China Pet Market Survey Report
The first section. introduction
With the development of social economy and the acceleration of urbanization, the problems of independence, individualization and population aging of urban households have become increasingly prominent, and the leisure, consumption and emotional support methods of residents have also diversified. Pet breeding has become a new highlight of urban residents' consumption, and the pet industry has become an integral part of the urban economy. The number of domestic pets has increased dramatically, pet fashion, pet supplies, pet hospitals, pet grooming, pet beauty pageants... The topic of pets is becoming more and more popular, and the economy around the pet industry is increasingly favored by people. Therefore, it has become a new “golden land” for entrepreneurship. In 2004, we ushered in the “pets of the pet”. Accompanied by pets is also a new proposition of humanity and harmony of nature. It embodies the modern world of individuality, publicity and affinity. It also confirms the rapid development of China's economy, the improvement of national living standards and the prosperity of spiritual life.
China's pet industry started late, but has made great progress. It is understood that there are about 200 pet products manufacturers in China. Pet breeding brings a lot of income to the pet hospital. Many pet hospital businesses are not in charge of “medical” services, including the sale of pets, the sale of pet supplies and food, the owner’s outing, and pet grooming. Specialized operations such as pet grooming salons and pet fostering have also begun to emerge, and pet services tend to be specialized and franchised.
The development of an industry requires the correct guidance of laws, regulations and policies. At present, there is no systematic legal regulation on pet feeding in China. There are some problems in the development of pet industry that need to be paid attention to. It is urgent to develop pet hospitals, environmental pollution control of pet breeding, pet transaction market management, pet service industry management. Other regulations, the establishment of pet supplies production standards, so that pet industry management has rules to follow.
The report explains the development of China's pet industry in recent years, as well as the diversified thinking and detailed information from the pet economy, pet activities, pets and society. The development of China's pet industry in 2004, the development of pets The prospects for the food, clothing, housing and transportation industry, as well as the problems and pressures we still need to face for a long time, the right to make reference and borrow meaning.
The second section. China pet industry overview
. From the perspective of the big environment, the leisure economy relies on the sustained and rapid development of the entire national economy. According to the National Bureau of Statistics, in the first quarter of 2004, the actual growth rate of GDP was 9.8%. From 1978 to 2000, China’s GDP grew by 6.4 times, and the average annual growth rate was 9.5%. It is much higher than the average growth rate of developed countries and the world during the same period. The rapid development of the national economy has spawned pet farming and pet consumption in China. According to statistics from relevant departments, the total number of pet dogs in Beijing, Tianjin and Shanghai has exceeded 1.6 million. Only Shanghai pets can reach 670 million yuan a year. Pet-related beauty, hospital, funeral, matchmaking, training, verification, competition The industry is in use and reflects a strong market space.
Judging from the current situation and development trend of China's current population age, the elderly over 65 years old in China account for 6.96% of the population, and pets as partners have the most prominent performance among the elderly. From the implementation of the family planning policy in the 1970s to the present, more than 30 years have passed. In the next few decades, the proportion of the elderly population in China's population structure will increase further, which means that the number of pets is increasing.
Beijing, Shanghai, Guangzhou, Shenzhen, Tianjin, Chongqing... Pets are becoming a new type of resident in Chinese cities. The pursuit of breeding purebred dogs and purebred cats is becoming a fashion trend for a new generation of urban residents. According to incomplete statistics, the pet market dominated by purebred dogs and cats has an annual economic growth rate of over 20%. At the same time, around the pet fashion, medical, clothing, hosting, dog clubs, games, media, and the Internet are forming a professional field. According to the non-profit animal protection organization "Beijing People and Animal Environmental Protection Education Center", the market potential of China's pet economy can reach at least 15 billion yuan. At present, there are about 3 million pets in Beijing, and they are listed as the top five “pet cities” in China, along with Shanghai, Guangzhou, Chongqing and Wuhan. In this way, there are at least 100 million pets in the country. As far as Beijing is concerned, the amount of money spent on pets in a year is more than 500 million yuan. Some experts have predicted the development of China's pet market in the future: It is expected that the fixed-price sales of China's pet food and pet products market will exceed RMB 6 billion by 2008, and a good business environment will also be formed.
In terms of pet breeding types, cats and dogs with smaller sizes are currently the main types. Taking pet dogs as an example, small dogs include Beijing dogs, Xi Shi, Bago, bullfighting and new varieties of Cherina and ladies. As some people with stronger economic power moved to the suburbs and their living space expanded, a craze for raising large and medium-sized dogs began to appear in Tianjin, such as the German Shepherd, Damai Ting, Labrador and other strong dogs.
. Pet market
1. The pet fostering in Beijing has become a scale. It is understood that the pet fostering service started in 1999, mainly to facilitate people to travel. At present, there are about four or five such pet hospitals in Beijing to carry out pet foster care services, and now they have gradually formed scale. Pets sent must have a health certificate to stay, and must have proof of injection of vaccination and rabies vaccine, otherwise refused to accept.
2. Shenzhen pet economy annual output value of 50 million According to reports, Shenzhen has registered 50,000 pet dogs and 30,000 pet cats. Each dog costs more than 5,000 yuan per year for household registration, annual review, epidemic prevention, and dog food. At present, the annual output value of Shenzhen pet economy has reached 50 million yuan, and will rise at a rate of about 10 million yuan per year.
3. "Pet marriages" appeared in Chongqing and Nanjing
At the beginning of December, Chongqing and Nanjing successively appeared "pet marriage". According to the "Jiangsu Business Daily" report, the store owner introduced that many pet owners want to leave their offspring for the dog, but they are struggling to find a matching dog of the same kind. It is reported that all the famous dogs are coming to the blind date. The program is to register first, then take photos and leave files. After negotiating the price, the two masters let the two dogs get along alone and cultivate their feelings. As long as the bitch is estrus, the success rate will be high. Finally, the "marriage agency" will charge 5% of the agency fee.
4. Chengdu established a pet specimen production shop Xinhuanet Chengdu May 17th: Chengdu recently appeared a pet specimen production shop, this company specializing in the production of pet specimens, brought comfort to those who lost the pet, realized the "long pet The desire to stay around.
5. Harbin renting pets In the 21st century, the leasing industry is no longer a new thing, it has really entered people's lives. People can not only rent children's toy cars, rent mobile phones, rent computers, but also rent cats, dogs, rabbits and other pets.
Cats, dogs, rabbits and other animals are small and temperate, and they can raise one at home, which can increase the taste of life. However, it is also more troublesome to raise pets. They need to be fed, bathed, and cleaned. If they are sick, they should go to a pet hospital. As far as the moment is concerned, most people are busy and nervous, and the pace of life is accelerating. Some of them like pets, but they don’t have the energy to support them.
Some savvy owners of the flower and bird fish market are aiming for opportunities and, according to the situation, launched the pet rental industry. People can rent a pet that they are satisfied with for a small price. When you have enough time, you can return to the original owner. According to hobbies and needs, you can also change other pets, so that you can always keep new.
6. Taiyuan's new ornamental fish base and Guangdong ornamental fish base are the largest in the world. With the improvement of people's living standards, the market demand for ornamental fish has increased. Taiyuan fish farm has invested more than 600 million yuan to build an advanced ornamental fish breeding and breeding base. Nearly 50 cultured species such as red-tailed cats.
The Guangdong aquarium industry is guided by the tradition of inheritance and innovation, leading the trend of the country. According to the incomplete statistics of aquatic experts, currently in Guangdong, the ornamental fish aquarium industry actually accommodates nearly 200,000 jobs! The breeding area is more than 100,000 mu, with an annual output of tens of billions of ornamental fish, and thousands of aquarium equipment manufacturers have emerged. The total annual output value of the whole industry exceeds 10 billion yuan. At present, 60%~70% of ornamental fish and aquarium equipment from all over the country come from Guangdong. Guangdong has become the largest production and marketing base for ornamental fish culture and aquarium equipment in the country and the world. The aquarium industry has broad market prospects and the Guangdong industry is optimistic.
The development of the pet market focuses on business ideas. In fact, from the chain of the entire pet industry, the industries available for development are far more than these, pet hotels, pets, etc. are all rich mines that can be excavated. For pet dealers, as long as they can think of it, there is no pet market that can't be developed. But now the problem facing Chinese pet dealers is more likely to make the brand stand out among many competitors and receive more consumers. Concerns, how to face more competitive pressure from overseas, and get involved in the broader international market. Pet grooming training should be standardized; pet hospitals face international challenges; pet supplies must build well-known brands... These are the opportunities and challenges facing the Chinese pet market. The honest, steady, pragmatic and regulated market is the Chinese pet industry. A market that is hard to pursue.
. Pet exhibitions and pet fairs with many pet activities also give the city economy more choices.
It is reported that in mid-July last year, Shanghai people have just experienced the style of a pet show. The largest 15,000-square-meter exhibition in Asia has shown the rise of the "pet economy" in Shanghai. According to incomplete statistics, Shanghai has become one of the top five pet cities in the country. The Shanghainese who keep pets basically spend 300 yuan per month on cats and dogs. It is reported that in order to avoid the Shanghai people who participated in such international competitions for the first time, the organizing committee specially arranged a chance to sharpen the guns. On August 27th, a tutorial session was held to tell Allah about the program of the contest and how to relieve tension. How to bring a dog to play, how to wear clothing, etc.
In 2004, cities such as Shanghai, Beijing, Guangzhou, Nanjing, Chengdu, Shenyang, and Qingdao hosted many types of exhibitions around pets:
For example, from January 1st to 3rd, 2004, the '2004 Weijia Cup CAA 4th World Famous Cat Show' was held in Beijing, January 11, 2004 '2004 CSV German Shepherd Liaoning Local Exhibition', March 2004 On the 6th - March 7th, 2004, the '2004 First CFA Large Cat Show' and "Super Flying" were held in Beijing on May 2nd - 6th, 2004 at the 3rd World Pet Culture Expo. 'Wait.
Due to the increasingly perfect pet industry, organizations that set up the health and life of pets are also born: China Small Animal Protection Association, Beijing Small Animal Protection Association, Hong Kong Animal Care Association. These institutions have made many efforts to protect small animals: to contain and rescue abandoned animals; to investigate reports of animal cruelty; to accept animals abandoned by the public, to relieve the trouble of animal migration, and to help alleviate the problem of animals living on the streets Provide cheap sterilization services for cats and dogs to avoid unwillingness to raise animals after breeding; find new owners for homeless animals; provide inpatient services for homeless animals where possible, including: Basic animal care, treatment and large-scale surgery; to publicize the scientific concept of "responsibility and animal welfare of pet owners"...
