City Marketing Planning Industry Association Preparation Report

Dear comrades and friends:

Hello everyone!

The first session of the Yancheng City Marketing Planning Industry Association Preparatory Committee did a lot of work. This is attributed to the government's vigorous development of the modern service industry and the guidelines and policies of the industry associations and the good social environment; the concern of leaders at all levels, the correct leadership of the Municipal Trade Bureau and the strong support of relevant departments; and the inability to leave the vice presidents and executives The unity, cooperation and active participation of the governors, directors and member units. Here, on behalf of the first Yancheng City Marketing Planning Industry Association Preparatory Committee, I would like to express my heartfelt thanks to all leaders and members!

The preparatory committee of the Yancheng Marketing Marketing Industry Association held a grand meeting here today to discuss, negotiate and pass some of the archives of this association. Here, on behalf of the Yancheng City Marketing Planning Industry Association Preparatory Committee, I would like to express my heartfelt gratitude and high respect to the leaders of the higher level who have cared for and supported the preparations for the past few months and the comrades present here. Below, I was entrusted by the Preparatory Committee of the Yancheng City Marketing Planning Industry Association to report to the conference on the preparations for the Yancheng Marketing Planning Industry Association:

First, the important tasks of the Yancheng City Marketing Planning Industry Association after its establishment.

The establishment of Yancheng City Marketing Planning Industry Association marks a new step in the development of Yancheng City's marketing planning and advertising media industry. After the establishment of the association, it will surely have avant-garde marketing planning concept, strong industry cooperation ability and richness. The colorful activities promote and cope with the economic development of Yancheng City towards a fast and good development direction. In the future, the Yancheng Marketing Marketing Industry Association will focus on the following aspects in terms of industry characteristics, industry needs, industry development, and industry construction.

1. Strengthen external communication, expand exchanges and cooperation, and combine industry sectors to promote common development among industries.

Today's society has entered the information age, and the communication between them has become more and more close. After the establishment of the association, we should take the initiative to establish normal communication with other provinces, foreign markets and even foreign counterparts, and timely understand and acquire new ones in the industry. Industry information and project information will be promoted to the member units of the Association through the integration of the project information resources through the association platform, and the project units will obtain the core competitiveness of the project and improve the reliable project resources.

2. Use the platform of the association and increase publicity to enhance the awareness of the marketing and advertising media industry.

The birth of marketing planning is an important symbol of channel upgrading, management upgrade, talent team upgrading, and upgrading of ideas on the basis of advertising design and production. It is also an important part of social undertakings. It is necessary for the government to attach importance to the government. The support of enterprises and the concern of the people. Therefore, we must put the propaganda work after the establishment of the Yancheng City Marketing Planning Industry Association in a very important position. Fully mobilize government leaders, corporate CEOs, the people's public and all sectors of society to publicize member units and pay attention to the enthusiasm of the industry. We must start from strengthening publicity, create momentum, and form a public opinion atmosphere of "focusing on planning the industry and realizing cooperation and cooperation" in the whole society. Through the development of publicity work, let the community and the industry colleagues understand what the Yancheng marketing planning industry is? What can be done and the development of the marketing planning industry, the existing problems, make the awareness of the marketing planning industry take root in the minds of the whole society, thus enabling the community to naturally think of our existence when we need us. . Therefore, after the establishment of the association, it is necessary to actively carry out a series of publicity and promotion activities, build the association's portal website and association journals in the fastest time, and promote our industry through the association's “one network and one magazine” propaganda carrier. Promote member units, publicize industry knowledge, and increase the visibility, influence, and credibility of member units in all sectors of society. Get more opportunities for the majority of public welfare units to obtain business information.

3. Bring into play the management functions of the association, carry out industry qualification review, promote the qualification certification of employees, and review the professional titles, and gradually improve the overall quality of the whole industry.

As we all know, the work of the association is actually an important departmental work to assist the government in regulating industry behavior, improving industry management, and coordinating and solving social problems. Therefore, after the establishment of the association, we will proceed from the actual situation of the marketing planning and advertising media industry in our city, and unite the government personnel, education, industry and commerce, labor and other functional departments to carry out industry qualification review in the industry, and the qualifications of employees And the evaluation of professional titles, etc. to improve the overall quality of employees in the industry and the social treatment of employees. In this way, the industry will be promoted to a healthy development in the direction of standardization, standardization and institutionalization.

Second, the establishment of the Yancheng City Marketing Planning Industry Association to develop the purpose and significance of the marketing planning industry.

