Return visit to the foreign company headquarters inspection report

In order to support the development of foreign companies, strengthen communication with foreign companies' headquarters, and promote the revitalization of Changchun's old industrial base, Mao Lianfang, vice chairman of the CPPCC, led a team of 5 people in the name of Changchun City Foreign Trade and Industry Association in March 1 to 12 On the day of Shanghai, Wenzhou, Xiamen, Quanzhou, Fuzhou and other places, Shanghai Greenland Group, Zhejiang Delixi Group, Zhejiang Zhengtai Group, Fujian Yichang Group, Fuyao Glass Group and other companies visited the headquarters of Changwai International Enterprises. This visit allowed us to broaden our horizons, gain inspiration, be taught, feel the gap, feel the crisis, feel the pressure, and further deepen our understanding of development as the last word. The situation report will now be as follows. ?

First, the company profile?

Shanghai Greenland Group?

Shanghai Greenland Group was established in 1992. It is a state-owned holding group company established by the Shanghai Municipal Construction Committee and the Agricultural Committee under the joint venture of urban greening industrialization. In 2003, it ranked 303 among the top 500 Chinese companies. Ranked 6th in the national real estate development and management enterprises. In 2003, it achieved sales income of 6.2 billion yuan and profit of 600 million yuan. The group takes the urban greening as its tenet, takes real estate development as the leading industry, and relies on the main industry to develop automobile services, oil management, asset management and other industries.
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Real estate development and management is the core industry of the Group, and the current construction area is 4 million square meters. Its characteristics are:
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1. Real estate is mainly based on the development of medium and low-priced housing. In the eleventh year, the medium and low-priced residential area accounted for 85% of the total development;

2. Actively participate in the transformation of the old city. Focusing on social benefits, it has successively invested in the transformation of large-scale shanty towns such as Zhouqiao, Yuandong, Zhonghua Road in Huangpu District, Shunyi Village and Tongle Village in Putuo District. Focusing on improving the living and living quality of the people of Shanghai, and improving the quality of the home by culture, the well-known Hongqiao New City, St. John's Famous Place, Greenland Celebrity Square, Hongqiao Da Shi Pavilion, Greenland Century City, Paris Fashion and other new humanities communities have been built.
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3. According to the strategic positioning of Shanghai's urban development strategy and market demand, moderately develop non-residential products such as commercial buildings, shopping malls, hotels, etc., and carry out asset management business. At present, the Group has 300,000 square meters of various properties, of which 100,000 square meters of high-end properties have been put into operation with good performance.
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4, based in Shanghai, serving the country and marching into the world.
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The group has entered the foreign market since 2001 and has invested in real estate development in Nanchang, Hefei, Changchun, Kunshan, Changshu, Xi'an and Nanjing, with a total area of ​​16.16 million square meters. The planned construction area of ​​Changchun Shanghai City in Changchun Green Park is 3 million square meters, with a total investment of 4.5 billion yuan. The first phase of the project has started. The outer ecological development area of ​​Jiangsu Kunshan International Ecological Residential Area is the largest, with 10.55 million square meters and a total investment of nearly 20 billion yuan. ?

Since the establishment of the company, it has also invested nearly 300 million yuan to build 265 hectares of urban public green space, invested 50 million yuan to help the poor, and promoted the cause of business and established a good corporate image.
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Zhejiang Delixi Group?

Delixi Group was founded in 1984 and is headquartered in Liuzhou Industrial Park, Yueqing City. It is a large-scale enterprise mainly engaged in power transmission, transformer, electrical distribution and industrial automation control. It mainly produces low-voltage electrical appliances, high-voltage electrical appliances, instrumentation, complete sets of equipment products, and is involved in real estate, commerce, logistics, transportation, environmental protection, finance, agriculture and IT industries. It has 13,000 employees. In 2003, the sales revenue was 8.3 billion yuan, and more than 1,000 sales outlets were set up in more than 300 cities across the country and more than 40 countries and regions, with total assets of 3 billion yuan. ?

Hu Chengzhong, Chairman and President of the Board of Directors of the Group, is a member of the National Committee of the Chinese People's Political Consultative Conference, the Standing Committee of the National Federation of Industry and Commerce, the Vice President of the World Wenzhou People's Association, and the President of the Wenzhou Electric Industry Association. He was once rated as one of China's Top Ten Private Entrepreneurs and China's Top Ten News Reformers. . Hu Chengzhong was an ordinary tailor. In 1984, he started a joint venture with a friend to open a Yueqing Refinement Switch Factory. There were only 3 shareholders and a capital of 50,000 yuan. In 1991, Delixi Group was established to carry out joint-stock reform and mergers and acquisitions, and to absorb new shares. Hot-selling products are separated for specialized production. After more than ten years of hard work, the Group has achieved a series of innovations in the property rights system, management system, technical quality, marketing model, business model, corporate culture and party building work of the new economic organization, which has promoted the company to take off. Its products have undergone rigorous testing and have been adopted by the Jiuquan Satellite Launch Center, making an important contribution to China's space industry and creating its own international brand. ?