[center] The third section of the Chinese pet industry survey research pet industry as its name suggests, is the development of breeding, training, supplies, appliances, medical, pharmaceutical, trade industry chain around pets. In developed countries, pets have been a industry for one or two hundred years and have formed a sound pet industry chain. According to the number provided by Euro Monitor of the United States, in 1997, the world pet food market was worth $25.5 billion. By 2004, sales in the pet food market had grown by 19%, and the market value had increased to 42%. In the US, the pet economy has accounted for 4%-6% of GDP. In developed countries, the pet industry has a history of one or two hundred years, and has formed an industrial chain of breeding, training, supplies, medical care, medicine, and trade. At present, the total pet food market in the world alone is 17.5 million tons, valued at 36.1 billion US dollars. The United States is the world's number one pet country. In 2003, US pet supplies sales reached $31 billion. There are 80,000 employees in the Australian pet industry. In Germany, the annual output value of raising dogs accounts for about 17% of the national economy, and has formed an industrial pillar.
. The basic trend of the pet industry in China, around the pet production, sales and service series of industrial activities, in recent years have developed pet trading market, pet supplies stores, pet hospitals, pet training and other projects. At present, the pet economy in Beijing, Shanghai, Guangzhou, Chongqing, Wuhan and other cities is developing rapidly. Taking Shanghai as an example, according to incomplete statistics, the cost of spending a month on a cat dog is 300 yuan, only the annual dog cost. It is as high as 600 million yuan. According to the data, there are at least 100 million pets in the country, and the pet's economic “cake” derived from family pets can be said to be getting bigger and bigger.
With the continuous improvement of living standards in China and the shrinking of family size, keeping pets has become a part of the lives of more and more urban people. China's pet consumption has also formed a scale, while showing great potential. Although the governments of major cities in China have implemented strict pet breeding restrictions, the actual amount of pets has increased in recent years. Beijing, Shanghai, Guangzhou, Chongqing and Chengdu are also known as “China's five largest pet cities”. According to relevant information, for example, in the case of pet dogs alone, there are currently more than 500,000 in Beijing, and they are still growing at an annual rate of 8%. In Shanghai, there are about 700,000, and the annual cost of pets is as high as 600 million. yuan. In the less developed economy of Liaoning, the pet industry in Liaoning has gradually formed and has grown rapidly. It has formed two systems of production, reproduction and logistics. The number of dogs in the country is not less than 21 million.
Around the pet's clothing, food and shelter, life and death and value-added pet consumption, such as: pet grooming, pet training, foster care, photography and other industries have quite a market. According to statistics, the market potential of China's pet economy is at least 15 billion yuan, and it is growing rapidly. Experts predict that the current market potential of China's pet economy can reach at least 15 billion yuan. Such rapid pet consumption demand in China's social consumer demand marks the improvement of people's living standards and the progress of social development. With the introduction of dog breeds, the dog breeds in the domestic market are rich, and the concept of pet grooming continues to deepen. Dog breeds will pay more and more attention to pet related industries. With the growth of pets, China's pet industry will also take a new step.
. The status quo of the pet industry chain
1. Pet clothing The clothing about pets can be described as a variety of clothing: sweaters, jackets, fleece and even wedding dresses. Through the measurement of dog back length and bust, the pet owner chooses patterns and colors to customize clothing for his pet baby. This kind of merchant specializing in pet clothing realizes the mutual benefit by achieving fast information connection through chain operation, newspapers, magazines and online ordering. Most of the small workshops are mass-produced. This advantage can greatly reduce the sales price and expand the sales market, but the size and design are single, and the standard of fit is reduced, which is not in line with the needs of modern people. In August 2004, the first pet clothing market in Beijing appeared in the pet clothing market. It takes three days from design to completion. The price is comparable to that of ordinary adult clothes. Most people prefer to keep warm in autumn and winter. Practical type. The other part of the demand comes from the personality, independence and personal charm of the people, they have an important guiding role in the innovation of pet clothing.
Although the pet clothing economy has just started in China, the huge market demand and people's new concept of pets give this new industry a great encouragement, opportunity and imagination.
2. Pet food In the pet market of such a huge business opportunity hidden in China, international famous pet feed brands have entered the Chinese market. In 2001, the sales of pet food imported from Beijing was about RMB 200 million, an increase of 130% over the previous year. French Royal Pet Food, which entered the Beijing market in 1995, has grown at an average rate of more than 30% in recent years. Mainly in the low-end market, mainly selling the American Baolu, Weijia brand Ai Fen Food Company, last year's sales reached 20 million yuan.
In recent years, Chinese companies have developed rapidly in the production of pets and aquarium products with their unique labor and resource advantages, and have occupied an increasingly important position in the international pet and aquarium supplies market. With the development of China's pet economy, pets and ornamental fish lovers in economically developed cities such as Beijing, Guangzhou and Shanghai have grown rapidly. Pet products stores, aquarium chain stores, pet grooming salons and hospitals have sprung up, and cities such as Beijing and Guangzhou have formed. Large pets, aquarium supplies sales market, many internationally renowned pets, aquarium supplies manufacturers have also entered China. International famous brands such as Royal, Baolu, Weijia, Aimus, and Purina use supermarket chains such as Carrefour, Yikelong, Wankelong, and Huapu to make their products enter China's thousands of households through supermarket chains; Deco, Black Diamond, Xirui and other internationally renowned aquarium supplies and feed producers have successfully imported their products into the Chinese market through agents.
According to statistics: in China's Beijing, Guangzhou, Chongqing, Shanghai and other big cities, the sales of pet food and pet aquarium supplies have increased year by year, with annual sales of more than 200 million yuan. It can be seen that China's rapidly growing population of pets and ornamental fish will further promote the development of China's pet economy, and China will become one of the world's most promising pet consumer markets in the future.
3. Pets live, travel and supplies In recent years, in major suburban cities, keeping pets has become fashionable. With the growing size of the dog family, there are hundreds of large-scale dog breeding institutions. Hospitals, pet food stores, pet supplies stores, pet grooming shops have also emerged as the times require, and have their own fixed consumer groups.
In China, the career prospects of pet health care workers will be very promising. His main work: pet breeding and disease prevention; daily health care and management of pets; scientific beauty of pets; on-site ambulance, sick care, post-operative care and rehabilitation care for injured pets. At present, the number of people engaged in the pet service industry in China has soared to more than 1 million, and about 10% of those engaged in pet medical care and nursing. The pet service industry in foreign countries is relatively developed, and the pet industry has hundreds of millions of dollars in revenue every year.
Pet doctors, pet groomers, pet photographers, these industries derived from demand, although the industry is young, but the technical gold content is high, only from the current situation of pet hospital management, pet supporters repair hair for pets, routine inspection, It costs nearly one hundred yuan, and the average consumption is about 300 yuan each time. Even some pet hospital services include the sale of pets, the sale of pet supplies and food sales, the owner's outing, and pet grooming. According to statistics, in addition to some rents, equipment, drugs, veterinary wages and other costs, the pet hospital can achieve a net profit of 15,000-60,000. Although the pet hospital has a bright view of money, the problem is also quite a lot. But in fact, pet fever has not caused the growth of pet medical business tax. Because pet hospitals are mostly operated by individuals, the scale of operation is small, financial personnel are mostly part-time, accounting standards are low, and tax awareness is weak. At the same time, because pets are treated, most of the pet supplies are personal behaviors. All expenses are paid in cash and no invoices are issued. Therefore, pet hospitals generally do not purchase invoices. It is difficult for tax authorities to grasp their real business conditions and lead to tax evasion. . The pet fever did not cause the pet medical business tax to grow, resulting in a strong contrast between cold and heat. In the future, the tax authorities will consider researching and formulating corresponding policies and methods, clarifying the concept, type and scope of pets, and strengthening tax monitoring of pet consumption operations.
Pet products include food, cleaning products and ancillary products. In the market segmentation, pet cleaning products account for 5%; pet foods are about 70%, but the pet food market is controlled by multinational companies, and development opportunities are limited; 25%, a total of more than 12,000. Including dog baskets, cat mats, pet toys, saddle baskets, turtle crawling fields, fish tanks; also includes how to feed pet video tapes, tapes, books, etc. The pet accessories market is optimistic. At retail, pet supplies are divided into the following categories: dog accessories; cat accessories; cat and dog cleaning products; other small animal accessories; amphibians, insects such as ants and coleoptera, spiders Types such as scorpions, spiders, reptile supplies; caged birds, birds, wild birds and other supplies; freshwater or saltwater ornamental fish supplies; gifts and souvenirs for pets and owners. The largest sales of cat mats in pet accessories, the retail volume in Europe is 120 tons, and the annual retail sales in the US cat mat is 100 million US dollars.
In 1999, the global pet accessory market was about US$1.5 billion, of which two-thirds of the market was occupied by Western Europe in North America; Central and Eastern Europe were emerging markets; and markets in Japan, Australia and South Africa were developing. China is one of the exporters of pet accessories. The pet accessories currently produced are mainly exported to the United States and Northern Europe. The main products are: collars for dogs and cats, leashes, clothing, toys, etc.; leather goods for dog molars; horse or Plastic ornaments or special wood in small animal cages. The raw materials used in the production of pet accessories, the exquisite workmanship, the output and the country of supply, all have an impact on prices. It is reported that the after-tax profit of the production of general pet accessories is 10%-30%, and the profit of some high-tech products can reach more than 50%. If there is a remote control electronic dog collar, the dog can stand and stand. Saying that you are kneeling down, this American-made collar has a profit of 200%. Since the consumer group of pet accessories does not care about the brand, it will be very beneficial as long as the market develops Chinese SMEs into the industry.
. The impact of the pet industry on society Pets bring harmony, responsibility, resilience and loneliness to human beings, increase social employment opportunities and incomes of residents, provide a broader space for consumption activities, and even enhance interpersonal relationships. Communication, these positive factors cannot be ignored. Although pets have a lot of interest in people's lives, we have to deal with zoonotic diseases, panic caused by SARS, pet feces pollution, irregular pet black shops, and pet welfare issues. And social issues such as cruelty to animals.
Psychologists analyzed that this kind of pet craze is mainly due to several mentalities: to enhance security; to make profits; fashion consumption, more people are to resolve the loneliness of the heart, looking for emotional sustenance. Among these people are retirees and full-time housewives. They live in leisure, the social circle is narrow, there is not enough communication space, and pets become the best "partners". But there are still many reports about stray cats, dogs and abusive animals. In China, animal welfare is still considered too advanced. Some time ago, the Beijing Animal Health Regulations will be the highest because of the abuse of abandoned animals. A fine of 10,000 yuan and the terms of transporting slaughter animals in a humane manner have been questioned by some experts and many people object. The key to our pets is not only whether it can solve problems such as economy, life pressure, loneliness and emptiness. The key to promoting is the humanized thought of cherishing the environment, loving nature and raising love. When the footsteps of 'SARS' approached, when the screams of stray cats and stray dogs re-emerged, our mood was extremely heavy... Pets and people are not only relying on the relationship, but more importantly, true love and responsibility!