With the continuous deepening of China's reform and opening up and the formation of economic globalization, fierce market competition has made our company realize that it is not enough to improve the market competitiveness of enterprises and build the influence of brands. It is necessary to strengthen marketing planning and communication activities to enhance the marketing capabilities of enterprises. Therefore, the marketing management of a large number of enterprises has shifted from the extensive management of the past to the management of the thickness, from simple product sales to brand planning, after-sales service, customer relationship management, and further, the marketing strategy of the company has been formulated to study the business opportunities of seizing the market. And market channel management, resulting in a large number of marketing planning companies with advertising investment and implementation of business communications activities, which provides a broad market space for our marketing planning, advertising production and publishing companies. However, due to various reasons, at present, the marketing planning industry in our city is still not mature. The industry lacks clear industry standards and standardized industry action guidance policies. In addition, the quality of employees is uneven, which seriously affects our industry to a certain extent. The development has even brought a fatal blow to the whole industry and advertisers. Therefore, we are eager to learn from the experience of developed cities at home and abroad, to jointly establish industry organizations, set industry standards, and strengthen the standardization, standardization, and institutionalized healthy development of the industry.

From the perspective of cities with faster domestic economic development, in order to safeguard the legitimate rights and interests of the marketing planning industry, regulate the behavior of the marketing planning industry, and promote the marketing image, advertising media industry and other related units to establish brand image and improve their core competitiveness, have been established. The respective marketing planning industry organizations gradually formed a three-party cooperation and restriction mechanism for industry organizations, quality supervision and product production organizations. Therefore, let us more clearly recognize the necessity of establishing a salt city marketing planning industry association.

Third, the preparations for the Yancheng City Marketing Planning Industry Association.

In recent years, along with the continuous pace of economic construction in Yancheng City, the new market needs to promote the rise and development of the marketing planning industry in our city. This has enabled a large number of units in the city to use advertising design and production as their main business. Marketing planning, market operation and creative direction transformation, it can be said that at present, quite a number of advertising companies in our city are advancing and extending the development path of brand planning and product integration and communication, especially the State Council has just adopted the Jiangsu coastal economy. After the development strategy, we are more aware that Yancheng, as the longest developing city on the coastal coast of Jiangsu, will have a faster economic development in the future, and the advertising media industry, which is the benchmark for social and economic development, will surely usher in a In the new development period, this is both an opportunity and a test. At the beginning of this year, based on the "Dingcheng Jiuding Advertising, Brand and Market" dm magazine cooperation alliance unit, in April 2019, we officially submitted a report to the Yancheng City Economic and Trade Commission and the Yancheng Civil Affairs Bureau to establish the Yancheng Marketing Marketing Industry Association. Since then, with the support and support of the Municipal Economic and Trade Commission, the Civil Affairs Bureau, the Municipal Labor Bureau and other government departments, the preparatory work for the Yancheng Marketing and Marketing Association has been fully launched. During this period, the preparatory work was obtained by Mr. Zhang Zixue and Ni Hai. Mr. Feng, Mr. Xu Weikun, Mr. Cheng Zhenzhong, Mr. Yu Congwen, Mr. Peng Zhixiang and the CEOs present here have resounded extensively. After several months of hard work, with the support of the Municipal Economic and Trade Commission and the Civil Affairs Bureau, Yancheng The Marketing Planning Industry Association is scheduled to be established in the late July of 2019. This will effectively promote the marketing and advertising media industry in the city to take a gratifying new stage in the development of behavioralization, humanization and scientific operation.

Comrades and friends, the Yancheng Marketing and Marketing Association is an industry organization born under the background of rapid economic development in our city. It is our own work to plan and disseminate people themselves. To run an association well is to do our own thing. This is a noble cause, and it is a plan for the future development, planning and laying the foundation for future generations. This requires the comrades and friends present here to complete the glorious mission of this everlasting history with full enthusiasm, hard work, and fruitful work in the future work.

While affirming the results, we are also clearly aware that there are still many problems and deficiencies in the development process and daily work of the city marketing planning industry association. For example, the system of performance of the city marketing planning industry association is not perfect, and there are still weak links in the democratic office; the coverage of the members of the city marketing planning industry association is not wide enough in the industry, and some emerging businesses and new and growing enterprises are not absorbed. For members, the structural proportion of members has yet to be further adjusted; some of the deep-seated contradictions that have affected the development of the association have been poorly solved, and the work guidance is not targeted; the ideological concepts are not enough to liberate, the innovation in the work is not enough; the business development is relatively lagging, the organization The construction has yet to be strengthened, and the serious shortage of funds has also hampered the hands and feet. Regarding the shortcomings in the work of this year's marketing and marketing industry associations, it is recommended that the next city marketing planning industry associations strive to improve in these areas and make new achievements. I wish the Yancheng Marketing Marketing Industry Association, under the efforts of the new marketing and planning industry association, to do a good job in all aspects and make new and greater contributions to the development of Yancheng's trade and circulation industry!

Finally, I wish the Yancheng Marketing Marketing Industry Association to be established as scheduled, and wish us a prosperous career. thank you all!