Hu Chengzhong explained the meaning of the name of Delixi Group: Initially, it was the goal of catching up with the famous German electronics manufacturer Siemens. Today, Mr. Hu Chengzhong's vision is more open, and Delixi has been given a new meaning: the German newspaper, the future, and the Western.
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Zhengtai Group?

Both Zhengtai Group and Delixi Group started in 1984. Chairman Nan Cunhui worked as a shoemaker. In 1984, he established a joint venture with Hu Chengzhong. In 1991, he established Zhengtai Group, which is mainly engaged in low-voltage electrical switches and complete sets of equipment. The group has 14,500 employees, 8 subsidiaries, and more than 500 marketing departments across the country. The total assets of the group are 3.1 billion yuan. In 2003, the output value was 10.3 billion yuan, the profit was 9.7 billion yuan, and the tax was 593 million yuan. The tax was only paid to the Yueqing City, where the group headquarters is located, with a total of 9.3 billion yuan. Among the strong companies, there are 157. Nan Cunhui pursues the brand internationalization business strategy and attaches great importance to technology investment. The annual funds for technology research and development amount to more than 500 million yuan, accounting for 5% of the group's sales revenue. At the same time, a design technology R&D center was established in Shanghai, and a technical training center was established in Hangzhou, which was rated as a national 253-year-old enterprise by the state. At present, the group plans to invest 16 billion yuan to build the country's largest electrical park. The Group established Jilin Provincial Sales Corporation in Changchun with annual sales of more than RMB 70 million and outstanding performance.
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Fujian Yichang Group Corporation?

Yichang Company is a large-scale group enterprise controlled by Hong Kong. Mr. Cai Shurong, the chairman of the board of directors, is mainly engaged in the manufacture of luggage and clothing. In 1994, he entered the diversified business. In addition to luggage clothing and plastic products, he also engaged in real estate development and financial investment. At present, the company is the second largest shareholder of Quanzhou Commercial Bank and Minnan Overseas Chinese Trust Investment Company. The company invests in real estate development in Beijing, Fuzhou, Xiamen, Quanzhou, Changchun and other cities, with a total investment of 3 billion and a development area of ​​over 1 million square meters. The company established Changchun Baocheng Real Estate Co., Ltd. in Changchun to engage in real estate development. The development area of ​​Wuyi Homeland under construction and sale is 110,000 square meters. The project combines state-owned enterprise restructuring, invests 55 million yuan to relocate the city weighing plant to the economic development zone, builds a new 34,000 square meter factory, and properly solved more than 1,200 workers' placement problems. Debt, a new joint-stock enterprise that transformed old state-owned enterprises into privately-held enterprises, made outstanding contributions to the reform of state-owned enterprises, urban construction and improvement of human settlements in Changchun. ?

Fuyao Glass Group
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Fuyao Glass Group was established in 1987 and was restructured in 1991. It was listed on the Shanghai Stock Exchange in 1993. It is a large private joint-stock company. Its main product is auto glass. In 2003, its sales amounted to 4.7 billion yuan. Since the listing of the company, the annual average profit has exceeded 30%. It is the only listed company in Shanghai stock that has more dividends than fundraising, accounting for 60% of the domestic vehicle supporting market and 50% of the domestic maintenance market. In addition, the Group has established wholesale and sales stations in the United States, Canada, Japan, Australia, New Zealand, Europe, the Middle East, South Asia, Southeast Asia, South Africa, Central America, South America, Eastern Europe, Russia, and established a limited company in Hong Kong. Export business. Currently, the 1/8 share of the US auto repair market is owned by the group. Well-known foreign auto companies such as Mitsubishi, Suzuki, Ford of the United States, Horton of Australia, and Hyundai of Korea all choose Fuyao Group as a supplier and are now the sixth largest auto glass supplier in the world. In March 2001, at the Detroit Opera House in the United States, Ford Vice President Richard Jones, Ford CEO Jack Nasser and other key personnel presented the 2000 Global Best Supplier Award to Fu Yao Group CEO Cao Dewang. The national industry has won glory. ?