Both pets and the economy reflect the trend of new consumption.
The industry players who raise and sell pets are full of hope for the pet market, but they are also worried that because of the lack of strict identification and approval of the qualifications for pet management, many small-scale farmers and pet dealers profit from it and disrupt the market. In order to integrate with international standards as soon as possible, and introduce pets such as foreign famous dogs, Tianjin has separated pets such as dogs and turtles from aquariums such as fish and turtles in accordance with international practice, and built an indoor modern pet trading market in the Caozhuangzi Flower Market in Xiqing District.
In 1994, the Zhuhai Municipal Government issued the "Zhuhai Municipal People's Government's Notice on Prohibiting Dogs in the City", clearly stipulating that dog owners must apply for "approval certificates" and "immune certificates" to the public security departments and health departments. The dog can only be a small ornamental dog. The dog-raising certificate is reviewed once a year by the public security department. The annual examination fee is 500 yuan. The dog must be vaccinated regularly by the health and epidemic prevention department. But in fact, almost no one really wants to adopt a dog "license." On June 5, 2004, the Zhuhai Municipal People's Congress published a revised draft of the “Regulations on the Management of City Appearance and Environmental Sanitation” in the local media. Article 40 of the regulations was related to pets, but did not mention “prohibition” and was still “limited” and Restrict access to places. At present, some places impose restrictions on residents' dog-raising and charge high registration fees. However, there is no strict management method for this huge amount of funds received. The flow of funds is not clearly stated. It is necessary to strengthen the management of this fund. of. In addition, with the continuous development of the pet market, the breeding of pets is not the main contradiction to the danger of public security, so the management department should make adjustments and changes. It is suggested to amend the current method for collecting dog registration fees, change the high-limit breeding type to the equivalent service management type collection, and formulate the Regulations on the Administration of Pet Feeding Registration as soon as possible.
. We need to face the problem of rationality Pets have made us see a new world of pet world, but there are also many unfavorable factors in the pet economy. The problems caused by pet phenomenon have involved many aspects, and the first issue is health management. In China, the problem of pet epidemic prevention is very serious. According to statistics, the number of pets actively vaccinated in Nanjing is less than 30% of the total number of pets in the city. Since 2004, there have been six times of cross-infection of malignant humans and animals. In Guangzhou, according to statistics, due to the high fees, the dogs registered in the past two years have only one or two hundred injections in the epidemic prevention department. Most of the dogs have been taken to private pet hospitals for vaccination. The epidemic prevention department believes that such adverse monitoring is recommended, and it is recommended that pet hospitals and veterinarians strengthen supervision. In addition, the management problems caused by pets are also contradictory. There are no fewer than 40 “pet hospitals” currently engaged in pet diagnosis and treatment activities in Nanjing, and only 4 of them can obtain the health department inspection certificate, which is very worrying to the public. According to one expert, in large and medium-sized cities, with the increase in the consumption of pets, a series of negative effects have been brought. Not only do the dogs harass the people, but the pet feces pollute the environment, and it is also easy for humans to infect various diseases and even breed negative lives. View. And raising the law can not affect the health of the person, even if it harms the society, it will bring economic losses and blows to the pet industry and society.
Pet literature that is not suitable for family access, there are about 200 species of zoonotic diseases confirmed in the world, including 20 more important bacterial diseases, 27 viral diseases, 10 rickettsial diseases, protozoal diseases and fungal diseases. There are 5 species, 22 species of parasitic diseases, and 5 other diseases; 34 species are more popular.
Pets play an important role in the source of infection or storage. Especially the experimental animals such as rats, mice, guinea pigs, hamsters, rabbits, etc., entering the family as pets will be very dangerous, and the rodents are very healthy. The hazard is the most serious. Because these experimental animals are scientists for long-term screening and domestication for the purpose of life science research, they are highly sensitive and susceptible to zoonotic pathogens. Once infected, they will erupt immediately. Contagion to humans, such as plague, epidemic hemorrhagic fever, lymphocytic choriomeningitis, etc. Therefore, the state has strict management of these animals, only allowed to be raised and used in life science research units, and a strict permit and certificate system has been established. Experimental animals can enter the family as pets. On the one hand, people do not know the regulations of the country, and they are not aware of the potential biological disasters caused by the flow of experimental animals into society. On the other hand, the unscrupulous businessmen are profitable and irresponsible. Therefore, my point is that rats, mice, guinea pigs, hamsters, rabbits and other experimental animals are not allowed to enter the family to become pets. Dogs, cats and birds that enter the family as pets should be allowed as long as they are properly managed and comply with the relevant national regulations.
The potential harm of pets to humans as a source of infection directly spreads zoonotic diseases: the spread of zoonotic diseases through direct contact and mechanical transmission of media, including rabies, anthrax, tuberculosis, hemorrhagic fever, leptospirosis, Cat rickets, bowworm, cockroaches, etc.
As an intermediate host to complete the spread of zoonotic diseases: pathogens in the pet to complete the necessary developmental stages or proliferate to a certain number, through the contact with human skin to make people sick, such diseases include plague, lymphocytic choriomeningitis , Chinese schistosomiasis, Babesi coccidiosis and so on. Zoonosis caused by pollution of pet excreta: hair removal, dandruff and urinary defecation contaminate vegetables, food and drinking water, and people get infected after eating. These diseases include allergic dermatitis, allergic asthma, Salmonellosis, colibacillosis, bacterial dysentery, parrot fever, etc.
Pets can spread human diseases. Many pet lovers believe that they care for their pets, dress it up every day, let it eat well, hold it and hold it to sleep, not let it touch other pets, and should not get sick. Or infectious diseases. This is actually a wrong view, because pets also have their own habits of life, breaking the law of life, which is itself a disease-causing factor. This is the case in a large number of cases that we encounter in pet clinics; Hair is generally quite long, easy to hide dirt, is a better breeding ground for pathogens; plus pets are the natural host or spreader of certain human diseases, these factors can cause pets to pass the disease to humans.
Some methods to prevent pets from transmitting diseases to humans Rats, mice, guinea pigs, hamsters, rabbits and other experimental animals must not enter the family as pets, because such animals are extremely dangerous to human health.
Keeping dogs, cats and other pets must regularly take vaccinations, cultivate good hygiene habits and prevent pets from screaming; pets can't urinate when they go out for exercise, it is best to use straw paper to send the manure to the septic tank for harmlessness. To deal with the dog family, it is necessary to talk about public morality, abide by the relevant state regulations, and handle the procedures for registering and registering dogs.
Pregnant women must not keep dogs, cats and other pets, because parasitic diseases are particularly prone to cause fetal maldevelopment or malformation in pregnant women.
It is best not to let the pet care for the family's skin, mucous membranes and the child's anus, because there are cases where dogs and cats can transmit rabies to people in this way.
It is best to keep the family of parrots and starlings away from the chicken farms because they are the most dangerous source of infection for Newcastle disease, and they present with conjunctivitis or flu-like symptoms after infection with the virus. At the same time, they must regularly disinfect the environment to prevent human infection with parrot fever. .
Keeping pets should also pay attention to scientific methods. The rations should be comprehensive, and the protein, fat, carbohydrate, cellulose, vitamins and trace elements should be properly matched. The feeding amount and frequency should be paid attention to. Only in this way can pets be healthy and lively. lovely.
To cultivate good hygiene and living habits of pets, it is necessary to make pets urinate and urinate, not screaming, regularly wash the hair with disinfectant, regularly remove internal and external parasites, and regularly take vaccinations.
In pet families, there is inevitably a problem of animal breeding. It is best to consult a veterinarian to avoid mixing or mutating pets.
Pet-family families must be equipped with commonly used health medicines, such as iodine, chlorhexidine, stinky soap, etc. When the pet bites the skin or bites the person, don’t panic, squeeze the blood from the wound as soon as possible, and immediately Soak and disinfect with 1%-3% of benzalkonium or odorous soapy water, then apply the iodine cotton ball to the wound site, and then go to the health and epidemic prevention department for treatment or prevention.
Pet dogs and cats not only bring a lot of troubles to people during their lifetime, but even how to deal with them has become a big headache. With the increasing number of families raising dogs, many of the first and second generation pets that were raised earlier have died, and many people have left their own dead dogs in the river and on the shore. There are a lot of dead dogs, and the owner simply digs a hole to bury it, or throws a dog at will. Some pet owners loved the dog, the dog died accidentally or died of illness. Although the dog was deliberately buried in the suburbs, the dog also polluted the soil, water and even the air environment. The dog was thrown into the river. The corpse, after rotting, will seriously pollute the water quality and bring about no harm. There are also some pet owners who, after the death of the pet, find a place near the residential area to bury it, causing dissatisfaction among the surrounding residents.
We urgently need to introduce relevant sound laws to bring new vitality to the pet economy. Feeding and treating pets is actually a way for people to satisfy their spiritual needs and to cherish their spiritual space. Contemporary people are under the pressure of the spirit, with pets as a companion, is a choice. The behavior of pets is directly restricted by the behavior of the breeder. Regulating the behavior of pet breeders is to ensure environmental sanitation, handle neighborhood relationships, protect personal safety, and avoid pets' personal injury.
The demand for huge pet services continues to expand, and the demand for investment is relatively strong. However, the traditional business model has many shortcomings and lack of services, which increases the risk of investors. Operating the pet industry is lucrative, but it has also attracted many pet supplies stores, pet grooming salons, and pet hospitals. Although the scale and technical level of China's pet industry lag far behind that of developed countries, the continuous improvement and improvement of new varieties have improved the quality of pets. The related pet products, utensils, medical treatment and medicine have been developed rapidly. Promote the exchange and promotion of pets, and the long-term development of the pet industry.
Let us look forward to the pet industry growing up in contradictions.
Section IV China Pet Industry Forecast Analysis
As a part of China's 'leisure economy' development, the pet industry is invaluable. After China's accession to the WTO, all countries in the world regard China as an uncultivated virgin land with unlimited business opportunities, as well as the pet industry. Pet-developed countries such as the United States, Britain, Japan, and Germany all regard pets' largest market China as their goal. The initial development of China's pet industry, including the Asian Dog Breeding Federation and the national dog industry organizations and us and some provincial dog associations, are also optimistic about China's huge pet market. In this regard, regulating the pet market in China has already mentioned the agenda.
In the developed country, the dog industry has been one or two hundred years old, and has formed an industrial structure chain of breeding, scientific breeding, quality improvement, dog training, display competition, dog food, dog, dog medicine and medical treatment. In the management, the regulations are strict and the responsibilities are clear. The government and the dog industry cooperate with each other to make the development of the dog industry operate under the legalization and regularization system, which promotes the development of the dog industry. From the mature dog industry in the US, Germany and Japan, the dog industry is taking up a larger share of culture and economy.
