely manner. It is convenient for us to timely and accurately grasp the actual situation underneath, adjust the work layout and work priorities, conduct a review of the team leader every six months, and judge the advanced team leader. Give a certain material honorary award, in order to mobilize the team leader's work enthusiasm, make it a "specialist" who does not wear uniforms, achieve "go to me management, serve me", and become a "miles in the forefront of tobacco monopoly positions" Eyes, "shun the wind ear."
Strengthen legal education and raise the awareness of the legal system of farmers in mountainous areas. Legal education is a basic national policy of our country. It needs the support and care of the whole society. It is a long-term and unremitting work in the mountainous areas of China, and it requires more patience and meticulous work. We are required to specialize in management personnel, that is, inspectors and propagandists. We are diligent and diligent. We actively guide and educate the vast number of retailers while cultivating education and integrity merchants. We use various forms to walk into the village and take regular meetings in the natural area. The tobacco monopoly law class, printed various propaganda materials, printed the wall advertisement for monopoly law in the urban and rural markets, and held one to two credit level merchants' evaluation activities every month. The advanced model gave a certain material and honor award, and mobilized the retail. The households abide by the law-abiding enthusiasm, give full play to the role of radio and television public opinion tools, and extensively carry out legal education. With the rapid development of the rural economy, cable TV has penetrated thousands of households. In the county cable TV station, the "Tobacco Monopoly Law" knowledge lecture was opened, and in the past, the "Faith in the Side" program will be used to analyze cases in the district investigation cases in recent years, and use the people and things around to educate the vast number of retailers to consciously raise awareness of law-abiding and increase consumption. Self-prevention awareness.
It is the need and guarantee for a new era of monopoly work to cultivate a monopoly team with political firmness, professional proficiency, excellent style and hard work.
In recent years, the leaders at the higher levels have attached great importance to the construction of the monopoly team. The personnel, funds, and facilities have been greatly improved. The spirit of the monopoly team has been renewed and the work has achieved great results. This is obvious to all, but it is related to the management tasks and requirements of the cigarette market. Compared with Jingning County, the current law enforcement team is still insufficient in terms of manpower, material resources and facilities, and the market control capacity is not enough. There are still weak links in the rural market in mountainous areas. Therefore, the specialists are required to check at least once a month in the mountain farmer's market. The team leader checks and assesses twice a month. To complete this work, there is no one who has a good quality and is not competent. of. Under the new situation, it is necessary to strengthen the ideological style of the monopoly managers, improve their political business, and ensure the purity of the law enforcement team and the normative behavior according to law. With the goal of “inner power, external image”, in accordance with the requirements of high starting point, high level, high standard and high quality, strengthen the study and education of law enforcement law enforcement personnel, so that they can continuously improve their own quality and strive to adapt to the new During the period of rural tobacco monopoly management requirements, improve the level of law enforcement, increase law enforcement, ensure that law enforcement, serious, honest, fair, and civilized.
Give play to the role of "three networks simultaneously" to achieve mutual inspection and mutual improvement. Giving full play to the enthusiasm of mobilizing the salespersons, distributors and special managers to make mutual inspections and mutual improvement is an effective way to improve the governance of the cigarette market. The special manager can go to the countryside to check whether the work of the salesperson and the delivery staff is in place, the delivery is in place, whether there is any missing or missing users, and what opinions the retailers have on the sales and distribution work can be proposed to the special manager. The special manager fills in the feedback tracking feedback form and promptly feeds back to the distribution center; the interviewer and the delivery staff can use the work to pay attention to observe whether the retailer has violated the law and understand what the retailer has to work for the special manager. Request, fill in the sales work information tracking feedback form, timely feedback to the inspection center, promptly point out, correct immediately.

The tobacco-producing areas in mountainous areas should work hard from science and technology. The cigarette industry should proceed from the actual situation of China's national conditions, and develop some tobacco companies in low-grade brand cigarette-flavored tobacco-producing areas. We should work hard to improve the scientific planting level and management level of tobacco leaves. Scientific investment, grasping the implementation of various standardized management measures for tobacco production, so that tobacco farmers produce more moderately moderate tobacco. Tobacco companies try to ensure that all tobacco leaves in tobacco farmers are collected, and that they are satisfied with tobacco farmers, acquisition enterprises and tobacco factories. The sale of counterfeit and counterfeit elements has lost the market for cheap counterfeit raw materials, making the “social bad water” of counterfeiting and selling fakes become passive waters, gradually drying up and not exhausting themselves. On the other hand, the cigarette industry is pursuing profit for production purposes. It is understandable that in the development and development of cigarette brands, we should proceed from China's national conditions, overcome the urgency of quick success, and do more market research in the market. Considering that 80% of the consumers in the country are in the rural market, more research and development of low-end brand cigarettes not only meets the needs of the vast rural consumers, but also sells well, guarantees continuous file, firmly occupys the large rural market, and causes the retailers to lose market. The "social freak" that made this consumer hateful has no place to stand, and has become a street mouse to call everyone, nowhere to hide.