Fuyao Group's industrial expansion is extremely rapid. All the automobile production areas and the location of automobile enterprises that reach a certain scale basically have Fuyao glass supporting enterprises. It has established factories in Chongqing, Changchun, Fuqing, Beijing and Shanghai. At present, it also negotiates the acquisition of state-owned enterprises and establishes branch factories in Jiamusi City, Heilongjiang, Jilin Tongliao, Shuangliao and Guangzhou. Changchun Fuyao went into operation in October 2001 with a total investment of 400 million yuan. In 2003, its sales revenue reached 4.7 billion. ?

Fuyao Group pursues the business philosophy of market and talent internationalization, and employs entrepreneurs from Japan, Germany and South Korea with high salaries to take on the main management positions. For the internationalization of production, establish a multinational group to reserve talent capital. Japan’s specialist in the production of glass coatings, Toyohashi Miyako, was hired as the general manager of the group. The enterprise management method adopts the Japanese business department system, and there are four business divisions, 21 subordinate departments and branch factories. Enterprise management is orderly and scientifically rigorous, and the company's performance is in full swing and brilliant. ?
Second, the basic experience and characteristics of the development of foreign companies?


Looking at a few key foreign-funded enterprises, each with its own characteristics and leading the way, has a common development track and basic experience. First, give play to the advantages and strengthen the main business. Based on their own industrial advantages, location advantages, technological advantages, market advantages and other characteristics, these enterprises will develop their strengths and avoid weaknesses, and make leading products more refined, stronger and bigger, and strive to improve core competition. The second is to track the market and extraordinary development. According to market demand, enterprises decide the direction of investment, without planning instructions and administrative interference, which fully reflects the economic principles of market-guided enterprises. Third, the system is advanced and technology is leading. Whether it is the form of enterprise organization, technology research and development, enterprise management, and marketing, it embodies the characteristics of institutionalization, standardization and advancement, and provides organization, capital, technology, management and market guarantee for enterprise development.

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With the acceleration of international and domestic capital flows and the integration of the global economy and the imminent schedule of the national unified tax rate, the investment ideas and investment methods of the initial foreign companies are undergoing important changes. The first is to shift from a heavy policy to a heavy legal system. From the initial preferential policy of simply attaching importance to land and taxation, we gradually turned to the legal environment and cultural environment. The second is to shift from a heavy officialdom to a heavy market. Since the enthusiasm for official communication, the relationship between people has gradually shifted to the importance of factor markets and sales markets; in particular, labor prices, energy prices, raw material prices, sales market radius, etc., have increasingly attracted investors' attention. The third is to shift from heavy extension to heavy content. From the initial emphasis on production scale, production projects and the external image of the company gradually turned to the internal quality of product quality, reputation, brand and so on. The fourth is to shift from a short-term to a long-term. By paying attention to short-term returns, the immediate interests gradually turn to long-term investment, long-term development, and embark on a road of continuous development that is refined, stronger, and bigger. ?
To sum up, the basic characteristics of these companies are:

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Socialization of capital structure. Whether it is the private investment stocks of Delixi Group, Fuyao Glass Group, or the state-owned Shanghai Greenland Group, they are all taking the path of socialization of equity. In order to achieve expansion of financing channels, clarify the ownership of property rights, and expand the goal of enterprise development.

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Standardization of the corporate system. Each enterprise has established a standardized modern enterprise system and formed a complete corporate governance structure. The shareholders' meeting, the board of directors, the board of supervisors, and the management team each assume their duties and standardize their operations, providing an effective organizational guarantee for the rapid development and business performance of the company.

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Enterprise production technology. These enterprises attach great importance to technology investment and technology development, ensuring that the core competitiveness of the industry is enduring. Delixi Group and Zhengtai Group invested 5% of annual sales revenue, and Fuyao Group even reached 7%. The huge and continuous investment in science and technology promoted the timely upgrading of enterprise-leading products and improved market competitiveness.

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Industrial expansion is supernormal. The superior enterprise system, good capital structure and huge scientific and technological input carry the rapid development of the enterprise giant. The company's unconventional development depends on the correct judgment of the market demand. The turnover of Fuyao Glass Group jumped from 200 million yuan in 1994 to 4.7 billion yuan in 2003, which is aimed at tracking and tracking the scale of enterprises. result. This year, Fuyao Glass Group relied on the Shanghai auto industry to build a new base in Shanghai with 1,300 mu. Chint Group, Delixi Group, Shanghai Greenland Group, Fujian Yichang Group or franchise main business, stand out from the crowd, or rely on the main business, diversified development, are also closely focused on market demand, market-oriented to achieve extraordinary expansion, in In just a few years, it has achieved amazing extraordinary results. In the great vision of top management, in the next five years, each enterprise will continue to develop at an extraordinary rate, and a large industrial structure is taking shape.