On the basis of the operation of the international pet industry, China's pet industry should have its own local development. In the ancient times of Xia, Shang and even earlier, our ancestors domesticated animals: dogs, cats, horses, cows, sheep, camels, etc. These animals were used for hunting, to avoid the invasion of beasts, farming, and the contribution of the flesh tools. Wait. But during this period, humans have begun to learn and master some of the habits of animals, and have also established a relationship of trust and dependence. Therefore, we are no stranger to animals, but this kind of animal that is different from the real and objective existence of electronic pets has a new orientation. From the perspective of inertial thinking and multi-angle thinking, pets are divided into two types: dogs, cats, birds, fish, and pets that are familiar and often associated with them are accepted by most families; alternative pets such as horses and guinea pigs Horses such as hedgehogs, amphibians such as snakes and refuge, and even insects such as spiders, ants, crickets, crickets, and crickets. In the long-term domestication process, pets show the characteristics of gentleness, joy and spirituality on the one hand, and the poor ability to resist nature and the susceptibility to pathogenic microorganisms on the other hand. Therefore, people must take a scientific attitude. Family pet phenomenon.
Modern pets are subdivided in the industry of clothing, food, shelter and transportation, and even provide health services for the nutrition and health of pets. Due to human needs for pets, it is believed that in the near future, pet professional courses will be offered in agricultural institutions: pet nutrition, reproduction, cultivation , sales, etc. This will make the practitioners more professional. Of course, this is based on the stable and healthy development of market demand. For those cases of frequent killing of small animals, China should establish sound laws to protect the welfare of small animals and small animals. If the dog-raiser establishes a maintenance relationship, it should assume corresponding legal responsibilities. Discarding pets and killing pets will have a negative impact on human development.
Section V Summary China is a country with a long history of pet breeding. Chinese dogs, cats and birds have been recorded in ancient books. In ancient times, dogs were listed as one of the six animals. According to historical records, the Qin Dynasty appeared in the BC. The dog was raised in the court and was first seen in the history. Flowers, birds, fish, insects, etc. have become commonplace in the courts and in the nobles, and they have also entered the homes of ordinary people. At the same time, there are precious dog breed resources in China, such as Beijing dogs, poodles, Lhasa goat dogs, Shar Pei, and pugs, which are loved by dog lovers.
The pet industry has become a new economic growth point in many aspects, but due to high price restrictions, many pet hospitals and pet service industries have developed abnormally, which also brings difficulties to supervision. To lower the threshold of the household, the management department can uniformly number the pets and designate a unified veterinary hospital. For the year-round vaccination of dogs that are on time for registration, the dog will be required to correct the deadline. After the threshold is lowered, the enthusiasm of raising pets in China will greatly increase. In this way, the demand for pets and pets will increase, which will also objectively stimulate China's economy and employment opportunities. As long as management is up, this will be a win-win situation. Beijing Municipality on October 15, 2003, the "Beijing Dog Breeding Regulations" is limited. The key areas of the citizens can only raise one dog. In addition to bringing happiness to the pets, the pets will also drive many very profitable and warmth. The industry provides certain jobs. Therefore, there is still huge room for development in China's pet economy. In addition to dogs, cats, birds and other pets, alternative pets also have a good space for development. The era of alternative, fashion, and inspirational creativity will create a new platform for the development of alternative pet industries. Alternative pets also give people the freedom to choose and differentiate from others.
Judging from our current situation, the disorderly competition in the market, the disorderly and unscientific breeding, the low standard, the weak legal concept, the large number of dogs, the small number of products, and the irregular management have severely restricted the healthy development of the dog industry.小農經濟的生產模式，集貿市場式的交易，個人的隨意飼養，長期沒有得到解決，和國際上犬業的飼養，管理有著較大的差距，隻有經過全社會的共同努力,結合政府的巨觀控製和遵守社會主義市場經濟次序,在規範中去發展，才能使犬業和國際接軌，參與國際競爭。
第二章中國寵物產業2005年展望人類社會的發展從一定意義上講是由社會主體人的需求來推動的。人類社會中各項活動的存在、發展和消亡也是由人們需求結構變遷的客觀規律來決定的。寵物經濟從本質上講屬於滿足人們享受和發展需求的必然。改革開放20年中國社會積累了相當雄厚的物質基礎，中國人民在整體上開始步入小康社會。
寵物文化、愛寵俱樂部、寵物發燒友、寵物聯線、寵物福利、寵物食品、寵物用品、寵物安葬和寵物信息，一切關於寵物時尚、休閒的能夠體現人居生活水準和貭素良好的活動，都會成為我們未來發展的契機。
寵物食品開發展望寵物飼料包括貓、狗、鳥、魚等動物飼料的開發。要求針對寵物生活習性和營養需求。
開發貓、狗寵物飼料有四個原則：①主食營養要全面；②各類飼料花樣要多變；③區別對待，根據不同品種、不同年齡、不同生理階段的營養需求和食性特點配製出不同種類的飼料，本國貓可以植物性食物為主，外國貓要以動物食物為主，發育期、妊娠期、哺乳期應增加蛋白質、維生素、礦物質等；④衛生、無毒、適口性好。其它寵物如金龜、青蛙、兔子等以及正在成為新寵的小豬，這些寵物的飼料開發思路和方式與上述有相似性。
由於我國寵物飼料開發尚處於萌芽階段，我國企業可採用下面幾種辦法開拓市場。①與世界上其它寵物食品公司進行合資、合作；②與國內的動物研究機構或動物保護機構合作，開發自有產品；③食品生產企業可利用技術和設備優勢，開發寵物主食、飲料、點心、保健品等花色新穎的寵物飼料；④由於寵物在選擇食品方面以“適口性”為最高原則，如果一時很難超越國外公司的那些產品，也可以做“補品”——適應幼獸，孕獸，產獸等不同健康狀態之需，搭車銷售；⑤先以提供寵物服務如醫療、租賃、徵婚、托養、訓練和開發小貓小狗玩具、用具、服裝的形式擴大企業在寵物領域的知名度，再打入寵物飼料的市場。
寵物安葬前景隨著“養寵”之風愈演愈烈，怎樣處理死亡寵物已成為困擾現代都市的一個難題，這不僅是一個單純的城市管理問題，還可折射出一個城市和居民的文明和素養程度。突破這一難題，無疑對保護環境，防止人畜共患疫病傳播，保障人體健康。
在我國經濟文化發達的北京、上海、廣州、深圳等城市，對死亡寵物的處理已引起了高度重視，衛生、防疫、環保、相關科研單位及寵物、犬類協會，正在進行積極探索，使其早日走上正規管理渠道，“殯葬寵物”的行業正在上述城市興起，前景看好。寵物殯葬已經被多數保護小動物組織重視，據悉，地州以上的動物檢疫和獸醫防疫單位大多配有焚燒設備，可有的焚燒爐利用率卻很低。所以要開展此項服務並非難事。另一種，是由專業部門進行專業無害處理：先將寵物屍體經過高壓、高溫蒸煮，然後再粉碎處理，並將不帶任何病原體的液體交糞便處理廠作為肥料處理。其實，不管哪一種處理方法，都應納入政府的一項公益事業，指定有關部門具體負責實施。同時，應製定“寵物殯葬”的相關法規、條例，對拒不執行規定者要給予處罰。
寵物展覽會前景寵物展覽會作為寵物進出口雙向功能的貿易集會，已經越來越受到商家、寵物愛好者和寵物保護協會的青睞。展覽會通過名貴寵物的展評、寵物表演、咨詢論壇等形式展示參展商的產品。簡約、人性化、博愛將成為2005年寵物文化博覽會的特點，為更多的參與者更多新的技術支持和資訓。
根據規律，當一個國家的人均國內生產總值在3000到8000美元之間時，寵物行業就會快速發展。
北京、上海、廣州、深圳、天津、重慶……寵物正在成為中國城市裏的一個新型居民，對飼養純種狗和純種貓的追求正日漸成為新一代城市居民的時尚潮流。據不完全統計，以純種狗和貓為主的寵物市場，每年的經濟成長速度在20%以上。同時，圍繞在寵物時尚的周圍，醫療、服裝、託管、犬社、賽會、媒體、網路正在形成一個專業領域。
在近日公布的19種新型職業中，服務於寵物的寵物健康護理員躋身其中，這項工作主要包括寵物飼養與疾病預防，日常健康護理與管理，科學美容，對傷病寵物進行現場救護、病期護理、術後護理及康復護理。這樣一份工作的年收入預計會在10萬元左右，獲利前景看好。但從目前寵物日常護理的美容行情來看，普通的寵物美容一次可收費50元—200元，寵物美容用品的銷售利潤約為15%—20%。雖不夠“暴利”級別，但行情較為穩定。
不僅如此，更有保險公司盯上了寵物這棵“搖錢樹”，華泰保險南京分公司近日推出的“小康之家”家庭綜合保險，第一次把小小的寵物納入保險範圍——如果它們在外面闖了禍，損失將由保險公司承擔。對此保險公司認為不僅是火災、爆炸、盜竊、水管破裂等事故，家裏飼養的寵物也有可能威脅家庭財產的安全。在北京，就曾有模特因被寵物狗咬傷左手，向狗的主人索賠經濟損失8萬元、精神損失1萬元。人們為會闖禍的寵物上保險實在是非常必要，因為那些淘氣的小傢伙本來就是人們生活消費的一部分，雖然願意為它們吃好住好花錢，但是寵物們闖禍帶來的經濟損失還是沒有人會高高興興地“埋單”的。
在中國農業大學的動物醫院裏，每天帶著患病寵物前來就診的人絡繹不絕，生病的寵物不僅可以在這裏得到有效治療，還能得到諸如防疫、美容、寄養等服務。該院院長林德貴博士說，飼養寵物的熱度與一個國家或地區的經濟發展水準是密切相關的，這在國外早已得到證明。中國近十年來經濟的飛速發展為寵物熱的興起奠定了基礎，同時也為相關產業的繁榮創造了極好的條件，簡單地說，寵物給我們帶來了賺錢的機會。
目前不過是剛剛窺到了寵物經濟的一角而已，市場遠沒有成熟，寵物經濟潛力無窮，至少還蘊涵著數以億元計的商機。未來十年，我國的寵物飼養者將會以幾何級數增加。這意味著處在起步階段的我國寵物產業蘊含著無限商機和利益，有待寵物廠商去開發。
當然，從社會經濟學的角度看，過熱的經濟消費會造成管理上的漏洞，寵物產業發展有空間但隻能在一定範圍記憶體在，避免產生消極的生活觀。有關部門要加大管理力度，給寵物上籠套，讓寵物經濟有節製地發展。
With the development of social economy and the acceleration of urbanization, the problems of independence, individualization and population aging of urban households have become increasingly prominent, and the leisure, consumption and emotional support methods of residents have also diversified. Pet breeding has become a new highlight of urban residents' consumption, and the pet industry has become an integral part of the urban economy. The number of domestic pets has increased dramatically, pet fashion, pet supplies, pet hospitals, pet grooming, pet beauty pageants... The topic of pets is becoming more and more popular, and the economy around the pet industry is increasingly favored by people. Therefore, it has become a new “golden land” for entrepreneurship. In 2004, we ushered in the “pets of the pet”. Accompanied by pets is also a new proposition of humanity and harmony of nature. It embodies the modern world of individuality, publicity and affinity. It also confirms the rapid development of China's economy, the improvement of national living standards and the prosperity of spiritual life.
