Foreign Languages ​​Department's first practical marketing contest planning book

The competition in the 21st century is the competition of comprehensive talents. As a new generation of college students in the new century, it is necessary to seize the golden time in school, exercise their abilities and improve their overall quality. In order to actively promote college students' employment and entrepreneurship, integrate social resources, build a platform for project and talent pooling, and promote the counseling and entrepreneurship programs of college students' entrepreneurial skills through practical marketing, so that they can update their employment concept, enhance their hands-on ability, and enrich their work experience. Entrepreneurship drives employment and provides effective support for college students' entrepreneurship and employment. Our center hereby organizes this actual marketing competition.

First, the theme of the event: "Dancing youth, showing self"

Second, the target of the event: all students in the foreign language department

Third, the event time: December 5, 2019 - December 6

IV. Event organizer: Foreign Language Department Student Career Development Center

V. Purpose of the event:

Our center held this actual marketing competition, aiming to improve the students' interest in learning through this competition to increase their ability to apply what they have learned. At the same time, this is also a team spirit of exercise, so that students can accumulate experience to improve the overall quality of students, and accumulate for future work. We hope that students who are concerned about marketing can take this opportunity to further deepen their understanding and perception of marketing.

6. Form of participation:

In groups, 3-5 people in each group, self-designed group names, and sign up for each class leader.

Seven, the specific process of the event:

Preparatory work for the contest:

1. The Outreach Department will sponsor the school outside the school.

2. Apply for the venue required during the competition and the 405 multimedia classroom of Yifu Building.

Promotion and registration stage of the competition

a. Propaganda means: through classes, leaflets, posters, banners, radio stations, etc.

1. The meeting informs the squad leader of the foreign language department, and simultaneously issues a “real combat marketing contest” leaflet and explains the specific matters of the event;

2. Contact the Xuexue News Agency and present a poster to the school road or the comprehensive building for publicity activities;

3. At the same time, publicize in the form of broadcasting and internet, and promote as much as possible to each classmate.

b. Registration method:

1. Class registration: Each squad leader will receive the registration form and submit the registration form and works to the designated office of the Student Career Development Center within the specified time;

2. Set up registration: The center will set up a place on the school road and other places.

Contest implementation stage

Link 1: Practical marketing.

Each team receives a certain number of products and sets up sales at designated locations within the specified time. According to the performance of the team sales, determine the scores accumulated by the team in this session. The sales methods and promotion methods are determined by each team.

Link 2: Results display.

After the actual sales, each team will display the sales results and experience of the team in electronic form. The judges will score the score according to the performance of the contestants and the content of the exhibits.

Link 3: On-site marketing.

The participating team selects a representative or promotes the related products on the spot in the form of a team. The judges score the score according to the performance of the contestants.

Scoring and integration

Appraisers: The evaluation is conducted by relevant teachers and counselors and representatives of various organizations.

Grading:

1. Link 1 accounted for 60%, Link 2 accounted for 25%, and Link 3 accounted for 15%.

2. The total score of each link is one hundred percent.

3. Appraise the corresponding awards and evaluate according to the total score of the three links.

Nine, the award setting:

1st prize

2nd prize

3rd prize

A number of outstanding awards.

X. Staffing:

1. The Bureau and the Office coordinate the work and are responsible for the registration, storage and storage of sponsored goods;

2. The External Relations Department is responsible for pulling the sponsors of this event;

3. The Skills Development Department is responsible for the promotion of the activities and the application for the classroom;

4. The Ministry of Information publicizes the event on the Internet and cooperates with other departments to work;

5. The Employment Guidance Department is responsible for the logistics work at the event site;

XI. Capital budget: to be determined