Bawang shampoo campus marketing campaign planning book

I. Theme and objectives

1 Promote the culture of Chinese herbal medicine, give full play to the resources of the “Chinese medicine family”, and spread the healthy and natural Chinese traditional way of raising and maintaining health

2 Celebrating the successful listing of Bawang Company on the Hong Kong Stock Exchange and the successful launch of the chasing shampoo

3. Reward the society, care for students and support poor students

4. Resist the fakes, let everyone use the authentic overlord shampoo

Second time and place

From November 22, 2019 to around New Year's Day

Pingdingshan College Pingdingshan Institute of Technology Pingdingshan Vocational and Technical College Pingdingshan Electric University

Three promotion methods

1, gift promotion

Free bagged shampoo samples are available for free use at the event site. Free bagging shampoos are distributed at the intersections with the most people on campus, and in the dormitory. The goal is to maximize coverage and maximize the scope of the school.

2. Amazing offers, special offers for events, and incentives for students to purchase promotions.

3, face-to-face sales between students directly face-to-face sales activities with their classmates, the same for students is more likely to cause the other party's trust

4. Strong propaganda storm

(1. Fully use the blackboard propaganda to write notices of activities on the blackboards of various classrooms in the school. Since students must go to the classroom to attend classes, they can all see that the coverage of such propaganda methods is at least 95%;

(2, reasonable and appropriate to post part of the poster

Post a beautiful poster in the bulletin board;

............Select representatives to support poor students...sweepstakes, 100% prizes, laptops, TV sets...

Fives. Staffing

Elect the team leader to lead the work and keep in touch with the supervisor

six. Personnel precautions during the implementation phase

1) Promotional personnel should seize the favorable opportunity, give a good start, pay attention to time to promote goods, apply goods, give promotional items, post advertisements, etc.

2) Promotional personnel should adjust the psychological state according to the actual situation on the spot, appropriately change the content and mode of oral expression, adjust the voice, speed and rhythm, coordinate the movement, pay attention to the appearance of the image, etc., and summarize a high-speed and efficient promotion lingua franca. And promote it: promotion and adjustment.

3) Promotional personnel should pay attention to the flexible use of the following two methods in the on-site promotion: the concept of instilling, the promotion personnel should be good at purely marketing the concept of goods; emotional communication, for example, through their own student identity and use effect to trigger consumer purchases Seven. the remaining:

1) Budget control strives to achieve the most reasonable

2) Dissatisfied return for three days. If the outer packaging is not damaged and does not affect the secondary sales, return it for three days.