China's pet industry started late, but has made great progress. It is understood that there are about 200 pet products manufacturers in China. Pet breeding brings a lot of income to the pet hospital. Many pet hospital businesses are not in charge of “medical” services, including the sale of pets, the sale of pet supplies and food, the owner’s outing, and pet grooming. Specialized operations such as pet grooming salons and pet fostering have also begun to emerge, and pet services tend to be specialized and franchised.
The development of an industry requires the correct guidance of laws, regulations and policies. At present, there is no systematic legal regulation on pet feeding in China. There are some problems in the development of pet industry that need to be paid attention to. It is urgent to develop pet hospitals, environmental pollution control of pet breeding, pet transaction market management, pet service industry management. Other regulations, the establishment of pet supplies production standards, so that pet industry management has rules to follow.
The report explains the development of China's pet industry in recent years, as well as the diversified thinking and detailed information from the pet economy, pet activities, pets and society. The development of China's pet industry in 2004, the development of pets The prospects for the food, clothing, housing and transportation industry, as well as the problems and pressures we still need to face for a long time, the right to make reference and borrow meaning.
The second section. China pet industry overview
. From the perspective of the big environment, the leisure economy relies on the sustained and rapid development of the entire national economy. According to the National Bureau of Statistics, in the first quarter of 2004, the actual growth rate of GDP was 9.8%. From 1978 to 2000, China’s GDP grew by 6.4 times, and the average annual growth rate was 9.5%. It is much higher than the average growth rate of developed countries and the world during the same period. The rapid development of the national economy has spawned pet farming and pet consumption in China. According to statistics from relevant departments, the total number of pet dogs in Beijing, Tianjin and Shanghai has exceeded 1.6 million. Only Shanghai pets can reach 670 million yuan a year. Pet-related beauty, hospital, funeral, matchmaking, training, verification, competition The industry is in use and reflects a strong market space.
Judging from the current situation and development trend of China's current population age, the elderly over 65 years old in China account for 6.96% of the population, and pets as partners have the most prominent performance among the elderly. From the implementation of the family planning policy in the 1970s to the present, more than 30 years have passed. In the next few decades, the proportion of the elderly population in China's population structure will increase further, which means that the number of pets is increasing.
Beijing, Shanghai, Guangzhou, Shenzhen, Tianjin, Chongqing... Pets are becoming a new type of resident in Chinese cities. The pursuit of breeding purebred dogs and purebred cats is becoming a fashion trend for a new generation of urban residents. According to incomplete statistics, the pet market dominated by purebred dogs and cats has an annual economic growth rate of over 20%. At the same time, around the pet fashion, medical, clothing, hosting, dog clubs, games, media, and the Internet are forming a professional field. According to the non-profit animal protection organization "Beijing People and Animal Environmental Protection Education Center", the market potential of China's pet economy can reach at least 15 billion yuan. At present, there are about 3 million pets in Beijing, and they are listed as the top five “pet cities” in China, along with Shanghai, Guangzhou, Chongqing and Wuhan. In this way, there are at least 100 million pets in the country. As far as Beijing is concerned, the amount of money spent on pets in a year is more than 500 million yuan. Some experts have predicted the development of China's pet market in the future: It is expected that the fixed-price sales of China's pet food and pet products market will exceed RMB 6 billion by 2008, and a good business environment will also be formed.
In terms of pet breeding types, cats and dogs with smaller sizes are currently the main types. Taking pet dogs as an example, small dogs include Beijing dogs, Xi Shi, Bago, bullfighting and new varieties of Cherina and ladies. As some people with stronger economic power moved to the suburbs and their living space expanded, a craze for raising large and medium-sized dogs began to appear in Tianjin, such as the German Shepherd, Damai Ting, Labrador and other strong dogs.
. Pet market
1. The pet fostering in Beijing has become a scale. It is understood that the pet fostering service started in 1999, mainly to facilitate people to travel. At present, there are about four or five such pet hospitals in Beijing to carry out pet foster care services, and now they have gradually formed scale. Pets sent must have a health certificate to stay, and must have proof of injection of vaccination and rabies vaccine, otherwise refused to accept.
2. Shenzhen pet economy annual output value of 50 million According to reports, Shenzhen has registered 50,000 pet dogs and 30,000 pet cats. Each dog costs more than 5,000 yuan per year for household registration, annual review, epidemic prevention, and dog food. At present, the annual output value of Shenzhen pet economy has reached 50 million yuan, and will rise at a rate of about 10 million yuan per year.
3. "Pet marriages" appeared in Chongqing and Nanjing
At the beginning of December, Chongqing and Nanjing successively appeared "pet marriage". According to the "Jiangsu Business Daily" report, the store owner introduced that many pet owners want to leave their offspring for the dog, but they are struggling to find a matching dog of the same kind. It is reported that all the famous dogs are coming to the blind date. The program is to register first, then take photos and leave files. After negotiating the price, the two masters let the two dogs get along alone and cultivate their feelings. As long as the bitch is estrus, the success rate will be high. Finally, the "marriage agency" will charge 5% of the agency fee.
4. Chengdu established a pet specimen production shop Xinhuanet Chengdu May 17th: Chengdu recently appeared a pet specimen production shop, this company specializing in the production of pet specimens, brought comfort to those who lost the pet, realized the "long pet The desire to stay around.
·University students' extracurricular activities investigation report ·2008 investigation report ·tour investigation report ·white pollution investigation report
·Human resources survey report · Left-behind children survey report · Accounting professional survey report · White-collar survey report
5. Harbin renting pets In the 21st century, the leasing industry is no longer a new thing, it has really entered people's lives. People can not only rent children's toy cars, rent mobile phones, rent computers, but also rent cats, dogs, rabbits and other pets.
Cats, dogs, rabbits and other animals are small and temperate, and they can raise one at home, which can increase the taste of life. However, it is also more troublesome to raise pets. They need to be fed, bathed, and cleaned. If they are sick, they should go to a pet hospital. As far as the moment is concerned, most people are busy and nervous, and the pace of life is accelerating. Some of them like pets, but they don’t have the energy to support them.
Some savvy owners of the flower and bird fish market are aiming for opportunities and, according to the situation, launched the pet rental industry. People can rent a pet that they are satisfied with for a small price. When you have enough time, you can return to the original owner. According to hobbies and needs, you can also change other pets, so that you can always keep new.
6. Taiyuan's new ornamental fish base and Guangdong ornamental fish base are the largest in the world. With the improvement of people's living standards, the market demand for ornamental fish has increased. Taiyuan fish farm has invested more than 600 million yuan to build an advanced ornamental fish breeding and breeding base. Nearly 50 cultured species such as red-tailed cats.
The Guangdong aquarium industry is guided by the tradition of inheritance and innovation, leading the trend of the country. According to the incomplete statistics of aquatic experts, currently in Guangdong, the ornamental fish aquarium industry actually accommodates nearly 200,000 jobs! The breeding area is more than 100,000 mu, with an annual output of tens of billions of ornamental fish, and thousands of aquarium equipment manufacturers have emerged. The total annual output value of the whole industry exceeds 10 billion yuan. At present, 60%~70% of ornamental fish and aquarium equipment from all over the country come from Guangdong. Guangdong has become the largest production and marketing base for ornamental fish culture and aquarium equipment in the country and the world. The aquarium industry has broad market prospects and the Guangdong industry is optimistic.
The development of the pet market focuses on business ideas. In fact, from the chain of the entire pet industry, the industries available for development are far more than these, pet hotels, pets, etc. are all rich mines that can be excavated. For pet dealers, as long as they can think of it, there is no pet market that can't be developed. But now the problem facing Chinese pet dealers is more likely to make the brand stand out among many competitors and receive more consumers. Concerns, how to face more competitive pressure from overseas, and get involved in the broader international market. Pet grooming training should be standardized; pet hospitals face international challenges; pet supplies must build well-known brands... These are the opportunities and challenges facing the Chinese pet market. The honest, steady, pragmatic and regulated market is the Chinese pet industry. A market that is hard to pursue.
. Pet exhibitions and pet fairs with many pet activities also give the city economy more choices.
It is reported that in mid-July last year, Shanghai people have just experienced the style of a pet show. The largest 15,000-square-meter exhibition in Asia has shown the rise of the "pet economy" in Shanghai. According to incomplete statistics, Shanghai has become one of the top five pet cities in the country. The Shanghainese who keep pets basically spend 300 yuan per month on cats and dogs. It is reported that in order to avoid the Shanghai people who participated in such international competitions for the first time, the organizing committee specially arranged a chance to sharpen the guns. On August 27th, a tutorial session was held to tell Allah about the program of the contest and how to relieve tension. How to bring a dog to play, how to wear clothing, etc.
In 2004, cities such as Shanghai, Beijing, Guangzhou, Nanjing, Chengdu, Shenyang, and Qingdao hosted many types of exhibitions around pets:
For example, from January 1st to 3rd, 2004, the '2004 Weijia Cup CAA 4th World Famous Cat Show' was held in Beijing, January 11, 2004 '2004 CSV German Shepherd Liaoning Local Exhibition', March 2004 On the 6th - March 7th, 2004, the '2004 First CFA Large Cat Show' and "Super Flying" were held in Beijing on May 2nd - 6th, 2004 at the 3rd World Pet Culture Expo. 'Wait.
Due to the increasingly perfect pet industry, organizations that set up the health and life of pets are also born: China Small Animal Protection Association, Beijing Small Animal Protection Association, Hong Kong Animal Care Association. These institutions have made many efforts to protect small animals: to contain and rescue abandoned animals; to investigate reports of animal cruelty; to accept animals abandoned by the public, to relieve the trouble of animal migration, and to help alleviate the problem of animals living on the streets Provide cheap sterilization services for cats and dogs to avoid unwillingness to raise animals after breeding; find new owners for homeless animals; provide inpatient services for homeless animals where possible, including: Basic animal care, treatment and large-scale surgery; to publicize the scientific concept of "responsibility and animal welfare of pet owners"...