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Enterprise management is localized. In order to meet the needs of expanding to the whole country and the world, all enterprises have implemented the strategy of localization of management talents. At the beginning of the establishment of Fuyao Glass Changchun Business Department, the headquarters sent more than 150 management and technical personnel; at present, with the training and practice, the management and technical personnel have been initially localized, and most of the personnel dispatched at the headquarters have been withdrawn. External marketing agencies are also adopting this approach. The implementation of this strategy has reduced the management cost of enterprises, improved the affinity of management, integrated corporate culture and local culture, and achieved good management efficiency. ?

Marketing is internationalized. The success of enterprises lies in development and innovation. The top managers of these enterprises follow the trend of market globalization and boldly explore the international market and develop towards multinational groups. Manufacturing companies such as Fuyao, Yichang and Delixi have already seized the tidal flats and entered the international arena. Even the Greenland Group, which is mainly engaged in the real estate industry, has drawn a blueprint for entering the foreign construction market. The internationalization of marketing is the common choice of these outstanding wise men. ?


Third, support several projects for the development of foreign companies


Introduced the Yichang Group luggage industry cluster. Mr. Cai Shurong, the chairman of Fujian Yichang Group Co., Ltd., produces ancestral bags and bags. Now the products are produced by famous brands in the world, with the advantages of capital, technology and marketing. Mr. Cai is a leader of the regional luggage industry association and has a strong appeal. During the return visit, Mr. Cai mentioned that he hopes to develop the luggage industry in Changchun and radiate the Northeast and Russia markets. At present, Quanzhou's power supply is in short supply, and the production enterprises have a power outage for 2 days per week, which affects the production of enterprises. In addition, the high labor price in Quanzhou leads to a decrease in the competitive advantage of product prices. We consider that the introduction of industrial clusters in this industry has five advantages: First, it can improve the industrial structure of Changchun. The luggage industry is a light industry. The traditional light industry in Changchun is nearing extinction. The proportion of heavy industry is too large. The introduction of this project is conducive to the balanced, stable and sustainable development of the local economy. Second, it can change the production methods of Changchun people. The production method of the luggage industry is quite special. Many parts and components rely on family workshop production, which can change the single and extensive factory production mode of the city to a certain extent, which is conducive to changing the concept of employment and promoting entrepreneurship for the whole people. Third, it is possible to absorb a large number of employed people. The luggage industry is a labor-intensive industry. According to Mr. Cai’s estimation, the entire luggage industry cluster can provide 20,000 to 30,000 jobs, which can effectively solve the problem of the large employment conflicts among laid-off workers in the city. Fourth, the luggage industry is non-polluting and meets the industrial policies of the city's environmental requirements. Fifth, the investor has mastered the sales market and has no worries about product marketing. The main problem is that the other side needs to build a nest in the city to attract the phoenix, that is, to build the factory to lease to the operator. Regarding the financing, we have communicated with the main leaders of Shuangyang District and are ready to engage in two programs. We will actively strive to promote cooperation. ?


We will improve the organization of the Association of Businessmen and Foreigners, and better play the role of friendship, mutual assistance and investment. In February, the Hong Kong, Macao and Taiwan Overseas Chinese and Foreign Affairs Committees sent letters to the Zhejiang, Jiangsu and Guangdong branches. It is recommended that the branch be re-elected in March. It is also recommended that the Fuzhou Chamber of Commerce and the Nan'an Chamber of Commerce negotiate to form the Fujian Branch. On this basis, it is proposed to re-elect the City Association. This time I went to Shanghai to inspect and negotiate with the Shanghai office to prepare for the formation of the Shanghai branch. The Shanghai Office will provide information on the long-term enterprises and set up a branch to further expand and improve the association.

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Provide policy advice. On the basis of the investigation of foreign companies and the return visit of the study, we will hold a symposium of foreign company representatives to further listen to their difficulties and requirements, draft policy recommendations on supporting the development of foreign companies, and coordinate the relevant government departments to report to the city. government. The content includes market access, administrative examination and approval, household registration management, and children's education, etc., creating a good environment for investment and security. ?


Convene a special council. On March 31, the special forum for supporting foreign companies and promoting the development of Changchun was held. Some experts and scholars, representatives of foreign companies and relevant management departments were invited to discuss and support the topic of foreign companies. In addition, it will organize members to inspect and carry out thematic publicity and reporting, etc., to further create a social atmosphere in which the whole society cares and supports the development of foreign companies, and promotes the economic development of Changchun and the overall progress of society.