Oriental Bank's first anniversary celebration plan

I have been working in the planning company for many years. I can say that I have a good planning ability. The strength and level of the company also have a good market in our city. So when the first anniversary of the establishment of our city's Oriental Bank, they entrusted our company to plan for their anniversary celebration. As a more experienced staff member, the company sent me as the chief planner. I am fully responsible for the planning of the first anniversary of the establishment of the Oriental Bank. After I learned about the situation of the Oriental Bank, I wrote the following planning book :

I. Activity development background

With the steady growth of the Oriental Bank, the status of development in the industry has become increasingly prominent, becoming a new force in the financial sector, a unique attraction in the banking industry. In order to match the rapid development of the outstanding performance, the first anniversary of the establishment of the Oriental Bank, planning, integration of brand resources, the "Oriental Bank" brand in the banking industry to do the most effective cultural improvement, should become a part of the Oriental Bank this year event. Culture is a kind of behavioral and psychological thinking mode that enterprises have accumulated in each growth process. For the market, the competition mode faced after product homogenization is brand competition. The core factor of brand power is also brand culture. The Oriental Bank leads the industry in brand planning, which will be beneficial to future product promotion and management resources. Get together. Brands make companies bigger, and culture can make companies bigger! How to realize the complementary advantages of the two major events of "anniversary celebration" and "brand engineering", convey the company's high-level strategic development direction, unify the employees' thinking of the whole bank, and move toward the established strategic direction of the Oriental Bank. The combination of the two will be the East. The bank's long-term strategic development has laid a solid foundation.

Second, the activities carried out by the activity:

1. Inspire employees to work in the Oriental Bank, and let them be reflected in the celebrations, let the members of the whole team share and let the society recognize.

2. The management style, product characteristics, service concept and corporate culture developed since the establishment of the Oriental Bank have been precipitated. The effective integration of these intangible assets has become an effective driving force for the brand operation of the Oriental Bank.

3. By the east wind of the first anniversary of the Oriental Bank, the homeopathic trend was announced to the public as soon as possible, and it was shown to the industry and penetrated into the internal staff.

4. Forming internal and external operation modes of relatively systematic enterprises within the Eastern Bank;

Brief description of the brief framework for the activities

Hosting time: June 5, 2019, 3:00 pm
Venue: xxx Grand Theatre

main content:

Part I: Agenda of the Anniversary Celebration

1. The host announces the celebration and introduces the leaders and guests who are seated on the rostrum.

Second, all stand up and play the national anthem

Third, the TV host presided over a congratulatory letter

4. Chairman of the Bank of Oriental Pang gave a welcome speech and delivered a speech.

V. Speech by employees of the Oriental Bank

6. Speech by the representative of the Oriental Bank customer

7. The representative of the citizen speaks

Eight, the provincial and municipal leaders lead to a congratulatory message

Part II: Guests and leaders jointly celebrate the celebration of champagne

Part III: Literary performances

Program list

Opening song and dance: catching good times

1. Music Allegro: Oriental Bank Show

2, song and dance combination: free to fly

3. New folk music performance: two butterflies

4, dance: yo-yo Kangding

5, song partner dance: Oriental Bank program

6, dance: happy fish

7. Huaihai Opera: Set

8, dance: the pride of the East

9. Audience interactive program

10, female solo: sing to you a song

11, chorus: "The Song of the Oriental Bank"

Ending Song and Dance: Duo of Men and Women: Gathering Together

Four: "Oriental Bank Anniversary Celebration" performance part of the preparatory work division content of the organizer of the organizer contact phone completion time before June 1

Play

Song Dance 1
Song and dance theatre

Submit a new program before June 10
On June 20, the Oriental Bank watched the show.
July 4th, rehearsal

This is already one of the many projects I have planned. The projects I have been responsible for have been a complete success. I believe this time I can also do the best for this project, because I know that although the experience is very important, it is innovative. It is also essential that my planning this time is very creative and I hope that the first anniversary of the establishment of the Oriental Bank will be completed successfully!