[center] The third section of the Chinese pet industry survey research pet industry as its name suggests, is the development of breeding, training, supplies, appliances, medical, pharmaceutical, trade industry chain around pets. In developed countries, pets have been a industry for one or two hundred years and have formed a sound pet industry chain. According to the number provided by Euro Monitor of the United States, in 1997, the world pet food market was worth $25.5 billion. By 2004, sales in the pet food market had grown by 19%, and the market value had increased to 42%. In the US, the pet economy has accounted for 4%-6% of GDP. In developed countries, the pet industry has a history of one or two hundred years, and has formed an industrial chain of breeding, training, supplies, medical care, medicine, and trade. At present, the total pet food market in the world alone is 17.5 million tons, valued at 36.1 billion US dollars. The United States is the world's number one pet country. In 2003, US pet supplies sales reached $31 billion. There are 80,000 employees in the Australian pet industry. In Germany, the annual output value of raising dogs accounts for about 17% of the national economy, and has formed an industrial pillar.
. The basic trend of the pet industry in China, around the pet production, sales and service series of industrial activities, in recent years have developed pet trading market, pet supplies stores, pet hospitals, pet training and other projects. At present, the pet economy in Beijing, Shanghai, Guangzhou, Chongqing, Wuhan and other cities is developing rapidly. Taking Shanghai as an example, according to incomplete statistics, the cost of spending a month on a cat dog is 300 yuan, only the annual dog cost. It is as high as 600 million yuan. According to the data, there are at least 100 million pets in the country, and the pet's economic “cake” derived from family pets can be said to be getting bigger and bigger.
With the continuous improvement of living standards in China and the shrinking of family size, keeping pets has become a part of the lives of more and more urban people. China's pet consumption has also formed a scale, while showing great potential. Although the governments of major cities in China have implemented strict pet breeding restrictions, the actual amount of pets has increased in recent years. Beijing, Shanghai, Guangzhou, Chongqing and Chengdu are also known as “China's five largest pet cities”. According to relevant information, for example, in the case of pet dogs alone, there are currently more than 500,000 in Beijing, and they are still growing at an annual rate of 8%. In Shanghai, there are about 700,000, and the annual cost of pets is as high as 600 million. yuan. In the less developed economy of Liaoning, the pet industry in Liaoning has gradually formed and has grown rapidly. It has formed two systems of production, reproduction and logistics. The number of dogs in the country is not less than 21 million.
Around the pet's clothing, food and shelter, life and death and value-added pet consumption, such as: pet grooming, pet training, foster care, photography and other industries have quite a market. According to statistics, the market potential of China's pet economy is at least 15 billion yuan, and it is growing rapidly. Experts predict that the current market potential of China's pet economy can reach at least 15 billion yuan. Such rapid pet consumption demand in China's social consumer demand marks the improvement of people's living standards and the progress of social development. With the introduction of dog breeds, the dog breeds in the domestic market are rich, and the concept of pet grooming continues to deepen. Dog breeds will pay more and more attention to pet related industries. With the growth of pets, China's pet industry will also take a new step.
. The status quo of the pet industry chain
1. Pet clothing The clothing about pets can be described as a variety of clothing: sweaters, jackets, fleece and even wedding dresses. Through the measurement of dog back length and bust, the pet owner chooses patterns and colors to customize clothing for his pet baby. This kind of merchant specializing in pet clothing realizes the mutual benefit by achieving fast information connection through chain operation, newspapers, magazines and online ordering. Most of the small workshops are mass-produced. This advantage can greatly reduce the sales price and expand the sales market, but the size and design are single, and the standard of fit is reduced, which is not in line with the needs of modern people. In August 2004, the first pet clothing market in Beijing appeared in the pet clothing market. It takes three days from design to completion. The price is comparable to that of ordinary adult clothes. Most people prefer to keep warm in autumn and winter. Practical type. The other part of the demand comes from the personality, independence and personal charm of the people, they have an important guiding role in the innovation of pet clothing.
Although the pet clothing economy has just started in China, the huge market demand and people's new concept of pets give this new industry a great encouragement, opportunity and imagination.
2. Pet food In the pet market of such a huge business opportunity hidden in China, international famous pet feed brands have entered the Chinese market. In 2001, the sales of pet food imported from Beijing was about RMB 200 million, an increase of 130% over the previous year. French Royal Pet Food, which entered the Beijing market in 1995, has grown at an average rate of more than 30% in recent years. Mainly in the low-end market, mainly selling the American Baolu, Weijia brand Ai Fen Food Company, last year's sales reached 20 million yuan.
In recent years, Chinese companies have developed rapidly in the production of pets and aquarium products with their unique labor and resource advantages, and have occupied an increasingly important position in the international pet and aquarium supplies market. With the development of China's pet economy, pets and ornamental fish lovers in economically developed cities such as Beijing, Guangzhou and Shanghai have grown rapidly. Pet products stores, aquarium chain stores, pet grooming salons and hospitals have sprung up, and cities such as Beijing and Guangzhou have formed. Large pets, aquarium supplies sales market, many internationally renowned pets, aquarium supplies manufacturers have also entered China. International famous brands such as Royal, Baolu, Weijia, Aimus, and Purina use supermarket chains such as Carrefour, Yikelong, Wankelong, and Huapu to make their products enter China's thousands of households through supermarket chains; Deco, Black Diamond, Xirui and other internationally renowned aquarium supplies and feed producers have successfully imported their products into the Chinese market through agents.
According to statistics: in China's Beijing, Guangzhou, Chongqing, Shanghai and other big cities, the sales of pet food and pet aquarium supplies have increased year by year, with annual sales of more than 200 million yuan. It can be seen that China's rapidly growing population of pets and ornamental fish will further promote the development of China's pet economy, and China will become one of the world's most promising pet consumer markets in the future.
3. Pets live, travel and supplies In recent years, in major suburban cities, keeping pets has become fashionable. With the growing size of the dog family, there are hundreds of large-scale dog breeding institutions. Hospitals, pet food stores, pet supplies stores, pet grooming shops have also emerged as the times require, and have their own fixed consumer groups.
In China, the career prospects of pet health care workers will be very promising. His main work: pet breeding and disease prevention; daily health care and management of pets; scientific beauty of pets; on-site ambulance, sick care, post-operative care and rehabilitation care for injured pets. At present, the number of people engaged in the pet service industry in China has soared to more than 1 million, and about 10% of those engaged in pet medical care and nursing. The pet service industry in foreign countries is relatively developed, and the pet industry has hundreds of millions of dollars in revenue every year.
Pet doctors, pet groomers, pet photographers, these industries derived from demand, although the industry is young, but the technical gold content is high, only from the current situation of pet hospital management, pet supporters repair hair for pets, routine inspection, It costs nearly one hundred yuan, and the average consumption is about 300 yuan each time. Even some pet hospital services include the sale of pets, the sale of pet supplies and food sales, the owner's outing, and pet grooming. According to statistics, in addition to some rents, equipment, drugs, veterinary wages and other costs, the pet hospital can achieve a net profit of 15,000-60,000. Although the pet hospital has a bright view of money, the problem is also quite a lot. But in fact, pet fever has not caused the growth of pet medical business tax. Because pet hospitals are mostly operated by individuals, the scale of operation is small, financial personnel are mostly part-time, accounting standards are low, and tax awareness is weak. At the same time, because pets are treated, most of the pet supplies are personal behaviors. All expenses are paid in cash and no invoices are issued. Therefore, pet hospitals generally do not purchase invoices. It is difficult for tax authorities to grasp their real business conditions and lead to tax evasion. . The pet fever did not cause the pet medical business tax to grow, resulting in a strong contrast between cold and heat. In the future, the tax authorities will consider researching and formulating corresponding policies and methods, clarifying the concept, type and scope of pets, and strengthening tax monitoring of pet consumption operations.
Pet products include food, cleaning products and ancillary products. In the market segmentation, pet cleaning products account for 5%; pet foods are about 70%, but the pet food market is controlled by multinational companies, and development opportunities are limited; 25%, a total of more than 12,000. Including dog baskets, cat mats, pet toys, saddle baskets, turtle crawling fields, fish tanks; also includes how to feed pet video tapes, tapes, books, etc. The pet accessories market is optimistic. At retail, pet supplies are divided into the following categories: dog accessories; cat accessories; cat and dog cleaning products; other small animal accessories; amphibians, insects such as ants and coleoptera, spiders Types such as scorpions, spiders, reptile supplies; caged birds, birds, wild birds and other supplies; freshwater or saltwater ornamental fish supplies; gifts and souvenirs for pets and owners. The largest sales of cat mats in pet accessories, the retail volume in Europe is 120 tons, and the annual retail sales in the US cat mat is 100 million US dollars.
In 1999, the global pet accessory market was about US$1.5 billion, of which two-thirds of the market was occupied by Western Europe in North America; Central and Eastern Europe were emerging markets; and markets in Japan, Australia and South Africa were developing. China is one of the exporters of pet accessories. The pet accessories currently produced are mainly exported to the United States and Northern Europe. The main products are: collars for dogs and cats, leashes, clothing, toys, etc.; leather goods for dog molars; horse or Plastic ornaments or special wood in small animal cages. The raw materials used in the production of pet accessories, the exquisite workmanship, the output and the country of supply, all have an impact on prices. It is reported that the after-tax profit of the production of general pet accessories is 10%-30%, and the profit of some high-tech products can reach more than 50%. If there is a remote control electronic dog collar, the dog can stand and stand. Saying that you are kneeling down, this American-made collar has a profit of 200%. Since the consumer group of pet accessories does not care about the brand, it will be very beneficial as long as the market develops Chinese SMEs into the industry.
. The impact of the pet industry on society Pets bring harmony, responsibility, resilience and loneliness to human beings, increase social employment opportunities and incomes of residents, provide a broader space for consumption activities, and even enhance interpersonal relationships. Communication, these positive factors cannot be ignored. Although pets have a lot of interest in people's lives, we have to deal with zoonotic diseases, panic caused by SARS, pet feces pollution, irregular pet black shops, and pet welfare issues. And social issues such as cruelty to animals.
Psychologists analyzed that this kind of pet craze is mainly due to several mentalities: to enhance security; to make profits; fashion consumption, more people are to resolve the loneliness of the heart, looking for emotional sustenance. Among these people are retirees and full-time housewives. They live in leisure, the social circle is narrow, there is not enough communication space, and pets become the best "partners". But there are still many reports about stray cats, dogs and abusive animals. In China, animal welfare is still considered too advanced. Some time ago, the Beijing Animal Health Regulations will be the highest because of the abuse of abandoned animals. A fine of 10,000 yuan and the terms of transporting slaughter animals in a humane manner have been questioned by some experts and many people object. The key to our pets is not only whether it can solve problems such as economy, life pressure, loneliness and emptiness. The key to promoting is the humanized thought of cherishing the environment, loving nature and raising love. When the footsteps of 'SARS' approached, when the screams of stray cats and stray dogs re-emerged, our mood was extremely heavy... Pets and people are not only relying on the relationship, but more importantly, true love and responsibility!
