Handicraft marketing plan

“diy” is the most fashionable at the moment and is very popular among young people. Smart people are always good at finding business opportunities in the elements of fashion. Jinhua girls, Sundial and Juanzi are seized the business opportunities of “diy”. The “oo personality jewelry house” was opened in just four months. This shop has already Under the unique management of the sisters, they are getting more and more popular. Opening a shop for hobbies, Sundial and Juanzi are sisters. The two divisions have a clear division of labor, and the older sister is outside the home, and the younger sister is in the main body. As the owner of the store, Juanzi is more quiet and has worked on a TV station for a year. The reason why she started such a store, she said that interest is the most critical, usually she always loves to do some gadgets to give people, friends often jokingly said: "You should go to open a diy." The speaker is unintentional, the listener is interested, Juan The desire of the heart is triggered. By chance, Juanzi discovered an embroidery factory in Shanghai, which not only provided the source of supply, but also provided training. Therefore, this Jinhua girl mastered the basic skills of embroidery in one week with her perseverance.

My sister is happy, talkative, and my eyes are alert. The university majored in secretarial work, and after graduation, he was admitted to the journalism department of Zhejiang University. She is studying while working, and she has to take care of her sister's shop. She is very busy. She has the same hobbies as her sister and has accumulated a lot of handicraft knowledge in college life. The aesthetics courses in the university have also become the aesthetic capital of the current operation, and the purchase of the small shop is won by her.

Carefully dressed up a small storefront

At the beginning of the operation, in order to reduce the risk, the sisters decided to find a store with a cheap rent and a good location. After several searches, I finally selected a 8 square meter cabin opposite Wenwu Road, which is located in the cultural and educational district. There are more colleges and universities nearby, and the students are the main customers of the small shop. In addition, the store is close to the vegetable market and supermarkets, and it is very popular and can attract nearby residents.

The jewelry store is going to be a hit, and the facade must catch the eye. The sisters spent a lot of time on the decoration of the cottage: a large Chinese knot at the door, touching the ground, naturally acted as a curtain. Looking up is a billboard: a pair of big round eyes on the background of the sky blue, looking at it, the first "o" is "only", the second "o" is "one". "onlyone", the name of the hut shines in front of passers-by in such a chic way. It can't be easily forgotten when people look at it from a distance.

The cabin is a little smaller, but it doesn't matter. The sisters have mirrors on the walls and even a small diamond-shaped mirror on the door. The visual space is a lot bigger and there is a transparent one. nice. In the store, "the sparrow is small and complete," jewelry, murals, cat eyes, sandalwood pendants... all kinds of homemade handicrafts make people love it.

Personal charm attracts guests

The soul of the store is the unique personality of the jewelry. Nikki said that at the beginning of the store, the items were not complete, and after four months of collection, the collection was basically complete.

Speaking of the source of the goods, she has her own set of business, and her principle is "pervasive." Because her colleagues are moving more abroad, every time she is always tens of thousands of people, let friends bring her books on small jewelry and homemade jewelry. Every time I travel, especially in Yunnan and other places, others are busy playing, but she is obsessed with collecting gadgets with local characteristics. In fact, she does not want to let go of her daily shopping and car rides. As soon as she sees fresh things, she will remember it; or she will come to her with a little modification, and another new style will be born under her hand.

Of course, in addition to personalized accessories, the attraction of returning customers is also the personal charm of the cabin owner. The enthusiasm of the sun and the thoughtfulness of Juanzi are well-known among the customers. Exquisite craftsmanship, honest and thoughtful service, is the affinity between these bits and pieces, and the number of customers in the store is increasing.

The operation of the store was smooth, and the sisters had a bigger "ambition"--Sundial told reporters that the sisters had a bigger plan for the next step: after the funds were accumulated, the chain was opened to Wulin Road. Go, and win the Wenzhou to develop a new city in two years, often have a personality, personality, market personality from a unique, similar means backward. Personality, not only requires the style of the goods in the store to be different from the peers, but also to constantly introduce new products. In general, a style, even if the market is good, after selling five or six pieces, it is not recommended to reproduce.

Forever enter a store to manage the color, the most taboo is self-styled, not to mention the fashion of jewelry. Therefore, you need to be sensitive: always pay attention to the changes around you, but also have a sense of innovation.

Act as a free image designer. This requires the owner to first improve his taste. It is recommended to attend training courses, learn some design knowledge, and read some aesthetic books.

40,000 yuan business model

First, the cost:

A total of 9,000 yuan is required for renovation, transfer and lighting.

The rent is 20,000 yuan a year.

The stocking needs more than 10,000 yuan. Jewelry stores have slower capital turnover, which can be from small to large, and the goods do not need to be purchased all at once, but they must be refined and slowly replenished later.

Second, investment income:

Handicrafts are also divided into off-season and peak seasons. If the weather is good, the benefits increase significantly. To remove the utility bill, the net profit can reach 50%, and it is no problem to earn 5,000 yuan per month.

Manual diy industry scan

The diy market has emerged in recent years. As long as it is managed with care and features, it is very promising.

There are two main types of self-made jewelry: self-made jewelry and self-embroidery. However, the cost of self-embroidery is high, and the service fee of a certain "church" is high, and the price is high and the operating cost is high.