Photo studio internet marketing business plan

Nowadays, the market competition is getting more and more powerful. The photo studios I opened a few years ago are facing huge competitive pressure. In order to cope with these pressures, I have also come up with many methods. Internet marketing is a very good choice.

Internet marketing is also advertising on the website, which requires me to understand the various websites. I only contact Google and let them advertise to me. This is a time-saving and effective strategy. It is proved to be very Good way to advertise.

But before I advertise, I will do a good job in market research:

I. Market Analysis We mainly use the Internet as the main channel for customer development, and use physical stores as an auxiliary to carry out online marketing. Therefore, our target customers are divided into two types, one is the netizen, has the habit of surfing the Internet, and is used to obtaining information online for online shopping. The married people with this feature are our main target customers, one is directly through the store. Home customers are maintained and developed through the Internet. Through their online platform promotion activities, online reservations and orders can be realized through word of mouth. This is also in line with the characteristics of online marketing and word-of-mouth marketing, and is more targeted.
Characteristics of major target customers:
Region: Mainly based on xx and surrounding counties and cities, radiating the entire xx province.
Education: College and undergraduate gender: male and female are separated.
Office location: office building.
Consumption type: Sensible consumption, mixed fashion consumption.

Second, the purpose and business model

Mission: To implement comprehensive online marketing for service development and access to more customers;
We offer more than just a photo, it is a collection and fashion; a positive and optimistic modern lifestyle;
Business model: btoc business model, promotion of online brands, development of potential customers;
The website is combined with a physical storefront.

Third, the product overview wedding photography services, clothing rental, wedding sales, related product sales, clothing custom.

Fourth, the marketing of the website construction accurately set the website goal: to clear what the website wants the viewer to do on the website. Because the photo studio products probably have wedding photography services, wedding rentals, wedding dress sales. Our goals are online rental, online wedding dressing, online photo booking, online customer registration, online customer consultation, online download coupons, online customer reviews, online try-on wedding dresses, direct customer inquiries, customers Telephone consultation.

V. Management and performance appraisal of network marketing personnel

6. Internet marketing effectiveness detection and evaluation

Seven, marketing combination strategy New product development strategy: Based on the characteristics of the network target customers, the development of new services based on existing products. Mainly for the analysis of the advantages and disadvantages of competitors, targeted short-term product development.
Product pricing strategy: Different pricing strategies are set for the characteristics of the network target customers combined with the price of the facade store. Mainly divided into the facade shop price, member price, online reservation price, holiday promotion price
1. According to different time and festivals, the promotion price will be set up, and the price concessions will be limited.
Through the formulation of different prices, attracting the attention of customers, increasing website traffic, and increasing the chances of customers going to the store through the website. Give customers a variety of choices.
2. With the help of the price of the store, there is no direct transaction for the customers who come to the store for consultation, as long as the customer makes a discount on the online reservation within a certain period of time. The goal is to increase customer conversion rates through the website platform.
3. Conduct membership marketing for customers, register online and become a member to enjoy discounted prices to collect customer data. Accumulate a large amount of customer information to facilitate regular development of customers. Classify members by level. Different members give different prices and value-added services.
4. According to the different online reservation methods, the price is set, and the customers who make the reservation directly on the Internet formulate relevant price concessions. After the online customer consultation, the price is set at the store. Different price sets are made for customers who obtain information directly from the website to the store.

Diversified channel construction strategies: mainly through the website for the main platform combined with the physical storefront and our customers to build a variety of channels.
1. Experiential marketing: By establishing a more experiential website function, it reflects the company's products and unique services, and designs a customer's function of testing wedding dresses on the Internet, so that customers can choose to try on the wedding dress. You can also get a unique online experience that reflects the company's unique online service approach and establish a unique website function model.
2. The website itself: Enhance the marketing function and customer experience of the website itself, so that customers can get more comprehensive information. A more complete and updated experience. Increase the time the customer stays on the site and the number of counterclaims viewed. Through the website to increase the customer's sense of trust, to achieve customer role in word-of-mouth publicity.
3. Combine the physical store to achieve the promotion of the website platform, let the employees of the physical store carry out the website promotion for the customers entering the store, and enable the customers to visit the website, and use the existing print media, such as logos, business cards, brochures and other tools. Promote the website platform and promote the offline website.
4, through the customer is a partner marketing strategy: establish a model of customer transfer, give customers a certain commission. Let customers become our partners and become our sales staff, through the establishment of this model to achieve the purpose of customer referrals. Manage customers with a web platform.
Promotion strategy: To realize the value-added promotion to customers by means of connected multimedia means, to provide customers with electronic photo album production services, combined with other products for combination.

Eight, Internet marketing tools to choose:
The fundamental and foundation of online marketing is how to improve the traffic of the website, and how to make our website more accessible to potential customers. This is the first step in our online marketing. That is the promotion of the website. Of course, the website promotes a very important weight in online marketing.
Search engine promotion: mainly through paid online promotion and seo for online promotion. In the process of promoting the search engine, the focus is mainly on the selection of keywords, and the keyword selection is more precise. Mainly based on target customers, do not blindly pursue website traffic. The main work is on data research, through the data receipt for keyword delivery and optimization.
Promotion under the net: With the offline media: business cards, logos, color pages and other traditional media to promote the website.
Community, instant messaging, blog: through qq group hair, forum posting, blogging and other methods. Promote the website.
Viral marketing: mainly by the power of customers, we provide electronic photo albums to customers. Customers can spread through existing qq spaces, blogs and more. To promote the establishment of websites and online brands.
Permitted Email Marketing: Through the website, customers are registered, provide customers' mailboxes, obtain license marketing, and deliver regular products and information to customers. Email marketing by sending information such as holiday wishes.
Experiential marketing: By building a more experiential website function, it reflects the company's products and unique services, and designs a customer's wedding dressing function on the Internet, so that customers can choose to try on the wedding dress. You can also get a unique online experience that reflects the company's unique online service approach and establish a unique website function model.

Nine, the establishment of the network marketing department
1. Operation Manager: Responsible for the management and assessment of relevant personnel, the formulation of marketing strategies and the development of activities.
2, the website customer service staff: responsible for real-time communication with the website viewers, solve the problem of the viewer, actively communicate with the customer, and attract customers to let the customer come to the store. Answer customer calls at any time.
3, website promotion staff: responsible for increasing website traffic through online marketing tools. More active website target customers.
4, website copywriting editor: to achieve the goal of the website, through the website's copywriting, to achieve creative marketing, to attract customers to browse the site. Guide the viewer to take action and gain the trust of the customer.

In the face of such competition, I have not responded enough. I still have to work hard to improve the visibility of the studio and provide better services to customers. This is the most fundamental way to do long-term business!

There may still be a lot of things that I need to solve. As a small boss, if you work hard for yourself, you can't complain. The socialist society does not raise idle people. It is more fair and rewarding. This is fair. My photo studio has also been a very good photo studio from a very small scale. I have made great efforts. Of course, my contribution has been well rewarded, which gives me more confidence.

I will make my photo studio more scaled and upscale!