Both pets and the economy reflect the trend of new consumption.
The industry players who raise and sell pets are full of hope for the pet market, but they are also worried that because of the lack of strict identification and approval of the qualifications for pet management, many small-scale farmers and pet dealers profit from it and disrupt the market. In order to integrate with international standards as soon as possible, and introduce pets such as foreign famous dogs, Tianjin has separated pets such as dogs and turtles from aquariums such as fish and turtles in accordance with international practice, and built an indoor modern pet trading market in the Caozhuangzi Flower Market in Xiqing District.
In 1994, the Zhuhai Municipal Government issued the "Zhuhai Municipal People's Government's Notice on Prohibiting Dogs in the City", clearly stipulating that dog owners must apply for "approval certificates" and "immune certificates" to the public security departments and health departments. The dog can only be a small ornamental dog. The dog-raising certificate is reviewed once a year by the public security department. The annual examination fee is 500 yuan. The dog must be vaccinated regularly by the health and epidemic prevention department. But in fact, almost no one really wants to adopt a dog "license." On June 5, 2004, the Zhuhai Municipal People's Congress published a revised draft of the “Regulations on the Management of City Appearance and Environmental Sanitation” in the local media. Article 40 of the regulations was related to pets, but did not mention “prohibition” and was still “limited” and Restrict access to places. At present, some places impose restrictions on residents' dog-raising and charge high registration fees. However, there is no strict management method for this huge amount of funds received. The flow of funds is not clearly stated. It is necessary to strengthen the management of this fund. of. In addition, with the continuous development of the pet market, the breeding of pets is not the main contradiction to the danger of public security, so the management department should make adjustments and changes. It is suggested to amend the current method for collecting dog registration fees, change the high-limit breeding type to the equivalent service management type collection, and formulate the Regulations on the Administration of Pet Feeding Registration as soon as possible.
. We need to face the problem of rationality Pets have made us see a new world of pet world, but there are also many unfavorable factors in the pet economy. The problems caused by pet phenomenon have involved many aspects, and the first issue is health management. In China, the problem of pet epidemic prevention is very serious. According to statistics, the number of pets actively vaccinated in Nanjing is less than 30% of the total number of pets in the city. Since 2004, there have been six times of cross-infection of malignant humans and animals. In Guangzhou, according to statistics, due to the high fees, the dogs registered in the past two years have only one or two hundred injections in the epidemic prevention department. Most of the dogs have been taken to private pet hospitals for vaccination. The epidemic prevention department believes that such adverse monitoring is recommended, and it is recommended that pet hospitals and veterinarians strengthen supervision. In addition, the management problems caused by pets are also contradictory. There are no fewer than 40 “pet hospitals” currently engaged in pet diagnosis and treatment activities in Nanjing, and only 4 of them can obtain the health department inspection certificate, which is very worrying to the public. According to one expert, in large and medium-sized cities, with the increase in the consumption of pets, a series of negative effects have been brought. Not only do the dogs harass the people, but the pet feces pollute the environment, and it is also easy for humans to infect various diseases and even breed negative lives. View. And raising the law can not affect the health of the person, even if it harms the society, it will bring economic losses and blows to the pet industry and society.
Pet literature that is not suitable for family access, there are about 200 species of zoonotic diseases confirmed in the world, including 20 more important bacterial diseases, 27 viral diseases, 10 rickettsial diseases, protozoal diseases and fungal diseases. There are 5 species, 22 species of parasitic diseases, and 5 other diseases; 34 species are more popular.
Pets play an important role in the source of infection or storage. Especially the experimental animals such as rats, mice, guinea pigs, hamsters, rabbits, etc., entering the family as pets will be very dangerous, and the rodents are very healthy. The hazard is the most serious. Because these experimental animals are scientists for long-term screening and domestication for the purpose of life science research, they are highly sensitive and susceptible to zoonotic pathogens. Once infected, they will erupt immediately. Contagion to humans, such as plague, epidemic hemorrhagic fever, lymphocytic choriomeningitis, etc. Therefore, the state has strict management of these animals, only allowed to be raised and used in life science research units, and a strict permit and certificate system has been established. Experimental animals can enter the family as pets. On the one hand, people do not know the regulations of the country, and they are not aware of the potential biological disasters caused by the flow of experimental animals into society. On the other hand, the unscrupulous businessmen are profitable and irresponsible. Therefore, my point is that rats, mice, guinea pigs, hamsters, rabbits and other experimental animals are not allowed to enter the family to become pets. Dogs, cats and birds that enter the family as pets should be allowed as long as they are properly managed and comply with the relevant national regulations.
The potential harm of pets to humans as a source of infection directly spreads zoonotic diseases: the spread of zoonotic diseases through direct contact and mechanical transmission of media, including rabies, anthrax, tuberculosis, hemorrhagic fever, leptospirosis, Cat rickets, bowworm, cockroaches, etc.
As an intermediate host to complete the spread of zoonotic diseases: pathogens in the pet to complete the necessary developmental stages or proliferate to a certain number, through the contact with human skin to make people sick, such diseases include plague, lymphocytic choriomeningitis , Chinese schistosomiasis, Babesi coccidiosis and so on. Zoonosis caused by pollution of pet excreta: hair removal, dandruff and urinary defecation contaminate vegetables, food and drinking water, and people get infected after eating. These diseases include allergic dermatitis, allergic asthma, Salmonellosis, colibacillosis, bacterial dysentery, parrot fever, etc.
Pets can spread human diseases. Many pet lovers believe that they care for their pets, dress it up every day, let it eat well, hold it and hold it to sleep, not let it touch other pets, and should not get sick. Or infectious diseases. This is actually a wrong view, because pets also have their own habits of life, breaking the law of life, which is itself a disease-causing factor. This is the case in a large number of cases that we encounter in pet clinics; Hair is generally quite long, easy to hide dirt, is a better breeding ground for pathogens; plus pets are the natural host or spreader of certain human diseases, these factors can cause pets to pass the disease to humans.
Some methods to prevent pets from transmitting diseases to humans Rats, mice, guinea pigs, hamsters, rabbits and other experimental animals must not enter the family as pets, because such animals are extremely dangerous to human health.
Keeping dogs, cats and other pets must regularly take vaccinations, cultivate good hygiene habits and prevent pets from screaming; pets can't urinate when they go out for exercise, it is best to use straw paper to send the manure to the septic tank for harmlessness. To deal with the dog family, it is necessary to talk about public morality, abide by the relevant state regulations, and handle the procedures for registering and registering dogs.
Pregnant women must not keep dogs, cats and other pets, because parasitic diseases are particularly prone to cause fetal maldevelopment or malformation in pregnant women.
It is best not to let the pet care for the family's skin, mucous membranes and the child's anus, because there are cases where dogs and cats can transmit rabies to people in this way.
It is best to keep the family of parrots and starlings away from the chicken farms because they are the most dangerous source of infection for Newcastle disease, and they present with conjunctivitis or flu-like symptoms after infection with the virus. At the same time, they must regularly disinfect the environment to prevent human infection with parrot fever. .
Keeping pets should also pay attention to scientific methods. The rations should be comprehensive, and the protein, fat, carbohydrate, cellulose, vitamins and trace elements should be properly matched. The feeding amount and frequency should be paid attention to. Only in this way can pets be healthy and lively. lovely.
To cultivate good hygiene and living habits of pets, it is necessary to make pets urinate and urinate, not screaming, regularly wash the hair with disinfectant, regularly remove internal and external parasites, and regularly take vaccinations.
In pet families, there is inevitably a problem of animal breeding. It is best to consult a veterinarian to avoid mixing or mutating pets.
Pet-family families must be equipped with commonly used health medicines, such as iodine, chlorhexidine, stinky soap, etc. When the pet bites the skin or bites the person, don’t panic, squeeze the blood from the wound as soon as possible, and immediately Soak and disinfect with 1%-3% of benzalkonium or odorous soapy water, then apply the iodine cotton ball to the wound site, and then go to the health and epidemic prevention department for treatment or prevention.
Pet dogs and cats not only bring a lot of troubles to people during their lifetime, but even how to deal with them has become a big headache. With the increasing number of families raising dogs, many of the first and second generation pets that were raised earlier have died, and many people have left their own dead dogs in the river and on the shore. There are a lot of dead dogs, and the owner simply digs a hole to bury it, or throws a dog at will. Some pet owners loved the dog, the dog died accidentally or died of illness. Although the dog was deliberately buried in the suburbs, the dog also polluted the soil, water and even the air environment. The dog was thrown into the river. The corpse, after rotting, will seriously pollute the water quality and bring about no harm. There are also some pet owners who, after the death of the pet, find a place near the residential area to bury it, causing dissatisfaction among the surrounding residents.
We urgently need to introduce relevant sound laws to bring new vitality to the pet economy. Feeding and treating pets is actually a way for people to satisfy their spiritual needs and to cherish their spiritual space. Contemporary people are under the pressure of the spirit, with pets as a companion, is a choice. The behavior of pets is directly restricted by the behavior of the breeder. Regulating the behavior of pet breeders is to ensure environmental sanitation, handle neighborhood relationships, protect personal safety, and avoid pets' personal injury.
The demand for huge pet services continues to expand, and the demand for investment is relatively strong. However, the traditional business model has many shortcomings and lack of services, which increases the risk of investors. Operating the pet industry is lucrative, but it has also attracted many pet supplies stores, pet grooming salons, and pet hospitals. Although the scale and technical level of China's pet industry lag far behind that of developed countries, the continuous improvement and improvement of new varieties have improved the quality of pets. The related pet products, utensils, medical treatment and medicine have been developed rapidly. Promote the exchange and promotion of pets, and the long-term development of the pet industry.
Let us look forward to the pet industry growing up in contradictions.
Section IV China Pet Industry Forecast Analysis
As a part of China's 'leisure economy' development, the pet industry is invaluable. After China's accession to the WTO, all countries in the world regard China as an uncultivated virgin land with unlimited business opportunities, as well as the pet industry. Pet-developed countries such as the United States, Britain, Japan, and Germany all regard pets' largest market China as their goal. The initial development of China's pet industry, including the Asian Dog Breeding Federation and the national dog industry organizations and us and some provincial dog associations, are also optimistic about China's huge pet market. In this regard, regulating the pet market in China has already mentioned the agenda.
In the developed country, the dog industry has been one or two hundred years old, and has formed an industrial structure chain of breeding, scientific breeding, quality improvement, dog training, display competition, dog food, dog, dog medicine and medical treatment. In the management, the regulations are strict and the responsibilities are clear. The government and the dog industry cooperate with each other to make the development of the dog industry operate under the legalization and regularization system, which promotes the development of the dog industry. From the mature dog industry in the US, Germany and Japan, the dog industry is taking up a larger share of culture and economy.
On the basis of the operation of the international pet industry, China's pet industry should have its own local development. In the ancient times of Xia, Shang and even earlier, our ancestors domesticated animals: dogs, cats, horses, cows, sheep, camels, etc. These animals were used for hunting, to avoid the invasion of beasts, farming, and the contribution of the flesh tools. Wait. But during this period, humans have begun to learn and master some of the habits of animals, and have also established a relationship of trust and dependence. Therefore, we are no stranger to animals, but this kind of animal that is different from the real and objective existence of electronic pets has a new orientation. From the perspective of inertial thinking and multi-angle thinking, pets are divided into two types: dogs, cats, birds, fish, and pets that are familiar and often associated with them are accepted by most families; alternative pets such as horses and guinea pigs Horses such as hedgehogs, amphibians such as snakes and refuge, and even insects such as spiders, ants, crickets, crickets, and crickets. In the long-term domestication process, pets show the characteristics of gentleness, joy and spirituality on the one hand, and the poor ability to resist nature and the susceptibility to pathogenic microorganisms on the other hand. Therefore, people must take a scientific attitude. Family pet phenomenon.
Modern pets are subdivided in the industry of clothing, food, shelter and transportation, and even provide health services for the nutrition and health of pets. Due to human needs for pets, it is believed that in the near future, pet professional courses will be offered in agricultural institutions: pet nutrition, reproduction, cultivation , sales, etc. This will make the practitioners more professional. Of course, this is based on the stable and healthy development of market demand. For those cases of frequent killing of small animals, China should establish sound laws to protect the welfare of small animals and small animals. If the dog-raiser establishes a maintenance relationship, it should assume corresponding legal responsibilities. Discarding pets and killing pets will have a negative impact on human development.
Section V Summary China is a country with a long history of pet breeding. Chinese dogs, cats and birds have been recorded in ancient books. In ancient times, dogs were listed as one of the six animals. According to historical records, the Qin Dynasty appeared in the BC. The dog was raised in the court and was first seen in the history. Flowers, birds, fish, insects, etc. have become commonplace in the courts and in the nobles, and they have also entered the homes of ordinary people. At the same time, there are precious dog breed resources in China, such as Beijing dogs, poodles, Lhasa goat dogs, Shar Pei, and pugs, which are loved by dog lovers.
The pet industry has become a new economic growth point in many aspects, but due to high price restrictions, many pet hospitals and pet service industries have developed abnormally, which also brings difficulties to supervision. To lower the threshold of the household, the management department can uniformly number the pets and designate a unified veterinary hospital. For the year-round vaccination of dogs that are on time for registration, the dog will be required to correct the deadline. After the threshold is lowered, the enthusiasm of raising pets in China will greatly increase. In this way, the demand for pets and pets will increase, which will also objectively stimulate China's economy and employment opportunities. As long as management is up, this will be a win-win situation. Beijing Municipality on October 15, 2003, the "Beijing Dog Breeding Regulations" is limited. The key areas of the citizens can only raise one dog. In addition to bringing happiness to the pets, the pets will also drive many very profitable and warmth. The industry provides certain jobs. Therefore, there is still huge room for development in China's pet economy. In addition to dogs, cats, birds and other pets, alternative pets also have a good space for development. The era of alternative, fashion, and inspirational creativity will create a new platform for the development of alternative pet industries. Alternative pets also give people the freedom to choose and differentiate from others.
Judging from our current situation, the disorderly competition in the market, the disorderly and unscientific breeding, the low standard, the weak legal concept, the large number of dogs, the small number of products, and the irregular management have severely restricted the healthy development of the dog industry.小農經濟的生產模式，集貿市場式的交易，個人的隨意飼養，長期沒有得到解決，和國際上犬業的飼養，管理有著較大的差距，隻有經過全社會的共同努力,結合政府的巨觀控製和遵守社會主義市場經濟次序,在規範中去發展，才能使犬業和國際接軌，參與國際競爭。
第二章中國寵物產業2005年展望人類社會的發展從一定意義上講是由社會主體人的需求來推動的。人類社會中各項活動的存在、發展和消亡也是由人們需求結構變遷的客觀規律來決定的。寵物經濟從本質上講屬於滿足人們享受和發展需求的必然。改革開放20年中國社會積累了相當雄厚的物質基礎，中國人民在整體上開始步入小康社會。
寵物文化、愛寵俱樂部、寵物發燒友、寵物聯線、寵物福利、寵物食品、寵物用品、寵物安葬和寵物信息，一切關於寵物時尚、休閒的能夠體現人居生活水準和貭素良好的活動，都會成為我們未來發展的契機。
寵物食品開發展望寵物飼料包括貓、狗、鳥、魚等動物飼料的開發。要求針對寵物生活習性和營養需求。
開發貓、狗寵物飼料有四個原則：①主食營養要全面；②各類飼料花樣要多變；③區別對待，根據不同品種、不同年齡、不同生理階段的營養需求和食性特點配製出不同種類的飼料，本國貓可以植物性食物為主，外國貓要以動物食物為主，發育期、妊娠期、哺乳期應增加蛋白質、維生素、礦物質等；④衛生、無毒、適口性好。其它寵物如金龜、青蛙、兔子等以及正在成為新寵的小豬，這些寵物的飼料開發思路和方式與上述有相似性。
由於我國寵物飼料開發尚處於萌芽階段，我國企業可採用下面幾種辦法開拓市場。①與世界上其它寵物食品公司進行合資、合作；②與國內的動物研究機構或動物保護機構合作，開發自有產品；③食品生產企業可利用技術和設備優勢，開發寵物主食、飲料、點心、保健品等花色新穎的寵物飼料；④由於寵物在選擇食品方面以“適口性”為最高原則，如果一時很難超越國外公司的那些產品，也可以做“補品”——適應幼獸，孕獸，產獸等不同健康狀態之需，搭車銷售；⑤先以提供寵物服務如醫療、租賃、徵婚、托養、訓練和開發小貓小狗玩具、用具、服裝的形式擴大企業在寵物領域的知名度，再打入寵物飼料的市場。
寵物安葬前景隨著“養寵”之風愈演愈烈，怎樣處理死亡寵物已成為困擾現代都市的一個難題，這不僅是一個單純的城市管理問題，還可折射出一個城市和居民的文明和素養程度。突破這一難題，無疑對保護環境，防止人畜共患疫病傳播，保障人體健康。
在我國經濟文化發達的北京、上海、廣州、深圳等城市，對死亡寵物的處理已引起了高度重視，衛生、防疫、環保、相關科研單位及寵物、犬類協會，正在進行積極探索，使其早日走上正規管理渠道，“殯葬寵物”的行業正在上述城市興起，前景看好。寵物殯葬已經被多數保護小動物組織重視，據悉，地州以上的動物檢疫和獸醫防疫單位大多配有焚燒設備，可有的焚燒爐利用率卻很低。所以要開展此項服務並非難事。另一種，是由專業部門進行專業無害處理：先將寵物屍體經過高壓、高溫蒸煮，然後再粉碎處理，並將不帶任何病原體的液體交糞便處理廠作為肥料處理。其實，不管哪一種處理方法，都應納入政府的一項公益事業，指定有關部門具體負責實施。同時，應製定“寵物殯葬”的相關法規、條例，對拒不執行規定者要給予處罰。
寵物展覽會前景寵物展覽會作為寵物進出口雙向功能的貿易集會，已經越來越受到商家、寵物愛好者和寵物保護協會的青睞。展覽會通過名貴寵物的展評、寵物表演、咨詢論壇等形式展示參展商的產品。簡約、人性化、博愛將成為2005年寵物文化博覽會的特點，為更多的參與者更多新的技術支持和資訓。
根據規律，當一個國家的人均國內生產總值在3000到8000美元之間時，寵物行業就會快速發展。
北京、上海、廣州、深圳、天津、重慶……寵物正在成為中國城市裏的一個新型居民，對飼養純種狗和純種貓的追求正日漸成為新一代城市居民的時尚潮流。據不完全統計，以純種狗和貓為主的寵物市場，每年的經濟成長速度在20%以上。同時，圍繞在寵物時尚的周圍，醫療、服裝、託管、犬社、賽會、媒體、網路正在形成一個專業領域。
在近日公布的19種新型職業中，服務於寵物的寵物健康護理員躋身其中，這項工作主要包括寵物飼養與疾病預防，日常健康護理與管理，科學美容，對傷病寵物進行現場救護、病期護理、術後護理及康復護理。這樣一份工作的年收入預計會在10萬元左右，獲利前景看好。但從目前寵物日常護理的美容行情來看，普通的寵物美容一次可收費50元—200元，寵物美容用品的銷售利潤約為15%—20%。雖不夠“暴利”級別，但行情較為穩定。
不僅如此，更有保險公司盯上了寵物這棵“搖錢樹”，華泰保險南京分公司近日推出的“小康之家”家庭綜合保險，第一次把小小的寵物納入保險範圍——如果它們在外面闖了禍，損失將由保險公司承擔。對此保險公司認為不僅是火災、爆炸、盜竊、水管破裂等事故，家裏飼養的寵物也有可能威脅家庭財產的安全。在北京，就曾有模特因被寵物狗咬傷左手，向狗的主人索賠經濟損失8萬元、精神損失1萬元。人們為會闖禍的寵物上保險實在是非常必要，因為那些淘氣的小傢伙本來就是人們生活消費的一部分，雖然願意為它們吃好住好花錢，但是寵物們闖禍帶來的經濟損失還是沒有人會高高興興地“埋單”的。
在中國農業大學的動物醫院裏，每天帶著患病寵物前來就診的人絡繹不絕，生病的寵物不僅可以在這裏得到有效治療，還能得到諸如防疫、美容、寄養等服務。該院院長林德貴博士說，飼養寵物的熱度與一個國家或地區的經濟發展水準是密切相關的，這在國外早已得到證明。中國近十年來經濟的飛速發展為寵物熱的興起奠定了基礎，同時也為相關產業的繁榮創造了極好的條件，簡單地說，寵物給我們帶來了賺錢的機會。
目前不過是剛剛窺到了寵物經濟的一角而已，市場遠沒有成熟，寵物經濟潛力無窮，至少還蘊涵著數以億元計的商機。未來十年，我國的寵物飼養者將會以幾何級數增加。這意味著處在起步階段的我國寵物產業蘊含著無限商機和利益，有待寵物廠商去開發。
當然，從社會經濟學的角度看，過熱的經濟消費會造成管理上的漏洞，寵物產業發展有空間但隻能在一定範圍記憶體在，避免產生消極的生活觀。有關部門要加大管理力度，給寵物上籠套，讓寵物經濟有節製地發展。
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